Blue Grid Media runs Google Ads and Local Services Ads for immigration law firms across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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Immigration lawyer near me runs $4.54 to $20.39 a click in English. Abogado de inmigración runs $6.64 to $50.00 in Spanish, at high competition, because firms already fight for those clients. EOIR reports 3,469,569 cases pending in immigration court. An immigration account is built by case type, in both languages, and in plain view of the notario problem USCIS warns about.
Immigration lawyers who call us describe the same four problems. Most of them come back to language, trust and which case types the account is built around.
Our Spanish ads cost more than our English ones, and we assumed the opposite.
In most trades the Spanish search is the cheap one. In immigration law it is not: abogado de inmigración runs up to $50 a click at high competition, against about $20 for the English search.
Callers have already paid a notario who filed the wrong form.
USCIS says a notario público is not authorized to provide legal services related to immigration. The page should name your attorneys and their bar admissions, in both languages.
Our agency wants to retarget people who read our asylum page.
Google lists services for immigrants and legal services for refugees as sensitive categories. Customer match, your data segments, audience expansion and lookalikes are not available for them.
H-1B employers and family cases end up in the same campaign.
An employer and a family are different buyers searching different words at different bids. They need separate campaigns and pages.
Keyword Planner shows the split. The English searches are large and moderately priced. The Spanish searches are smaller and cost more per click, with high competition, because immigration firms already advertise in Spanish. Employment visas sit on their own, with the highest English bids.
So the account runs English and Spanish campaigns side by side, each landing on a page written in that language, and an employment campaign aimed at the employer.
| Search | Language | Monthly searches, US | Top-of-page bid |
|---|---|---|---|
| immigration attorney green card | English | 33,100 | $5.65 to $19.50 |
| immigration lawyer near me | English | 27,100 | $4.54 to $20.39 |
| immigration attorney | English | 22,200 | $5.54 to $22.77 |
| abogado de inmigración | Spanish | 18,100 | $6.64 to $50.00 |
| abogado de inmigracion | Spanish | 9,900 | $7.79 to $50.00 |
| h1b immigration lawyer | English | 6,600 | $12.60 to $50.02 |
| abogados de inmigración cerca de mi | Spanish | 6,600 | $4.61 to $43.69 |
| deportation immigration lawyer | English | 5,400 | $4.91 to $22.16 |
| abogado de inmigracion cerca de mi | Spanish | 3,600 | $5.12 to $50.00 |
| asylum lawyer | English | 1,600 | $9.18 to $35.00 |
Google Keyword Planner, United States, English and Spanish language settings, read 8 October 2026. Each row is one synonym group. Immigration lawyer, the largest English group, shows a one-month spike we treat as noise, so it is left out.
The Justice Department's Executive Office for Immigration Review reports 3,469,569 pending cases in immigration court at the third quarter of fiscal 2026, down from a peak of 3,924,993 in fiscal 2024. In fiscal 2025, 55 percent of completed cases and 77 percent of completed asylum cases had a representative.
That is the court side alone. Green cards, visas and citizenship run through USCIS, and every one of those clients is searching for help, often in two languages.
Fiscal 2026, third quarter. EOIR Adjudication Statistics, data generated 24 July 2026.
Fiscal 2025. EOIR.
Fiscal 2025. EOIR.
USCIS says: "A notario público is not authorized to provide you with any legal services related to immigration. Only an attorney or an accredited representative working for a Department of Justice recognized organization can give you legal advice and represent you in your immigration case."
Many clients have heard that warning, and some have already been hurt by a notario. A page that names each attorney, shows the state bar admission, explains the consultation fee and says it in Spanish too answers the question the client is afraid to ask.
On the page and in the ad, in English and in Spanish.
Written in Spanish, never machine translated, with the number that is answered in Spanish.
Google lists services for immigrants and legal services for refugees as sensitive categories.
Imported from your case management system, by case type and language, so bids follow retainers.
No published figure tells us what a retained immigration client costs, so this table does not print one. It shows who each channel reaches and where it falls down.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads, English | The client or employer searching in English | Per click; most run $4 to $23, visas higher | Wasted if employers and families share a campaign |
| Google Ads, Spanish | The client searching in Spanish | Per click; up to $50, high competition | Wasted on an English page or an unanswered phone |
| Local Services Ads, Immigration lawyer services | People searching for an immigration lawyer by category | Per lead, above the map pack | Bar license check per lawyer; leads still need screening |
| Community referrals | Families who trust a former client | Years of good work | The strongest channel, slow to grow |
| Social media | Communities that follow you | Content time | Strong for trust, hard to tie to a retainer |
Bid ranges from Keyword Planner, read 8 October 2026. Category, requirements and personalized advertising rules from Google's help pages, read the same day.
Search volumes and bid ranges are from Google Keyword Planner for the United States, English and Spanish language settings, read 8 October 2026. Pending case and representation figures are from EOIR's Adjudication Statistics. The notario warning is from USCIS's Avoid Scams page, last updated 4 August 2026. The sensitive category examples are from Google's Marginalized groups policy page, and the Local Services Ads category, requirements and badge wording from Google's help pages, all read 8 October 2026.
No immigration cost per lead, retainer rate or case value, because none is published in a source we can verify. No client results. Nothing here is legal advice about your state's advertising rules.
An H-1B petition for an employer, a green card through marriage and a removal defense are three different clients, often in two languages. Each line below gets its own campaign and its own page.
Immigration attorney green card runs about 33,100 searches a month at $5.65 to $19.50.
H-1B immigration lawyer draws about 6,600 a month at $12.60 to $50.02. The employer is often the client.
O-1 visa lawyer runs about 1,600 a month at $11.04 to $45.06.
Deportation immigration lawyer draws about 5,400 a month. Urgent, and often in Spanish.
Asylum lawyer runs about 1,600 a month at $9.18 to $35.
DACA immigration lawyer draws about 4,400 a month, rising sharply around policy news.
Citizenship immigration lawyer runs about 3,600 a month. A planned, lower-fee matter.
Abogado de inmigración is searched about 18,100 times a month at up to $50 a click.
The Spanish click costs up to $50 here. Sending it to an English page throws it away.
Clients already wary of notarios read every word. Spanish written by a person, or none.
Google lists services for immigrants as a sensitive category. Advertiser-curated audiences are not available.
An H-1B employer and a family are different buyers at different bids.
Google lists Immigration lawyer services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida. Google's US requirements page lists identity checks for the business owner and fieldworkers, business and owner background checks for select users, professional liability insurance where local law requires it, and a state bar license check for each immigration lawyer in the firm. Google says it is launching a single badge for all advertisers, the Google Verified badge. Read from Google's requirements page and category list on 8 October 2026.
These are the terms immigration firms use when they shop for marketing, from Google Keyword Planner for the United States. Small and spread thin, which is why so few pages like this exist.
| Search term | Monthly searches | Competition |
|---|---|---|
| immigration lawyer marketing | 210 | Low |
| seo for immigration lawyers | 210 | Low |
| immigration law seo | 110 | Low |
| immigration law firm marketing | 90 | Low |
| immigration law marketing | 70 | High |
| immigration attorney advertising | 50 | Unknown |
| digital marketing for immigration lawyers | 50 | Unknown |
| immigration lawyer leads | 20 | Low |
| immigration lawyer seo | 20 | Low |
| immigration attorney ppc | 10 | Unknown |
| immigration lawyer ppc | 10 | Unknown |
| google ads for immigration lawyers | 0 | Unknown |
Run on 8 October 2026, United States, English. Around 600 searches a month across the distinct groups, from Keyword Planner on 8 October 2026. Immigration lawyer marketing, marketing for immigration lawyers and immigration attorney marketing are one 210 bucket.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is an immigration law marketing agency that runs Google Ads and Google Local Services Ads for immigration law firms across the United States, in English and in Spanish, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every immigration ad account in the firm's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive immigration law leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Immigration lawyer services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Google's requirements page lists a state bar license check for each immigration lawyer in the firm. We read both on 8 October 2026.
No, the opposite. Keyword Planner shows abogado de inmigración at $6.64 to $50.00 at high competition, against $4.54 to $20.39 for immigration lawyer near me, read on 8 October 2026. Immigration firms already compete in Spanish.
Yes. Julian, who runs Blue Grid Media, speaks Spanish and writes the Spanish ad copy himself, never through a machine translator.
No. Google's personalized advertising policy lists services for immigrants and legal services for refugees as sensitive categories. Advertisers can use predefined Google audiences but not customer match, their own data segments, audience expansion or lookalikes.
EOIR reports 3,469,569 pending cases at the third quarter of fiscal 2026, down from 3,924,993 in fiscal 2024. In fiscal 2025, 55 percent of completed cases had a representative.
Yes. Across the team's career we have managed 15+ law firm accounts. We do not name firms or publish their results without written permission.
Blue Grid Media charges $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no setup fee, and Spanish campaigns are included rather than billed as an extra. The Google Ads fee follows your monthly ad spend: $695 up to $3,000, $995 from $3,000 to $8,000 and $1,495 from $8,000 to $20,000. In our study of 62 contractor marketing agencies, only 22 published a price at all.
A published price, month to month terms, the ad account in your firm's name, Spanish written by a person who speaks it, and separate campaigns for employers and families. An agency that machine translates or offers to retarget your asylum page visitors is a risk to a firm whose clients already fear notarios.
No. H-1B immigration lawyer runs $12.60 to $50.02 a click and is often searched by the employer, while family green card searches run about $5 to $20. Different buyers and different bids need separate campaigns and pages.
When you cannot see your own account, when Spanish ads land on English pages, when the report counts calls instead of retainers, or when a contract stops you leaving. With the account in your name, switching costs you nothing.
Yes. Blue Grid Media is a Google Partner. Each account manager handles 20 accounts at most, so your account gets looked at every week rather than once a quarter.
Google says the screening process takes three to four weeks on average after you submit your documents. Google Ads can run while it completes, so the account does not sit idle. Google checks the state bar license of each immigration lawyer in the firm.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell immigration law leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive immigration law leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by the communities your firm serves rather than where we sit.
Not on the list does not mean not covered. We run immigration law accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for immigration law firms with several locations, including franchise groups, with case-type and language campaigns per office, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same immigration law search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location stays on $445 for Local Services Ads, $695 for Google Ads and $995 for both. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, and franchise systems have their own page.
A client wary of notarios wants to see attorneys named with bar admissions, the case types you take and the consultation fee, in their language. A page per case type in both languages earns the call.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring your case mix, the languages your staff speak and the consultation fee you charge. Twenty minutes gives you which searches to buy in English and in Spanish, and what a retained client should cost in ads on your numbers. No charge.
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