Every profile field that affects your LSA ranking and click-through rate
Use this checklist to audit your Google Local Services Ads profile. Most contractors leave half these fields empty — completing them is one of the fastest ways to improve ranking and CTR without spending more.
In your browser: File → Print → "Save as PDF" to keep a copy.
| # | Checklist Item | Done? |
|---|---|---|
| 1 | Business description written (50-80 words, not placeholder text) | |
| 2 | Years in business field filled in and accurate | |
| 3 | Business hours set and matching your Google Business Profile hours exactly | |
| 4 | Service area zip codes or radius configured correctly | |
| 5 | At least 5 photos uploaded to the LSA dashboard (separate from GBP) | |
| 6 | At least 1 before/after photo pair uploaded | |
| 7 | Crew or technician photo uploaded (real people, not stock) | |
| 8 | Branded vehicle at job site photo uploaded | |
| 9 | 10 or more photos total uploaded (optimal range for ranking) | |
| 10 | New photo added within the last 60 days | |
| 11 | State contractor license uploaded and not expired | |
| 12 | General liability certificate of insurance uploaded and current | |
| 13 | Calendar reminder set 60 days before next insurance renewal | |
| 14 | Any specialty certifications uploaded (NATE, EPA, Master License, etc.) | |
| 15 | At least 3 top services have individual descriptions written | |
| 16 | All enabled service types have unique descriptions (no blank fields) | |
| 17 | Each service description is unique — not boilerplate copy-pasted across services | |
| 18 | Website URL entered in profile | |
| 19 | Phone number verified and correct |