12 landscaping LSA account mistakes that cost you spring leads, suppress rankings, and inflate CPL
Check off each item once you have confirmed it is NOT a problem in your account. Spring is the highest-value season for landscaping LSA — most of these mistakes have the biggest impact if still active heading into March and April.
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| # | Severity | Checklist Item | Done? |
|---|---|---|---|
| 1 | CRITICAL | Seasonal services and profile photos updated before each new season | |
| 2 | CRITICAL | All photos show real completed jobs — not stock images or generic photos | |
| 3 | CRITICAL | Service area radius matches profitable dispatch range (not inflated for reach) | |
| 4 | CRITICAL | Hardscape and irrigation job types enabled | |
| 5 | CRITICAL | Budget adjusted for seasonal demand — not running the same flat spend year-round | |
| 6 | CRITICAL | All photos are original — not duplicated or sourced from other sites | |
| 7 | MODERATE | Separate response protocol for commercial vs. residential leads (commercial gets faster callback) | |
| 8 | CRITICAL | Pre-season review push executed (targeting 3-5 new reviews per week in February and March) | |
| 9 | CRITICAL | Lead outcomes marked in LSA dashboard (booked, not booked, disputed) on a weekly schedule | |
| 10 | CRITICAL | Max Per Lead bid cap set high enough not to disappear from spring auction | |
| 11 | MODERATE | One-time installation jobs and recurring maintenance leads tracked separately in CRM | |
| 12 | MODERATE | LSA connected to established GBP with review history — not a new or blank profile |