Blue Grid Media builds Spanish-language Google Ads campaigns and landing pages for contractors across the US, with service in Spanish from the first call, from $695 a month, month to month, in your own account.
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Owners who call us about Spanish campaigns describe the same four problems. Most of them come from an account that was only ever built in English.
My crew speaks Spanish, half my customers speak Spanish, and my ads are only in English.
Since September 2026 Google matches Search ads by the language of the ad and prioritizes ads that match the language of the search. An account with no Spanish ad has nothing to show the Spanish search.
Plumber near me costs me $40 a click.
Keyword Planner puts plumber near me at $12.04 to $81.91 at the top of the page. Plomero cerca de mi is $5.62 to $33.60. Same job, a fraction of the price, because few of your competitors run Spanish ads.
I ran my ads through a translator and nobody called.
Translated keywords are not what people type, and translated ads read like it. The search terms, the ads and the landing page are written in Spanish by someone who speaks it.
The Spanish calls come in after five and nobody picks up in Spanish.
A Spanish campaign pays only when the phone is answered in Spanish. The ads run in the hours someone can take the call, and not in the hours nobody can.
Google's help page on language targeting, read on 7 October 2026, says that for Search campaigns 'the campaign-level language targeting setting will be removed' and 'Search ads will automatically match based on the language of your ads.' It adds: 'We prioritize ads that match the user's search term language.'
Google also says it checks 'if the user understands the language of the creative and landing page.' So a Spanish search is matched first to Spanish ads that lead to a Spanish page. A contractor who has both is competing in a smaller auction than the English one, against fewer advertisers.
Campaign language targeting no longer decides who sees a Search ad. The ad's own language does.
Google prioritizes the ad that matches the language the person searched in.
Google checks whether the user understands the ad and the landing page. An English page under a Spanish ad works against it.
Keyword Planner for the United States, read on 7 October 2026, gives a top-of-page bid range for each search. The Spanish search for the same job is cheaper in almost every trade we pulled, often by half or more, because fewer advertisers have Spanish ads.
The honest catch is volume. Plomero cerca de mi is searched about 6,600 times a month against 823,000 for plumber near me. A Spanish campaign is a cheap addition to the English account, not a replacement for it, and it pays most where your market has Spanish-speaking households.
| Trade | Spanish search and bid | English search and bid |
|---|---|---|
| Plumbing | plomero cerca de mi: $5.62 to $33.60 | plumber near me: $12.04 to $81.91 |
| HVAC | reparacion de aire acondicionado: $4.05 to $26.99 | ac repair: $16.09 to $100.00 |
| Garage door | reparacion de puertas de garaje: $6.67 to $32.62 | garage door repair: $16.59 to $81.91 |
| Electrical | electricista cerca de mi: $2.52 to $13.97 | electrician near me: $6.20 to $55.98 |
| Pest control | control de plagas: $4.67 to $17.71 | pest control: $9.83 to $40.13 |
| Moving | mudanzas cerca de mi: $2.93 to $10.86 | movers near me: $8.23 to $36.97 |
| Painting | pintores de casas: $1.93 to $7.66 | house painters: $6.90 to $32.02 |
| Flooring | instalacion de pisos: $2.75 to $9.15 | flooring installation: $6.94 to $44.50 |
| Locksmith | cerrajero cerca de mi: $2.02 to $6.64 | locksmith near me: $2.89 to $15.30 |
| House cleaning | limpieza de casas: $1.47 to $5.00 | house cleaning: $3.72 to $13.83 |
Top-of-page bid ranges from Google Keyword Planner, United States, Spanish searches with the Spanish language setting and English searches with the English setting, read on 7 October 2026. A bid range is what advertisers pay to appear at the top, not a guaranteed cost per click.
The Census Bureau's 2023 American Community Survey counts 43,369,734 people aged five and over who speak Spanish at home, out of 316,581,199, about 13.7 percent. Many of them search in English as well, and Google's own example describes a bilingual user who may be shown ads in either language. The Spanish campaign is for the share who search in Spanish, and for the call that goes better in Spanish.
We have seen it in our own work. Our Orlando locksmith case study records that 'Spanish-language searches are converting on English ads and an English page', with a Spanish ad group and landing page as the next build. If Spanish searches convert on English ads, a Spanish ad and page are the obvious next step.
Spanish volume differs city by city. We pull your service area before recommending a Spanish budget.
Plomero cerca de mi, cerrajero cerca de mi, mecanico cerca de mi. The near me search is where volume is.
Its own campaign and budget, so you can see what Spanish adds without losing the English results.
A Spanish ad that reaches an English-only phone wastes the cheaper click.
No Spanish-language cost per lead is published in the sources we use, so none is printed here. The bid ranges above are the only price data on this page.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads in Spanish | The customer who searches in Spanish | Per click, usually well below the English bid | Without a Spanish page and a Spanish answer it wastes the cheaper click |
| Google Ads in English | Bilingual customers searching in English | Per click, at the English price | Misses the customer who would rather call in Spanish |
| Local Services Ads | Customers searching your trade by category | Per lead, above the map pack | The listing is the same profile; reviews in Spanish help the Spanish reader |
| Google Business Profile | Everyone who looks you up | Time: reviews, photos, replies in both languages | Spanish reviews left unanswered tell the next Spanish customer nobody reads them |
| Referrals and community | Customers who heard about you from someone they trust | Good work and time | The best customers, at the pace referrals arrive |
Bid comparisons from Keyword Planner, United States, read on 7 October 2026.
The language matching wording is from Google's help page About language targeting, read on 7 October 2026. Bid ranges and search volumes are from Google Keyword Planner for the United States, read the same day. The 43,369,734 figure is the Census Bureau's 2023 American Community Survey 1-year estimate, table S1601, Language Spoken at Home. The locksmith quote is from our own published case study. Our Spanish-language page covers the same service in Spanish.
No Spanish-language cost per lead, conversion rate or result, because none is published in a source we can verify and our case study does not separate Spanish leads yet. No claim that every Spanish speaker searches in Spanish; many search in English.
A Spanish campaign is not the English account run through a translator. These are the eight pieces we build, and each one exists because a Spanish search behaves differently from an English one.
Plomero cerca de mi, not a translation of plumber near me. Built from what people actually type.
Written by a Spanish speaker, in the Spanish your customers use, never machine translated.
Since September 2026 Google checks whether the user understands the ad and the landing page. The page has to be in Spanish too.
The campaign only pays if the call is answered in Spanish, at the hours the ads run.
Trabajo, empleo, gratis, como hacer. The same waste as in English, in different words.
Kept apart from the English campaigns so the cheaper Spanish click is not starved by the English one.
Calls and forms from the Spanish campaign tracked on their own, so you see what Spanish is worth.
Spanish reviews on your Google profile answered in Spanish, which the next Spanish customer reads first.
Translated keywords miss what people type and translated ads read like it. Ask who writes the Spanish.
Google checks whether the user understands the landing page. A Spanish ad that lands in English works against itself.
The cheaper click is wasted if the call is answered in a language the caller did not choose.
If the reports and calls are only in English, the account is being run for someone who is not you.
Local Services Ads charge per lead and sit above the map pack, and they run beside your Spanish and English search campaigns at $445 a month, or $995 together with Google Ads. Which Local Services Ads category your trade sits in, and what your profile can show, is read from Google's own list for your account on the first call.
These are the terms business owners use when they look for Hispanic or Spanish-language marketing help, from Google Keyword Planner for the United States. It is a small audience, and almost nobody searches for a Spanish Google Ads agency by name.
| Search term | Monthly searches | Competition |
|---|---|---|
| hispanic marketing agency | 110 | Low |
| hispanic marketing | 90 | Low |
| multicultural marketing agency | 70 | Low |
| hispanic advertising agency | 50 | Low |
| spanish marketing agency | 30 | Low |
| bilingual marketing agency | 30 | Low |
| spanish language advertising | 20 | Low |
| google ads in spanish | 10 | Low |
| spanish speaking marketing agency | 0 | Unknown |
| spanish google ads | 0 | Unknown |
| spanish ppc agency | 0 | Unknown |
Run on 7 October 2026, United States, English. Read from Keyword Planner on 7 October 2026. Hispanic marketing agency and latino marketing agency share one 110 bucket. Almost nobody searches for a Spanish Google Ads agency by name, which is why this page leads with what Spanish searches cost instead.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a Spanish-language Google Ads agency for contractors that builds Spanish search campaigns and Spanish landing pages for home service companies across the United States, works with clients in Spanish from the first call to the monthly report, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every ad account in the owner's own name.
Blue Grid Media provides exclusive Spanish-language leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Blue Grid Media runs Google Ads and Local Services Ads for home service contractors across the United States and works with owners in Spanish from the first call to the monthly report, at $445 a month for Local Services Ads, from $695 for Google Ads and $995 for both, month to month, in an account in the owner's name. The same page in Spanish is at /agencia-de-marketing-para-contratistas.
Yes. The main campaign then runs in English, where your customers are, and everything meant for you, the calls, the reports and the support, is in Spanish. A Spanish campaign is added only where your area has the searches.
Usually, for the same job. Keyword Planner puts plumber near me at $12.04 to $81.91 at the top of the page and plomero cerca de mi at $5.62 to $33.60, and ac repair at $16.09 to $100 against $4.05 to $26.99 for reparacion de aire acondicionado, read on 7 October 2026. The Spanish searches are smaller, so the campaign adds to the English account rather than replacing it.
Since September 2026 Google removes the campaign-level language setting for Search, matches Search ads by the language of the ad, and prioritizes ads that match the language the person searched in. It also checks whether the user understands the ad and the landing page.
Yes, if you run Spanish ads. Google checks whether the user understands the landing page, and a Spanish caller who lands on an English page has a reason to leave.
Yes. Julian, who runs Blue Grid Media, works with clients in Spanish from the first call through onboarding, support and the monthly report.
The Census Bureau's 2023 American Community Survey counts 43,369,734 people aged five and over who speak Spanish at home, about 13.7 percent. Many also search in English.
It depends on your service area. Spanish search volume varies city by city, so we pull the Spanish searches in your market and compare them to the English ones before recommending a budget.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell Spanish-language leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive Spanish-language leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.
Not on the list does not mean not covered. We run Spanish-language accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
A Spanish search that lands on an English page is a click Google itself marks as a poor match. Every Spanish campaign gets a page written in Spanish, with a Spanish booking form and the number that is answered in Spanish.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your trade, your service area and who answers the phone in Spanish. Twenty minutes, in Spanish or English, gives you the Spanish searches in your market, what they cost against the English ones, and whether a Spanish campaign is worth running. No charge.
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