Every step required to correctly launch your Google Local Services Ads account
Use this checklist when setting up a new LSA account or auditing a recently launched one. Skipping any of these steps can prevent your ads from showing, cause your account to be paused, or limit the job types you appear for. Work through these in order — the credential steps block everything else.
In your browser: File → Print → "Save as PDF" to keep a copy.
| # | Checklist Item | Done? |
|---|---|---|
| 1 | Google Local Services Ads account created at the LSA dashboard (ads.google.com/local-services-ads) | |
| 2 | Business trade category selected correctly (matches your primary service type) | |
| 3 | General liability insurance certificate uploaded and confirmed current (not expired) | |
| 4 | State contractor license uploaded and not expired | |
| 5 | Background check submitted for business owner and all technicians on the account | |
| 6 | Google Verified status confirmed (account is active, not pending or paused) | |
| 7 | Google Business Profile connected to the LSA account (same business name, address, and phone) | |
| 8 | Service area configured by zip codes or radius (covers your actual working area, not too large) | |
| 9 | Business hours set accurately (include emergency/after-hours if you take those calls) | |
| 10 | All eligible job types enabled for your trade (run the Job Type Completeness Checklist to verify) | |
| 11 | Business description written (50-80 words, specific to your trade — no placeholder text) | |
| 12 | At least 5 photos uploaded to the LSA dashboard (crew, work completed, and branded vehicle) | |
| 13 | Website URL entered in the LSA profile | |
| 14 | Phone number verified and call routing tested (call the number and confirm it reaches someone) | |
| 15 | Initial weekly budget set (calculate: target leads per week x average CPL for your trade) | |
| 16 | Bid mode selected (use Maximize Leads for first 30-60 days; switch to Max Per Lead once you have data) |