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LSA Lead Tracker

Q: What leads are no longer creditable under the new system?

Two big categories were removed from creditable reasons in 2024: leads where the customer asked for a service the contractor does not offer (job type not serviced) and leads where the customer is outside the contractor's stated service area (geo not serviced). Both were creditable under the old manual dispute system. They are not creditable under the automated system. The only fix is upstream: prune service categories and tighten service area settings in the LSA dashboard.

Q: What is the 15-day duplicate lead window?

Google's duplicate-lead credit applies when the same customer calls about the same job twice within 15 days and both calls are charged. The second charge is creditable. If the same customer calls outside that 15-day window, for example an existing client returning months later, the second call is not creditable. This matters because existing clients who call through the LSA tracking number cost the contractor LSA lead prices for customers who would have called anyway.

Q: How does the Rate this lead feedback survey work?

Inside the Local Services Ads dashboard, each lead has a feedback survey where the contractor can rate the lead and pick a reason. Marking a lead Very dissatisfied with a specific reason like spam or duplicate sends a signal to Google's automated credit system. Industry reports put the feedback-to-credit conversion rate at roughly 15 to 25 percent for flagged leads, so it is worth submitting feedback on every legitimate bad lead.

Q: Does this work for verticals other than home services?

The credit logic is built on Google's Local Services Ads policy, which applies primarily to home services. Lead credits are not currently available for healthcare verticals, tax specialists, or EMEA advertisers per Google's published policy. If you are running LSA for an excluded vertical, the credit verdicts in this tool will not apply to your account in the same way.

Log your Google Local Services Ads leads, see your true cost per lead, find which bad leads Google will actually credit, and get specific recommendations to cut wasted ad spend. Free, no API key, no upload.

Built by Blue Grid Media

Credit rules last verified May 2026 · Methodology v1.0 · Privacy policy

No signup 100% browser-side No API key

Nominal CPL

Total spend / total leads

True CPL

Total spend / valid leads only

Cost per booked job

Total spend / booked

Recoverable credits

Total of likely-creditable charges

Charged

$0 billed

Not charged

Free leads

Credited

$0 returned

Total leads

0% billed

Showing:

Numbers looking rough? Blue Grid Media manages LSA for contractors.

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Recent leads

All recommendations

Rules that automatically scan your imported LSA data for wasted spend and ranking-factor red flags. They fire only when the data actually supports the rule, never as filler.

Import from your LSA dashboard Fastest path

Download the leads CSV from your Google LSA dashboard and drop it here. The tool auto-detects Google's export format, infers your vertical, and applies the industry-typical CPL automatically. No column mapping needed.

How to download your leads CSV from Google LSA (30 seconds)

Open your Local Services Ads dashboard (ads.google.com/local-services-ads) and sign in.
Click the hamburger icon (three horizontal lines, top-left).
Click Leads in the menu.
On the Leads screen, click the Download button at the top right.
Pick a date range, save the CSV to your computer, then drop it into the upload box below.

Heads up: the LSA export does not include the dollar amount per lead. The tool detects your vertical from the Job type column and applies the industry-typical CPL automatically. You can adjust it from the import banner or per lead.

Step 1: Upload your CSV

Or export your tracked leads

Download a CSV of leads you have logged in this tool.

Or log one lead manually

Use this if you want to track a single lead with extra detail (call duration, customer request, outcome). For multiple leads, the import above is faster.

Date

Service type

How it came in

Call duration (minutes) Optional. Helps with the response-time recommendation.

What the customer wanted

Amount Google charged (USD)

Outcome

Data management

All leads live in this browser's localStorage. Clearing your browser data wipes them. Always have an export backup before resetting.

Help build industry benchmarks (optional)

If you opt in, the tool can share anonymized aggregate numbers only. counts by service type, valid-lead rate, true CPL, which recommendations triggered. Never homeowner names, phone numbers, addresses, business identity, or raw lead records.

Yes, share anonymized aggregates to help produce industry benchmarks

Default: off. You can change this anytime. Read the full privacy policy →

Monthly snapshot

Month	Leads	Valid %	Nominal CPL	True CPL	Cost / Booked	Recoverable	Recs

No data yet. Log leads to see month-over-month trends.

What changed about LSA lead credits (and why most contractors are losing money on it)

Until mid-2024, Google Local Services Ads contractors could manually dispute bad leads through a form in the LSA dashboard. Submit a reason ("job type not serviced," "geographic mismatch," "not a real customer"), wait for review, often get the credit. It was tedious, but the policy was at least predictable.

That ended in July 2024. Google replaced manual disputes with an automated lead credit system that uses machine learning to review every charged lead within 72 hours. Credits, when granted, appear on the contractor's account within roughly 30 days. The contractor's only remaining lever is the "Rate this lead" feedback survey attached to each lead in the dashboard.

The change was not just a workflow change. Two categories that were previously creditable under manual disputes are now no longer creditable at all:

Job type not serviced. A customer asks for a service the contractor does not offer. Previously: disputable. Now: not creditable. The fix is upstream, in the contractor's LSA service category settings.
Geo not serviced. A customer is outside the contractor's stated service area. Previously: disputable. Now: not creditable. The fix is upstream, in the contractor's LSA service area settings.

If a contractor's categories or service area is set even slightly too wide, every resulting bad lead is now a charge with no recourse. That gap, between what Google bills and what is actually creditable, is what this tool measures.

What automated credits actually cover in 2026

Per Google's published policy, the automated system focuses on a narrower set of categories than the old manual process. Auto-credit eligibility roughly covers:

Spam, bot, and fake calls. Google's machine learning is fairly aggressive on these. Most legitimate spam gets credited within the 72-hour review window without contractor action.
Wrong-number calls and calls routed to the wrong business. Misdirected calls are handled by the system.
Duplicate leads within 15 days. If the same customer calls about the same job twice and both calls are charged, the second charge is creditable. The 15-day window is hard. Calls outside it (an existing client returning months later) are not creditable.

The "Rate this lead" feedback survey is the contractor-facing input to this system. Marking a lead "Very dissatisfied" with a specific reason is a signal Google's automated reviewer weighs when deciding whether to credit. Industry reporting on the feedback-to-credit conversion rate (from sources including Ylopo and contractor community discussions) suggests roughly 15-25% of flagged bad leads result in a credit. Worth flagging every one even at that rate.

The 15-day duplicate window, explained in plain English

A duplicate-lead credit applies when:

The same customer calls your business twice through LSA.
Both calls are about the same job.
Both calls are charged by Google.
Both charged calls happened within 15 days of each other.

If all four conditions are met, the second charge is creditable. If the second call happens on day 16 or later, it is not. This is the rule that catches most existing-client scenarios: a homeowner who used you six months ago and called the LSA ad number again because they did not have your direct number. There is no credit available there. The fix is operational: route known customers off your LSA tracking number by giving them a direct office line, a cell number, or putting an alternate number on invoices and email signatures.

Verticals where lead credits do not apply

Google's LSA credit policy applies primarily to home services. Per the Google Local Services help center, lead credits are not currently available for healthcare verticals, tax specialists, or EMEA (Europe / Middle East / Africa) advertisers. If you run LSA for an excluded vertical, the verdicts this tool surfaces will not map cleanly to your account, and the dashboard math should be read as an upper bound on recoverable money.

What this tool measures, and why "true cost per lead" is the number that matters

The LSA dashboard inside Google's product shows your nominal cost per lead: total spend divided by total leads, including the trash. That number is misleading because it averages your booked-and-quoted leads with your spam, your wrong-service, your out-of-area, and your existing-client charges.

The number that actually decides if LSA is profitable for you is the cost per valid lead, which is what this tool calls "True CPL." A valid lead is anything you would actually try to sell (booked, quoted, lost to a competitor). Spam, wrong service, out of area, and non-recent existing clients are excluded because they are not real opportunities. The gap between the nominal CPL Google shows you and the True CPL the tool calculates is the wasted-lead tax. For most contractors we have seen, that gap is meaningful and the fix is upstream (service area, categories, customer routing).

From there, the cost per booked job is the metric that decides whether to scale spend. If your booked-job cost is below a comfortable fraction of your average ticket, LSA is profitable and you should spend more. If it is too high, the budget is buying activity that does not close.

What to do when you see a recommendation fire

The tool surfaces five recommendation patterns based on logged leads. Each recommendation cites the policy or signal behind it, and is phrased conservatively ("consider this, here is the tradeoff") rather than as a hard directive.

3+ out-of-area leads in a month. Service area is too wide. Open LSA settings, edit service area, tighten the radius or remove the outlying zip codes you do not want to serve. These leads are not creditable, so this is the only fix.
3+ wrong-service leads in a month. Service categories are too broad. Open LSA settings, edit services, uncheck categories you do not actually serve. Removing categories cuts total volume in those categories to zero, so only prune what you really cannot do at a profit.
2+ existing-client leads in a month. Repeat customers are reaching you through your paid LSA number. Operational fix: route known customers to a direct office line or your cell, and put that number on invoices and email signatures. Most of these charges are not creditable.
Average phone-lead duration under two minutes. Short calls signal either voicemail rolls, long hold times, or scripts that lose people. Both hurt your LSA ranking (Google factors response quality into the auction) and your close rate.
True CPL or cost-per-booked-job above conservative trade benchmarks. Surfaces the math so you can judge if LSA is profitable for your specific business. Benchmarks in the tool are intentionally rough and editable.

Frequently asked questions

Are LSA lead credits automatic in 2026?

Yes. Google removed manual disputes in July 2024 and rolled out an automated credit system. Machine learning reviews every charged lead within 72 hours and applies credits automatically for invalid leads, with credits appearing within roughly 30 days. The contractor's only remaining lever is the "Rate this lead" feedback survey on each lead in the LSA dashboard.

What leads are no longer creditable?

Two categories were removed from creditable reasons in 2024: leads where the customer asks for a service the contractor does not offer ("job type not serviced") and leads where the customer is outside the contractor's stated service area ("geo not serviced"). Both were creditable under manual disputes. Neither is creditable now. The only fix is upstream in your LSA service category and service area settings.

What is the 15-day duplicate lead window?

Google credits a duplicate lead when the same customer calls about the same job twice and both calls are charged within 15 days of each other. The second charge is creditable. Calls outside that 15-day window, for example an existing client returning months later, are not creditable.

How does the "Rate this lead" feedback survey work?

Inside the LSA dashboard, each lead has a feedback survey where you rate the lead and pick a reason. Marking it "Very dissatisfied" with a specific reason sends a signal to Google's automated credit reviewer. Industry reporting suggests roughly 15 to 25 percent of flagged bad leads result in a credit, so it is worth submitting feedback on every legitimate bad lead. The tool generates a paste-ready note for the survey on every creditable case.

Does this tool send my lead data anywhere?

No. The entire tool runs in your browser. Lead data is stored in your browser's localStorage on your own device and never leaves it. No signup, no account, no email collected, no analytics on lead data. The one optional opt-in feature is anonymized aggregate sharing (counts by service type, valid-lead rate, average spend per lead, which recommendations triggered) which is currently a stub that does not transmit anything.

Does this work for verticals other than home services?

Per Google's published policy, lead credits are not currently available for healthcare verticals, tax specialists, or EMEA advertisers. If you run LSA for an excluded vertical, the credit verdicts in this tool will not map cleanly to your account in the same way.

How accurate is the credit verdict?

Each verdict cites the specific Google policy that applies. Spam and duplicate-within-15-days leads are likely auto-credited by Google's machine learning, and the tool flags them so you know to verify on the next billing cycle. Wrong-service and out-of-area leads are flagged as not creditable based on the 2024 policy change. The verdict is a probabilistic guide based on documented policy; final credit decisions are made by Google's automated system.

Can I import a CSV export from my LSA dashboard?

Yes. The Log a lead view has a CSV import section. The tool auto-maps common column names (date, service, amount, outcome). If a required column cannot be auto-detected, a manual mapping step appears. The file is parsed entirely in the browser and never uploaded.