How much should I invest in Local Services Ads?

Most businesses start with $1,000–$1,500/month, but your budget can be tailored to your goals and market size. Since you're only charged for verified leads, every dollar is focused on real customer opportunities.

What qualifies as a lead in this program?

A qualified lead is someone who contacts your business directly from your ad, whether by phone, message, or booking, and is located within your service area. Google filters out spam and irrelevant inquiries.

Can you guarantee I'll get leads?

While no marketing channel can guarantee lead volume, we make sure your profile is optimized, verified, and positioned to show when real customers are searching. Most clients begin receiving leads shortly after going live.

How do I track performance and results?

We provide simple, visual reports showing how many leads you received, how much you spent, and how your campaign is trending. You'll also have access to Google's dashboard to review call recordings and dispute unqualified leads.

How long does Google LSA setup take?

Most accounts are verified and go live within 7–10 business days once documentation and background checks are complete. Timelines can vary slightly by industry and region.

Do you manage leads and disputes?

Yes. We monitor lead quality, dispute invalid or irrelevant leads in Google's dashboard, and continuously optimize targeting and settings to protect your budget and improve ROI.

No long-term contracts. Month-to-month on every plan, cancel anytime with 30 days notice.

LSA Management Services & Pricing

Q: Is my business eligible for Local Services Ads?

Local Services Ads are available to many service-based businesses, including legal, dental, home services, real estate, and financial professionals. Eligibility depends on your industry and region. We'll help you verify your qualifications and get set up if you're approved.

Services

What We Offer

Two tiers of work: an onboarding phase to get everything right from day one (no setup fee, it's rolled into your first month), and ongoing management to keep it optimized month after month.

Onboarding & LSA Setup

Everything required to get you live, verified, and positioned to rank from day one. Included in your first month, no separate setup fee.

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Verification

We handle the full Google verification process so you're not stuck in limbo waiting for approvals.

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Profile Creation

Your profile is the first thing customers see. We build it right from day one so it converts.

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Compliance Checks

Licenses, insurance, background checks: we'll tell you exactly what Google needs and make sure it's in order.

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Initial Optimization

We set your service areas, job types, and budget so you show up when the right customers are searching.

Ongoing LSA Management

Active account work every week, not set-and-forget. This is where the real results happen.

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Lead Tracking & Reporting

See exactly how many leads came in, what you paid per lead, and how the account is trending week over week.

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Compliance & Profile Maintenance

Expired license? Lapsed insurance? We stay on top of renewal requirements so your account never gets paused.

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One-on-One Strategy Support

Direct access to the person actually managing your account. No tickets, no account managers passing messages along.

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Google Business Profile Optimization

Your GBP feeds directly into your LSA ranking. We keep it accurate, active, and optimized.

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Account Optimization

We adjust service areas, job types, and budgets based on what's actually performing, not a set-and-forget approach.

Lead Monitoring & Disputing

We review every lead and dispute the ones that don't qualify. That's money back in your budget.

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Profile Updates

Fresh photos improve trust and click-through rates. Send us the shots and we'll handle the rest.

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Weekly Reporting

Every week you get a clear summary of leads, spend, and what we adjusted. No fluff, just the numbers that matter.

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Verification Maintenance

Background checks and license docs expire. We track renewal dates so your account stays verified and running.

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Ad Position Monitoring

We watch where you're showing in search results and flag it fast if your position slips or a competitor jumps ahead.

Pricing

Start with what drives the most revenue.
Add channels as you scale.

Flat monthly fees. No setup costs. No long-term contracts. Cancel anytime with 30 days notice.

Local Pack

LSA Management

Full LSA setup, dispute management, review strategy, and bid tuning so you rank in the top 3 and stop paying for junk leads.

$445 /mo

Profile setup, job types, Google Verified badge
Lead dispute management and credit recovery
Bid strategy, review velocity, weekly tuning
Live in 7–10 days

Get Started See full LSA management details →

Paid Search

Google Ads Management

Search campaigns, Smart Bidding, and conversion tracking built for contractors who need booked jobs, not just website visits.

$695 /mo

Campaign build + negative keyword buildout
Smart Bidding tuned for booked jobs
Conversion tracking + monthly reporting
Weekly optimization + CRO review

Get Started See full Google Ads agency details →

Google Ads + LSA

Both channels managed as one coordinated strategy. No cannibalization, no wasted spend. Save $145/mo vs separate plans.

$995 /mo save $145

Everything in LSA Management
Everything in Google Ads Management
Coordinated bidding + shared conversion data
Monthly CRO review with 3 recommendations

Get Started

Full Stack

Full Visibility Stack

All four paid channels managed as one coordinated strategy, plus the local foundation that compounds over time.

$1,795 /mo

Google Ads + LSA (coordinated bidding)
Meta Ads (Facebook + Instagram)
Google Business Profile management
Basic Local SEO (GBP + on-page + citations)

Get Started

Founder Guarantee

Run with us for 30 days, on the house. No setup fee, no contract, no commitment. If we don't move the needle on booked jobs, walk away on day 30 and pay nothing.

Julian Author at Blue Grid Media

One-time Add-ons Pair with any plan to ship faster

Conversion-Optimized Landing Page

Custom landing page built for your top campaign. Typically pays for itself in month 1 through lower CPL.

$1,295one-time

Full Contractor Website

Mobile-first site built for local SEO and conversion. Service pages, booking flows, Google Ads-ready.

$2,495one-time

Ad spend is billed separately by Google · Plans fit contractors spending $2K+/mo on ads (or ready to start there).
Need advanced SEO (content, link building, AI visibility)? Scope varies, custom-quoted after a discovery call.

The BGM Promise

Zero risk. Real accountability.

We know contractors get burned by agencies. So we built our entire model around making that impossible.

30-Day Setup Guarantee Money back

If you're not happy with our strategy, setup, and first campaign launch after 30 days, we refund your first month in full. No arguments, no hoops, no "retention specialist" call.

No long-term contracts

Month-to-month from day one. Cancel anytime with 30 days notice. If we're not earning our fee, you walk.

No setup fees. No hidden costs.

The monthly price you see is the price you pay. Ad spend is billed directly by Google, never by us, never marked up.

Senior management only

You work directly with the person running your account. No junior optimizers, no handoffs, no disappearing act after onboarding.

20-client cap per manager

We close the door when we're full. You're never the 81st account stuck at the bottom of someone's spreadsheet.

The Team

The People Behind Your Campaigns

A small, specialized team. Every channel has a dedicated expert who lives and breathes it.

Julian

Google Ads · LSA · GBP · Websites

Runs LSA, Google Ads, and GBP for contractor clients. Also builds client websites personally.

Marina

SEO & Content

On and off-page SEO, backlink building, and content optimized to rank and get cited by AI search.

Luz

Meta & Instagram Ads

Facebook and Instagram campaigns focused on lead gen, retargeting, and cost-per-booked-job.

Josue

Social Media

Social media management, organic content strategy, and brand presence across platforms.

Gabriel

Video & Creatives

Creates video content, ad creatives, and visual assets that convert across paid and organic channels.

FAQs

Common Questions About LSA

Is my business eligible for Local Services Ads?

LSAs are available to a wide range of service-based businesses including contractors, home services, healthcare providers, legal professionals, and more. Eligibility varies by industry and location. We'll check your qualifications and guide you through the setup process.

How much should I budget for Local Services Ads?

Most businesses start with $1,000–$1,500/month, customized to your market and goals. Because you only pay for verified leads, every dollar is focused on real customer opportunities, not impressions or clicks.

What counts as a qualified lead?

A direct contact from your ad, whether a call, message, or booking, from someone inside your service area. Google handles spam filtering and we dispute any lead that doesn't meet the criteria, so you're not paying for junk calls.

Can you guarantee leads?

No marketing channel can guarantee lead volume, but our optimization ensures you're visible to the right customers when they're searching. Most clients start seeing leads shortly after going live.

How do I track results?

You'll receive clear weekly reports covering leads, spend, and trends. You'll also have direct access to Google's dashboard where you can review call recordings and see dispute statuses in real time.

How long does LSA setup take?

Typically 7–10 business days after we receive your documents. Timelines can vary slightly depending on your industry and region, but we push things through as fast as Google allows.

Do you handle leads and disputes?

Yes. We monitor every lead that comes in, dispute the ones that don't qualify, and continuously optimize your account to protect your budget and boost ROI over time.

How much do you charge?

LSA Management is $445/month. Google Ads Management is $695/month. The Google Ads + LSA Bundle is $995/month (save $145 vs separate plans). The Full Visibility Stack, which adds Meta Ads, Google Business Profile, and basic Local SEO, is $1,795/month. No setup fees and no long-term contracts on any plan.

Do I need both Google Ads and LSA?

Not necessarily. LSA is the best starting point for most contractors since you only pay per lead. Google Ads makes sense once LSA is performing consistently and you want to scale volume or protect more search real estate. The bundle is the most efficient setup for contractors with an established presence.

Is there a contract?

No long-term contracts. Every plan is month-to-month, cancel anytime with 30 days notice.

Are there any setup fees?

No setup fees. The monthly price you see is the price you pay. Ad spend is billed directly by Google, never by us, never marked up. Account build, Google Guaranteed verification walkthrough, conversion tracking, and campaign structure are all included in the monthly fee.

Can I start with LSA and add Google Ads later?

Yes. Many clients start with LSA management and upgrade to the bundle or full stack once they are ready to scale. No setup fees at any stage, so moving up (or down) plans is frictionless.

LSA Management That Gets Your Phone Ringing