12 plumbing LSA account mistakes that inflate CPL, suppress rankings, and cost you emergency leads
Check off each item once you have confirmed it is NOT a problem in your account. Critical items directly suppress lead volume and rankings — address those before working on Moderate items.
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| # | Severity | Checklist Item | Done? |
|---|---|---|---|
| 1 | CRITICAL | Full range of job types enabled beyond just drain cleaning and emergency plumbing | |
| 2 | CRITICAL | 24/7 answer coverage in place for emergency plumbing calls (live answer or answering service) | |
| 3 | MODERATE | Out-of-service-area and wrong job type leads disputed on a regular schedule | |
| 4 | MODERATE | Water heater upsell protocol in place for drain and repair calls on older equipment | |
| 5 | CRITICAL | Budget not paused in slow months (minimum floor budget active year-round) | |
| 6 | MODERATE | Tankless water heater installation job type enabled | |
| 7 | MODERATE | Bid mode reviewed — not running uncapped Max Leads with no budget guardrails | |
| 8 | MODERATE | Service area radius matches actual dispatch zone (not inflated) | |
| 9 | CRITICAL | Google Business Profile connected, verified, and NAP matches LSA exactly | |
| 10 | MODERATE | Review requests sent after every completed job (not just emergencies) | |
| 11 | MINOR | Commercial plumbing job types enabled if company serves commercial accounts | |
| 12 | MODERATE | Call recordings reviewed monthly to identify booking and conversion gaps |