Blue Grid Media runs Google Ads and Local Services Ads for family law and divorce firms across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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Divorce lawyer is searched about 246,000 times a month at $4.83 to $36.73 a click, a fraction of a personal injury click. The cost that matters is the consultation, because every unqualified call takes an hour of a lawyer's day. A family law account is built matter by matter, screens before the call, and works inside the limits Google sets on divorce advertising.
Family lawyers who call us describe the same four problems. Most of them come back to who the account lets through to the consultation.
Half our free consultations are people who will never retain anyone.
Cheap divorce lawyers near me is searched about 6,600 times a month. A consultation policy and a fee range on the page screen the price shopper before an hour of your day goes to the call.
Our agency wants to retarget everyone who visited the divorce page.
Google lists divorce services as a sensitive category in its personalized advertising policy. Customer match, your data segments, audience expansion and lookalikes are not available for it.
We get custody calls when we want high-asset divorces, and the other way around.
They are different searches with different words. Separate campaigns and separate pages send each client to the matter they came for.
Spanish-speaking clients call and our ads are only in English.
Abogado child support is its own search group of about 49,500 a month in Keyword Planner. If someone on staff takes those calls, the account can serve them.
Keyword Planner shows the shape of it. The searches are big and the clicks cost a tenth of a personal injury click. That makes it easy to buy volume and hard to buy retained clients, because every call that reaches a lawyer costs an hour.
So the page does the first screen: what you handle, what a consultation costs or whether it is free, the fee structure in plain words, and the counties you practice in.
| Search | Monthly searches, US | Competition | Top-of-page bid |
|---|---|---|---|
| divorce lawyer | 246,000 | Low | $4.83 to $36.73 |
| family lawyer near me | 110,000 | Medium | $3.22 to $32.05 |
| divorce attorney | 90,500 | Medium | $4.61 to $32.81 |
| child support lawyer | 49,500 | Low | $2.74 to $26.76 |
| abogado child support | 49,500 | Low | $3.31 to $28.12 |
| divorce attorney near me | 40,500 | Medium | $3.84 to $32.70 |
| child custody lawyer | 33,100 | Medium | $3.89 to $36.51 |
| uncontested divorce lawyer | 27,100 | Low | $4.06 to $23.45 |
| adoption lawyer | 22,200 | Low | $3.12 to $20.74 |
| cheap divorce lawyers near me | 6,600 | High | $3.04 to $16.61 |
Google Keyword Planner, United States, read 8 October 2026. Each row is one synonym group, so the rows are not added together. Monthly figures for divorce lawyer include a one-month spike we treat as noise, so we publish only the average.
The CDC's National Center for Health Statistics reports 672,502 divorces in 2023, a rate of 2.4 per 1,000 population. The figure excludes California, Hawaii, Indiana, Minnesota and New Mexico, which do not report, so it is not a national total.
For an ad account, the point is steadiness. Divorce is not seasonal the way a roof is, and the searches run every month, so the budget can be planned against a firm's capacity rather than a calendar.
In the 45 reporting states and the District of Columbia. CDC, National Center for Health Statistics, provisional.
Population in the reporting areas. CDC.
California, Hawaii, Indiana, Minnesota and New Mexico are excluded. CDC.
Google's personalized advertising policy lists divorce services as an example under relationship hardships, a sensitive interest category. For those, Google says advertisers can use predefined Google audiences but cannot use advertiser-curated audiences, which include customer match, your data segments, audience expansion and lookalike segments.
In practice that means no retargeting of people who visited your divorce page. The account wins the client on the search itself, with the right matter, the right county and a page that answers first.
Contested, uncontested, custody, support and adoption, each with its own page and budget.
Free or paid, how long, what to bring. Stated plainly, so the call that comes is ready.
Imported from your practice management system against the click, so bids follow retainers, not calls.
An agency offering to retarget your divorce page visitors has not read the rule.
No published figure tells us what a retained family law client costs, so this table does not print one. It shows who each channel reaches and where it falls down.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads, matter searches | The person searching divorce, custody or support nearby | Per click; most clicks run $3 to $37 | Measured on calls it fills consultations with shoppers |
| Local Services Ads, Family lawyer services | People searching for a family lawyer by category | Per lead, above the map pack | Bar license check per lawyer; leads still need screening |
| Google Business Profile | People searching near me and your name | Upkeep and reviews | Decided by distance and stars |
| Lawyer directories | People browsing listings | A listing fee | You sit beside every competitor |
| Referrals | Former clients, therapists and other lawyers | Years of good work | The best matters you get, and slow to grow |
Bid ranges from Keyword Planner, read 8 October 2026. Category, requirements and personalized advertising rules from Google's help pages, read the same day.
Search volumes and bid ranges are from Google Keyword Planner for the United States, read 8 October 2026. Divorce counts and the reporting caveat are from the CDC's National Center for Health Statistics marriage and divorce data for 2023. The divorce services example is from Google's Relationship hardships policy page, and the Local Services Ads category, requirements and badge wording from Google's help pages, all read 8 October 2026. Lawyer advertising rules vary by state and come from your bar.
No family law cost per lead, consultation-to-retainer rate or matter value, because none is published in a source we can verify. No client results. Nothing here is legal advice about your state's advertising rules.
A contested divorce, an uncontested one and a child support modification are three different matters at three different fees. Each line below gets its own campaign and its own page, so the cheapest search never decides where the money goes.
Divorce lawyer is searched about 246,000 times a month at $4.83 to $36.73 a click.
About 27,100 searches a month. A flat-fee page answers the question these clients ask first.
Child custody lawyer runs about 33,100 a month at $3.89 to $36.51.
Child support lawyer draws about 49,500 a month. Abogado child support is its own group of about 49,500.
Adoption lawyer runs about 22,200 a month. A planned, often happy matter that needs a different page.
Divorce mediator near me draws about 8,100 a month, at high competition.
A planned matter booked weeks ahead of a wedding, at higher bids than divorce.
Custody and support changes after a judgment. Returning clients and referrals as often as search.
Google lists divorce services as a sensitive category. Advertiser-curated audiences are not available for it.
A consultation is an hour of a lawyer's day. Ask how many became retained clients.
Custody, support and high-asset divorce are different clients searching different words.
Without it, the free consult fills with people who were never going to retain anyone.
Google lists Family lawyer services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida. Google's US requirements page lists identity checks for the business owner and fieldworkers, business and owner background checks for select users, professional liability insurance where local law requires it, and a state bar license check for each family lawyer in the firm. Google says it is launching a single badge for all advertisers, the Google Verified badge. Read from Google's requirements page and category list on 8 October 2026.
These are the terms family law firms use when they look for marketing help, from Google Keyword Planner for the United States. Small volume, high bids: up to $127 a click on family law SEO.
| Search term | Monthly searches | Competition |
|---|---|---|
| family law seo | 260 | Low |
| family law marketing | 210 | Medium |
| seo for family law | 210 | Low |
| family law digital marketing | 170 | Low |
| divorce lawyer marketing | 90 | Medium |
| divorce attorney advertising | 90 | Low |
| seo for family law firms | 70 | Low |
| divorce attorney marketing | 70 | Low |
| family law attorney marketing | 50 | Low |
| family law advertising | 50 | Low |
| family law firm marketing | 40 | Low |
| family law marketing agency | 10 | High |
Run on 8 October 2026, United States, English. Around 1,000 searches a month across the distinct groups, from Keyword Planner on 8 October 2026. Divorce attorney advertising, divorce lawyer ad and divorce attorney ads are one 90 bucket. Family law SEO and marketing draw bids up to $127 a click, several times what a client's divorce search costs.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a family law marketing agency that runs Google Ads and Google Local Services Ads for divorce, custody and family law firms across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every family law ad account in the firm's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive family law and divorce leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Family lawyer services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Google's requirements page lists a state bar license check for each family lawyer in the firm. We read both on 8 October 2026.
No. Google's personalized advertising policy lists divorce services as a sensitive category. Advertisers can use predefined Google audiences but not customer match, their own data segments, audience expansion or lookalikes.
Keyword Planner shows divorce lawyer at $4.83 to $36.73 at the top of the page and child custody lawyer at $3.89 to $36.51, read on 8 October 2026. That is a fraction of a personal injury click, so the screening on the page matters more than the bid.
The CDC reports 672,502 divorces in 2023, 2.4 per 1,000 population, in the 45 reporting states and the District of Columbia. California, Hawaii, Indiana, Minnesota and New Mexico are excluded.
That is your decision. What we can say is that cheap divorce lawyers near me is searched about 6,600 times a month, and a free consultation with no fee range on the page attracts that search. State the policy plainly.
Yes. Across the team's career we have managed 15+ law firm accounts. We do not name firms or publish their results without written permission.
Blue Grid Media charges $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no setup fee. The Google Ads fee follows your monthly ad spend: $695 up to $3,000, $995 from $3,000 to $8,000 and $1,495 from $8,000 to $20,000. In our study of 62 contractor marketing agencies, only 22 published a price at all.
A published price, month to month terms, the ad account in your firm's name, reports that count retained clients by matter rather than consultations, and someone who knows Google treats divorce as a sensitive category. An agency that offers to retarget your divorce page visitors fails the last test.
Count retained clients by matter against ad spend by matter. If most consultations never retain, the problem is usually who the ads let through, which the search terms report and the page's consultation policy can fix.
When you cannot see your own account, when the report counts consultations instead of retainers, when a contract stops you leaving, or when custody and divorce share one campaign. With the account in your name, switching costs you nothing.
Yes. Blue Grid Media is a Google Partner. Each account manager handles 20 accounts at most, so your account gets looked at every week rather than once a quarter.
Yes. Julian, who runs Blue Grid Media, works with clients in Spanish from the first call through onboarding, support and the monthly report, and writes Spanish ad copy himself rather than running it through a translator. Abogado child support is its own search group of about 49,500 a month.
Google says the screening process takes three to four weeks on average after you submit your documents. Google Ads can run while it completes, so the account does not sit idle. Google checks the state bar license of each family lawyer in the firm.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell family law leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive family law leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by the counties your firm practices in rather than where we sit.
Not on the list does not mean not covered. We run family law accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for family law firms with several locations, including franchise groups, with consultation campaigns per office, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same family law search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location stays on $445 for Local Services Ads, $695 for Google Ads and $995 for both. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, and franchise systems have their own page.
A client searching custody wants to know you handle custody in their county, what a consultation costs and what to bring. A page per matter that says all three fills the calendar with people ready to retain.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your matter mix, your consultation policy and how many new matters you can take a month. Twenty minutes gives you which searches to buy, how to screen before the call, and what a retained client should cost in ads on your numbers. No charge.
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