About Blue Grid Media | Marketing for Contractors

Our Mission

Contractors Only.
Specialists Always.

Blue Grid Media is a boutique digital marketing agency built exclusively for contractors and home service businesses. Every client we take on is in the trades. Every channel we manage has a dedicated specialist behind it.

Our mission: generate qualified leads that turn into closed jobs for our clients. Not just send calls their way. Anyone can send calls. We focus on lead quality, job fit, and the optimization that actually fills a job calendar.

We intentionally limit how many clients we take on. That's not a marketing line. It's how we protect the quality of our work. At most large agencies, one account manager handles 30 or more clients. Do the math: at 40 working hours a week, that's barely 80 minutes per client. Not enough to log in, review performance, and write a report, let alone actually improve anything.

Our specialists carry around 15 accounts, roughly half what most agencies assign per manager. That means twice the time on your business every single week. Optimization, lead review, budget adjustments, creative testing, dispute filing. The kind of work that actually moves the needle.

80 min

Per client per week

Industry average at agencies with 30+ accounts per manager

More time per client

Half the client load means double the attention on your account every week

~15

Clients per specialist

Our cap. Half the industry norm so every account gets the work it deserves

Typical Large Agency

Junior manages 30-50 accounts

Monthly or quarterly check-ins

Templated reports, no context

High turnover, new rep every few months

Optimizing for lead volume, not job quality

Blue Grid Media

Specialist carries around 15 accounts

Weekly optimization and lead review

Reports built around booked jobs and CPL

Same person, same account, long-term

Optimizing for closed jobs and real ROI

What We Do

Every Channel That Matters,
Covered by a Specialist

No single person manages everything. Each service has a dedicated expert who's spent years in that channel.

Google Local Services Ads

Top-of-page placement for high-intent calls. Setup, bidding, lead defense, and weekly optimization.

Managed by Julian

Google Ads (PPC)

Search, Display, and Performance Max campaigns tuned for the contractor market. Targeted keywords, smart bidding, real call tracking.

Managed by Julian

Google Business Profile

Map pack rankings, review strategy, and profile optimization that converts searchers into calls before they ever visit your website.

Managed by Julian

SEO & Content

On and off-page SEO, backlink building, and content structured to rank organically and get cited by AI search engines like ChatGPT and Perplexity.

Managed by Marina

Meta & Instagram Ads

Lead-gen and retargeting on Facebook and Instagram. We optimize for cost-per-booked-job, not impressions or reach.

Managed by Ely

Social Media Management

Consistent, on-brand content across platforms. Posting, engagement, and organic growth so you can stay focused on running jobs.

Managed by Josue

Video & Ad Creatives

High-converting video content, ad creatives, and visual assets built to perform across paid and organic channels.

Managed by Gabriel

Website Creation

Custom sites built for speed and conversions. Mobile-optimized, fast-loading, and designed to turn visitors into booked jobs.

Built by Julian

How We Work

Every channel requires active management. The contractors winning on Google aren't just running ads. They're disputing bad leads, adjusting bids, building backlinks, posting consistently, and following up with retargeting. We handle all of it, every week.

Each specialist owns their channel completely. You always know who to call, and that person actually manages your account, not a junior rep reading notes off a screen.

Why Contractors Work With Us

Because we don't disappear after setup. Because we actually pick up the phone. And because we report on the numbers that matter: booked jobs and cost per lead, not impressions and click-through rates.

Our team has managed LSA, Google Ads, SEO, Meta, and social for plumbers, HVAC companies, electricians, roofers, landscapers, and more. We skip the trial and error and go straight to what works.

Are We a Good Fit?

We work best with owner-operators who want real results from their marketing budget, not vanity metrics. Whether you need one channel or all of them, we build the right stack for your situation, not the one with the highest monthly retainer.

Multi-Channel, One Team

Running LSA alongside Google Ads, SEO, and Meta isn't just possible. It's where the compounding happens. Leads from multiple channels reduce dependence on any one platform. We coordinate across channels so the messaging is consistent and nothing falls through the gaps.

Our Process

How It Works

Three steps and you're live, with an optimized account built to rank and generate qualified leads.

Free Audit

We review your current LSA setup, identify what's hurting your performance, and tell you exactly what we'd fix first. No charge, no obligation.

Setup & Launch

We build your profile, handle verification, configure service areas and job types, and get you live within 7-10 business days.

Ongoing Optimization

Every week we review leads, dispute bad ones, adjust bids, and optimize performance. Weekly reports keep you in the loop.

Our Approach

What Sets Us Apart

Six things that make the difference between an agency that runs your ads and one that actually grows your business.

Contractors Only

Every client we take on is in the trades. That focus means we know your seasonality, your job types, your margins, and what a good lead actually looks like for your business.

We Pick Up the Phone

You'll always reach the person actually managing your account. No support tickets, no account managers relaying messages.

Metrics That Matter

We report on booked jobs and cost per lead, not vanity metrics. You'll always know exactly what your ad spend is producing.

Active Lead Defense

We review every lead and dispute the ones that don't qualify. That's money back in your budget, not Google's pocket.

No Long Contracts

We keep clients by getting results. If you're not happy, you can leave anytime. We don't need lock-in to earn your business.

Never Set and Forget

LSA requires active management: bid adjustments, service area tweaks, lead quality reviews. We do all of that, every single week.

The Team

The People Behind Your Campaigns

A small, specialized team. Every channel has a dedicated expert who lives and breathes it.

Julian

Google Ads · LSA · GBP · Websites

Runs LSA, Google Ads, and GBP for contractor clients. Also builds client websites personally.

Marina

SEO & Content

On and off-page SEO, backlink building, and content optimized to rank and get cited by AI search.

Luz

Meta & Instagram Ads

Facebook and Instagram campaigns focused on lead gen, retargeting, and cost-per-booked-job.

Josue

Social Media

Social media management, organic content strategy, and brand presence across platforms.

Gabriel

Video & Creatives

Creates video content, ad creatives, and visual assets that convert across paid and organic channels.

Contractor Marketing Built Around Results

Contractors Only.
Specialists Always.