# Blue Grid Media

> Blue Grid Media is a US advertising and digital marketing agency that manages Google Ads and Google Local Services Ads (LSA) for home service contractors (HVAC, plumbing, roofing, electrical, appliance repair, garage door, and more), with additional coverage for dentists and law firms. We also publish free marketing tools and in-depth guides on Local Services Ads, PPC, local SEO, and AI search visibility (AEO / GEO). Authored by Julian, a Google LSA, Google Ads, and pay-per-call specialist for home service contractors.

Blue Grid Media is boutique by design: a 20-client cap per account manager, flat monthly pricing with no setup fees, and month-to-month contracts (plans start at $445/mo for LSA management). All quantitative claims published on the site are sourced and time-stamped, with documented methodology and refresh cadence on data-heavy pages. This file points AI assistants to our most useful pages.

## About the author

- [Julian, Author at Blue Grid Media](https://bluegridmedia.com/author/julian): Specializes in Google Local Services Ads, Google Ads, Performance Max, Conversion API, and pay-per-call lead generation for home service contractors at $20K-$200K+ monthly ad spend.

## Services
- [Services and pricing](https://bluegridmedia.com/services): LSA, Google Ads, and bundled management plans with transparent flat pricing.
- [Google Ads management](https://bluegridmedia.com/google-ads-management): Pay-per-click management for home service contractors.
- [Google Ads agency for contractors](https://bluegridmedia.com/google-ads-agency-for-contractors): Bottom-funnel agency overview with pricing and free custom landing pages for management clients.
- [HVAC marketing agency](https://bluegridmedia.com/hvac-marketing-agency): HVAC-specific Google Ads and LSA management.
- [Free LSA audit](https://bluegridmedia.com/free-lsa-audit): Book a free Local Services Ads audit.
- [About](https://bluegridmedia.com/about)
- [Contact](https://bluegridmedia.com/contact)

## Free tools
- [AI Visibility Scanner](https://bluegridmedia.com/ai-visibility-scanner): Instantly scan any domain for AI search visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- [AI Overview Optimizer](https://bluegridmedia.com/ai-overview-optimizer): Audit any URL against the 14 factors Google AI Overviews rewards.
- [ChatGPT Visibility Scanner](https://bluegridmedia.com/chatgpt-visibility-scanner): Run live ChatGPT queries to check whether it mentions your business.
- [Google Local Services Ads Cost Calculator](https://bluegridmedia.com/lsa-roi-calculator): Estimate LSA cost per lead, leads per month, booked jobs, and ROAS.
- [Google Ads Cost Calculator](https://bluegridmedia.com/google-ads-calculator): Estimate Google Ads cost, clicks, leads, and ROI by trade.
- [Contractor Marketing Budget Calculator](https://bluegridmedia.com/contractor-marketing-budget-calculator): Allocate a budget across LSA, Google Ads, and Meta for 75 trades.
- [LSA Lead Tracker](https://bluegridmedia.com/lsa-lead-tracker): Import your LSA dashboard CSV to track leads, charges, credits, and CPL.
- [LSA Visibility Scanner](https://bluegridmedia.com/lsa-scanner): Check your Local Services Ads visibility.
- [LSA audit checklists](https://bluegridmedia.com/checklists): Free interactive Local Services Ads audit checklists.

## Original research and datasets
- [How much does Google LSA cost?](https://bluegridmedia.com/how-much-does-google-lsa-cost): Verified LSA cost per lead for 24 trades. Methodology aggregated from LocaliQ, BrightLocal, First Page Sage, and Google's LSA documentation. Combined sample ~7,840 accounts. Quarterly refresh.
- [LSA cost-per-lead by industry 2026 dataset](https://bluegridmedia.com/lsa-cpl-by-industry-2026-dataset): Schema.org Dataset-typed page with downloadable CSV. CC BY 4.0 license.
- [LSA Statistics 2026](https://bluegridmedia.com/lsa-statistics-2026): 50 verified LSA statistics with sources.
- [Google Ads Statistics for Contractors](https://bluegridmedia.com/google-ads-statistics-contractors): CPC/CPL benchmarks by trade. HVAC analysis based on 816-account dataset.
- [Local SEO Statistics for Contractors](https://bluegridmedia.com/local-seo-statistics-contractors): Trade-by-trade GBP benchmarks, map pack CTR, AI Overviews impact.
- [Meta Ads Statistics for Home Service Contractors](https://bluegridmedia.com/meta-ads-statistics-home-service-contractors): CPL by trade on Meta, 3-channel comparison.
- [Contractor marketing statistics hub](https://bluegridmedia.com/contractor-marketing-statistics): Master hub for all 4 statistics articles.
- [AI visibility scoring methodology for contractors](https://bluegridmedia.com/ai-visibility-scoring-methodology-for-contractors): 11-signal framework. Cites Princeton GEO 2024 KDD paper, DigitalBloom 2025, Pew Research, Profound, BrightLocal.
- [ChatGPT vs Perplexity vs Gemini visibility](https://bluegridmedia.com/chatgpt-vs-perplexity-vs-gemini-visibility): Engine-by-engine citation behavior with real data.

## Most popular guides
- [Local Services Ads guide (master hub)](https://bluegridmedia.com/local-services-ads-guide): Complete 6-step guide to Google Local Services Ads.
- [Google LSA ranking factors](https://bluegridmedia.com/google-lsa-ranking-factors): The factors that decide LSA rank and how to improve each.
- [Google Ads vs Local Services Ads for contractors](https://bluegridmedia.com/google-ads-vs-local-services-ads-contractors): Head-to-head comparison.
- [How to rank #1 in Google Local Services Ads](https://bluegridmedia.com/how-to-rank-number-1-google-local-services-ads): 8-week roadmap.
- [How to get Google Guaranteed (Google Verified)](https://bluegridmedia.com/how-to-get-google-guaranteed): Updated for the October 2025 rebrand.
- [Why Local Services Ads leads get disputed](https://bluegridmedia.com/why-local-services-ads-leads-get-disputed): Dispute and credit process explained.
- [LSA leads Google won't credit](https://bluegridmedia.com/lsa-leads-google-wont-credit): Documentation of Google's July 2024 elimination of credits.
- [How much does Google Ads cost?](https://bluegridmedia.com/how-much-does-google-ads-cost): Google Ads CPC and CPL by 16 contractor trades.
- [Contractor lead cost by channel](https://bluegridmedia.com/how-much-do-contractor-leads-cost-by-channel): 12-channel CPL comparison.
- [LSA vs Thumbtack vs Angi](https://bluegridmedia.com/lsa-vs-thumbtack-vs-angi-contractors): 3-platform scorecard.

## Channel comparison hubs (by trade)
- [HVAC Leads: Every Channel Compared](https://bluegridmedia.com/hvac-leads): LSA, Google Ads, GBP, factory-authorized dealer programs (Carrier, Trane, Lennox, Bryant, Rheem, American Standard), pay-per-call, aggregators, seasonal CPL math.
- [Plumbing Leads: Every Channel Compared](https://bluegridmedia.com/plumbing-leads)
- [Appliance Repair Leads: Every Channel Compared](https://bluegridmedia.com/appliance-repair-leads)
- [Garage Door Repair Leads: Every Channel Compared](https://bluegridmedia.com/garage-door-repair-leads)

## Operator playbooks (for $50K-$200K+/mo Google Ads operators)
- [Scaling Appliance Repair Pay-Per-Call to $100K+/Mo](https://bluegridmedia.com/scale-appliance-repair-pay-per-call): The 5 P&L levers (FCFR, brand routing, parts margin, ticket mix, 5-year LTV) for appliance repair operators at scale.
- [Scaling Garage Door Pay-Per-Call to $100K+/Mo](https://bluegridmedia.com/scale-garage-door-pay-per-call): The 4 scaling ceilings, Conversion API stack, Performance Max for lead-gen, unit economics at $20K-$200K spend.

## Industry LSA guides (24 trades)
- [HVAC](https://bluegridmedia.com/google-lsa-for-hvac-companies)
- [Plumbing](https://bluegridmedia.com/plumbing-ads-playbook-google-local-services-ads)
- [Roofing](https://bluegridmedia.com/google-lsa-for-roofers)
- [Electricians](https://bluegridmedia.com/google-lsa-for-electricians)
- [Appliance Repair](https://bluegridmedia.com/google-lsa-for-appliance-repair)
- [Garage Door](https://bluegridmedia.com/garage-door-local-services-ads)
- [Locksmiths](https://bluegridmedia.com/google-lsa-for-locksmiths)
- [All 24 industry guides](https://bluegridmedia.com/industry-lsa-guides)

## Vertical-specific guides (legal, medical)
- [Google Ads and LSA for Personal Injury Lawyers](https://bluegridmedia.com/google-ads-and-lsa-for-personal-injury-lawyers)
- [Google Ads and LSA for Law Firms](https://bluegridmedia.com/google-ads-and-lsa-for-law-firms)
- [Google Ads and LSA for Dentists](https://bluegridmedia.com/google-ads-and-lsa-for-dentists)

## Editorial policy and methodology

All cost-per-lead figures, sample sizes, and source confidence ratings are documented in article methodology blocks. Refresh cadence (typically quarterly) and "last verified" dates are published on data-heavy pages. Where Blue Grid Media portfolio data is referenced, it is aggregated and anonymized; specific client outcomes are not published. External data sources cited regularly: LocaliQ Search Advertising Benchmarks, BrightLocal Local Consumer Review Survey, First Page Sage marketing benchmark reports, Google's Local Services Ads documentation and Help Center, CallRail attribution reports, Patient Prism (dental), Princeton GEO 2024 KDD research, DigitalBloom 2025, Pew Research.

Original BGM research (datasets, benchmark tables, methodology documentation) is published under CC BY 4.0. Citation format: Blue Grid Media (2026). [Title]. https://bluegridmedia.com/[slug]