Industry LSA Guides
Trade-specific LSA playbooks for 20+ home service industries — find yours and get the setup and strategy that applies to your work
Trade-specific LSA playbooks for 20+ home service industries — find yours and get the setup and strategy that applies to your work
Generic LSA guides don't tell you what a seasonal pause costs a roofer, or how a plumber should price drain calls vs. water heater installs. These trade-specific guides do. Each one covers setup, job types, CPL ranges, and what separates the top-ranked contractor in your trade from the rest.
Hub guide + CPL benchmarks, budget calendar, ranking tactics, ROI models, and 12-mistake audit. The most detailed HVAC LSA resource collection available.
Browse HVAC Series → Plumbing — 6 GuidesPlaybook + CPL by job type (drain vs. water heater vs. repipe), budget calendar, ranking tactics, ROI benchmarks, and 12-mistake checklist.
Browse Plumbing Series → Roofing — 6 GuidesHub guide + storm season CPL data, budget calendar with storm protocols, ranking playbook, ROI by company type, and 12-mistake audit.
Browse Roofing Series → Landscaping — 6 GuidesHub guide + seasonal CPL benchmarks, spring/fall budget calendar by crew size, ranking tactics, ROI models, and 12-mistake checklist.
Browse Landscaping Series →EV charger opportunity, residential vs. commercial lead split, job types, and ranking tactics for licensed electricians.
Read Guide → Pest ControlOne-time to recurring plan conversion, $1,800+ LTV math, and how LSA fits into a recurring revenue model.
Read Guide → Carpet CleaningCommercial vs. residential value, service upsells (tile, upholstery, water damage), and how to build repeat clients.
Read Guide → Appliance RepairBrand authorization impact, first-visit fix rates, and the repair vs. replace call conversation that wins jobs.
Read Guide → Tree ServiceStorm surge strategy (50–100% budget spike), HOA commercial jobs ($5K–$20K), and stump grinding upsell tactics.
Read Guide → Water DamageEmergency call handling, insurance vs. cash-pay job economics, and mold remediation lead volume strategy.
Read Guide → Garage DoorHigh ROI on door installations ($1,200–$2,500), dispute process best practices, and lead validation focus.
Read Guide → PaintersLarge-ticket advantage ($3,200 avg job), estimate-to-booking follow-up timing, and interior vs. exterior seasonality.
Read Guide → LocksmithsHow Google Verified rebuilds trust in a scam-saturated category, upsell strategy ($100 lockout to $400 job), and after-hours ranking advantage.
Read Guide → House CleaningRecurring revenue model (LTV $3K–$6K/year), converting first-clean to recurring (30–40%), and in-person vs. digital pitch conversion rates.
Read Guide → MoversSpeed-to-quote as the #1 variable, peak season strategy (May–Sep = 70% of annual volume), and packing service upsells.
Read Guide → Junk RemovalZone-based scheduling, stacking small jobs around anchors, niche services (estate cleanouts, hoarding, construction debris).
Read Guide → FencingLow competition + high project values ($3,500–$7,500), materials conversation, permit/HOA navigation, and 72-hour estimate-to-contract process.
Read Guide → Pool ServiceRecurring route economics, 20-pool profitability threshold, repair-to-recurring conversion (30–40%), and geography-specific seasonality.
Read Guide → HandymanJob stacking (4–8 jobs/day), 12–15+ job types (the broadest LSA category), per-task vs. hourly pricing, and 25–30% return customer rates.
Read Guide → General Contractors$40–$100 CPL against $18K+ average jobs, 4-question lead qualification script, and how GCs turn LSA into their most profitable channel.
Read Guide → Flooring$20–$70 CPL against $4,800 average jobs, material upsell conversation (LVP vs. hardwood vs. tile), and the measure-and-quote closing opportunity.
Read Guide → Pressure WashingCovers pressure washing, window cleaning, and gutter cleaning (all under Google's Window Cleaning LSA vertical). Job stacking, upsell strategy, and seasonal tips.
Read Guide → Multi-LocationOne profile per location (the golden rule), budget allocation by market ROAS score, review velocity per location, and GBP management at scale.
Read Guide →We manage Local Services Ads for home service contractors across 20+ trades. Free audit, no contracts.