The complete series for restoration companies, from setup to disaster event optimization
Six guides built specifically for water damage restoration companies running Google Local Services Ads. Start with the hub guide if you're new, or jump directly to the deep dive that covers your current challenge, whether that's CPL, disaster budget protocols, ranking, or insurance lead conversion.
The full restoration playbook. How LSA works for restoration companies, step-by-step setup, emergency call handling, insurance vs. cash-pay job economics, mold remediation strategy, and links to every deep-dive in this series.
Read the Hub Guide → CPL BenchmarksCPL by 7 damage types (water extraction to fire damage), insurance vs. cash pay economics, emergency event CPL dynamics, break-even CPL table, and full audit and dispute guide.
Read Guide → Budget PlanningMonthly budgets for small to large operations. Disaster event budget protocol (2-3x surge), 24/7 coverage budget math (30%+ of leads after hours), and weekly vs. monthly cap guidance.
Read Guide → Ranking TacticsResponse time as the #1 factor (unique to restoration), IICRC certification display, 8 job types to enable, 24/7 coverage requirements, and ranking recovery timelines.
Read Guide → ROI ModelsInsurance vs. cash pay ROI (3-5x revenue difference at same CPL), mold inspection funnel ROI (20x), disaster event ROI comparison, fire damage break-even CPL, and ROAS benchmarks.
Read Guide → Mistake AuditThe 12 most common restoration LSA mistakes including no 24/7 coverage, not training intake on insurance, and budget caps during disasters. Severity ratings and step-by-step fixes.
Read Guide →Also useful for water damage restoration contractors:
We manage Local Services Ads for water damage restoration companies across the country. Free audit, no long-term contracts.