Your panel upgrades are worth 12x your service calls. Your ad account doesn't know that.

Honestly, not by bidding EV keywords alone in most markets. Local EV install volume is thin, while EV public-charging searches are large and worthless to an installer. What works is capturing the broader electrician demand and converting the capacity conversations inside it. Any agency promising a flood of EV leads has not looked at your market's data.

Partly, and we will tell you which part. ServiceTitan measured a 41% average booking rate for electrical across the trades it studied, and shops under 5 technicians averaged 24%. If your leads are exclusive and recent and still not booking, the issue is usually answer speed or the estimate process, not the ad account. We would rather say that on the consultation than sell you more clicks.

Ask them for cost per booked job over the last 90 days, broken out by campaign, with panel and specialty work separated from service calls. If they have it, they are doing the work. If they send impressions and clicks instead, you have your answer. Bring that to the consultation either way.

Yes, from day one. The Google Ads account, the LSA profile, the call tracking, the landing pages, and the conversion history are all in your name. We are added as a manager. If you leave, everything stays with you.

Structural fixes such as campaign separation, negatives and geo typically move cost per lead inside 30 to 45 days. The bigger gain comes in months 3 to 6, once booked-job data teaches the bidding what a real customer looks like.

Because we publish them. The break-even figures on this page come from an open dataset with the formula and every input exposed, downloadable as CSV under a Creative Commons licence. You can audit the arithmetic or swap in your own margin and booking rate. Most agencies ask you to trust a case study you cannot verify.

No, and the difference decides your close rate. Electrician lead generation companies sell the same lead to three or four shops at once, which is why every call turns into a bidding war. We are an electrician marketing agency: the campaigns, the landing pages, the tracking numbers and every lead they produce belong to you alone. Nothing is shared, nothing is resold.

Google Ads and Local Services Ads, run as one system so the two channels stop cannibalizing each other, with the landing pages built in-house. We do not sell SEO retainers or social media management. Advertising for electricians pays off when it is measured in booked jobs, so that is the only scoreboard we run.

Both, and they are quoted separately so you can start with either. Electrician SEO here means Google Business Profile first, then review velocity, then a page per service and per city, then links. Ads buy you position this week; SEO compounds and costs nothing per click once it lands. Most shops we work with run ads while the SEO matures.

Some, and later than most agencies will tell you. Links carry roughly 8% of local pack weight and citations about 7%, while your Google Business Profile carries around 32%. If an agency leads its pitch with a monthly link package and has not touched your primary GBP category, they are selling you the easiest thing to invoice rather than the thing that moves your map ranking.

The work is the same work. AI engines lean on your Google Business Profile, your review depth and clearly structured service pages, which is why we sequence in that order. ChatGPT recommends roughly 1.2% of local businesses for any given query, so this is a share-of-voice problem, not a trick. We publish our scoring methodology and two free scanners if you want to check where you stand before hiring anyone.