The complete series for electrical contractors, from setup to advanced ROI optimization
Six guides built specifically for electricians running Google Local Services Ads. Start with the hub guide if you're new, or jump directly to the deep dive that covers your current challenge, whether that's CPL, budget planning, ranking, or diagnosing a drop in leads.
The full electrician playbook. How LSA works for electrical contractors, step-by-step setup, job type checklist (12 confirmed types), residential vs. commercial lead split, EV charger opportunity, and links to every deep-dive in this series.
Read the Hub Guide → CPL BenchmarksElectrician LSA leads run $30 to $95 depending on job type and market. CPL by residential vs. commercial, by season, by market size. Break-even formula, audit process, and dispute guide.
Read Guide → Budget PlanningDollar amounts for every month, with columns for solo operators, 2-3 truck shops, and 4+ truck companies. Storm surge protocol, weekly vs. monthly cap strategy, and minimum viable budget formula.
Read Guide → Ranking TacticsElectrician-specific ranking benchmarks: review velocity targets, response time thresholds, complete job type table (12 confirmed types), bid mode selection, and ranking recovery timelines.
Read Guide → ROI ModelsROI models for service call-focused, upgrade-focused, and commercial companies. Break-even CPL for 8 job types, ROAS benchmarks (4x to 25x), and upsell multiplier calculations.
Read Guide → Mistake AuditThe 12 most common electrician LSA mistakes with severity ratings (Critical/Moderate), diagnosis signs, root cause analysis, and step-by-step fix protocols. Includes interactive audit checklist.
Read Guide →Also useful for electrician contractors:
We manage Local Services Ads for electrician companies across the country. Free audit, no long-term contracts.