You keep the client relationship, the branding and the margin. We do the account work, the reporting and the parts nobody enjoys. Built for agencies who sell to contractors and home service businesses.
What is white label Google Ads? A specialist agency runs the ad accounts while your agency keeps the client relationship, the branding and the invoice. Your client sees your logo and talks to you. The fulfilment happens behind your brand. For agencies selling to contractors, it is the fastest way to offer paid search and Local Services Ads without hiring a media buyer.
Blue Grid Media is a Google Partner. We run contractor and home service accounts exclusively.
A competent media buyer is expensive, hard to find, and idle until you have enough accounts to keep them busy. The maths rarely works until you are past a dozen clients.
Not a checklist of tasks. These are the four things that decide whether a contractor account makes money.
A service call and a panel upgrade do not deserve the same bid. We split campaigns by what the job is worth, so the account stops treating a $250 ticket and a $3,000 ticket as the same customer.
Most accounts we inherit are optimising toward form fills and phone taps, not booked jobs. We wire call tracking and, where the CRM allows, import offline conversions so the algorithm learns from revenue instead of clicks.
Verification, job types, service areas, review velocity and the lead credit process. LSA is not a checkbox inside a Google Ads campaign and it behaves nothing like one.
Search term review, negative lists, geography and schedule trimming. Unglamorous, and the single most reliable way to lower cost per lead without touching the budget.
Landing page experience is a quarter to a third of Quality Score. A page built for the ad usually beats a bid increase, and costs less.
Your branding, your domain, plus a plain-English summary you can forward without rewriting. We would rather write it than have you translate a dashboard at 9pm.
From first call to the account being live, usually inside a week.
Ideally one you are not happy with. We look at it live on a call and tell you what we would change and why. If we think the account is fine and the real problem is lead handling, we say that.
Structure, tracking integrity, search term waste, negative gaps, landing page match. Written so you can hand it to your client as your own work.
Usually live within five business days of access. We rebuild rather than tinker, because tinkering with a broken structure just makes a tidier broken structure.
We never contact your client. Reports arrive in your branding on your schedule. If you want us on a call, we join as a member of your team.
No minimum, no volume commitment, month to month. If we are not earning it, you stop.
Published buyer's guides for agencies keep flagging the same failure points. Here is where we stand on each.
| What to check | The common problem | How we work |
|---|---|---|
| Account ownership | Provider keeps accounts in their own MCC, so leaving means starting overThe single most common lock-in tactic | Your client owns the account. Nothing moves if you leave |
| Client contact | Fulfilment team emails the client directly and the white label illusion breaks | We never contact your client unless you put us on the call |
| Who does the work | Sold by a senior, delivered by a junior you never meet | You meet the person in the account, and it stays that person |
| Vertical fit | Generalist shop applying ecommerce tactics to a plumbing account | Home services only. We turn down accounts outside it |
| LSA capability | Google Ads only, LSA treated as an afterthought or refused | LSA run as a first-class channel, verification included |
| Contract | Long minimums with auto-renewal and notice periods | Month to month. No minimum account count |
The ownership row is the one that matters most. If a partner holds the accounts, your book of business is theirs, not yours. We publish the same ownership policy for agency partners that we publish for direct clients: the account, the data and the landing pages belong to whoever paid for them.
A flat monthly fee per account, set on the call and fixed from there. Not a percentage of spend that moves every time your client changes budget.
$400 covers accounts running up to $5,000 a month in ad spend. Above that we quote per account on the call, still as a flat monthly fee. No minimum account count, no volume commitment, month to month.
Get Partner PricingPrefer a second opinion to a fulfilment partner? We audit accounts and hand you the findings.
Our open dataset: break-even cost per lead across eight electrical job types, free to download.
Everything we know about Local Services Ads, written for the people running the accounts.
Including the ones with answers that do not help us sell.
White label management with Blue Grid Media starts at $400 per account per month, covering both Google Ads and Local Services Ads under your branding. Setup and migration are included at no extra cost, and campaign landing pages are $100 each. The $400 rate covers accounts spending up to $5,000 a month on ads; larger accounts are quoted individually, still as a flat monthly fee rather than a percentage of spend. There is no minimum account count and no contract.
No, unless you decide to tell them. Reports carry your logo and your domain. We do not email, call or appear in any client-facing meeting unless you invite us as your team member. If you want us on a call we join under your agency name.
Your client, or you, depending on how you structure it. We work inside accounts you or your client own, never our own MCC-owned shells. If you stop working with us, nothing moves and nothing is held hostage. That policy is the same one we publish for our direct clients.
Both, and that is unusual for a white label partner. Most fulfilment shops only touch Google Ads because LSA is fiddly: verification, licence and insurance documents, job type configuration, service area setup, review requirements and the lead credit process. We run LSA every day for contractors and treat it as a first-class channel rather than an afterthought.
Home service and trades: HVAC, plumbing, roofing, electrical, restoration, garage door, pest control, landscaping and the rest. If your client sells a job with a truck and a technician, we know the job types, the seasonality and the break-even math. If your client is ecommerce or SaaS, we are the wrong partner and will say so.
A migration usually goes live within five business days of getting access. We do a structural audit first, tell you what is broken, then rebuild rather than tinker. You get the audit in writing so you can share it with your client as your own work.
Most are. We start with a written diagnosis: campaign structure against job value, conversion tracking integrity, search term waste, negative list gaps and landing page match. If the honest answer is that the account is fine and the problem is intake or lead handling, we tell you that instead of selling you a rebuild.
No. Some partners send one account to test, some send a book of fifteen. We would rather start with one and earn the rest.
Yes. We build campaign landing pages on your domain or a subdomain you control, in your client's branding, and hand over the files. They are $100 each, and you bill it on at whatever you like. Landing page quality is a Quality Score input, so this is usually where the cheapest wins are.
A monthly report in your branding covering spend, cost per lead, cost per booked job where the CRM allows it, and what changed in the account. Plus a plain-English summary you can forward to the client without editing. We would rather write the summary than have you translate a dashboard.
Book a call. Bring one account you are not happy with. We will look at it live, tell you what we would change, and you can decide whether the answer was worth paying for. No pitch deck.
Thirty minutes, screen shared. We look at a real account and tell you what we would change and why. If the honest answer is that it is fine, you will hear that too.