Blue Grid Media runs Google Ads and Local Services Ads for child care centers and preschools across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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Federal law requires every state to post child care inspection reports online, and the government's own checklist tells parents to read them. Care is a large purchase: Child Care Aware of America puts the national average price at $13,184 a year. Daycare near me is searched about 450,000 times a month. The account that works is built around the rooms that have openings, and it is measured on tours booked.
Owners and directors describe the same four problems. Each one comes from an account that does not know which rooms have space.
Parents tour three centers and pick the one with an opening.
Openings are the product. A campaign per room, infant, toddler, preschool, pre-K, switched on when that room has space and off when it is full, spends only on the enrollment you can take.
We get calls for drop-in care we do not offer.
Part time and drop in daycare near me are each searched about 6,600 times a month. Offer them, or list them as negatives so the budget goes to the parent you can enroll.
Our old licensing citation is the first thing parents mention.
Federal law requires states to post inspection reports online, and the government's checklist tells parents to read them, including how violations were fixed. Explain the fix on your own page before a parent finds it alone.
Enrollment calls bunch up in January and August, and we are never staffed for them.
That is the search curve. Daycare near me peaked at 550,000 in January 2026 and pre k near me at 40,500 in August. The budget and the tour schedule should follow it.
childcare.gov explains that 'federal law requires states and territories to set and enforce child care licensing requirements' and that 'federal law requires states and territories to post the results of child care monitoring and inspection reports online.' Its checklist for parents says to 'look at each program's inspection reports to see if the program has violated any health and safety requirements and if and how they fixed those violations.'
That changes the ad. A center with a clean record should link to it. A center with a past citation should say what changed. Either way the licence number belongs on the page, because the parent is going to check it.
The state licence number and the ages you are licensed for, where a parent can see it before calling.
A link to your state's public report. Parents will find it anyway, so let them find it from you.
What was cited, what was fixed and when. The checklist tells parents to look for exactly that.
Child Care Aware of America's 2025 price and supply report puts the national average annual price of child care at $13,184. Center-based infant care averaged $15,015 and infant care in a family child care home $13,834. The same report records a small decrease in the number of child care centers, contributing to an overall decrease of 1 percent nationwide.
Nobody spends that from a search result. They book a tour, meet the teachers and look at the room. The account counts tours booked and enrollments started, and the ad promises the tour, with the ages and the openings stated.
Average annual price of child care, United States, 2025. Child Care Aware of America, Child Care in America: 2025 Price and Supply, read 6 October 2026.
Keyword Planner shows how parents search: near me almost every time, often with an age or a program. Infant searches carry the highest bids in the table, up to $26, because infant rooms are scarce and every center knows it.
The account follows the rooms. Infant, toddler, preschool, pre-K and school-age each get a campaign and a page with ages, hours, ratios and how to book a tour. Programs you do not offer go on the negative list.
| Search | Monthly searches, US | Competition | Top-of-page bid |
|---|---|---|---|
| daycare near me | 450,000 | Medium | $3.69 to $20.05 |
| preschool near me | 135,000 | Medium | $3.97 to $19.73 |
| montessori schools near me | 74,000 | Medium | $2.91 to $15.34 |
| child care near me | 60,500 | Medium | $2.76 to $18.47 |
| pre k near me | 22,200 | Medium | $4.41 to $21.12 |
| infant daycare near me | 18,100 | Medium | $3.76 to $24.75 |
| daycare centers near me | 18,100 | Medium | $3.47 to $21.05 |
| infant care near me | 8,100 | Medium | $3.36 to $25.88 |
| cheap daycare near me | 8,100 | High | $3.64 to $18.62 |
| part time daycare near me | 6,600 | High | $3.80 to $19.57 |
Google Keyword Planner, United States, English, read 6 October 2026. National chain brand names were removed. Each row is one synonym group.
Pre k near me rose to 40,500 searches in August 2026, its highest month, with a second rise to 27,100 in January. Preschool near me peaked at 201,000 in both January and August. Daycare near me, the broadest search, peaked at 550,000 in January 2026 and was lowest in November and December.
So the year has two enrollment windows, January and late summer. The account spends hardest in those windows, on the rooms with openings, and the tour schedule is staffed for them.
Monthly US searches for pre k near me, September 2025 to August 2026, from Google Keyword Planner, read 6 October 2026.
No child care cost per lead or cost per enrollment is published in the sources we use, so none is printed here.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads, age and program terms | The parent searching for a room near them | Per click; most clicks run $3 to $26 at the top of the page | Run on daycare near me alone it fills the phone with rooms you do not have |
| Local Services Ads, Child care and Preschool | Parents searching care by category | Per lead, above the map pack | Google lists the badge for select verticals only, so reviews and the profile carry it |
| State and referral directories | Parents using the state or a referral agency to search | Usually free; keep the listing accurate | The listing shows your inspection record beside every other center |
| Word of mouth | Friends of current families | Good care and time | The best enrollments, at the pace they come, not the pace the room empties |
| Facebook and parent groups | Local parents who were not searching | Time and posts | Builds a name, and one complaint travels as far as ten good posts |
Category status read from Google's list on 6 October 2026. Click ranges from Keyword Planner on 6 October 2026.
Licensing and inspection wording is from childcare.gov's pages on regulated child care, monitoring and inspections, and its parents' checklist, read 6 October 2026. Prices and the supply change are from Child Care Aware of America's Child Care in America: 2025 Price and Supply. Google's US Local Services Ads list carries Child care and Preschool as separate national categories, read the same day; the seven categories restricted to California and Florida are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio.
No child care cost per lead, tour-to-enrollment rate, retention rate or tuition advice, because none is published in a source we can verify. Nothing here is advice about your state's licensing rules or about advertising to parents in your state. No account count for child care.
An infant room with one opening, a pre-K class filling for August and an after-school program are three different parents searching three different words. Each line below gets its own campaign, tied to the rooms that actually have space.
Infant daycare near me runs about 18,100 a month, with bids up to $25. The scarcest room and the most anxious parent.
Parents moving up from an infant room or a home provider. Searched with daycare near me and an age.
Preschool near me runs about 135,000 a month and peaks in January and August. Google lists Preschool as its own Local Services Ads category.
Pre k near me peaked at 40,500 in August 2026. The enrollment window is short and predictable.
Bought by parents of school-age children. Searched by school name and by the hours you cover.
Searched in the spring by parents planning ahead. A campaign that runs before the room is needed.
Part time and drop in daycare near me are each searched about 6,600 times a month. Offer it, or list it as a negative.
Montessori schools near me runs about 74,000 a month. Only for programs that are actually Montessori, and the page must say whose training the teachers hold.
The infant room and the pre-K class fill at different times from different searches. One campaign spends on whichever is cheapest.
Parents are told to read it, by the government's own checklist. The page should address it before they do.
An inquiry is not a tour and a tour is not an enrollment. Count the steps that fill a room.
Google lists Child care among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click and sit above the map pack. Google says the Google Verified badge applies to select verticals only, so we do not promise one for this category until your own account shows it. Read from Google's own category list on 6 October 2026.
These are the terms center owners and directors use when they look for marketing help, from Google Keyword Planner for the United States. The advertising searches are one group at medium competition, and very few owners search for an agency at all.
| Search term | Monthly searches | Competition |
|---|---|---|
| daycare advertising | 210 | Medium |
| childcare marketing | 90 | Low |
| childcare advertisement | 90 | Low |
| daycare marketing | 70 | Low |
| in home daycare advertising examples | 40 | High |
| daycare advertising examples | 40 | High |
| daycare marketing strategies | 30 | Low |
| childcare marketing solutions | 20 | Low |
| daycare marketing agency | 10 | High |
| childcare marketing agency | 10 | Medium |
| marketing strategies for daycare centers | 10 | High |
| childcare marketing company | 10 | High |
Run on 6 October 2026, United States, English. Around 500 searches a month across the distinct groups, from Keyword Planner on 5 October 2026. Daycare advertising and daycare ads share one 210 bucket at $8 to $41 a click. Very few owners search for an agency, which is why this page leads with the parents' data.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a child care marketing agency that runs Google Ads and Google Local Services Ads for child care centers and preschools across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every child care ad account in the center's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive child care leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Child care and Preschool as separate US Local Services Ads categories, and neither is one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. We read the list on 6 October 2026. Google says the Verified badge is offered for select verticals only, so your reviews and profile carry the listing.
They are told to. childcare.gov says federal law requires states and territories to post child care monitoring and inspection reports online, and its checklist tells parents to look at each program's reports, including how any violations were fixed.
Daycare near me peaked at 550,000 searches in January 2026, and pre k near me at 40,500 in August 2026, from Keyword Planner. Preschool near me peaked in both January and August. Those are the two enrollment windows to budget for.
Child Care Aware of America puts the national average annual price of child care in 2025 at $13,184, with center-based infant care at $15,015. A decision that size is made on a tour, which is why the account counts tours booked.
Only the rooms with openings. A campaign per room that runs when that room has space and pauses when it is full keeps the budget on enrollments you can take.
Yes, with no contract. A single center with a few rooms is the clearest version of this account, because each room's openings decide where the budget goes.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell child care leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive child care leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by the neighbourhoods your families live in rather than where we sit.
Not on the list does not mean not covered. We run child care accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
A parent wants ages, hours, openings, the licence number and the inspection record before booking a tour. A page per room that shows all of it, with a tour request form, books the visit the enrollment depends on.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your openings by age group, your licensed capacity and your tour schedule. Twenty minutes gives you which searches to buy for each room, how to handle the inspection record on the page, and what a booked tour should cost. No charge.
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