Every profile field that affects your LSA ranking and click-through rate
Use this checklist to audit your Google Local Services Ads profile. Most contractors leave half these fields empty, completing them is one of the fastest ways to improve ranking and CTR without spending more.
In your browser: File → Print → "Save as PDF" to keep a copy.
| # | Checklist Item | Done? |
|---|---|---|
| 1 | Business description written (50-80 words, not placeholder text) | |
| 2 | Years in business field filled in and accurate | |
| 3 | Business hours set and matching your Google Business Profile hours exactly | |
| 4 | Service area zip codes or radius configured correctly | |
| 5 | At least 5 photos uploaded to the LSA dashboard (separate from GBP) | |
| 6 | At least 1 before/after photo pair uploaded | |
| 7 | Crew or technician photo uploaded (real people, not stock) | |
| 8 | Branded vehicle at job site photo uploaded | |
| 9 | 10 or more photos total uploaded (optimal range for ranking) | |
| 10 | New photo added within the last 60 days | |
| 11 | State contractor license uploaded and not expired | |
| 12 | General liability certificate of insurance uploaded and current | |
| 13 | Calendar reminder set 60 days before next insurance renewal | |
| 14 | Any specialty certifications uploaded (NATE, EPA, Master License, etc.) | |
| 15 | At least 3 top services have individual descriptions written | |
| 16 | All enabled service types have unique descriptions (no blank fields) | |
| 17 | Each service description is unique, not boilerplate copy-pasted across services | |
| 18 | Website URL entered in profile | |
| 19 | Phone number verified and correct |