12 account mistakes that suppress HVAC LSA rankings and inflate cost per lead
Each item below represents a mistake that directly hurts your HVAC LSA account. Check off each item once you have confirmed it is NOT a problem in your account. Fix Critical items first — they have the highest impact on rankings and lead volume.
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| # | Severity | Checklist Item | Done? |
|---|---|---|---|
| 1 | CRITICAL | GBP connected, verified, and NAP (name/address/phone) matches LSA exactly | |
| 2 | CRITICAL | Budget never goes to zero between July and October (peak AC season) | |
| 3 | CRITICAL | Mini-split and heat pump job types enabled | |
| 4 | CRITICAL | Bid mode and max bid set to current market rate during peak season | |
| 5 | MODERATE | Invalid leads disputed on a weekly schedule | |
| 6 | MODERATE | Lead quality reviewed weekly even during peak season | |
| 7 | MODERATE | Service area matches actual dispatch zone — not an inflated radius | |
| 8 | MODERATE | After-hours call handling in place (live answering or clear callback protocol) | |
| 9 | MODERATE | Techs trained on repair-to-replacement conversation for systems over 8 years old | |
| 10 | MODERATE | Review requests sent after every job, not just great ones | |
| 11 | MINOR | Profile photos updated seasonally (AC shots in summer, heating shots in fall) | |
| 12 | MINOR | Booking rate tracked weekly alongside CPL and lead volume |