Seven checklists covering the full LSA lifecycle: account setup, profile completeness, photo optimization, review generation, lead response, weekly optimization, and monthly performance audit. Check off items, track your score, and print a copy for your team.
Use these when launching a new account or auditing a recently set-up one. Every item is a prerequisite for your ads to show.
Step-by-step account launch checklist: credentials, verification, service area, job types, photos, call routing, budget, and bid mode. If any of these are missing or wrong, your account will either fail to go live or underperform from day one.
Start Checklist →Audit every section of your LSA dashboard: photos, credentials, service description, service area, and GBP connection. Missing fields silently suppress your ranking without any warning from Google.
Start Checklist →Ongoing systems for photo quality and review generation — the two highest-impact profile signals in LSA rankings.
Audit your photo profile: minimum count, crew and vehicle shots, job completion photos, quality standards, seasonal updates, and GBP sync. Profiles with high-quality varied photos consistently outrank those with few or generic images.
Start Checklist →Set up a repeatable system for getting consistent reviews after every job: SMS templates, follow-up sequences, response protocols for positive and negative reviews, velocity targets, and competitor tracking. Reviews are the single biggest LSA ranking factor.
Start Checklist →Audit your lead handling process — response speed, lead rating habits, and dispute workflow directly affect your responsiveness score.
Audit your call routing, after-hours coverage, message lead response time, lead rating habits, dispute process, and responsiveness score tracking. A weak response infrastructure costs you ranking every single day, even when your budget and reviews are strong.
Start Checklist →Routine checklists for tracking campaign ROI, catching problems early, and making data-driven budget decisions.
15-minute weekly routine: rate new leads, dispute invalid ones, check responsiveness score, monitor budget pacing, review CPL trends, check competitor positioning, and keep your profile fresh. Most LSA problems compound for weeks before they show up as a ranking drop.
Start Checklist →Higher-level monthly review: calculate CPL, lead close rate, cost per booked job, and ROAS. Assess dispute rate, review growth vs. competitors, budget utilization, service area performance, and set targets for the month ahead.
Start Checklist →If you'd like expert help managing and optimizing your Local Services Ads, we offer free audits and strategy reviews.