Start Here: The Complete LSA Guide
New to Google Local Services Ads? This is the one page that links to everything.
The Complete Google Local Services Ads Guide: Setup to Optimization
Six steps. Every guide, tool, and checklist in one place. From understanding how LSA works and getting Google Verified, to ranking in the top 3, managing leads, tracking performance, and scaling.
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Google Ads for Contractors: The Complete Guide (2026)
Real CPC benchmarks by trade, campaign structure, Quality Score tactics, dayparting, and a week-by-week 30-day launch plan. Built for HVAC, plumbing, roofing, and electrical contractors.
Read the Guide →Google Ads for Contractors: Full Guide Library
Every Google Ads guide built specifically for home service contractors: budget planning by trade, keyword strategy, landing page formula, 12-mistake audit, Performance Max, CRM attribution, conversion tracking, and trade playbooks for HVAC, plumbing, roofing, locksmiths, electricians, pest control, appliance repair, and landscaping.
Browse All Google Ads Guides →Google Ads by Industry
Trade-specific Google Ads guides with CPC benchmarks, campaign structure, keyword strategy, and ad copy that converts for each home service vertical.
Google Ads for HVAC Companies
Trade-specific CPC benchmarks, seasonal campaign structure, and why most HVAC Google Ads campaigns waste 40% of budget before noon.
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Google Ads for Plumbers
Emergency vs. installation keyword strategy, CPC benchmarks by job type, and campaign structure for plumbing companies that want more booked calls.
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Google Ads for Electricians
Electricians pay $20-$40/click for panel and emergency work. CPC by job type, EV charger opportunity, and ad copy that converts service calls.
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Google Ads for Roofers
Storm protocols, insurance lead strategy, CPC benchmarks, and the mistakes costing roofers $150+ per wasted lead in 2026.
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Google Ads for Pest Control Companies
CPC benchmarks by pest type ($12-$35/click), recurring plan conversion strategy, and ad copy that books both one-time and quarterly customers.
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Google Ads for Landscaping Companies
$3-$22/click by job type. Campaign structure for design installs vs. recurring maintenance, seasonal budget calendar, and LTV-based CPL targets.
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Google Ads for Carpet Cleaning Companies
$6-$12 CPCs, campaign structure for residential vs. commercial, upsell strategy, and the volume approach that makes low-ticket work profitable.
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Google Ads for Garage Door Companies
CPC benchmarks by job type, campaign structure for repair vs. installation, budget sizing, and the common mistakes draining ad spend.
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Google Ads for Appliance Repair Companies
$12-$28/click by appliance type, brand authorization campaigns, repair vs. replace call handling, and ad structure that books more service calls.
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Google Ads for Locksmiths
Real locksmiths vs. fake lead farms competing on the same keywords. CPC benchmarks by job type and ad copy that wins on trust.
Read the Guide →Google Ads Strategy Guides
Deep-dive playbooks on budgeting, keyword research, landing pages, conversion tracking, Performance Max, and the 12 mistakes audited across hundreds of contractor accounts.
How Much Does Google Ads Cost in 2026?
Real CPC and CPL by contractor trade, hidden costs nobody mentions, monthly budget tier breakdown, and how to actually calculate cost per booked job.
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Google Ads Budget Guide for Contractors
Minimum budgets by trade, monthly calendar, budget formulas, and the 5 signs you are underspending or overspending your Google Ads account.
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Google Ads Conversion Tracking for Contractors
The 4 conversions to track, 6 to delete, phone call thresholds by trade, conversion values, and the 15-minute audit that finds what is broken.
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Google Ads Keyword Strategy for Contractors
Trade-specific keyword lists, negative keyword lists you can import today, match type strategy, and the real reason most contractor campaigns bleed budget.
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Google Ads Landing Pages for Contractors
The above-the-fold formula, trade-specific templates, Quality Score connection, and A/B tests that actually move CPL for home service businesses.
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Google Ads Performance Max for Contractors
PMax for contractors is nothing like PMax for e-commerce. Asset groups, audience signals, Search campaign conflict, and whether PMax is worth it in 2026.
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Google Ads Mistakes Contractors Make
12 mistakes that waste 20-35% of your budget, audited across hundreds of contractor accounts. Severity ratings, diagnosis signs, and step-by-step fixes.
Read the Guide →Free Tools
Calculators to estimate your cost per lead, booked jobs, and return on ad spend before you spend a dollar.
Free LSA ROI Calculator
Plug in your industry, budget, and job value. Get instant estimates for cost per lead, booked jobs per month, and exact return on ad spend. Works for HVAC, plumbing, roofing, electrical, pest control, and 15+ other industries.
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Angi Leads vs Google Ads for Contractors
Angi sells your lead to 4 other contractors the moment you pay for it. See the real cost-per-booked-job math by trade, why Google Ads leads close at 3x the rate, and how to make the switch without losing lead volume.
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Google Ads ROI Calculator
Estimate your Google Ads cost per click, leads per month, booked jobs, and ROAS by trade. Includes CPC benchmarks for 20 industries, waste breakdown, and what-if scenarios.
Use Calculator →LSA ROI Calculators by Industry
Industry-specific calculators pre-loaded with real CPL benchmarks for HVAC, plumbing, roofing, electricians, pest control, landscaping, garage door, tree service, carpet cleaning, and appliance repair.
Open LSA ROI Calculator →LSA Visibility Scanner
See exactly which contractors are showing in Google Local Services Ads for any keyword and city. Check whether your competitors are in the top 3, spot ranking gaps in your market, and find opportunities before you spend a dollar on ads.
Open Scanner →ChatGPT vs Perplexity vs Gemini Visibility: How They Cite Differently (2026)
Three engines, three completely different sets of rules. Engine-by-engine breakdown of how each one actually decides which businesses to cite, with the data (Princeton GEO, Profound, DigitalBloom), the failure modes, and concrete tactics that move the needle on each. Plus the strategic question: should a small business optimize for all three at once? (Spoiler: no.)
Read the Comparison →AI Visibility Scanner
Score your business 0-100 across the 11 signals that predict whether ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews cite you. ~10 minute self-audit, custom priority action list, no signup or API costs.
Open Scanner →AI Overview Optimizer
Paste any URL or HTML, get a 0-100 score against the 14 ranking factors Google AI Overviews actually weights when picking citation sources. Output includes signal-by-signal breakdown plus a priority fix list ranked by impact x ease. No signup, no caps.
Open Optimizer →ChatGPT Visibility Scanner
Run real ChatGPT API queries against your business name to see exactly when (and whether) ChatGPT recommends you in your local market. Surfaces the competitors ChatGPT names instead. Bring your own OpenAI key, ~$0.001 per scan, key stays in your browser.
Open Scanner →LSA Audit Checklists
Seven interactive checklists covering the full LSA lifecycle: setup and profile completeness, reviews, lead response, and monthly performance. Check off items, track your score, and print a copy for your team.
7 LSA Checklists for Contractors
Covers every stage of LSA management: account setup, profile completeness, photo optimization, review generation, lead response, weekly optimization, and monthly performance audit. Live scoring and a printable version included.
Browse All Checklists →Industry Deep-Dive Series
Complete 6-guide clusters built for specific trades: CPL benchmarks, budget calendars, ranking tactics, ROI models, and mistake audits for each industry.
HVAC LSA Guides
CPL by season and job type, monthly budget calendars for 1–5+ truck companies, HVAC-specific ranking tactics, ROI models for repair/replacement/maintenance, and a 12-mistake audit.
View HVAC Series → 6 GuidesPlumbing LSA Guides
CPL by job type (drain vs. water heater vs. repipe), monthly budget calendars, plumbing-specific ranking tactics, ROI models by company type, and a 12-mistake audit.
View Plumbing Series → 6 GuidesRoofing LSA Guides
CPL by month, job type, and market size with storm season protocols, regional hail calendars, insurance claim economics, and a 12-mistake audit for roofers.
View Roofing Series → 6 GuidesLandscaping LSA Guides
CPL by season and service type, budget calendars with spring surge and off-season floor math, seasonal photo protocols, and ROI models for maintenance vs. install companies.
View Landscaping Series → 6 GuidesElectrician LSA Guides
CPL by job type (outlets to panel upgrades), monthly budget calendars by company size, ranking benchmarks for electrical, ROI models for service vs. upgrade work, and a 12-mistake audit.
View Electrician Series → 6 GuidesPest Control LSA Guides
CPL by pest type and season, budget calendars with summer surge math, recurring plan conversion economics, ROI models for one-time vs. recurring revenue, and a 12-mistake audit.
View Pest Control Series → 6 GuidesTree Service LSA Guides
CPL by job type with storm event dynamics, budget calendars with storm surge protocols, commercial contract LTV models, and emergency vs. routine ROI comparison.
View Tree Service Series → 6 GuidesWater Damage Restoration LSA Guides
CPL by damage type, insurance vs. cash pay economics, 24/7 coverage budget math, disaster event protocols, mold inspection funnel ROI, and a 12-mistake audit.
View Restoration Series →LSA Strategy & Optimization
Deep-dive guides on ranking factors, bidding strategy, response time, job type optimization, profile completeness, and competitive analysis.
LSA Optimization Guide Library
The complete optimization library: Ranking Factors Deep Dive Series (6 guides covering response time, bidding, job types, profile, and competitor analysis) plus Core LSA Strategy guides on review strategy, CPL reduction, lead management, troubleshooting, and more.
Browse All 17 Guides →Every Industry Eligible for Google LSA (2026)
The complete, up-to-date list of all 100+ business types that can advertise on Google Local Services Ads in 2026. Includes CPL ranges, job types, and verification requirements for every eligible industry.
See the Full List →SEO for Contractor Leads: The 2026 Blueprint
The unique contractor SEO playbook most agencies skip: service-area page architecture, schema stacking with real JSON-LD, backlink sources that actually move the needle, call tracking and attribution, and AI Overviews optimization for 2026.
Read the Blueprint →How Much Do Contractor Leads Cost? CPL by Channel
The most complete contractor lead cost reference for 2026. Real cost-per-lead data across Google LSA, Google Ads, Meta, Yelp, Angi, Thumbtack, HomeAdvisor, Nextdoor, Bing, and SEO. Plus cost per booked job math, channel mix recommendations by company size, and the metric that actually matters more than CPL.
Read the Cost Guide →AI Visibility Scoring Methodology for Contractors
The first contractor-specific framework for predicting whether ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews will cite your business. 11 weighted signals with research-backed weights, scored on a 100-point scale, plain English. Includes per-engine citation behavior, score bands, and a methodology versioning section.
Read the Methodology →Live LSA Cost Per Lead Tracker
Updated monthly. Current cost per lead for the 12 most-tracked home service trades on Google Local Services Ads. Includes month-over-month change, year-over-year change, and 3-month trend direction. Last verified April 24, 2026.
View the Live Tracker →Google Ads & LSA for Dentists (2026): The Honest Guide to Filling Chairs
The most complete dental marketing playbook online. Specialty-by-specialty CPC ($3-$50+), Google Verified setup for dentists (4-step walkthrough), the insurance vs cash-pay PPC mistake every practice makes, the front desk math your last agency did not show you, channel comparison table, budget benchmarks by practice size (solo through DSO), 6 mistakes that burn $3K-$20K/mo, and a 90-day implementation roadmap.
Read the Dental Guide →Google Ads & LSA for Law Firms (Every Practice Area)
The broader 2026 playbook for firms running paid acquisition across multiple practice areas: PI, DUI, criminal defense, family law, bankruptcy, immigration, workers comp, estate planning, business litigation, tax, IP. 9-practice-area fit matrix, CPC by practice area, intake operations (the "ring 4 problem"), multi-state Google Screened gotchas, and 5 mistakes that quietly burn $5K-$25K a month.
Read the Law Firm Guide →Google Ads & LSA for Personal Injury Lawyers (2026)
The complete 2026 guide to Google Ads and Local Services Ads for personal injury law firms. Real CPC data by practice area ($60-$400 per click), Google Screened LSA pricing ($50-$300 per lead), the campaign-structure mistake that crushes 80% of PI accounts, and the spend allocation across LSA + Google Ads + retargeting at three firm-size tiers.
Read the PI Guide →Nextdoor Ads for Contractors: Complete 2026 Pricing & Strategy
Real CPC and CPM pricing, the 3 distinct ways contractors use Nextdoor, ad setup walkthrough, and honest comparison to Google LSA, Google Ads, and Facebook Ads. Sourced from Nextdoor business docs and 2025-2026 benchmarks.
Read the Guide →The 2 LSA Lead Types Google No Longer Credits (Prevention Playbook)
Since July 2024, Google has stopped crediting LSA leads for "job type not serviced" and "geo not serviced." These are now pure contractor losses. The full prevention playbook: service area surgery, job type audit, ad copy filtering, phone triage scripts, 90-day measurement framework. Sourced from Google's official documentation and public benchmarks.
Read the Playbook →The 8 Best Google Ads & LSA Agencies for Roofers (2026)
8 roofing marketing agencies compared on 14 criteria weighted for roofing economics (storm season, insurance vs cash claims, EagleView integration, dispute volume). BGM, Hook Agency, Roofing Webmasters, Built-Right Digital, Rival Digital, Estes Media, RYNO, and Scorpion. Real published pricing, honest pros/cons, 6-question buyer's guide.
See the Comparison →The 8 Best Google Ads & LSA Agencies for HVAC Contractors (2026)
8 HVAC marketing agencies compared on 14 criteria with real published pricing and contract terms. BGM, RYNO Strategic Solutions, Hook Agency, Rival Digital, Scorpion, WebFX, HVAC Webmasters, and Clicks Geek. Honest pros and cons for each, including where competitors beat BGM. Updated quarterly.
See the Comparison →Local Services Ads Glossary for Contractors
110+ plain-English definitions of every Google LSA, Google Ads, GBP, AEO, and contractor marketing term you will run into. Searchable, jump-linkable, contractor-specific. Built as a reference you can bookmark and use during account audits, agency calls, and team training.
Browse the Glossary →LSA Cost Per Lead by Industry: 2026 Dataset
Verified Google Local Services Ads cost-per-lead, range, median, and booking-rate data for 24 home service trades. CSV download, source-confidence ratings, methodology, and citation-ready format. Licensed CC BY 4.0.
View the Dataset →Contractor Marketing Statistics & Research Hub
The complete contractor marketing data library. 180+ verified data points across LSA, Google Ads, Local SEO, and Meta Ads, with sources, methodology, and last-verified dates. The single citation source for every channel benchmark you need in 2026.
Browse the Data Library →50 Google LSA Statistics (2026)
50 verified data points on LSA cost per lead, booking rates, review benchmarks, platform comparisons, industry-specific CPL ranges, and ROI outcomes. Your go-to reference page for LSA benchmarks.
View All 50 Stats →Google Ads Statistics for Contractors (2026)
70+ verified data points on Google Ads performance for home service contractors: CPC by trade, cost per lead benchmarks, conversion rates, ROAS data, seasonal trends, mobile vs desktop, and year-over-year changes.
View All Stats →Local SEO & GBP Statistics for Contractors (2026)
Trade-by-trade benchmarks for map pack rankings, GBP performance, review velocity, and conversion rates. The only local SEO statistics reference built specifically for home service contractors.
View All Stats →Facebook/Meta Ads Statistics for Home Service Contractors (2026)
CPL by trade, cost-per-booked-job models, ad format performance, and the three-channel comparison (Meta vs. Google Ads vs. LSA) no other article has built. Sourced from 138 verified campaigns.
View All Stats →Platform Comparisons
Head-to-head comparisons to help contractors decide where their marketing budget works hardest.
LSA Comparison Guides
Every major platform comparison in one place: Google LSA vs. Google Ads, SEO vs. LSA, LSA vs. Thumbtack and Angi, LSA vs. HomeAdvisor, LSA vs. Facebook Ads, LSA vs. Yelp, and a plumbing-specific breakdown.
Browse All Comparisons →Industry Playbooks
Individual LSA setup and strategy guides for 20+ home service industries.
Industry LSA Playbooks
Complete setup and strategy guides for every eligible trade. Full deep-dive clusters for HVAC, plumbing, roofing, landscaping, electricians, pest control, tree service, and water damage restoration, plus individual playbooks for painters, locksmiths, movers, junk removal, and 12+ more industries.
Browse All Industry Guides →