The complete data library for contractor marketing in 2026. Cost per lead, conversion rates, ROI benchmarks, and channel comparisons across LSA, Google Ads, Local SEO, and Meta Ads, sourced from 9 industry datasets and our own client portfolio.
Across 4 channels, the average contractor cost per lead in 2026 is approximately $35 for SEO, $45 for Local Services Ads, $90 for Google Ads, and $28 for Meta Ads. Booking-rate spread is wider: LSA leads book at 35-50%, Google Ads at 18-28%, SEO at 22-35%, and Meta at 8-18%. The four guides below break down each channel by trade, market size, and seasonality.
Every number here is sourced. We aggregate published benchmarks from LocalIQ, BrightLocal, First Page Sage, BIA Advisory, and Google's own Local Services data, then compare them against our agency's anonymized client performance across HVAC, plumbing, roofing, electrical, landscaping, and 19 other trades. Each report cites every claim and lists last-verified dates so you can defend the numbers in budget conversations.
50 LSA statistics that home service contractors actually need: cost per lead by trade, lead booking rates, dispute approval rates, the unbookable lead problem (45% of all LSA leads), review velocity benchmarks, and platform comparison data versus Thumbtack and Angi. Includes the 7 ranking factors with weighted impact scores.
Read the LSA Statistics Report → CPC + ROAS PPC BenchmarksCPC, CTR, conversion rate, CPL, and ROAS by trade, anchored on a public 816-account HVAC dataset. Seasonal patterns, mobile vs. desktop performance, Smart Bidding adoption rates, and the budget-to-lead-volume formula. Industry breakdowns for HVAC, plumbing, roofing, electrical, and 12 more trades.
Read the Google Ads Report → SEO + GBP SEO BenchmarksTrade-by-trade Google Business Profile benchmarks, map pack click-through rates, review velocity targets, seasonal search patterns, emergency search behavior, and the AI Overviews impact on local pack visibility. Built from BrightLocal and First Page Sage public benchmarks plus our portfolio data.
Read the Local SEO Report → FB + IG Social Ads BenchmarksCPL by trade on Facebook and Instagram, cost-per-booked-job by service type, ad format performance (lead form vs. landing page), audience targeting benchmarks, seasonal patterns, and a 3-channel comparison putting Meta head-to-head with Google Ads and LSA. Lead quality data included.
Read the Meta Ads Report →Every statistic in this series is sourced. We rely on publicly available datasets from LocalIQ's annual cost-per-lead report, BrightLocal's local search studies, First Page Sage's home services benchmarks, BIA Advisory Services, Google's own LSA help documentation, and a handful of trade-association reports (ACCA, PHCC, NRCA). Where public sources do not cover a trade or market size, we backfill with anonymized data from our agency's client portfolio of 80+ contractor accounts (HVAC, plumbing, roofing, electrical, landscaping, and 19 more trades) and explicitly label those numbers as "agency benchmark" rather than third-party data.
Date ranges: Most public benchmarks reflect 2024-2025 performance. Where we report 2026 figures, those are forward-looking estimates based on YoY trends in our own client data. Refresh cadence: Each report is reviewed quarterly. Last full refresh: April 2026.
All four reports cite from the following sources. Each individual statistic links to its specific source in-context.
We benchmark contractor accounts against this exact dataset every week. Free 30-minute audit, no contracts, no upsells.