Blue Grid Media runs Google Ads and Local Services Ads for dermatology practices across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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A dermatology practice is a medical practice and a cosmetic one under the same roof. The medical side is paid by insurers and, in most markets, is not short of patients. The cosmetic side is cash pay, competes with every med spa in town, and usually has room. An account that advertises dermatologist near me lengthens the wait on the side that is full. The one that works buys for the side with open chairs, inside Google's health rules.
Dermatology practices rarely call an agency because they lack patients. They call because they have the wrong mix. These are the four ways we hear it described.
We are booked two months out for medical and the laser sits idle half the week.
Then the account should not be buying medical appointments at all. The budget goes to the cosmetic lines with open time, each on its own campaign, and the medical search is left to your reputation and your profile.
The med spa across the street advertises the same injectable we do, at a lower price.
It probably cannot say what you can: that a board-certified dermatologist will assess the patient. You will not win on price and should not try. The ad and the page lead with who is treating, and the campaign runs on the concern, not the product.
Our ads for an acne medication were disapproved and nobody could tell us why.
Google restricts prescription drug terms in ads, landing pages and keywords, and isotretinoin is on its monitored list. In the United States the term can be used in an ad and on a page, and keyword-targeting it needs a certification. The campaign is built on acne treatment and the name stays on the page.
The agency wanted to upload our patient list to find more people like them.
Google does not permit that for health content. Physical health conditions and injections sit in its sensitive interest category, where customer match, remarketing lists and lookalike segments cannot be used. It is also not something a practice should want to do with a patient list.
The medical patient searches a worry: a mole that changed, a rash that will not clear, a child's eczema. They carry insurance, they need to know you are in network, and in many markets they will wait weeks for the appointment. Advertising to them adds to a queue.
The cosmetic patient searches a result: fewer lines, clearer skin, less redness. They pay themselves, they compare you with med spas, and they can be seen this week. That is where a click can become revenue this month. The account is split along that line, and each half is measured on its own consultations.
Insured, searched by the condition, decided on network and availability. Buy it only for a new location or a new provider with open slots.
Cash pay, searched by the concern, decided on who is treating and what the result looks like. This is where the budget goes.
The acne patient who asks about scarring. The skin check patient who asks about sun damage. The best cosmetic patients are already in your medical chairs.
Google's Healthcare and medicines policy 'restricts the use of prescription drug terms in ads, landing pages, and keywords.' For the United States it adds that you do not need to be certified to use those terms in ads and landing pages, but 'you must be certified in order to keyword-target these terms.' Isotretinoin, botulinum toxin, Botox, Dysport and finasteride were all on Google's non-exhaustive list when we read it on 5 October 2026.
Separately, Google's personalized advertising policy lists Health as a sensitive interest category, covering physical health conditions and 'invasive medical procedures, including cosmetic surgery, surgical procedures, or injections.' In that category 'You can't use advertiser-curated audiences', which rules out customer match, remarketing lists, audience expansion and lookalike segments. Our med spa page walks through the same two rules treatment by treatment.
| What you want to advertise | What Google says | How the campaign is built |
|---|---|---|
| An injectable by brand name | The brand names are on Google's monitored drug list | Keywords on the concern and the treatment type; the name in the ad and on the page |
| A prescription acne or hair loss treatment | Isotretinoin and finasteride are on the list | Keywords on acne treatment or hair loss treatment; the drug discussed on the page |
| Laser, peels, microneedling | Not drug terms | Keywords on the concern: scars, sun damage, redness, texture |
| Your past patients, with an ad | Advertiser-curated audiences cannot be used for health content | A recall by email or text from your own system, not an ad |
Read from Google's Advertising Policies Help on 5 October 2026. The drug list is non-exhaustive by Google's own description, and Google applies the policy ad by ad.
The one lead figure here is the LocaliQ Physicians and Surgeons average. It is not a dermatology figure, and the table says which side of the practice each channel serves.
| Channel | Which side it fills | What it costs you | Where it falls down |
|---|---|---|---|
| Local Services Ads, Dermatologist | Mostly medical: the patient searching the specialty by name | Per lead, above the map pack | Adds to the side that is usually full, and Google offers no booking leads for health care verticals |
| Google Ads, cosmetic concern terms | Cosmetic: lines, scars, sun damage, redness | Per click; Physicians and Surgeons averages $40.04 a lead on LocaliQ | Built on drug names it stalls; built on concerns it books consultations |
| Google Ads, dermatologist near me | Medical | Per click, in the broadest search in the specialty | Lengthens a wait you already have, unless a new provider has open slots |
| Referrals from primary care | Medical | Relationships and turnaround time | Steady, insured, and not something an ad changes |
| Your own medical patients | Cosmetic | A conversation and a brochure at checkout | The cheapest cosmetic patient there is, and most practices never ask |
Category status and the health care notes read from Google's list on 5 October 2026. The lead cost is the LocaliQ and WordStream 2026 Physicians and Surgeons average, not a dermatology figure.
Google's US Local Services Ads list, read 5 October 2026, carries Dermatologist as a national category, and says booking leads and pre-badge ads are not available for health care verticals. The seven categories restricted to California and Florida are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. The policy quotations are from Google's Advertising Policies Help, read the same day.
No dermatology cost per lead, wait time, cosmetic ticket or patient value, because we could not verify one from a primary source. Where this page says the medical side is usually full, that is what practices tell us, not a statistic. Your own schedule is the evidence that matters.
A skin check, an acne patient and a laser resurfacing consultation are three different patients on three different payers, and only some of them are short of appointments. Each line below is its own campaign, switched on for the side of the practice that has room.
Medical, insured, and searched by people worried about one spot. Usually the side of the practice with a waiting list.
Medical for most patients, cosmetic for some. Several treatments are prescription drugs, which Google restricts as keywords.
Chronic conditions, searched by symptom. Google treats these as sensitive health content, so audiences are limited.
Searched urgently and specifically. Sits between medical and cosmetic, and the page should say which is which.
Cosmetic and cash pay. The product names are on Google's monitored drug list, so the campaign runs on the concern.
Cosmetic, device-led, searched by the concern: scars, sun damage, redness. The cleanest cosmetic campaign to build.
Searched privately and at length. Some treatments are prescription drugs, and the same keyword rule applies.
Searched by a parent, often after a referral. Few practices have a page for it.
It adds patients to the side that cannot see them. Ask which side of your practice the budget is for. If the answer is both, the agency has not asked about your schedule.
Brand-name injectables and prescription treatments are on Google's monitored list. Keyword-targeting them needs a certification. A plan that ignores this will meet disapprovals.
Customer match and lookalike audiences cannot be used for health content at Google. An agency offering them has not read the policy, and should not be near patient data.
A medical lead and a cosmetic consultation are worth different amounts on different payers. A report that adds them together tells you nothing about either.
Google lists Dermatologist among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click and sit above the map pack. Google states on the same page that booking leads and pre-badge ads are not available for health care verticals, so a listing goes live only after every licence and screening check has passed, and leads arrive as calls and messages. Read from Google's own category list on 5 October 2026.
These are the terms dermatologists and practice managers use when they look for marketing help, from Google Keyword Planner for the United States. The volume is modest, and the practices searching are usually trying to grow the cosmetic side.
| Search term | Monthly searches | Competition |
|---|---|---|
| dermatology marketing | 260 | Medium |
| dermatology marketing agency | 70 | Medium |
| dermatology digital marketing | 30 | Low |
| dermatology practice marketing | 0 | Unknown |
| dermatology advertising | 0 | Unknown |
| dermatology seo | 0 | Unknown |
| google ads for dermatologists | 0 | Unknown |
| dermatologist marketing | 0 | Unknown |
| cosmetic dermatology marketing | 0 | Unknown |
| dermatology ppc | 0 | Unknown |
| dermatology lead generation | 0 | Unknown |
| dermatology practice advertising | 0 | Unknown |
Run on 5 October 2026, United States, English. Around 360 searches a month across the three terms with measurable volume, from Keyword Planner on 5 October 2026, at $6 to $43 a click. The rest returned no volume, and we show them so the size of this audience is not overstated.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a dermatology marketing agency that runs Google Ads and Google Local Services Ads for dermatology practices across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every dermatology ad account in the practice's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive dermatology patient leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Dermatologist among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. We read the list on 5 October 2026. The same page says booking leads and pre-badge ads are not available for health care verticals.
Not for the side with the wait. Advertising medical dermatology into a two-month queue buys frustration. Most practices have room on the cosmetic side, and that is where the budget belongs. The exception is a new location or a new provider with open medical slots.
In the United States the terms can be used in ads and on landing pages, subject to law, but Google says you must be certified to keyword-target them. Isotretinoin, Botox and finasteride were on its monitored list when we read it on 5 October 2026. So campaigns are built on the condition or the concern, and the treatment is named on the page.
On who is treating, not on price. A med spa can advertise the same device. It cannot advertise a board-certified dermatologist assessing the skin first. That goes in the ad and at the top of the page, and the campaign is built on concerns where that expertise matters.
No dermatology benchmark is published in the sources we use. LocaliQ and WordStream's 2026 report puts Physicians and Surgeons at $40.04 a lead, against an all-industry average of $66.69. Your own account replaces that in the first month, and the cosmetic and medical sides are reported apart.
Yes, with no minimum and no contract. A solo dermatologist usually has the clearest version of this problem, a full medical schedule and a cosmetic line with room, and the account is small and specific as a result.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell dermatology leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive dermatology leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your patients live rather than where we sit.
Not on the list does not mean not covered. We run dermatology accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
The insured patient needs to see conditions, providers and the plans you accept. The cosmetic patient needs results, who is treating and a consultation form. Pages that keep those two journeys apart serve both.
Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your wait time for a new medical patient and your open cosmetic hours. Twenty minutes gives you which side the account should buy for, which of your treatment names Google restricts, and what a cosmetic consultation should cost to book. No charge.
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