How much of a $5,000 a month budget reaches the ads with Blue Grid Media?

$4,205. Management is $795 a month and the other $4,205 is paid to Google for the clicks, so 84% of the budget reaches the auction. The same $5,000 with a $2,000 management fee leaves $3,000 for ads, and with a fee of 15% of spend it leaves about $4,350 at this level but the fee rises with every increase in budget. Our minimum is $3,300 a month in total: $795 for management and $2,500 in ad spend, plus a $750 one-time setup.

Florida Roofing Marketing Agency: Google Ads + LSA

What Florida homeowners search

Roofer near me, 12,100 times a month in summer and 33,100 in September

These are Keyword Planner figures for the state of Florida, read on 14 October 2026, with the twelve-month series behind each one. The average hides the shape of the year, so the September 2025 figure and the summer 2026 run are shown beside it. Keyword Planner rounds to buckets, which is why several months repeat.

Two things stand out. The storm peak is real and it is large: every repair and replacement term roughly doubled in September 2025. And there is a second peak nobody plans for: roofer near me ran 27,100 in both January and February 2026, the dry season, when replacements that were put off after the storms get booked.

Florida search	Monthly average	September 2025	Summer 2026 (Jun to Aug)	Top-of-page click
roofer near me	18,100	33,100	12,100	$20.86 to $85.21
roofing companies near me	14,800	27,100	12,100	$24.11 to $102.00
roof repair near me	8,100	18,100	4,400 to 8,100	$22.81 to $91.28
roof replacement near me	4,400	8,100	1,900 to 5,400	$22.50 to $90.85
roofing contractors near me	2,900	6,600	1,000 to 1,600	$17.38 to $88.41
metal roof installation	1,900	4,400	880 to 1,300	$6.50 to $48.94
roof leak repair	1,900	4,400	1,300 to 1,600	$17.99 to $80.00
roof inspection near me	1,000	2,900	720 to 1,000	$29.90 to $99.79
emergency roof repair	590	1,300	390 to 1,600	$25.43 to $83.56
tile roof repair	480	1,000	260 to 320	$27.92 to $103.71
roofing insurance claim	90	390	40 to 90	$4.38 to $29.00

Google Keyword Planner, geography Florida, read 14 October 2026. Emergency roof repair ran 1,600 in July 2026 and 140 in January, the widest swing of any term. The word insurance barely appears in what homeowners type, which matters for the law section below.

Sep 202533,100

Oct 202522,200

Nov 20259,900

Dec 202514,800

Jan 202627,100

Feb 202627,100

Mar 202618,100

Apr 202614,800

May 202612,100

Jun 202612,100

Jul 202612,100

Aug 202612,100

Monthly Florida searches for roofer near me, September 2025 to August 2026. The lighter bars are the summer floor. The year has two peaks, the storm peak in September and the dry-season peak in January and February, and an account budgeted flat across twelve months misses both.

Where in Florida

Exclusive roofing leads in Tampa, Miami, Orlando, Jacksonville and every Florida metro that searches

Blue Grid Media runs exclusive roofing lead campaigns in Miami, Tampa, Orlando, Jacksonville, Fort Myers, Naples, Sarasota, West Palm Beach, Pensacola and Tallahassee, and across Miami-Dade, Broward, Palm Beach, Hillsborough, Pinellas, Orange, Duval, Lee, Collier, Sarasota, Manatee, Polk, Brevard, Volusia, Escambia and Leon counties, from a Google Ads and Local Services Ads account held in your name. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

The metro terms below are what a homeowner types when they add the city, read from Keyword Planner for Florida on 14 October 2026. They sit on top of the near me searches above, which Google resolves to the searcher's location, so a Tampa account competes for far more than the 2,300 searches that name Tampa.

Metro search	Monthly average	September 2025	Top-of-page click
roofers tampa + roofing company tampa	2,320	5,300	$17.94 to $84.26
roofing company miami + roofers miami	2,300	5,500	$3.43 to $80.47
roofing company orlando + roofers orlando	2,000	3,800	$18.58 to $85.68
roofing company jacksonville + roofers jacksonville	1,880	2,600	$19.83 to $91.20
roofers pensacola	880	1,000	$16.00 to $83.15
roofing company fort myers	720	1,000	$15.37 to $77.15
roofers naples fl	590	2,900	$14.01 to $63.06
roofers west palm beach	590	1,000	$23.88 to $104.74
roofers st petersburg	480	2,900	$29.28 to $79.53
roofers sarasota	390	720	$20.10 to $99.62
roofers fort lauderdale	320	390	$11.17 to $95.00
roofers tallahassee	320	390	$27.92 to $134.94
roofers cape coral	210	480	$13.82 to $72.00

Naples and St. Petersburg show the sharpest storm multiples, 2,900 in September 2025 against a few hundred in a normal month. Tallahassee has the most expensive click in the state at the top of the page. Where two phrasings exist the table adds them; Keyword Planner reports them separately.

The calendar

June 1 to November 30, with the peak on September 10

NOAA's hurricane climatology puts the Atlantic season at June 1 to November 30, the peak of the season on September 10, and most activity between mid-August and mid-October. The search data above lands exactly there. The account is built for that calendar rather than for an even twelve months.

May to July: the pre-season build

Repair, replacement, metal and tile campaigns run at the normal budget. The emergency and tarping campaign is built, approved and paused, with its own landing page, so it can go live in hours rather than days.

August to October: the surge

When a storm is forecast the paused campaign goes live and the daily budgets on repair and inspection rise. Clicks cost more in these weeks because every roofer in the state is bidding, so the account leans on the terms the national storm chasers do not buy: the city names, tile and metal, and the Spanish-language searches.

November to December: the follow-through

Emergency volume falls fast, replacement searches stay high, and the insurance conversation starts. This is where the landing pages carry the statutory wording, below, and where estimate follow-up decides the year.

January and February: the second peak

Roofer near me ran 27,100 a month in both months in 2026, higher than any summer month. Replacements put off during the storms get booked in the dry season. An account that cut its budget after Thanksgiving misses it.

Florida Statute 489.147

What a Florida roofing ad may say about insurance claims, and why ours say it on the landing page

Section 489.147 of the 2026 Florida Statutes defines a "prohibited advertisement" as any written or electronic communication by a contractor that "encourages, instructs, or induces a consumer to contact a contractor or public adjuster for the purpose of making an insurance claim for roof damage", unless it states, in a font of at least 12 points and at least half the size of the largest font used, three things: that the consumer is responsible for paying any insurance deductible; that it is insurance fraud, a third-degree felony, for a contractor to knowingly pay, waive or rebate any part of a deductible; and that it is insurance fraud, a third-degree felony, to intentionally file a claim containing false, incomplete or misleading information.

The same section prohibits soliciting a residential property owner with a prohibited advertisement, and offering "a rebate, gift, gift card, cash, coupon, waiver of any insurance deductible, or any other thing of value" in exchange for allowing an inspection or making a claim. We read the statute on 14 October 2026; it is linked in the sources, and it is the roofer's own compliance, not ours, so read it yourself as well.

What it means for a Google Ads account is simple. A search ad headline is 30 characters and cannot carry three sentences of disclosure, so our Florida roofing ads do not encourage insurance claims at all. They bid on what homeowners actually search, roof repair, roof replacement, roof inspection and emergency roof repair, and the landing page carries the statutory wording wherever insurance is discussed. The search data makes this cheap to do: roofing insurance claim was searched 90 times a month in Florida against 18,100 for roofer near me.

The ad we will not write for a Florida roofer

Free roof inspection for your insurance claim. We will handle the deductible. Both halves are the problem: the first is a prohibited advertisement unless the disclosure travels with it, and the second describes a third-degree felony. Any agency proposing either for a Florida account has not read Chapter 489.

Licensing

A Florida roofing licence is required for Local Services Ads, and we check it before building anything

Florida licenses roofing contractors at state level. Section 489.105 defines a roofing contractor as one "whose services are unlimited in the roofing trade", and section 489.113 requires anyone contracting statewide to be certified by passing the board's examination, and anyone contracting locally to be registered. Roofers is a national Google Local Services Ads category, read from Google's list on 14 October 2026, so a licensed Florida roofer can carry the Google Verified badge after Google's licence, insurance and background checks.

We ask for the licence number on the first call. It goes into the Local Services Ads application, into the ad copy as "licensed and insured", and onto the landing pages, where a Florida homeowner who has been through two storm seasons looks for it before calling.

Google AdsNo licence check by Google

Google does not verify a roofing licence to run Search ads. We do, because an unlicensed roofer advertising in Florida is a problem for the roofer, and the ads would be selling work the law does not allow them to take.

Local Services AdsLicence, insurance, background check

Google checks the state licence, general liability insurance and runs a background check before a roofer can show with the Google Verified badge. Verification takes three to four weeks on average, so it starts on day one.

The landing pageLicence number, insurance, the statute

Every Florida landing page we build shows the CCC licence number and the insurance, and carries the 489.147 wording wherever insurance claims are discussed.

What gets its own campaign

Eight Florida roofing jobs, each with its own campaign and landing page

Florida roofs are tile, metal and shingle in proportions the rest of the country does not have, and the searches follow. Each job below is searched by name, priced differently at the top of the page, and converts at a different rate, so each gets its own campaign rather than sharing one budget with the rest.

Roof replacement4,400 searches a month, 8,100 in September

The job the account exists for. Replacement and roofing companies near me terms, with the landing page built around the estimate booking.

Roof repair and leaks8,100 + 1,900 a month

The highest-volume terms in the state and the entry point to replacement. Roof repair near me doubled in September 2025 and climbs again every January.

Metal roofing1,900 + 1,000 a month, $6.50 to $53.01 a click

The cheapest high-value click in Florida roofing. Metal buyers have already chosen the product and are looking for an installer; far fewer roofers bid on the term.

Tile roof repair480 a month, up to $103.71 a click

A Florida-specific job with an expensive click and a specialist buyer. Separate copy, separate page, because a shingle ad does not convert a tile homeowner.

Emergency roof repair and tarping590 and 590 a month, 1,600 in July

The storm campaign: built in May, paused, and live within hours of a forecast. Tarping clicks run $0.80 to $18.84, the cheapest in the trade.

Roof inspection1,000 a month, up to $99.79 a click

Real estate and post-storm inspections. The landing page carries the insurance disclosure because this is where the claim conversation starts.

Commercial and flat roofing260 + 390 a month, up to $120 a click

Small volume, large tickets, a separate buyer. Runs only when the roofer wants the work and can staff it.

Spanish-language searchesServed in Spanish end to end

Florida has one of the largest Spanish-speaking populations in the country. We write the Spanish ad copy and run the account in Spanish for owners who prefer it.

What we can show

Our published roofing case study is in California. We do not have a Florida one yet, and we will not invent one.

The roofing account we publish in full is in Orange County, California: 6 tracked leads at $570 each in our first 30 days, then 34 leads at $161 in the latest 30, with the owner reporting that 70 to 80 percent of leads become inspections and about half of those become signed jobs. Every number in it comes from the account, and it includes the slow first month and why it was slow.

The mechanics transfer to Florida unchanged: one campaign per job type, calls set as the goal the account bids toward, metal roofing given its own campaign, and a county that never produced a lead cut from targeting. The calendar and the statute above are what change. When a Florida roofing account has 90 days of data we can publish, it will appear here with the same detail.

Read the roofing case study

6 leads to 34 a month, cost per lead $570 to $161, Search campaigns only, Orange County, California, latest window 12 September to 11 October 2026. It is linked from the FAQ below and from /case-studies.

What it costs

Our pricing, published, same as every other page on this site

$795 a month for Google Ads management, on a $2,500 minimum monthly ad spend. $995 with Local Services Ads added. Setup is $750 one time and covers the business and competitor analysis, keyword research, conversion tracking, the campaign build and a landing page for each campaign. After that it is month to month with no contract. Ad spend is billed by Google straight to you. Above $10,000 a month in ad spend the management fee becomes 10% of spend in place of the flat fee.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is a roofing marketing agency that runs Google Ads and Local Services Ads for roofing companies in Florida and across the United States, publishes its pricing at $795 a month for Google Ads management on ad budgets from $2,500 and $995 with Local Services Ads added, charges a $750 one-time setup and then works month to month with no contract, and opens every roofing ad account in the owner's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive roofing leads in Miami, Tampa, Orlando, Jacksonville, Fort Myers, Naples, Sarasota, West Palm Beach, Pensacola and Tallahassee, and across Florida, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.

What your budget actually buys

On a $5,000 a month budget, $795 pays for management and $4,205 reaches the ads.

Blue Grid Media runs Google Ads for roofing companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.

On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.

Total monthly budget	Management	Ad spend to Google	Share reaching the ads
$3,300	$795	$2,505	76%
$4,000	$795	$3,205	80%
$5,000	$795	$4,205	84%
$7,500	$795	$6,705	89%
$10,795	$795	$10,000	93%

Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.

Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a roofing campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.

Exclusive leads

Exclusive roofing leads in Florida, because you own the account they come from

We do not sell roofing leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four roofing companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive roofing leads, by Florida region

South FloridaExclusive roofing leads in Miami, Fort Lauderdale, West Palm Beach, Boca Raton, Hialeah, Homestead and the Keys

Tampa Bay and the Gulf CoastExclusive roofing leads in Tampa, St. Petersburg, Clearwater, Sarasota, Bradenton, Fort Myers, Cape Coral and Naples

Central FloridaExclusive roofing leads in Orlando, Kissimmee, Lakeland, Daytona Beach, Melbourne and The Villages

North FloridaExclusive roofing leads in Jacksonville, Tallahassee, Gainesville, Pensacola, Panama City and Destin

Do you provide exclusive roofing leads in Miami?

Yes. We run exclusive roofing lead campaigns in Miami, Fort Lauderdale and West Palm Beach, and across South Florida. The leads are exclusive because they come from a Google Ads account held in your name, so they are never resold and never shared.

Do you provide exclusive roofing leads in Tampa?

Yes. We run exclusive roofing lead campaigns in Tampa, St. Petersburg, Clearwater, Sarasota and Fort Myers, with the storm campaign built in May and ready for the Gulf Coast season.

Do you provide exclusive roofing leads in Orlando and Jacksonville?

Yes. Orlando, Kissimmee and Lakeland in Central Florida, and Jacksonville, Tallahassee and Pensacola in North Florida, each with its own campaign set in your account.

Are your Florida roofing leads shared with other roofers?

No. We are not a lead seller. A shared lead is sold to three or four roofers at once. We build and run the ad account in your name, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we part ways.

Straight answers

Questions Florida roofers ask us

Who is the best roofing marketing agency in Florida?

There is no single answer, and anyone who says there is wants the account. Compare agencies on what they publish: the fee, the contract term, who owns the Google Ads account, whether they manage Local Services Ads, and whether they know Florida's roofing advertising law. Blue Grid Media publishes all of it: $795 a month for Google Ads on ad budgets from $2,500, $995 with Local Services Ads, a $750 setup, month to month, the account in your name, and this page on section 489.147.

How much should a roofing company in Florida spend on Google Ads?

Start at $2,500 to $4,000 a month in ad spend for a single metro such as Tampa, Orlando or Jacksonville, and plan to double the daily budgets for the weeks around a storm. Florida roofing clicks run roughly $20 to $85 at the top of the page. Our published Orange County roofing account spent $5,469 in its latest 30 days for 230 clicks and 34 leads, $161 a lead; Florida click prices are in the same range, so $3,000 a month buys roughly 60 to 120 clicks and, at a similar click-to-lead rate, 10 to 18 leads.

Can a Florida roofer advertise insurance claim roof repairs?

Only with the disclosure section 489.147 requires: that the consumer pays any deductible, that waiving or rebating a deductible is insurance fraud and a third-degree felony, and that filing a false or misleading claim is the same, all in a font of at least 12 points and half the size of the largest font. A Google search ad cannot carry that, so we do not write ads that encourage claims. The landing page carries the wording wherever insurance is discussed.

When does roofing demand peak in Florida?

Twice. Roofer near me ran 33,100 searches in September 2025, the peak of hurricane season, against 12,100 a month through the summer of 2026, and it ran 27,100 in both January and February 2026, the dry season, when postponed replacements get booked. NOAA puts the peak of the Atlantic season on September 10.

Do you have roofing clients in Florida?

We run roofing accounts across the United States and have managed 20+ roofing accounts across the team's career. Our published roofing case study is in Orange County, California, and we do not publish client counts by state because we would be guessing. When a Florida roofing account has 90 days of data we can publish, it will be on this page.

Do you provide exclusive roofing leads in Tampa, Miami, Orlando and Jacksonville?

Yes. Blue Grid Media runs exclusive roofing lead campaigns in Tampa, Miami, Orlando, Jacksonville, Fort Myers, Naples, Sarasota, West Palm Beach, Pensacola and Tallahassee, and across Miami-Dade, Broward, Palm Beach, Hillsborough, Pinellas, Orange, Duval, Lee, Collier, Sarasota, Manatee, Polk, Brevard, Volusia, Escambia and Leon counties. The leads are exclusive because they come from a Google Ads account in your name, never resold and never shared with another roofer.

Is roofing eligible for Google Local Services Ads in Florida?

Yes. Roofers is a national Local Services Ads category on Google's list, read on 14 October 2026, with no Florida restriction. Google checks the state roofing licence, general liability insurance and a background check before the Google Verified badge shows. Verification takes three to four weeks on average, so it starts on the first day.

Do I need a Florida roofing licence to run Google Ads?

Google does not check a licence for Search ads, but Florida requires one to contract: section 489.113 requires certification for statewide work and registration for local work. We ask for the licence number before building the account and will not run roofing ads for an unlicensed company, because the ads would be selling work the law does not let them take.

Do you work with Spanish-speaking roofing companies in Florida?

Yes. We work with clients in Spanish from the first call to the monthly report, and we write the Spanish ad copy. Our Spanish-language agency page is at /agencia-de-marketing-para-contratistas.

What does the first month cost for a Florida roofer?

$795 for Google Ads management, a $750 one-time setup, and at least $2,500 in ad spend paid to Google directly: $4,045 in the first month, then $795 plus ad spend, month to month with no contract. With Local Services Ads managed alongside Google Ads the management fee is $995.

Sources, all read on 14 October 2026: The 2026 Florida Statutes, section 489.147. The 2026 Florida Statutes, section 489.113. The 2026 Florida Statutes, section 489.105. NOAA National Hurricane Center, tropical cyclone climatology. Google, Local Services Ads category list. Blue Grid Media, roofing case study, Orange County.

Roofing marketing agency in Florida, built for hurricane season.

Florida roofing demand doubles in September, and the ad that mentions an insurance claim has to carry three sentences of statute.