Blue Grid Media runs Google Ads for home inspectors across the US: exclusive leads from an account in your name, $795 a month on ad budgets from $2,500, month to month.
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Every other trade we run ads for sells against a problem. Home inspection does not. The work exists because a house is changing hands, so the number of inspections available in your market is fixed before you spend a dollar. That single fact should decide how the campaign is built, and it usually does not.
A plumber can create demand. Run ads in July and more people decide today is the day to deal with the water heater. An inspector cannot. An inspection happens because a property is under contract, and if no contract is signed there is no inspection to win at any price.
The National Association of Realtors puts existing-home sales at a 3.98 million unit seasonally adjusted annual rate in its latest release, with a median price of $429,100. Sales were down 2.0 percent on the month and up 1.6 percent year to date through eight months, and pending sales rose 0.3 percent. Your share of the transactions in your own service area is your entire addressable market.
Here is why that matters for the money. If demand is fixed, advertising is not growth spending, it is share spending. You are taking inspections from the inspector down the road, and that is a legitimate thing to do, but it changes what a good result looks like and it changes what you should expect when the housing market slows. Any agency promising to grow demand in your market is either confused or selling.
Existing-home sales, median price and the first-time buyer share are from the National Association of Realtors, read on 18 September 2026.
Most home inspection marketing is sold as though every inspection is winnable with a good ad. It is not, and being honest about which part is reachable is the difference between a budget that works and one that quietly funds nothing.
Most buyers have never hired an inspector and will not research one. They ask their agent, and the agent hands over a short list of people already trusted. That list is the most valuable asset in this trade and it is not for sale. It is earned through reports that do not blow up deals unnecessarily, availability inside a short inspection window, and turnaround that keeps a contract on schedule.
What advertising can do here: almost nothing directly. What it can do is make you look established when the agent or the buyer looks you up after your name comes up.A minority of buyers pick their own inspector, and they search. First-time buyers were 33% of purchases in the latest REALTORS Confidence Index, and they are the group most likely to go looking rather than take the first name offered, because nobody has walked them through this before.
What advertising can do here: everything. This is the entire addressable target for Google Ads and Local Services Ads in this trade, and it is why the campaign has to be built narrow rather than broad.Radon, mold, sewer scope, termite, pool and spa, four-point and wind mitigation in the states that use them, plus pre-listing inspections ordered by the seller and new construction phase inspections. These carry their own search demand and their own buyers, and a seller ordering a pre-listing inspection is not in anybody else's referral pipeline.
What advertising can do here: a lot, because these are searched by name and most local competitors only advertise the words "home inspection".Six decisions that separate a home inspection account from a generic home services account. Most of them follow directly from the transaction window.
Radon, sewer scope, mold and pre-listing each get their own campaign rather than sitting as an afterthought under one home inspection budget. They convert differently, they are worth different amounts, and in most markets almost nobody is bidding on them by name.
An inspection is ordered in a narrow window after a contract is signed, and it has to happen inside the option or due diligence period. That makes weekday daytime search the moment that matters and makes slow response fatal in a way it is not for a trade that can call back tomorrow.
Home inspector is a Local Services Ads category nationally. Most inspectors do not know it exists, and a fair number of agencies selling home inspection marketing do not either.
Inspection demand tracks where homes are actually selling. Two neighbouring zip codes can differ several times over in transaction volume, and the campaign should follow the sales, not the map.
A sample report, your certifications, your turnaround time and your scheduling link. When an agent is deciding whether to add you to the list, this is what gets looked at.
Small ticket, short decision window and a scheduling step in the middle. A campaign that looks fine on leads and thin on booked inspections is normally a scheduling problem rather than a traffic problem.
Google lists "Home inspector" among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida. Those seven are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click and sit above the map pack, and passing the checks gets you the Google Verified badge, which matters in a trade where the buyer has never met you.
These are the terms inspectors use when they go looking for marketing help, pulled from Google Keyword Planner for the United States. They size the market for a page like this one, not the consumer demand for inspections, and we publish them because most agencies will not show you what they are actually targeting.
| Search term | Monthly searches | Competition |
|---|---|---|
| home inspector advertising | 210 | Low |
| home inspection ads | 210 | Low |
| home inspector marketing | 140 | Medium |
| home inspector website | 110 | Medium |
| home inspection business marketing | 90 | Low |
| home inspector seo | 70 | Low |
| digital marketing for home inspectors | 50 | Low |
| home inspector digital marketing agency | 50 | Unknown |
| home inspection lead generation | 40 | High |
| home inspector leads | 20 | Low |
| home inspector marketing to realtors | 10 | Low |
| home inspector email marketing to realtors | 10 | Unknown |
Run on 18 September 2026, United States, English. One trap worth naming: a plain pull on "home inspection leads" returns "lead based paint inspectors near me" at 390 searches a month and "cost of lead inspection" at 210. That is lead the metal, not leads the customer, and both are excluded above. An agency that skips that filter will show you a demand figure roughly twice the real one.
Nobody can. The number of inspections available is set by the number of homes changing hands. An honest plan targets share, not demand.
There is no credible published figure, including from us. Anyone quoting one has either borrowed it from another trade or invented it.
Four different buyers, four different values, one budget that funds whichever is cheapest to serve.
In a trade capped by transaction volume, a volume guarantee is either padded with leads you cannot book or written loosely enough to mean nothing.
$795 a month for Google Ads management, on a $2,500 minimum monthly ad spend. $995 with Local Services Ads added. Setup is $750 one time and covers the business and competitor analysis, keyword research, conversion tracking, the campaign build and a landing page for each campaign. After that it is month to month with no contract. Ad spend is billed by Google straight to you. Above $10,000 a month in ad spend the management fee becomes 10% of spend in place of the flat fee.
Blue Grid Media is a home inspection marketing agency that runs Google Ads for home inspectors across the United States, publishes its pricing at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, charges a $750 one-time setup and then works month to month with no contract, and opens every home inspection ad account in the inspector's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive home inspection leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.
The Google Ads account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media runs Google Ads for home inspection companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.
On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.
| Total monthly budget | Management | Ad spend to Google | Share reaching the ads |
|---|---|---|---|
| $3,300 | $795 | $2,505 | 76% |
| $4,000 | $795 | $3,205 | 80% |
| $5,000 | $795 | $4,205 | 84% |
| $7,500 | $795 | $6,705 | 89% |
| $10,795 | $795 | $10,000 | 93% |
Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.
Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a home inspection campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.
Blue Grid Media runs ClickGuard on the Google Ads accounts it manages for home inspection companies, which watches every paid click and blocks repeat and automated clicks by IP address as they happen, and sets device bid adjustments so the account stops paying for the devices whose clicks never turn into calls or forms.
Clicks that Google’s own systems judge invalid are taken out of your reports and your bill, and if Google finds them after you were charged, you get a credit on a later invoice. That catches a lot, but not the person who clicks your ad every morning. (Google Ads Help)
ClickGuard checks each paid click against rules: the same address clicking again and again, and traffic that behaves like a bot rather than a person. When a click breaks a rule, the address is added to the campaign’s IP exclusions, so that source stops seeing your ads. Google allows up to 500 excluded addresses per campaign. (Google Ads Help)
We compare clicks with calls and forms by device: phone, computer and tablet. Where one spends without producing home inspection calls, its bid comes down, or it is switched off at -100%. On Smart Bidding that last setting is the only device adjustment Google still applies, so on those accounts exclusion is the lever we use. (Google Ads Help)
No tool stops every invalid click, so we do not promise a percentage. What you can check is your own account: the excluded IP list and the device bid settings sit in your Google Ads account, which is in your name.
Yes, and nationally. Google lists "Home inspector" in its US Local Services Ads categories, and it is not one of the seven categories restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads sit above the map pack and charge per lead rather than per click, and you carry the Google Verified badge once you pass the checks.
We charge $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, with a $750 one-time setup and no contract. Ad spend is billed by Google directly to you. Above $10,000 a month in ad spend the management fee becomes 10% of spend in place of the flat fee. What the ad budget itself should be depends on how many transactions happen in your service area, which is the number this page is built around.
We do not publish one, because no credible figure exists. Local Services Ads cost per lead is published by trade for plumbing, HVAC, roofing and the other large verticals, and home inspector is not among them. Rather than borrow a number from a different trade, we price the management flat and let your own account produce the figure over the first few months.
Not directly, and any agency saying otherwise is selling you something. The referral list is earned through turnaround, availability and reports agents trust. What advertising does is make you credible when somebody looks you up, and win the buyers who choose their own inspector instead of taking the name they were handed.
It changes what you are buying. When transaction volume falls, the pool shrinks for everyone, so advertising is buying share from competitors rather than buying growth. That can be the right move, because share won in a slow market tends to persist, but it should be a deliberate decision rather than a surprise. Existing-home sales were running at a 3.98 million unit annual rate in the latest NAR figures, down 2.0 percent on the month and up 1.6 percent year to date.
Yes, and it is the single biggest miss we see. They are searched by name, they carry different values, and in most markets the competition on those terms is a fraction of the competition on "home inspection". Running them inside one campaign means the cheapest clicks take the budget.
Yes. There is no minimum size and no contract. The thing to check first is whether you have capacity to take more inspections in the window buyers need them, because in this trade scheduling is usually the constraint before traffic is.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell home inspection leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive home inspection leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where you inspect rather than where we sit.
Not on the list does not mean not covered. We run home inspection accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for home inspection companies with several locations, including franchise groups, with each office's transaction market setting its share target, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same home inspection search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location is $795 a month for Google Ads, or $995 with Local Services Ads added. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, franchise systems have their own page, and accounts spending $10,000 or more a month are covered on high-budget Google Ads management.
Home inspection is bought on trust by people who have never met you, and the first thing an agent or a buyer does with your name is look it up. A sample report, your certifications and a scheduling link on a page that loads fast do more of the selling here than the ad does.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your service area and your average fee. We will work out what share of local sales your revenue target implies and whether paid search is the cheapest way to get there, including when the answer is no.
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