House Cleaning Marketing Agency: Google Ads + LSA

Start here

The cheapest lead in home services, and why that is a trap

LocaliQ's 2025 home services benchmarks, which we cite on our carpet cleaning page, put cleaning services at the lowest cost per lead of sixteen categories, $46.99 against a $90.92 median, on a 17.65 percent conversion rate. Our own published Local Services Ads figures for house cleaning are $15 to $48 a lead with a $28 median and a 38 percent booking rate.

A cheap lead is good news only if the job it produces is worth something, and our guide puts a one-time deep clean at $150 to $300. So the account that buys cheap leads and sells one-time cleans is a busy account with no margin. The one that converts the first clean to a plan is a different business.

The one-time cleanWorth an afternoon

$150 to $300 on our published figures. It covers the lead and the crew and little else. Run on its own, this is the whole reason cleaning companies say advertising does not work.

The recurring clientWorth $3,000 to $6,000 a year

A weekly or biweekly client on our guide's figures, with a $3,900 year-one value for biweekly. This is what the first clean is for, and the number the acquisition cost should be measured against.

The conversion in betweenThe number the account lives on

Our guide puts best-practice conversion from first clean to recurring at 30 to 40 percent. That rate is decided on the first visit and the first phone call, and it is the thing we ask about before anyone talks about budgets.

Two buyers

Residential and commercial cleaning are different businesses with one truck

The largest term cleaning owners search for help with is commercial cleaning leads, 480 a month, more than any residential term. Owners believe the money is in contracts, and they are often right, but a commercial buyer is a facilities manager comparing bids, not a homeowner booking a Saturday, and the campaign that reaches one is useless for the other.

Residential: Local Services Ads first

House cleaning services is a national category. Pay per lead, above the map pack, and the Google Verified badge for a crew that enters somebody's home. This is where the recurring client comes from.

Commercial: Search with a bid-request page

Office, medical, retail and post-construction searches land on a page built for somebody who needs a proposal and a certificate of insurance, not a price list.

Keep the two campaigns apart

Shared budgets fund the cheaper click, and the cheaper click is residential. The commercial campaign starves without ever showing why.

Count recurring conversions, not cleans

A monthly report that counts booked cleans is counting the doorway. The report should show how many of them became a plan.

Make the plan the offer on the first call

Our guide's 30 to 40 percent conversion is a best-practice figure, not an average. The difference is whether the plan is offered when the customer is on the phone.

What you are competing with

Where cleaning leads come from today, and what each one is worth

Our house cleaning guide compares the channels directly. On a shared marketplace a lead costs $15 to $30, goes to four other cleaners at the same time, closes at 10 to 20 percent, and the job won is usually a one-time clean. On Local Services Ads the lead costs $20 to $35, is exclusive, and the same close-rate problem does not exist because nobody else was sent it.

The lead prices look similar on paper. The booked-job prices are not, and the recurring conversion on a customer who chose you rather than the fastest callback is not either.

Where the figures come from

Blue Grid Media's <a href="/google-lsa-for-house-cleaning">house cleaning LSA guide</a> and <a href="/lsa-cpl-by-industry-2026-dataset">LSA cost per lead dataset</a>, and LocaliQ's 2025 home services benchmarks as cited on our carpet cleaning page. Google's US Local Services Ads list, read 1 October 2026, carries House cleaning services as a national category, with Carpet cleaning services and Window cleaning services listed separately.

Campaign structure

The eight cleaning jobs, and which one the account is really for

A one-time deep clean and a biweekly recurring client are the same crew on the same day and completely different businesses. These are the splits we build from, and the recurring one is the campaign the account is actually for.

Recurring weekly and biweekly cleaning

The product. Everything else on this list is a way of finding this customer.

One-time deep cleaning

The doorway job. Worth running, but only as the first visit of a recurring plan.

Move-in and move-out cleaning

Deadline-driven, searched precisely, and sold to someone who is leaving the area or has just arrived in it.

Post-construction cleaning

Builders and remodelers, on repeat, and a different campaign from anything residential.

Airbnb and turnover cleaning

Short-term rental hosts buy on reliability and schedule, and search with their own vocabulary.

Commercial and office cleaning

Contracts rather than calls. The biggest term owners search for help with, and a separate buyer entirely.

Apartment and condo cleaning

Smaller tickets, denser routes, and a customer that converts to recurring at a different rate.

Specialty add-ons

Inside the oven, inside the fridge, windows, laundry. Not campaigns, but the lines that lift the ticket on the first visit.

Before you sign anything

Three things worth walking away from

A report that counts cleans booked

That is the doorway. If the report does not show how many first cleans became recurring clients, the account is being judged on the number that does not pay.

One campaign for homes and offices

Different buyer, different page, different bid. A shared budget funds the residential click and the commercial campaign quietly disappears.

Buying shared leads because they look cheap

They are cheap per lead and expensive per job, and the customer who picked the fastest callback is the least likely to sign up for every other week.

House cleaning services is a national Local Services Ads category

Google lists House cleaning services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click, sit above the map pack, and passing the checks carries the Google Verified badge. Read from Google's own category list on 1 October 2026.

The demand behind this page

What cleaning companies search for, and what the biggest term tells you

These are the terms cleaning company owners use when they go looking for marketing help, from Google Keyword Planner for the United States. The largest single term is about commercial leads, not residential, which says where owners believe the money is even when the account is built for homes.

Search term	Monthly searches	Competition
commercial cleaning leads	480	Medium
advertise cleaning services	320	Medium
cleaning leads	260	High
seo for cleaning services	260	Low
marketing for cleaning business	210	Medium
cleaning company marketing	170	Low
house cleaning marketing	110	Low
cleaning business advertising	110	Medium
maid service marketing	70	Low
google ads for cleaning business	50	Low
cleaning marketing agency	40	Medium
house cleaning leads	40	High

Run on 1 October 2026, United States, English. Around 1,200 searches a month once Keyword Planner's synonym groups are collapsed, from the United States pull on 1 October 2026. The biggest term is about commercial leads, not residential, and the two leads terms carry HIGH competition at $10 to $37 a click, which is lead sellers advertising to cleaning companies.

What it costs

Our pricing, published, same as every other page on this site

$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is a house cleaning marketing agency that runs Google Ads and Google Local Services Ads for residential and commercial cleaning companies across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every cleaning company ad account in the owner's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive house cleaning leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.

Straight answers

Questions we get asked

Is house cleaning a Google Local Services Ads category?

Yes, nationally. Google lists House cleaning services among its US categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Carpet cleaning and window cleaning are listed separately. We read the list on 1 October 2026.

What does a house cleaning lead cost?

Our published Local Services Ads figures are $15 to $48 a lead, $28 median, with a 38 percent booking rate. LocaliQ's 2025 benchmarks put cleaning services at the lowest cost per lead of any home service category on Google Ads. The number that matters is cost per recurring client, which is the lead cost divided by your booking rate and your recurring conversion, and that is what we work out with you before setting a budget.

How do you measure a cleaning account?

On recurring conversions. The first clean is tracked as a conversion and the recurring sign-up as a second one, both sent back into Google Ads against the click, so the bidding learns to buy customers who stay rather than customers who book once.

Can you get commercial cleaning contracts?

A separate Search campaign on commercial terms, landing on a bid-request page, reaches facilities managers. It is a slower, higher-value sale than residential and should never share a budget with it.

Do you work with a single-crew company?

Yes, no minimum and no contract. What we will ask first is your recurring conversion rate, because if the plan is not being offered on the first call, the ad budget is the wrong thing to fix first.

What does it cost?

We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.

Who owns the ad account?

You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.

Exclusive leads

Exclusive house cleaning leads, because you own the account they come from

We do not sell house cleaning leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four house cleaning companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive house cleaning leads, by market

We provide exclusive house cleaning leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive house cleaning leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo

SoutheastExclusive house cleaning leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond

MidwestExclusive house cleaning leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis

South CentralExclusive house cleaning leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge

WestExclusive house cleaning leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City

Do you provide exclusive house cleaning leads in New York?

Yes. We run exclusive house cleaning lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads and Local Services Ads account held in your name, so they are never resold and never shared with another house cleaning company.

Which cities do you run exclusive house cleaning lead campaigns in?

We run exclusive house cleaning lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.

Are your house cleaning leads shared with other companies?

No. We are not a lead seller. A shared lead is sold to three or four house cleaning companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

Not on the list does not mean not covered. We run house cleaning accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Websites and landing pages

The page that sells the plan, not the clean

Most cleaning pages sell a one-time clean and hope. The page that works puts the recurring plan first, with the price, the savings and an instant quote, because the recurring client is the whole business.

Fast and mobile first

Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$497 one-timeWebsite on its own. Design, copy, mobile, forms and tracking. You own it and the domain.

$299 one-timeThe same build when we also run your Google Ads or Local Services Ads. One time, not monthly.

$10 /moHosting, updates and backups. That is the only recurring cost.

24hr to liveLive in 24 hours, no contract and no lock-in.

Landing pages stay free. Campaign landing pages are included with ad management at no design fee, the same as they always have been. The pricing above is for a full website build, which is a separate thing you may or may not need.

See website design and pricing Book a free consultation

The first clean is the lead. The recurring client is the job.