Trade-specific LSA playbooks for 20+ home service industries, find yours and get the setup and strategy that applies to your work
Generic LSA guides don't tell you what a seasonal pause costs a roofer, or how a plumber should price drain calls vs. water heater installs. These trade-specific guides do. Each one covers setup, job types, CPL ranges, and what separates the top-ranked contractor in your trade from the rest.
Not sure if your trade qualifies? See the full list of every industry eligible for Google LSA in 2026, with CPL ranges, job types, and verification requirements for all 100+ categories.
Hub guide + CPL benchmarks, budget calendar, ranking tactics, ROI models, and 12-mistake audit. The most detailed HVAC LSA resource collection available.
Browse HVAC Series → Plumbing, 6 GuidesPlaybook + CPL by job type (drain vs. water heater vs. repipe), budget calendar, ranking tactics, ROI benchmarks, and 12-mistake checklist.
Browse Plumbing Series → Roofing, 6 GuidesHub guide + storm season CPL data, budget calendar with storm protocols, ranking playbook, ROI by company type, and 12-mistake audit.
Browse Roofing Series → Landscaping, 6 GuidesHub guide + seasonal CPL benchmarks, spring/fall budget calendar by crew size, ranking tactics, ROI models, and 12-mistake checklist.
Browse Landscaping Series →EV charger opportunity, residential vs. commercial lead split, job types, and ranking tactics for licensed electricians.
Read Guide → Pest ControlOne-time to recurring plan conversion, $1,800+ LTV math, and how LSA fits into a recurring revenue model.
Read Guide → Carpet CleaningCommercial vs. residential value, service upsells (tile, upholstery, water damage), and how to build repeat clients.
Read Guide → Appliance RepairBrand authorization impact, first-visit fix rates, and the repair vs. replace call conversation that wins jobs.
Read Guide → Tree ServiceStorm surge strategy (50–100% budget spike), HOA commercial jobs ($5K–$20K), and stump grinding upsell tactics.
Read Guide → Water DamageEmergency call handling, insurance vs. cash-pay job economics, and mold remediation lead volume strategy.
Read Guide → Garage DoorHigh ROI on door installations ($1,200–$2,500), dispute process best practices, and lead validation focus.
Read Guide → PaintersLarge-ticket advantage ($3,200 avg job), estimate-to-booking follow-up timing, and interior vs. exterior seasonality.
Read Guide → LocksmithsHow Google Verified rebuilds trust in a scam-saturated category, upsell strategy ($100 lockout to $400 job), and after-hours ranking advantage.
Read Guide → House CleaningRecurring revenue model (LTV $3K–$6K/year), converting first-clean to recurring (30–40%), and in-person vs. digital pitch conversion rates.
Read Guide → MoversSpeed-to-quote as the #1 variable, peak season strategy (May–Sep = 70% of annual volume), and packing service upsells.
Read Guide → Junk RemovalZone-based scheduling, stacking small jobs around anchors, niche services (estate cleanouts, hoarding, construction debris).
Read Guide → FencingLow competition + high project values ($3,500–$7,500), materials conversation, permit/HOA navigation, and 72-hour estimate-to-contract process.
Read Guide → Pool ServiceRecurring route economics, 20-pool profitability threshold, repair-to-recurring conversion (30–40%), and geography-specific seasonality.
Read Guide → HandymanJob stacking (4–8 jobs/day), 12–15+ job types (the broadest LSA category), per-task vs. hourly pricing, and 25–30% return customer rates.
Read Guide → General Contractors$40–$100 CPL against $18K+ average jobs, 4-question lead qualification script, and how GCs turn LSA into their most profitable channel.
Read Guide → Flooring$20–$70 CPL against $4,800 average jobs, material upsell conversation (LVP vs. hardwood vs. tile), and the measure-and-quote closing opportunity.
Read Guide → Pressure WashingCovers pressure washing, window cleaning, and gutter cleaning (all under Google's Window Cleaning LSA vertical). Job stacking, upsell strategy, and seasonal tips.
Read Guide → Multi-LocationOne profile per location (the golden rule), budget allocation by market ROAS score, review velocity per location, and GBP management at scale.
Read Guide →We manage Local Services Ads for home service contractors across 20+ trades. Free audit, no long-term contracts.