Updated monthly. Current cost per lead for the 12 most-tracked home service trades on Google Local Services Ads. Last verified August 2026.
As of April 24, 2026, the median Google Local Services Ads cost per lead across 12 home service trades sits at roughly $45, with seasonal trades pushing the top of the range. Roofing leads the increase at $58 to $120 per lead, up about 12% month-over-month on storm-season demand. HVAC CPL is climbing into early-summer territory at $42 to $75, up roughly 5%. Plumbing, tree service, garage door, and locksmith are flat. Landscaping and pest control are tracking the spring surge. The full live table, methodology, and historical snapshots follow.
August is the plateau month. After the spring run-up in HVAC, roofing, and landscaping, cost per lead has held essentially flat across all 12 tracked trades. Ranges are unchanged from the late-spring refresh.
A flat month is still information. If your own CPL rose in July while the market held flat, the increase is coming from your account, not the market: rank slippage, service-area creep, or a shift in lead mix, all of which are fixable.
| Trade | Current CPL (Aug 2026) | Last Month (Jul 2026) | MoM Change | YoY Change | 3-Month Trend |
|---|---|---|---|---|---|
| HVAC | $42-$75 | $42-$75 | → Flat | +8% | → Flat |
| Plumbing | $36-$78 | $36-$78 | → Flat | +3% | → Flat |
| Roofing | $58-$120 | $58-$120 | → Flat | +18% | → Flat |
| Electrical | $35-$65 | $35-$65 | → Flat | +4% | → Flat |
| Landscaping | $32-$58 | $32-$58 | → Flat | +12% | → Flat |
| Pest Control | $38-$65 | $38-$65 | → Flat | +7% | → Flat |
| Tree Service | $48-$90 | $48-$90 | → Flat | +2% | → Flat |
| Water Damage Restoration | $85-$180 | $85-$180 | → Flat | +6% | → Flat |
| House Cleaning | $28-$48 | $28-$48 | → Flat | +5% | → Flat |
| Garage Door | $40-$72 | $40-$72 | → Flat | +4% | → Flat |
| Locksmith | $32-$58 | $32-$58 | → Flat | +1% | → Flat |
| Appliance Repair | $32-$52 | $32-$52 | → Flat | +6% | → Flat |
The tracker pulls from 80+ active contractor accounts across 38 U.S. metros in our agency portfolio, supplemented with publicly published benchmarks from LocalIQ, BIA Advisory Services, and Google's own Local Services Ads reporting. We isolate spend on the LSA channel only (no Search Ads or Performance Max overlap) and report CPL as billable cost divided by all credited leads, not unbookable-adjusted CPL. The reported range covers the 25th to 75th percentile across markets, so a single high-cost metro does not skew the headline.
Refresh cadence: The full table is rebuilt on the 24th of each month using the prior 30 days of account data. Refresh date stamps: The visible "Last verified" badge in the header and the date in the table card are updated together with the JSON-LD dateModified field. Quality controls: We flag any trade where MoM movement exceeds 25% and review for outliers (storm spikes, single-account anomalies) before publishing. Geographic scope: United States only. Canadian LSA data is tracked separately and not included in this snapshot.
Older monthly snapshots are archived below for trend research and dispute documentation.
April 24, 2026 snapshot. Ranges match the current August table above: CPL plateaued through the summer, so the spring refresh values carried forward unchanged. April month-over-month moves were: HVAC +5%, roofing +12%, landscaping +8%, pest control +5%, plumbing and tree service flat.
The full March 2026 snapshot table will be archived here when the April 24, 2026 refresh moves it out of the live tracker. Snapshot rows reflect end-of-month CPL for each tracked trade.
Archived February 2026 snapshot will appear here. Includes CPL ranges, MoM and YoY change, and trend direction for all 12 tracked trades.
Archived January 2026 snapshot will appear here. Use historical snapshots to validate dispute claims, defend budget conversations, and pattern-match seasonal CPL movement year over year.
Part of the BGM contractor marketing statistics library. Pair this with the other data deep-dives:
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