An independent read on your account, your agency or your strategy. You keep control and keep running it. We tell you what is actually wrong, what it is costing you, and what to do in what order.
What does a Google Ads consultant do? A consultant diagnoses and advises rather than managing the account day to day. You keep control, keep your team or agency, and pay for an independent read on what is broken and what it is costing you. It suits businesses that suspect something is wrong but do not want to switch agencies to find out, and agencies that want a senior second opinion on a client account.
Blue Grid Media is a Google Partner specialising in contractor and home service accounts.
Three situations where an outside read pays for itself quickly.
Reports look busy, results do not move, and you cannot tell whether the account is genuinely difficult or genuinely neglected. Firing them is expensive if you are wrong. An independent read settles it in a week.
It worked, then it stopped. You have changed bids, budgets and keywords and nothing moved, because the problem is structural rather than tactical.
A client account that is underperforming, or a pitch you want to walk into knowing exactly what is wrong with the incumbent's setup.
The same list every time, so nothing convenient gets skipped.
| Area | What we check | Why it usually matters |
|---|---|---|
| Campaign structure | Whether campaigns are separated by job value and marginService calls versus high ticket work | One blended bid across jobs worth $250 and $3,000 caps you out of the profitable work |
| Conversion signal | What the account counts as a conversion, and whether booked jobs feed back in | If it optimises toward form fills, it will buy you form fills, not jobs |
| Search terms and negatives | Where the money went versus what you meant to buy | Usually the fastest cost reduction available, and it needs no budget change |
| Landing page and match | Whether the page delivers what the ad promised | Landing page experience is a quarter to a third of Quality Score |
| Geography and schedule | Where and when the budget actually gets spent | Leads outside your service area or after hours when nobody answers |
| Local Services Ads | Verification, job types, service areas, review velocity, lead credits | The cheapest fixes on the whole list, and the most commonly skipped |
| The honest question | Whether ads are the constraint at all | Sometimes the answer is the phone, the follow-up or the booking rate |
That last row is the one most audits leave out, because it does not lead to a proposal. If the leads are arriving and nobody is booking them, no amount of account work fixes it, and we will tell you that instead of rebuilding campaigns you did not need rebuilt.
About a week end to end, and roughly 45 minutes of your time.
Thirty minutes. You describe the business and the symptom, we tell you whether a paid audit is even worth doing. Sometimes the answer is obvious on the call and you can go fix it yourself.
Google Ads, Local Services Ads, Analytics and call tracking where it exists. Read-only. We change nothing without being asked.
No workshops, no discovery series. We look at the account and the numbers behind it.
Each issue with what it is costing, the specific fix, and the order to do them in. Written so you can hand it straight to whoever runs the account.
Then you decide what to do. If you want us to implement, that is a separate conversation and there is no obligation.
Two ways to buy, both priced before you get on the call. The consultation itself stays free.
The audit is a fixed $300 regardless of account size or ad spend. If the free call makes it clear an audit will not earn its fee, we will say so on that call instead of sending a proposal anyway.
Book a Free ConsultationRather have us run the accounts under your brand than advise on them? That is the white label service.
Twelve reasons Local Services Ads dries up, and the diagnostic order to work through them.
Which leads Google will credit, which it will not, and how the automated system decides.
Including the ones with answers that do not help us sell.
A full account audit from Blue Grid Media is a flat $300, regardless of account size or monthly ad spend. It covers Google Ads, Local Services Ads and conversion tracking end to end, and you get written findings ranked by what each issue is costing you plus a call to walk through them. Ongoing consulting after the audit is $150 an hour with no retainer. The initial thirty minute consultation is free.
With management we run the account. With consulting we look at it and tell you the truth, then you or your existing team do the work. Some people want a second opinion before firing an agency. Some run it in-house and are stuck. Some are agencies who want a senior read on a client account. All three are consulting, not management.
No, and that is the point of paying for an independent opinion. Sometimes the account is competent and the real problem is that nobody answers the phone after 5pm, or the booking rate is the constraint rather than the lead volume. We would rather tell you that than sell you a rebuild you do not need.
Campaign structure against job value, conversion tracking integrity, whether the account is optimising toward booked jobs or form fills, search term waste, negative keyword gaps, geography and schedule, landing page and message match, Quality Score components, and for LSA the verification status, job types, service areas, review velocity and lead credit handling.
Yes, and most auditors skip it. LSA has its own failure modes: job types you cannot service, service areas that pull leads you will never credit, review velocity below the threshold that keeps you in the top three, and a lead credit process most contractors never work. These are usually cheaper to fix than anything in Google Ads.
A written document, not a phone call you have to remember. Findings ranked by what they are costing you, with the specific change for each one and the order to do them in. If your agency is doing the work, it is written so you can hand it to them directly.
Often that is the best outcome. A good agency with a blind spot fixes it once someone points it out. We have no interest in a fight with your current provider, and we will tell you if we think they are doing solid work.
Yes. Senior second opinions on client accounts, structure reviews before a pitch, or training for a junior buyer. If you would rather we ran the accounts under your brand instead, that is our white label service.
One call to hand over access and explain the business, roughly 45 minutes. Then we work independently and come back with findings. You are not sitting in workshops.
A free audit is a sales tool, and it is designed to find enough wrong to justify a proposal. That is not the same as an independent read where the person looking has no stake in the answer. We do offer a free consultation call, and it is genuinely free, but a paid audit is deeper and comes with the written document.
Then you have paid for certainty and you can stop worrying about the ad account and go fix something else. That is a legitimate outcome and it happens.
Thirty minutes, screen shared. We look at a real account and tell you what we would change and why. If the honest answer is that it is fine, you will hear that too.