Practitioner writing on paid search, Local Services Ads, local SEO, answer engine optimization and paid social. Our readers are contractors, operators and the agencies serving them. They can tell the difference between someone who has run an account and someone who has read about it, so we only publish the first kind.
Anything that helps a local business generate leads profitably. If your pitch does not sit in one of these six, it is not a fit.
Campaign structure, bidding, Performance Max, conversion tracking, offline conversion import, negative keyword work.
Ranking factors, lead credits, job type strategy, the migration into Google Ads, verification, cost per lead by trade.
Google Business Profile, service area pages, map pack ranking, citations, review velocity, local schema.
Getting cited by ChatGPT, Perplexity, Gemini and AI Overviews. Entity building, schema, citation behaviour by engine.
Facebook and Instagram lead gen, Advantage+, Conversions API, lead quality, creative testing, Nextdoor and TikTok.
Attribution, CRM integration, speed to lead, booking rates, cost per booked job, channel mix. Any local vertical.
We are strict, and saying so up front saves us both time. Most pitches we receive fail the right-hand column on the first line.
Two or three sentences on the angle and the data behind it. Not the finished draft.
Yes, no, or yes with a different angle. A no comes with the actual reason.
Two to three weeks is normal. We send the house style notes.
For clarity and accuracy. Substantive changes come back to you first.
Full byline, bio and profile links. Newsletter and social. It stays up.
One idea per pitch. The more specific you are about the data behind it, the faster we can say yes.
We accept contributions that meet the standards above. If what you mean is a pre-written article built around a link, then no. If you have run something worth writing about and want it in front of contractors and agencies, we would like to hear it.
Not currently. What you get is a byline in front of an audience of contractors and agencies who buy this kind of service, on a domain with real standing, and a piece that stays published.
Tell us what you have in mind through the form. We look at relevance to local marketing and lead generation, and whether the placement makes sense for readers on both ends. Bulk reciprocal exchanges and link circles are not something we take part in.
At least 1,500 words, and most of what performs here runs 2,000 to 3,500. Length is not the point; these topics just cannot be handled any shorter.
Yes, and we would prefer it. Blur client names and any personal data. Real screenshots are one of the fastest ways to move a pitch to a yes.
We edit for clarity, structure and accuracy. Anything substantive comes back to you before publication. We will cut a claim we cannot verify rather than publish it with a hedge.
If you can find the same article on page one of Google, it is too basic. Our readers already run accounts. Write the thing you learned the hard way, not the definition.
Any, as long as the marketing lesson transfers. A piece on how a dental practice fixed its intake will land here. A piece on dentistry will not.
We run Google Ads and Local Services Ads for contractors, and we publish our pricing.