HVAC LSA Guides
The complete series for HVAC contractors — from setup to advanced ROI optimization
The complete series for HVAC contractors — from setup to advanced ROI optimization
Six guides built specifically for HVAC companies running Google Local Services Ads. Start with the hub guide if you're new, or jump directly to the deep dive that covers your current challenge, whether that's CPL, budget planning, ranking, or diagnosing a drop in leads.
The full HVAC playbook. How LSA works for HVAC, step-by-step setup, job type checklist, repair-to-replacement pipeline, maintenance plan economics, seasonality strategy, and links to every deep-dive in this series.
Read the Hub Guide → CPL BenchmarksHVAC leads run $25–$120 depending on season, market size, and job type. CPL by month, by rural vs. metro market, by repair vs. replacement vs. maintenance call. Includes break-even formula and audit process.
Read Guide → Budget PlanningDollar amounts for every month of the year, with separate columns for 1-truck, 3-truck, and 5+ truck companies. Heat wave surge protocol, cold snap strategy, and off-season floor math.
Read Guide → Ranking TacticsHVAC-specific ranking benchmarks the generic guides don't cover: review velocity by season, emergency response time targets, seasonal pause penalties, and job type completeness checklist for HVAC.
Read Guide → ROI ModelsROI models for repair-focused, replacement-focused, and maintenance plan-focused HVAC companies. Break-even CPL by company type, ROAS benchmarks for each model, and multi-year LTV math.
Read Guide → Mistake AuditThe 12 most common HVAC LSA mistakes with severity ratings (Critical/Moderate), how to diagnose each one, root cause analysis, and a step-by-step fix protocol. Includes interactive audit checklist.
Read Guide →Also useful for HVAC contractors:
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