A repeatable system for getting consistent reviews after every job
Reviews are the single biggest LSA ranking factor. This checklist sets up a system so no completed job goes without a review request — and so you are never caught flat-footed when a negative review needs a response. Set this up once, then run it as a habit after every job.
In your browser: File → Print → "Save as PDF" to keep a copy.
| # | Checklist Item | Done? |
|---|---|---|
| 1 | Direct review link created and saved (short URL that goes straight to the review form — not the GBP home page) | |
| 2 | SMS review request template written and saved in your phone (keep it under 2 sentences — include the link) | |
| 3 | Review request sent within 2 hours of every completed job (while the job is still fresh for the customer) | |
| 4 | Follow-up SMS sent if no review is received within 48 hours of the first request | |
| 5 | Follow-up email sent if no review is received within 72 hours (use the same link — different channel) | |
| 6 | Every positive review responded to within 48 hours (thank them by name, mention the service performed) | |
| 7 | Every negative review addressed with the customer directly before posting a public response | |
| 8 | Public response to any negative review written professionally (no arguing, no excuses — just facts and a path to resolution) | |
| 9 | Monthly review velocity target set (minimum 4 new reviews per month to maintain ranking momentum) | |
| 10 | Review request process added to technician post-job checklist so it is not skipped on busy days | |
| 11 | QR code for review link printed or saved on technician phones (for customers who prefer not to receive texts) | |
| 12 | Weekly review count tracked against monthly target (at least 1 new review per week on average) | |
| 13 | Top-ranked competitor's review count checked monthly to gauge how your velocity compares |