Blue Grid Media runs Google Ads and Local Services Ads for funeral homes across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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The FTC Funeral Rule has required funeral providers to give price information to anyone who asks since 1984, by phone as well as in person. A family comparing three firms tonight will get a figure from each of them. The firm whose ad and page already state it is the one they call first. With NFDA projecting cremation at 63.4 percent of dispositions in 2025, more of those calls are about price than ever before.
Funeral service is a profession that advertises reluctantly, and the directors who call us usually open with an apology for doing it at all. These are the four things they say next.
A family told me they called three homes for a cremation price and went with the first one that gave a number.
The Funeral Rule obliges all three to answer. The family simply started with the firm that had already told them. A price in the ad and on the page is not undignified. It is the answer to the question the caller is about to ask.
A cremation company I have never heard of shows up above us in our own town.
Low-cost cremation providers advertise on price and on the word cremation. A family firm bidding only on its own name is not in that search. A direct cremation campaign with your own figure, and Local Services Ads in the Funeral home category, puts you back in it.
We paid for pre-need leads and they were people who wanted a free planning guide.
A guide download is not an appointment. Pre-need is decided over months by somebody who is well, and the conversion worth counting is the planning meeting. Count that, and the campaign stops buying downloads.
I do not want us to look like we are advertising on someone's worst day.
Nor should you. The at-need ad states who you are, that you answer at any hour, and what the arrangement costs. No urgency, no offers, no countdowns. Plain information is the respectful version, and it is also the one that gets the call.
The FTC's guidance for funeral providers is direct. 'You must give the General Price List to anyone who asks, in person, about funeral goods, funeral services, or the prices of such goods or services.' On the telephone: 'You must give consumers who telephone your place of business and ask about your prices or offerings accurate information from your General Price List.'
It goes further. 'You cannot require callers to give their names, addresses, or phone numbers before you give them the requested information.' And: 'You cannot require consumers to come to the funeral home in person to get price information.' The rule covers pre-need arrangements as well as at-need, and the FTC cites penalties of up to $53,088 per violation.
So the price is not a secret you can keep. It is information the family is entitled to and will have within one phone call. An ad that leads with it meets the family where the law already put them. A landing page with a lead form in front of the price does the opposite, and it is worth checking yours against the rule.
It is the most price-compared arrangement in the profession. The family will have three figures within the hour.
Not behind a form. The rule says you cannot require a name before giving price information.
The FTC allows an answering service that takes a number so you can return the call. The ad should match what really happens at 2am.
Different searcher, different timeline, different tone. One budget across both funds whichever is cheaper to reach.
The National Funeral Directors Association projects a 2025 cremation rate of 63.4 percent against a burial rate of 31.6 percent, and expects cremation to reach 82.3 percent by 2045. Its figures count 15,401 funeral homes in the United States, about 75 percent of them family or privately owned.
A cremation is arranged differently from a burial. It is searched with the word cremation, compared on price, and often arranged by a family member in another city. A firm that advertises only its name and its heritage is answering a question fewer families are asking each year.
National Funeral Directors Association, 2025 Cremation and Burial Report, as published in the NFDA media center. Data on that page was last updated 29 September 2025.
No cost per call is published for this profession anywhere we trust, so there is no dollar figure in this table. There is what each channel reaches and where it breaks.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Local Services Ads, Funeral home | The family searching funeral home or cremation near them, at need | Per lead, above the map pack | Google says its Verified badge applies to select verticals only, so we do not promise one |
| Google Ads, cremation terms | The family comparing direct cremation and cremation with a service | Per click, with your price in the ad | Without a figure the ad loses to the provider that printed one |
| Google Ads, pre-need terms | The person planning ahead, months out | Per click, measured on planning appointments | Counted on guide downloads it buys people who wanted a free booklet |
| Your own name | Families who already chose you | The cheapest click on the account | It reports beautifully and brings nobody who was not already coming |
| Obituary and listing sites | Families reading notices and comparing providers | Listing fees, or a share of the arrangement | Your firm sits in a list sorted by someone else, often by price |
| Your Google profile and reviews | Every family who searches the firm before calling | Time, not money | A profile with old hours or an unanswered review costs more calls than any ad wins |
Category status read from Google's list on 5 October 2026. No funeral home cost per lead, call or arrangement is claimed, because none is published for the profession.
The Funeral Rule quotations are from the FTC's guidance, Complying with the Funeral Rule, read at ftc.gov on 5 October 2026. The cremation, burial and funeral home figures are from the NFDA media center, read the same day. Google's US Local Services Ads list carries Funeral home as a national category. The seven categories restricted to California and Florida are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio.
No cost per lead, average arrangement value, call volume or close rate, because none is published for funeral homes and our own dataset does not track the profession. No account count either. Nothing on this page is legal advice about the Funeral Rule. The FTC's own guidance is the document to read.
A family calling tonight and a couple planning ahead are searching for different things in different words, and so is the family that wants a cremation with no service at all. Each line below is its own campaign with its own page and its own tone.
No viewing, no ceremony. Searched by price more than any other line, and the one where an ad without a figure loses the family.
The fastest-growing arrangement in most markets. Searched with the word cremation, decided on what the service looks like.
Viewing, ceremony, graveside. Searched by the firm's name and by the town, and chosen on reputation and family history.
A decision made over months by somebody who is well. The Funeral Rule applies to it in full, and the conversion is an appointment, not a form.
Honors, benefits and national cemetery arrangements. Searched specifically, and worth its own page for the families who need it.
NFDA reports 61.4 percent of consumers would be interested in exploring green options. Few firms have a page that says whether they offer one.
NFDA reports 58.3 percent of respondents have attended a funeral at a non-traditional location. Searched in those words, not as a funeral.
A death away from home. One of the items the General Price List must itemize, searched urgently by a family in another state.
The Funeral Rule says you cannot require a caller's name before giving price information. A page built the other way round is a poor experience for a family and a risk for the firm.
A family calling tonight and a couple planning for later are different searchers. One budget funds whichever is cheaper to reach, and the report will not tell you which.
A planning guide is not a planning meeting. If the report counts forms and not appointments, it is measuring the cheapest thing in the funnel.
Countdowns, limited offers and pressure have no place in this profession. An agency that writes them has not worked with a funeral director.
Google lists Funeral home among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click and sit above the map pack. Google says the Google Verified badge applies to select verticals only, so we do not promise one for this category until your own account shows it. Read from Google's own category list on 5 October 2026.
These are the terms funeral home owners and directors use when they shop for marketing, from Google Keyword Planner for the United States. Every one is low competition. Few agencies write for this profession, and fewer know the Funeral Rule.
| Search term | Monthly searches | Competition |
|---|---|---|
| funeral home advertising | 210 | Low |
| funeral home marketing | 90 | Low |
| funeral home seo | 50 | Low |
| funeral advertising | 50 | Low |
| funeral home billboards | 50 | Low |
| funeral home facebook ads | 40 | Low |
| funeral home digital marketing | 30 | Low |
| funeral home advertising examples | 30 | Low |
| funeral home marketing strategies | 30 | Low |
| funeral home advertising ideas | 30 | Low |
| funeral home seo company | 20 | Low |
| funeral home marketing services | 20 | Low |
Run on 5 October 2026, United States, English. Around 500 searches a month across the distinct groups, from Keyword Planner on 5 October 2026. Keyword Planner groups synonyms, so funeral home advertising, funeral home ads and advertising funeral services share one 210 bucket. Every term is low competition, at $6 to $58 a click.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a funeral home marketing agency that runs Google Ads and Google Local Services Ads for funeral homes and cremation providers across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every funeral home ad account in the firm's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive funeral home leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Funeral home among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. We read the list on 5 October 2026. Google says its Verified badge applies to select verticals only, so we do not promise one for this category.
The rule governs price disclosure rather than ad copy, and nothing here is legal advice. What it does say shapes the ad all the same: you must give price information to anyone who asks, by phone as well as in person, and you cannot require a name first. An ad and a page that state the price are consistent with that. A page that hides it behind a form is not.
For direct cremation, yes. It is the arrangement families compare most on price, and under the Funeral Rule they will have a figure from every firm they call. The firm that printed it is the one they call first. For a traditional service the ad can state a starting figure and link the General Price List.
We do not publish a figure, because none exists for the profession in a form we can verify and our dataset does not track it. We price the management flat and your own account produces the number in the first months.
By treating it as planning, which is what it is. The searcher is well, is thinking ahead, and wants information. The ad offers a planning meeting, the page explains the options and the costs, and the campaign is measured on appointments rather than form fills.
Yes, with no minimum and no contract. About three quarters of American funeral homes are family or privately owned, and the structure on this page is built for one location that answers its own phone.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell funeral home leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive funeral home leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by the communities you serve rather than where we sit.
Not on the list does not mean not covered. We run funeral home accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
A family arranging a cremation wants three things on one screen: what it costs, what is included and a number that will be answered. A page that gives those plainly, with the General Price List one tap away, is the one they call.
Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your General Price List and your call volume. Twenty minutes gives you how the at-need and pre-need campaigns should be separated, what the cremation searches in your market look like, and where your own price belongs in the ad. No charge.
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