How much of a $5,000 a month budget reaches the ads with Blue Grid Media?

$4,205. Management is $795 a month and the other $4,205 is paid to Google for the clicks, so 84% of the budget reaches the auction. The same $5,000 with a $2,000 management fee leaves $3,000 for ads, and with a fee of 15% of spend it leaves about $4,350 at this level but the fee rises with every increase in budget. Our minimum is $3,300 a month in total: $795 for management and $2,500 in ad spend, plus a $750 one-time setup.

New York Roofing Marketing Agency: Google Ads + LSA

What New York homeowners search

Roofer near me, 8,100 times a month on average and 12,100 in October

Keyword Planner figures for the state of New York, read on 14 October 2026, with the twelve-month series behind each one. The peak is October, before winter, when roof repair near me runs 9,900 and roofing contractors near me 3,600. The second peak is July, when roof repair runs 8,100 and emergency roof repair 1,900. In between sits February, when ice dam removal is searched 4,400 times.

Roof replacement near me runs 5,400 in June and 1,000 in April, the widest swing of the replacement terms, which puts the replacement budget in early summer rather than autumn.

New York search	Monthly average	High month	Low month	Top-of-page click
roofer near me	8,100	12,100 (Oct)	6,600 (Nov, Dec)	$13.97 to $75.33
roofing companies near me	8,100	12,100 (Oct)	5,400 (Nov)	$16.00 to $89.88
roof repair near me	8,100	9,900 (Oct)	5,400 (Dec, Apr)	$13.42 to $73.19
roof repair	5,400	8,100 (Jul)	2,900 (Jan)	$11.81 to $70.99
roof replacement near me	2,400	5,400 (Jun)	1,000 (Apr)	$14.85 to $71.40
roof replacement	2,400	3,600 (Oct, Jul)	720 (Dec)	$13.07 to $71.41
roofing contractors near me	1,900	3,600 (Oct)	1,000 (Dec, Jul)	$11.11 to $63.63
roof leak repair	1,900	2,900 (Oct, Feb)	1,300 (Jun)	$9.65 to $50.00
metal roof installation	1,000	1,900 (Oct)	590 (Dec)	$4.28 to $25.62
ice dam removal	590	4,400 (Feb)	10 (May)	no bid data
emergency roof repair	590	1,900 (Jul)	110 (Oct)	$12.45 to $76.60
flat roof repair	390	590 (Jul)	260 (Feb)	$8.62 to $51.10

Google Keyword Planner, geography New York, read 14 October 2026. Ice dam removal is a New York term with no equivalent in Florida or Texas, and it arrives in a two-month window.

Oct 202512,100

Nov 20256,600

Dec 20256,600

Jan 20268,100

Feb 20269,900

Mar 20268,100

Apr 20269,900

May 20268,100

Jun 20269,900

Jul 20268,100

Aug 20269,900

Monthly New York searches for roofer near me, October 2025 to August 2026. One peak in October and a trough in November and December, the lighter bars, when the ground is frozen and the phones go quiet.

Where in New York

Exclusive roofing leads in Queens, Brooklyn, Long Island, Westchester, Buffalo and Rochester

Blue Grid Media runs exclusive roofing lead campaigns in New York City, Brooklyn, Queens, Staten Island, Long Island, Westchester, Buffalo, Rochester and Syracuse, and across Westchester, Nassau, Suffolk, Rockland, Orange, Dutchess, Erie, Monroe and Onondaga counties and the five boroughs, from a Google Ads and Local Services Ads account held in your name. Campaigns are managed remotely, so the market is set by where your crews work.

The metro terms below are what a homeowner types when they add the place. Queens and Brooklyn carry the most expensive roofing clicks in the state, above $100 at the top of the page, and Long Island spikes in September.

Metro search	Monthly average	High month	Top-of-page click
roofers brooklyn + roofing company brooklyn	1,140	1,390 (Aug)	$10.27 to $110.62
roofing company buffalo + roofers buffalo	1,110	1,590 (Oct)	$12.35 to $110.33
roofers rochester	1,000	1,300 (Feb to Apr, Jun)	$11.44 to $68.72
roofers staten island + roofing company staten island	930	1,620 (Jul)	$5.37 to $50.00
roofing company long island + roofers long island	740	3,700 (Sep)	$17.98 to $95.38
roofers queens + roofing company queens	530		$17.26 to $108.64
roofers syracuse	390	590 (Apr)	$21.73 to $103.95
roofers westchester + roofing company westchester	210	320 (Sep, Apr)	$18.64 to $82.51
roofers nassau county	110		$10.63 to $51.14
roofers suffolk county	50		$31.00 to $54.53

Where two phrasings exist the table adds them. Long Island ran 3,700 combined in September 2025 against a few hundred in a normal month.

The calendar

October before the freeze, February for the ice dams, July for the storms

New York roofing is bought three times a year, and each time the homeowner types something different. The account is built for that calendar rather than for an even twelve months.

September and October: the pre-winter peak

Roofer near me 12,100, roof repair near me 9,900, roofing contractors near me 3,600, all in October. Long Island ran 3,700 in September. Repair and replacement campaigns run at full budget and the inspection page carries the weight.

November and December: the trough

Every term bottoms out and installs stop. The account does not switch off; it moves budget to flat roof and commercial work and builds the ice dam campaign, paused, for February.

January and February: ice dams

Ice dam removal ran 1,900 in January and 4,400 in February 2026, from 10 in May. A two-month campaign with its own landing page, and the entry point to the spring replacement conversation.

June and July: the summer surge

Roof replacement near me 5,400 in June, roof repair 8,100 and emergency roof repair 1,900 in July, Staten Island 1,620 in July. The storm campaign goes live within hours.

Licensing

No state licence, four county licences, and a written contract the law describes line by line

New York licenses home improvement contractors locally. New York City's Department of Consumer and Worker Protection says "a person or business must have a Home Improvement Contractor license to do construction, repair, remodeling, or other home improvement work to any residential land or building in New York City". Westchester County's Consumer Protection Department, in a 24 March 2025 release, says "operating without a home improvement license is a violation of law in Westchester County", that contractors must follow Article XVI of County Law, that there are "almost 9,000 licensed contractors in Westchester" who all went through a background check, and that licensed contractors must display a green sticker on the rear bumper showing the licence expiry. Nassau County's Office of Consumer Affairs lists roofing among the trades its home improvement licence covers.

The contract is governed statewide. General Business Law 771 says every home improvement contract "shall be evidenced by a writing and shall be signed by all the parties", and must contain the contractor's name, address, telephone number and licence number, the approximate start and completion dates, and a description of the work. We read all of it on 14 October 2026; the compliance is the roofer's own.

For the account that means one campaign set per county, with that county's licence number in the ad copy and on the landing page, because a Queens homeowner checks the DCWP licence and a Scarsdale homeowner checks for the green sticker. A roofer licensed in Nassau who bids on Queens without the NYC licence is buying calls they cannot legally take.

Google AdsThe county licence in the ad

Google does not verify a contractor licence to run Search ads. We put the county licence number in the copy and geo-target by county so the ad matches the licence.

Local Services AdsLicence, insurance, background check

Roofers is a national Local Services Ads category. Google checks the local licence, insurance and a background check before the Google Verified badge shows, three to four weeks on average.

The landing pageLicence number, the 771 contract

Every New York landing page we build shows the county licence number and insurance and describes the written contract General Business Law 771 requires.

What gets its own campaign

Seven New York roofing jobs, each with its own campaign and landing page

Each job below is searched by name, priced differently at the top of the page, and converts at a different rate, so each gets its own campaign rather than sharing one budget with the rest.

Roof replacement2,400 + 2,400 a month, 5,400 in June

The job the account exists for, bought in early summer and again in October. The landing page is built around the estimate booking.

Roof repair and leaks8,100 + 5,400 + 1,900 a month

The highest-volume terms in the state, with an October peak and a July peak. The entry point to replacement.

Ice dam removal590 a month, 4,400 in February

A two-month campaign with its own landing page. Nobody bids on it in May, and everybody should in January.

Flat roofing390 a month, 590 in July

A New York City job: flat roofs on row houses and small commercial buildings, a different buyer and different copy from the suburban shingle market.

Metal roofing1,000 + 590 a month, $4.28 to $44.62 a click

The cheapest high-value click in New York roofing, strongest upstate. Metal buyers have chosen the product and are looking for an installer.

Emergency repair and tarping590 + 320 a month, 1,900 in July

Built in spring, paused, and live within hours of a storm. Tarping clicks run $0.45 to $9.08.

Spanish-language searchesServed in Spanish end to end

We write the Spanish ad copy and run the account in Spanish for owners who prefer it, in Queens, the Bronx and Long Island.

What we can show

Our published roofing case study is in California. We do not have a New York one yet, and we will not invent one.

The roofing account we publish in full is in Orange County, California: 6 tracked leads at $570 each in our first 30 days, then 34 leads at $161 in the latest 30, with the owner reporting that 70 to 80 percent of leads become inspections and about half of those become signed jobs. Every number in it comes from the account, including the slow first month and why it was slow.

The mechanics transfer to New York unchanged: one campaign per job type, calls set as the goal the account bids toward, metal roofing given its own campaign, and a county that never produced a lead cut from targeting. The county licences and the three-season calendar above are what change. When a New York roofing account has 90 days of data we can publish, it will appear here with the same detail.

Read the roofing case study

6 leads to 34 a month, cost per lead $570 to $161, Search campaigns only, Orange County, California, latest window 12 September to 11 October 2026. It is linked from the FAQ below and from /case-studies.

What it costs

Our pricing, published, same as every other page on this site

$795 a month for Google Ads management, on a $2,500 minimum monthly ad spend. $995 with Local Services Ads added. Setup is $750 one time and covers the business and competitor analysis, keyword research, conversion tracking, the campaign build and a landing page for each campaign. After that it is month to month with no contract. Ad spend is billed by Google straight to you. Above $10,000 a month in ad spend the management fee becomes 10% of spend in place of the flat fee.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is a roofing marketing agency that runs Google Ads and Local Services Ads for roofing companies in New York and across the United States, publishes its pricing at $795 a month for Google Ads management on ad budgets from $2,500 and $995 with Local Services Ads added, charges a $750 one-time setup and then works month to month with no contract, and opens every roofing ad account in the owner's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive roofing leads in New York City, Brooklyn, Queens, Staten Island, Long Island, Westchester, Buffalo, Rochester and Syracuse, and across New York, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.

What your budget actually buys

On a $5,000 a month budget, $795 pays for management and $4,205 reaches the ads.

Blue Grid Media runs Google Ads for roofing companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.

On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.

Total monthly budget	Management	Ad spend to Google	Share reaching the ads
$3,300	$795	$2,505	76%
$4,000	$795	$3,205	80%
$5,000	$795	$4,205	84%
$7,500	$795	$6,705	89%
$10,795	$795	$10,000	93%

Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.

Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a roofing campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.

Exclusive leads

Exclusive roofing leads in New York, because you own the account they come from

We do not sell roofing leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four roofing companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive roofing leads, by New York region

New York CityExclusive roofing leads in Queens, Brooklyn, the Bronx, Staten Island and Manhattan, with the DCWP licence in the ad

Long IslandExclusive roofing leads in Nassau and Suffolk counties: Hempstead, Huntington, Brookhaven, Oyster Bay, Islip and Smithtown

Westchester and the Hudson ValleyExclusive roofing leads in Yonkers, White Plains, New Rochelle, Scarsdale, Rockland, Orange and Dutchess counties

UpstateExclusive roofing leads in Buffalo, Rochester, Syracuse, Albany, Utica and Binghamton

Do you provide exclusive roofing leads in Queens and Brooklyn?

Yes. We run exclusive roofing lead campaigns in Queens, Brooklyn, the Bronx and Staten Island with the NYC Home Improvement Contractor licence in the ad. The leads are exclusive because they come from a Google Ads account held in your name, so they are never resold.

Do you provide exclusive roofing leads on Long Island?

Yes. Nassau and Suffolk counties, Hempstead, Huntington, Brookhaven and Oyster Bay, with the county licence in the ad and the September spike budgeted for.

Do you provide exclusive roofing leads in Westchester?

Yes. Yonkers, White Plains, New Rochelle and Scarsdale, and up the Hudson Valley into Rockland, Orange and Dutchess counties.

Are your New York roofing leads shared with other roofers?

No. We are not a lead seller. A shared lead is sold to three or four roofers at once. We build and run the ad account in your name, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we part ways.

Straight answers

Questions New York roofers ask us

Who is the best roofing marketing agency in New York?

There is no single answer, and anyone who says there is wants the account. Compare agencies on what they publish: the fee, the contract term, who owns the Google Ads account, whether they manage Local Services Ads, and whether they know which county licence goes in which ad. Blue Grid Media publishes all of it: $795 a month for Google Ads on ad budgets from $2,500, $995 with Local Services Ads, a $750 setup, month to month, the account in your name, and this page on the county licences.

How much should a roofing company in New York spend on Google Ads?

Start at $2,500 to $4,000 a month in ad spend for a single county, and plan for October and July. New York roofing clicks run roughly $14 to $90 at the top of the page statewide and above $100 in Brooklyn and Queens. Our published Orange County roofing account spent $5,469 in its latest 30 days for 230 clicks and 34 leads, $161 a lead; at New York City click prices the same budget buys fewer clicks, so a Queens account should expect a higher cost per lead than an upstate one.

Do I need a licence to run roofing ads in New York?

Google does not check, but the county does. New York City requires a DCWP Home Improvement Contractor licence for any home improvement work on residential property in the five boroughs, Westchester licenses under Article XVI of County Law, and Nassau and Suffolk run their own licences. We ask for the licence number for every county the account will target and geo-target to match it.

When does roofing demand peak in New York?

October, at 12,100 searches for roofer near me in October 2025 against 6,600 in November and December. There is a second peak in June and July, when roof replacement near me runs 5,400 and emergency roof repair 1,900, and a February window when ice dam removal runs 4,400.

Do you provide exclusive roofing leads in Queens and Westchester?

Yes. Blue Grid Media runs exclusive roofing lead campaigns in Queens, Brooklyn, the Bronx and Staten Island with the NYC licence in the ad, and in Westchester, including Yonkers, White Plains, New Rochelle and Scarsdale, with the county licence in the ad. The leads are exclusive because they come from a Google Ads account in your name, never resold and never shared with another roofer.

Do you provide exclusive roofing leads on Long Island, in Buffalo and in Rochester?

Yes. Blue Grid Media runs exclusive roofing lead campaigns in New York City, Brooklyn, Queens, Staten Island, Long Island, Westchester, Buffalo, Rochester and Syracuse, and across Westchester, Nassau, Suffolk, Rockland, Orange, Dutchess, Erie, Monroe and Onondaga counties and the five boroughs, each with its own campaign set in your account.

Is roofing eligible for Google Local Services Ads in New York?

Yes. Roofers is a national Local Services Ads category on Google's list, read on 14 October 2026, with no New York restriction. Google checks the local licence, insurance and a background check before the Google Verified badge shows, three to four weeks on average.

Do you have roofing clients in New York?

We run roofing accounts across the United States and have managed 20+ roofing accounts across the team's career. Our published roofing case study is in Orange County, California, and we do not publish client counts by state because we would be guessing. When a New York roofing account has 90 days of data we can publish, it will be on this page.

What does the first month cost for a New York roofer?

$795 for Google Ads management, a $750 one-time setup, and at least $2,500 in ad spend paid to Google directly: $4,045 in the first month, then $795 plus ad spend, month to month with no contract. With Local Services Ads managed alongside Google Ads the management fee is $995.

Do you work with Spanish-speaking roofing companies in New York?

Yes. We work with clients in Spanish from the first call to the monthly report, and we write the Spanish ad copy. Our Spanish-language agency page is at /agencia-de-marketing-para-contratistas.

Sources, all read on 14 October 2026: NYC Department of Consumer and Worker Protection, Home Improvement Contractor licence. Westchester County Consumer Protection, release of 24 March 2025. Nassau County Office of Consumer Affairs, who must be licensed. New York General Business Law, section 771. Google, Local Services Ads category list. Blue Grid Media, roofing case study, Orange County.

Roofing marketing agency in New York, licensed county by county.

New York licenses roofers county by county, and the search year has an October peak, a February ice dam, and a summer surge.