How much should I invest in Local Services Ads?

Most businesses start with $1,000–$1,500/month, but your budget can be tailored to your goals and market size. Since you're only charged for verified leads, every dollar is focused on real customer opportunities.

What qualifies as a lead in this program?

A qualified lead is someone who contacts your business directly from your ad, whether by phone, message, or booking, and is located within your service area. Google filters out spam and irrelevant inquiries.

Can you guarantee I'll get leads?

While no marketing channel can guarantee lead volume, we make sure your profile is optimized, verified, and positioned to show when real customers are searching. Most clients begin receiving leads shortly after going live.

How do I track performance and results?

We provide simple, visual reports showing how many leads you received, how much you spent, and how your campaign is trending. You'll also have access to Google's dashboard to review call recordings and dispute unqualified leads.

How long does Google LSA setup take?

Most accounts are verified and go live within 7–10 business days once documentation and background checks are complete. Timelines can vary slightly by industry and region.

Do you manage leads and disputes?

Yes. We monitor lead quality, dispute invalid or irrelevant leads in Google's dashboard, and continuously optimize targeting and settings to protect your budget and improve ROI.

No long-term contracts. Month-to-month on every plan, cancel anytime with 30 days notice.

LSA Management Services & Pricing

Q: Is my business eligible for Local Services Ads?

Local Services Ads are available to many service-based businesses, including legal, dental, home services, real estate, and financial professionals. Eligibility depends on your industry and region. We'll help you verify your qualifications and get set up if you're approved.

Services

What We Offer

Two tiers of work: a $750 one-time setup to get everything right from day one, and ongoing management to keep it optimized month after month.

Onboarding & Setup, $750 One Time

Everything required to get you live and positioned to win from day one: business and competitor analysis, keyword research, conversion tracking setup, the campaign build and a landing page for each campaign. LSA verification is handled here when you add Local Services Ads.

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Verification

We handle the full Google verification process so you're not stuck in limbo waiting for approvals.

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Profile Creation

Your profile is the first thing customers see. We build it right from day one so it converts.

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Compliance Checks

Licenses, insurance, background checks: we'll tell you exactly what Google needs and make sure it's in order.

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Initial Optimization

We set your service areas, job types, and budget so you show up when the right customers are searching.

Ongoing Google Ads & LSA Management

Active account work every week, not set-and-forget. This is where the real results happen.

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Lead Tracking & Reporting

See exactly how many leads came in, what you paid per lead, and how the account is trending week over week.

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Compliance & Profile Maintenance

Expired license? Lapsed insurance? We stay on top of renewal requirements so your account never gets paused.

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One-on-One Strategy Support

Direct access to the person actually managing your account. No tickets, no account managers passing messages along.

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Google Business Profile Optimization

Your GBP feeds directly into your LSA ranking. We keep it accurate, active, and optimized.

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Account Optimization

We adjust service areas, job types, and budgets based on what's actually performing, not a set-and-forget approach.

Lead Monitoring & Disputing

We review every lead and dispute the ones that don't qualify. That's money back in your budget.

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Profile Updates

Fresh photos improve trust and click-through rates. Send us the shots and we'll handle the rest.

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Weekly Reporting

Every week you get a clear summary of leads, spend, and what we adjusted. No fluff, just the numbers that matter.

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Verification Maintenance

Background checks and license docs expire. We track renewal dates so your account stays verified and running.

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Ad Position Monitoring

We watch where you're showing in search results and flag it fast if your position slips or a competitor jumps ahead.

Pricing

Start with what drives the most revenue.
Add channels as you scale.

Google Ads from $795 a month on ad budgets from $2,500. A $750 one-time setup. No long-term contracts. Cancel anytime with 30 days notice.

Paid Search

Google Ads Management

Search campaigns, Smart Bidding, and conversion tracking built for contractors who need booked jobs, not just website visits.

$795 /mo

On ad budgets from $2,500 to $10,000. 10% of spend above $10,000.

Campaign build + negative keyword buildout
Smart Bidding tuned for booked jobs
Conversion tracking + monthly reporting
Weekly optimization + CRO review

Get Started

Google Ads + Local Services Ads

Both channels managed as one coordinated strategy. No cannibalization, no wasted spend.

$995 /mo

Local Services Ads is only offered alongside Google Ads.

Everything in Google Ads Management
LSA profile, job types, lead rating and credits
Coordinated bidding + shared conversion data
Monthly CRO review with 3 recommendations

Get Started

Website

Full Website

A complete contractor website, SEO optimized and fast loading, so the clicks you pay for land somewhere that converts.

$700 one-time

Free hosting while we run your ads.

Service pages for the jobs you want more of
On-page SEO and local schema
Fast loading, mobile first
Call and form tracking wired in

Get Started

Starting From Zero

New Business Setup

For a business with no website and no Google Business Profile yet. Everything you need to start getting calls.

$1,950 one-time

Then $795/mo for Google Ads management. See the breakdown

Full website, $700
Google Business Profile built + optimized, $200
Google Ads setup + landing pages, $750
LSA setup and guidance, $300

Get Started

How the Google Ads fee works. Published, no surprises:

SetupOne time$750

Minimum ad spendBilled by Google$2,500/mo

Management$2.5K–$10K/mo spend$795/mo

Above $10KMonthly ad spend10% of spend

The setup covers business and competitor analysis, keyword research, conversion tracking setup, the campaign build and a landing page for each campaign. Above $10,000 a month the 10% replaces the flat fee and includes LSA.

Founder Guarantee

No long-term contract, ever. Every campaign gets its own landing page, built during the $750 setup. If we don't move the needle on booked jobs, walk away any month and keep everything we built, pages included.

Julian Founder & Strategist at Blue Grid Media

Ad spend is billed separately by Google · Google Ads management is a flat $795/mo on ad budgets from $2,500 to $10,000, and 10% of spend above $10,000, LSA included.
Google Ads management needs a minimum of $2,500/mo in ad spend. Need advanced SEO (content, link building, AI visibility)? Scope varies, custom-quoted after a discovery call.

What your budget actually buys

On a $5,000 a month budget, $795 pays for management and $4,205 reaches the ads.

Blue Grid Media runs Google Ads for home service contractors on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.

On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.

Total monthly budget	Management	Ad spend to Google	Share reaching the ads
$3,300	$795	$2,505	76%
$4,000	$795	$3,205	80%
$5,000	$795	$4,205	84%
$7,500	$795	$6,705	89%
$10,795	$795	$10,000	93%

Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795.

Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a campaign campaign to learn from its own calls.

The BGM Promise

Zero risk. Real accountability.

We know contractors get burned by agencies. So we built our entire model around making that impossible.

You Own Everything, Always No lock-in

Your Google Ads account, LSA profile, tracking, landing pages, and data stay in your name from day one. Leave any month and walk away with all of it, campaigns and history included. We never hold your account hostage to keep you.

No long-term contracts

Month-to-month from day one. Cancel anytime with 30 days notice. If we're not earning our fee, you walk.

Published pricing. No hidden costs.

The monthly price you see is the price you pay. Ad spend is billed directly by Google, never by us, never marked up.

Senior management only

You work directly with the person running your account. No junior optimizers, no handoffs, no disappearing act after onboarding.

20-client cap per manager

We close the door when we're full. You're never the 81st account stuck at the bottom of someone's spreadsheet.

The Team

The People Behind Your Campaigns

A small, specialized team. Every channel has a dedicated expert who lives and breathes it.

Julian

Google Ads · LSA · GBP · Websites

Runs LSA, Google Ads, and GBP for contractor clients. Also builds client websites personally.

Marina

SEO & Content

On and off-page SEO, backlink building, and content optimized to rank and get cited by AI search.

Luz

Meta & Instagram Ads

Facebook and Instagram campaigns focused on lead gen, retargeting, and cost-per-booked-job.

Josue

Social Media

Social media management, organic content strategy, and brand presence across platforms.

Gabriel

Video & Creatives

Creates video content, ad creatives, and visual assets that convert across paid and organic channels.

FAQs

Common Questions About LSA

Is my business eligible for Local Services Ads?

LSAs are available to a wide range of service-based businesses including contractors, home services, healthcare providers, legal professionals, and more. Eligibility varies by industry and location. We'll check your qualifications and guide you through the setup process.

How much should I budget for Local Services Ads?

Most businesses start with $1,000–$1,500/month, customized to your market and goals. Because you only pay for verified leads, every dollar is focused on real customer opportunities, not impressions or clicks.

What counts as a qualified lead?

A direct contact from your ad, whether a call, message, or booking, from someone inside your service area. Google handles spam filtering and we dispute any lead that doesn't meet the criteria, so you're not paying for junk calls.

Can you guarantee leads?

No marketing channel can guarantee lead volume, but our optimization ensures you're visible to the right customers when they're searching. Most clients start seeing leads shortly after going live.

How do I track results?

You'll receive clear weekly reports covering leads, spend, and trends. You'll also have direct access to Google's dashboard where you can review call recordings and see dispute statuses in real time.

How long does LSA setup take?

Typically 7–10 business days after we receive your documents. Timelines can vary slightly depending on your industry and region, but we push things through as fast as Google allows.

Do you handle leads and disputes?

Yes. We monitor every lead that comes in, dispute the ones that don't qualify, and continuously optimize your account to protect your budget and boost ROI over time.

How much do you charge?

Google Ads Management is $795/month on ad budgets from $2,500 to $10,000, and Google Ads + Local Services Ads is $995/month. Above $10,000 a month in ad spend the fee is 10% of spend, LSA included. Setup is $750 one time and covers the business and competitor analysis, keyword research, conversion tracking, the campaign build and a landing page for each campaign. A full website is $700, with free hosting while we run your Google Ads or Meta ads, and a new business can add a Google Business Profile for $200 and LSA setup for $300. No long-term contracts.

Do I need both Google Ads and LSA?

Not necessarily. LSA is the best starting point for most contractors since you only pay per lead. Google Ads makes sense once LSA is performing consistently and you want to scale volume or protect more search real estate. The bundle is the most efficient setup for contractors with an established presence.

Is there a contract?

No long-term contracts. Every plan is month-to-month, cancel anytime with 30 days notice.

Is there a setup fee?

Yes, $750 one time. It covers the business and competitor analysis, keyword research, conversion tracking, the campaign build and a landing page for each campaign. After that Google Ads management is a flat $795 a month on ad budgets from $2,500 to $10,000, and 10% of spend above $10,000. Ad spend itself is billed directly by Google, never by us, never marked up.

Can I run Local Services Ads on its own?

No. Local Services Ads is managed as part of the Google Ads package: $795 a month for Google Ads, or $995 a month for Google Ads and LSA together, on ad budgets from $2,500. If you already run LSA yourself and want to add Google Ads, that is one of the most common ways clients start.

LSA Management That Gets Your Phone Ringing