Blue Grid Media runs Google Ads and Local Services Ads for criminal defense and DUI firms across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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DUI lawyer is searched about 135,000 times a month at $15 to $134 a click, the highest bids in defense work. NHTSA counts 11,904 alcohol-impaired driving deaths in 2024. A defense account is built charge by charge, runs when someone can answer, and works inside the limits Google sets on criminal defense advertising.
Defense lawyers who call us describe the same four problems. Most of them come back to the hours the ads run and the charges they are built around.
Our ads run all night and the calls go to voicemail.
Defense searches come when the arrest happens. If nobody answers at 2 a.m., the ad should not run at 2 a.m., or the call should reach someone who can book the consultation.
DUI eats the whole budget.
DUI lawyer runs $15 to $134 a click, roughly double a general criminal defense search. It needs its own budget so felony and expungement work still gets a bid.
Our agency wants to retarget people who read our DUI page.
Google lists criminal defense lawyers as an example in a sensitive category of its personalized advertising policy. Customer match, your data segments, audience expansion and lookalikes are not available for it.
A bail bond company wants to co-advertise with us.
Google does not allow promotion of bail bond services that act as surety. Keep that out of your ads and your landing pages.
Keyword Planner shows the spread. DUI searches cost about twice a general defense search, and expungement costs a fraction of either. They are different clients on different clocks: the DUI call comes the night of the arrest, the expungement call comes years later, during business hours.
So the account is split by charge, with hours set per campaign and a page that says what happens next for that charge in your counties.
| Search | Monthly searches, US | Top-of-page bid |
|---|---|---|
| dui lawyer | 135,000 | $15.00 to $134.13 |
| criminal defense lawyer | 135,000 | $7.34 to $76.07 |
| criminal lawyer near me | 90,500 | $4.71 to $66.15 |
| dui lawyer near me | 60,500 | $7.80 to $94.07 |
| criminal defense attorney | 60,500 | $6.48 to $74.68 |
| expungement | 40,500 | $1.87 to $13.26 |
| dui attorney | 33,100 | $15.78 to $128.84 |
| expungement lawyer | 27,100 | $3.42 to $24.61 |
| domestic assault lawyer near me | 12,100 | $5.00 to $55.28 |
| criminal lawyers federal | 4,400 | $7.57 to $85.00 |
Google Keyword Planner, United States, English, read 8 October 2026. Each row is one synonym group, so the rows are not added together. Bids are the top-of-page range, not a guaranteed cost per click.
The FBI's Crime Data Explorer shows 737,181 arrests for driving under the influence reported for 2025, from agencies covering about 96 percent of the US population. These are reported counts, not a national estimate. NHTSA counts 11,904 people killed in alcohol-impaired driving crashes in 2024, 30 percent of all traffic deaths.
For the account, the steadiness matters. DUI arrests are spread across every county and every week, and weekend nights are when the calls come.
Reported by agencies covering about 96 percent of the population. FBI Crime Data Explorer.
30 percent of all traffic deaths. NHTSA, DOT HS 813 815.
Top-of-page range for dui lawyer. Keyword Planner, 8 October 2026.
Google's personalized advertising policy lists criminal defense lawyers as an example under commission of a crime, a sensitive interest category. For those, Google says advertisers can use predefined Google audiences but cannot use advertiser-curated audiences, which include customer match, your data segments, audience expansion and lookalike segments.
Separately, Google's policy on bail bond services says promotion of bail bond services that offer to act as surety to secure bail for a defendant is not allowed. A defense firm can advertise its own services; it should not carry bail bond offers in its ads or on its pages.
DUI, felony, drug, domestic violence, expungement and federal, each with its own page and budget.
DUI and arrest searches run when someone answers. Expungement runs in business hours.
Imported from your practice management system against the click, so the bids follow retainers.
Both are ruled out by Google policy. An agency proposing either has not read it.
No published figure tells us what a retained defense client costs, so this table does not print one. It shows who each channel reaches and where it falls down.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads, charge searches | The person or family searching after an arrest | Per click; $5 to $134 at the top of the page | Wasted at hours nobody answers |
| Local Services Ads, Criminal and DUI lawyer services | People searching for a defense lawyer by category | Per lead, above the map pack | Bar license check per lawyer; calls still need an answer |
| Google Business Profile | People searching near me and your name | Upkeep and reviews | Decided by distance and stars |
| Lawyer directories | People browsing listings | A listing fee | You sit beside every competitor |
| Referrals | Former clients and other lawyers | Years of good work | Slow, and not for sale by the click |
Bid ranges from Keyword Planner, read 8 October 2026. Category, requirements, personalized advertising and bail bond rules from Google's help pages, read the same day.
Search volumes and bid ranges are from Google Keyword Planner for the United States, read 8 October 2026. DUI arrest counts are from the FBI Crime Data Explorer for 2025, and alcohol-impaired deaths from NHTSA's DOT HS 813 815. The criminal defense example is from Google's Commission of a crime policy page, the bail bond rule from Google's Bail bond services policy, and the Local Services Ads category, requirements and badge wording from Google's help pages, all read 8 October 2026.
No defense cost per lead, retainer rate or case value, because none is published in a source we can verify. No case results. Nothing here is legal advice about your state's advertising rules.
A first DUI, a felony drug charge and an expungement are three different clients on three different clocks. Each line below gets its own campaign, its own hours and its own page.
DUI lawyer is searched about 135,000 times a month at $15 to $134 a click, the highest bids in defense.
Criminal defense lawyer runs about 135,000 a month at $7.34 to $76.07.
Searched by charge and by county. A separate page for each charge you want.
Domestic violence attorney draws about 9,900 a month at $7 to $67.
Expungement is searched about 40,500 times a month at $1.87 to $13.26. Cheap, calm and planned.
Criminal lawyers federal draws about 4,400 a month at up to $85. Few firms, high stakes.
Searched by parents, often during the day. A different page and a different tone.
A lower fee and a high volume. Its own budget, so it never eats the DUI campaign.
Google lists criminal defense lawyers as a sensitive category. Advertiser-curated audiences are not available.
Defense searches come at night. A missed call is a client who called the next firm.
DUI clicks cost about twice a general defense click. Without its own budget it takes all of it.
Google does not allow promotion of bail bond services. Keep them off your ads and pages.
Google lists both among its US Local Services Ads categories, and neither is one of the seven restricted to California and Florida. Google's US requirements page lists identity checks for the business owner and fieldworkers, business and owner background checks for select users, professional liability insurance where local law requires it, and a state bar license check for each criminal or DUI lawyer in the firm. Google says it is launching a single badge for all advertisers, the Google Verified badge. Read from Google's requirements page and category list on 8 October 2026.
These are the terms defense firms use when they shop for marketing, from Google Keyword Planner for the United States. One group of searches carries almost all of it, at $41 to $133 a click.
| Search term | Monthly searches | Competition |
|---|---|---|
| criminal defense lawyer marketing | 480 | Low |
| seo for criminal defense lawyers | 140 | Low |
| dui lawyer marketing | 90 | Low |
| criminal defense lawyer seo | 90 | Low |
| marketing for criminal defense attorneys | 70 | Medium |
| criminal lawyer advertising | 70 | Low |
| digital marketing for criminal defense attorneys | 70 | Low |
| criminal defense law firm marketing | 50 | Low |
| criminal defense lawyer marketing agency | 50 | Low |
| criminal defense attorney advertising | 40 | Low |
| criminal lawyer marketing agency | 40 | Unknown |
| criminal defense seo | 20 | Low |
Run on 8 October 2026, United States, English. Around 750 searches a month across the distinct groups, from Keyword Planner on 8 October 2026. Criminal defense lawyer marketing, criminal defense marketing and criminal attorney marketing are one 480 bucket, at $41 to $133 a click.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a criminal defense marketing agency that runs Google Ads and Google Local Services Ads for criminal defense and DUI law firms across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every criminal defense ad account in the firm's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive criminal defense and DUI leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Criminal lawyer services and DUI lawyer services among its US Local Services Ads categories, and neither is one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Google's requirements page lists a state bar license check for each lawyer in the firm. We read both on 8 October 2026.
No. Google's personalized advertising policy lists criminal defense lawyers as an example of a sensitive category. Advertisers can use predefined Google audiences but not customer match, their own data segments, audience expansion or lookalikes.
No. Google's bail bond services policy says promotion of bail bond services that offer to act as surety in order to secure bail for a defendant is not allowed.
Keyword Planner shows dui lawyer at $15 to $134 at the top of the page and dui lawyer near me at $7.80 to $94.07, read on 8 October 2026. General criminal defense searches run about half that, and expungement far less.
The FBI Crime Data Explorer shows 737,181 DUI arrests reported for 2025, from agencies covering about 96 percent of the population. That is a reported count, not a national estimate.
Yes. Across the team's career we have managed 15+ law firm accounts. We do not name firms or publish their results without written permission.
Blue Grid Media charges $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no setup fee. The Google Ads fee follows your monthly ad spend: $695 up to $3,000, $995 from $3,000 to $8,000 and $1,495 from $8,000 to $20,000. In our study of 62 contractor marketing agencies, only 22 published a price at all.
A published price, month to month terms, the ad account in your firm's name, ad hours set to when someone answers, and reports by charge. An agency that offers retargeting or bail bond co-advertising has not read Google's rules for this practice area.
Only if someone answers 24 hours a day. Arrest searches come at night and on weekends, so the hours are worth paying for when the call reaches a person who can book the consultation, and wasted when it reaches voicemail.
When you cannot see your own account, when DUI and every other charge share one budget, when the report counts calls instead of retainers, or when a contract stops you leaving. With the account in your name, switching costs you nothing.
Yes. Blue Grid Media is a Google Partner. Each account manager handles 20 accounts at most, so your account gets looked at every week rather than once a quarter.
Yes. Julian, who runs Blue Grid Media, works with clients in Spanish from the first call through onboarding, support and the monthly report, and writes Spanish ad copy himself rather than running it through a translator.
Google says the screening process takes three to four weeks on average after you submit your documents. Google Ads can run while it completes, so the account does not sit idle. Google checks the state bar license of each criminal and DUI lawyer in the firm.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell criminal defense leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive criminal defense leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by the counties your firm practices in rather than where we sit.
Not on the list does not mean not covered. We run criminal defense accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for criminal defense firms with several locations, including franchise groups, with after-hours campaigns per office, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same criminal defense search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location stays on $445 for Local Services Ads, $695 for Google Ads and $995 for both. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, and franchise systems have their own page.
A family searching at night wants to know you take this charge in this county, that someone answers now and what the next step is. A page per charge that says all three gets the call before the next firm does.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your practice mix, your counties and who picks up at 2 a.m. Twenty minutes gives you which charges to bid on, which hours to run, and what a retained client should cost in ads on your numbers. No charge.
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