Blue Grid Media runs Google Ads and Local Services Ads for plastic surgery practices across the US: exclusive leads from an account in your name, from $445 a month, month to month.
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The American Society of Plastic Surgeons counted 1,523,330 cosmetic surgical procedures in 2025, 7 percent more than in 2024. Patients do not search for a surgeon. They search for the procedure, and very often for its price: tummy tuck cost and blepharoplasty cost are each searched 33,100 times a month. The account that works is built one procedure at a time, inside the rules Google sets for health advertising.
Surgeons and practice managers who call us describe the same six problems. Most of them come back to what the account was built around, and what it was told to count.
We get hundreds of form fills a month and the consult calendar is still half empty.
The account is counting forms, so it buys forms. Count consults attended instead, and import them against the click. The bidding learns to buy the patient who shows up.
Every second caller just wants a price over the phone.
Price searches are among the largest in the specialty. Tummy tuck cost and blepharoplasty cost are each searched 33,100 times a month. A starting range on the page, in your own words and under your own policy, answers the question before the call.
Our agency wants to retarget everyone who visited the breast augmentation page.
Google lists cosmetic surgery as a sensitive category for personalized advertising. Remarketing lists, customer match and lookalike audiences are not available for it, whatever the pitch says.
The ads say board certified for the whole group, and one of our surgeons is not.
The American Board of Plastic Surgery says a blanket statement that everyone in a group is board certified may be misleading. The claim belongs to each surgeon, by name.
We offered a free consult credit for every five-star review.
The FTC's 2024 rule prohibits incentives conditioned on reviews of a particular sentiment. Ask every patient, reward none of them for the score, and let the reviews be what they are.
Half our budget goes to rhinoplasty, and the procedure that grew is eyelid surgery.
ASPS reports eyelid surgery up nearly 19 percent in 2025 and rhinoplasty down 5 percent. A budget split by procedure can follow that. A single blended campaign cannot.
The American Society of Plastic Surgeons reports 1,523,330 cosmetic surgical procedures in 2025, against 1,425,390 in 2024, a 7 percent rise. Liposuction stayed first at 317,196, down 1 percent. Breast augmentation and implant revision rose 11 percent to 304,234. Eyelid surgery climbed nearly 19 percent to 118,978.
Two shifts matter for an ad account. ASPS reports a 9 percent decline among patients 18 to 25 and a 24 percent rise among patients 66 and older. And 82 percent of member surgeons reported consultation requests related to GLP-1 medications, with the society's own caution that consultations and procedures are not the same thing. ASPS also notes its figures are aggregated and statistically extrapolated, so read them as national estimates.
Cosmetic surgical procedures in the United States, 2025. American Society of Plastic Surgeons, 2025 Plastic Surgery Statistics Report, read 6 October 2026.
Keyword Planner shows how patients actually search. The procedure names are large and the clicks are cheap, mostly $1 to $13 at the top of the page. The price searches sit right beside them. A patient who has searched tummy tuck cost and then calls you has already decided the procedure is worth asking about.
That shapes the account. One campaign per procedure, each landing on a page about that procedure, with your consult policy and, where you are comfortable publishing one, a starting range. Practices that hide every number get the call from everyone. Practices that state a range get the call from the patient who has accepted it.
| Search | Monthly searches, US | Competition | Top-of-page bid |
|---|---|---|---|
| blepharoplasty | 135,000 | Low | $1.22 to $5.50 |
| rhinoplasty | 90,500 | Low | $2.91 to $13.00 |
| breast augmentation | 74,000 | Medium | $2.04 to $9.89 |
| tummy tuck | 60,500 | Medium | $2.90 to $10.27 |
| mommy makeover | 40,500 | Medium | $2.05 to $7.47 |
| tummy tuck cost | 33,100 | Medium | $2.01 to $7.10 |
| blepharoplasty cost | 33,100 | Low | $1.25 to $5.01 |
| nose job price | 22,200 | Low | $1.77 to $5.75 |
| mommy makeover cost | 14,800 | Medium | $1.70 to $6.25 |
| breast augmentation near me | 14,800 | Medium | $2.25 to $12.51 |
Google Keyword Planner, United States, English, read 6 October 2026. Each row is one synonym group, so the rows are not added together.
The American Board of Plastic Surgery states that 'Diplomates of ABPS must accurately state their certification status at all times', including in advertisements and websites. It adds that 'a blanket statement that everyone in a group is Board certified may be misleading.' Patients can check any surgeon on the board's own lookup, and the board says certificates issued since 1995 are valid for 10 years.
Reviews carry their own rule. The FTC's final rule, announced on 14 August 2024, 'prohibits businesses from providing compensation or other incentives conditioned on the writing of consumer reviews expressing a particular sentiment, either positive or negative.' It also covers suppressing reviews and allows civil penalties against knowing violators.
Each surgeon by name, with the board named and the status current. Never one line for the whole practice.
Every patient is asked. No discount, credit or gift tied to a five-star score.
Your own patients, your own surgeons, with written consent on file. Never stock images presented as results.
Google's Health in personalized advertising policy lists invasive medical procedures, including cosmetic surgery, surgical procedures and injections, as a sensitive category. Advertisers in it cannot use customer match, their own data segments, audience expansion or lookalikes. The practice that expected to retarget every gallery visitor has to win the patient on the search itself.
If the practice also offers injectables, a second rule applies. Google restricts prescription drug terms such as botox as keywords unless the advertiser holds a certification, and the certification types Google names do not fit a surgical practice. Our med spa page covers that rule in detail.
The procedure the patient typed, a page about that procedure, and a budget you can move when the mix moves.
Imported back to Google against the click. Forms and calls are steps toward it, not the goal.
Radius around the practice, the hours your coordinators answer, and the days consults are open.
An agency offering to retarget your gallery visitors has not read the rule, or plans to break it.
No published figure tells us your consult show rate or your booking rate, so this page does not print one. The calculator starts the lead cost at the nearest public benchmark, LocaliQ's 2026 Physicians and Surgeons average of $40.04. Every other default is a placeholder for you to replace.
Change any figure. Nothing is sent anywhere.
The cost per lead default is the LocaliQ and WordStream 2026 Physicians and Surgeons average, which is not a plastic surgery figure. The attendance rate, booking rate and fee are placeholders, not benchmarks. Replace them with your own.
The only lead figure is the LocaliQ category average, and it is not a plastic surgery number. The rest is how patients actually arrive.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads, procedure terms | The patient searching a procedure or its price | Per click; most procedure clicks run $1 to $13; LocaliQ puts Physicians and Surgeons at $40.04 a lead | Counted on forms it buys price shoppers; counted on consults attended it buys patients |
| Local Services Ads, Plastic surgeon | The patient searching the specialty by name | Per lead, above the map pack | Google says booking leads and pre-badge ads are not available for health care verticals |
| Instagram and Meta | People who were not searching, shown results | Per impression, plus the content to feed it | Audience options narrow for health topics, and a like is not a consult |
| Referrals and past patients | Friends of patients who were happy | Nothing per patient, and years of good work | The best patients you get, and not for sale by the click |
| Lead marketplaces | Whoever filled in a quote form | Per lead, often shared with other practices | Several practices call the same patient, and the cheapest quote frames the rest |
Category status and the health care notes read from Google's list on 6 October 2026. The lead cost is the LocaliQ and WordStream 2026 industry average. Click ranges are from Keyword Planner on 6 October 2026.
Procedure counts, growth, age shifts and the GLP-1 consult figure are from the American Society of Plastic Surgeons 2025 Plastic Surgery Statistics Report, read 6 October 2026. The certification wording is from the American Board of Plastic Surgery's guidelines for reporting certification status and its verification page. The review rule is from the FTC's announcement of 14 August 2024. Google's US Local Services Ads list, read 6 October 2026, carries Plastic surgeon as a national category, and the seven categories restricted to California and Florida are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio.
No plastic surgery cost per lead, show rate, booking rate or average fee, because none is published in a source we can verify. No patient results, no before-and-after images, and no account count for plastic surgery. Nothing here is legal advice about your state's advertising rules for physicians.
A breast augmentation, a blepharoplasty and a post weight loss body lift are three different patients searching three different words, at three different fees. Each procedure gets its own campaign, its own page and its own budget, so the cheapest click never decides where the money goes.
ASPS counted 304,234 in 2025, up 11 percent. Searched by procedure, by implant type and by price.
The most performed cosmetic surgery, 317,196 in 2025. Searched alongside non-surgical alternatives, so the page must say which one you do.
Tummy tuck cost alone is searched 33,100 times a month. A range on the page answers the question before the call.
Up nearly 19 percent to 118,978 in 2025, and blepharoplasty is the most searched procedure name we pulled, at 135,000 a month.
Searched 90,500 times a month, down 5 percent in procedures. A large search for a shrinking line, so bid with care.
Grew with the oldest patients. ASPS reports a 24 percent rise in procedures among patients 66 and older.
Breast lift moved into fourth place at 156,131. Reduction is often an insurance question, so the page must say how you handle it.
82 percent of ASPS surgeons report GLP-1 related consult requests. A new patient, searching new words.
Google lists cosmetic surgery as a sensitive category. Remarketing, customer match and lookalikes are not available for it.
The board itself calls a blanket statement potentially misleading. Each surgeon's status, by name, or nothing.
The FTC rule prohibits incentives tied to the sentiment of a review. Ask everyone, pay no one for the score.
A form is not a consult and a consult is not a surgery. If the report stops at the form, it is measuring the cheapest step.
Google lists Plastic surgeon among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click and sit above the map pack. Google states on the same page that booking leads and pre-badge ads are not available for health care verticals, so a listing goes live only after every licence and screening check has passed, and leads arrive as calls and messages. Read from Google's own category list on 6 October 2026.
These are the terms practice owners and managers use when they shop for an agency, from Google Keyword Planner for the United States. Read the bids: agencies pay up to $54 for one click from a surgeon, while a patient searching a procedure costs $1 to $13. That gap explains how hard this profession gets pitched.
| Search term | Monthly searches | Competition |
|---|---|---|
| plastic surgeon seo | 590 | Low |
| plastic surgery marketing | 390 | Low |
| plastic surgery seo | 320 | Low |
| plastic surgery marketing agency | 210 | Low |
| plastic surgery advertising | 170 | Low |
| plastic surgery digital marketing | 170 | Low |
| plastic surgeon marketing | 140 | Low |
| cosmetic surgery seo | 140 | Low |
| cosmetic surgery marketing | 110 | Low |
| plastic surgery seo company | 110 | Low |
| digital marketing for plastic surgeons | 110 | Low |
| google ads for plastic surgeons | 0 | Unknown |
Run on 6 October 2026, United States, English. Around 2,500 searches a month across the distinct groups, from Keyword Planner on 5 October 2026. Plastic surgery advertising and plastic surgery ads share one 170 bucket. Bids on the SEO company terms reach $54 a click, several times what a patient's procedure search costs.
$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.
Blue Grid Media is a plastic surgery marketing agency that runs Google Ads and Google Local Services Ads for plastic and cosmetic surgery practices across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every plastic surgery ad account in the practice's own name so the leads are exclusive rather than shared.
Blue Grid Media provides exclusive plastic surgery patient leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
Yes. Google lists Plastic surgeon among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. We read the list on 6 October 2026. The same page says booking leads and pre-badge ads are not available for health care verticals, so a listing goes live after the checks and delivers calls and messages.
No. Google's Health in personalized advertising policy lists invasive medical procedures, including cosmetic surgery, as a sensitive category. Customer match, your own data segments, audience expansion and lookalikes are not available for it. Search intent, location and timing remain, and that is where the account is built.
The American Society of Plastic Surgeons reports 1,523,330 cosmetic surgical procedures in 2025, up 7 percent. Breast augmentation and implant revision rose 11 percent to 304,234, eyelid surgery climbed nearly 19 percent to 118,978, and liposuction stayed first at 317,196. Rhinoplasty and BBL each fell 5 percent.
Yes, per surgeon and accurately. The American Board of Plastic Surgery says diplomates must state their certification status accurately at all times, including in advertisements and websites, and that a blanket statement that everyone in a group is board certified may be misleading.
That is your decision, and your state's rules come first. The search data is clear that patients look: tummy tuck cost and blepharoplasty cost are each searched 33,100 times a month. Practices that publish a starting range tend to get calls from patients who have already accepted it.
No plastic surgery benchmark is published in the sources we use. LocaliQ and WordStream's 2026 report puts Physicians and Surgeons at $40.04 a lead on a 12.43 percent conversion rate. Your own account replaces that in the first month, and the number that matters is ad cost per booked surgery.
We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell plastic surgery leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive plastic surgery leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your patients live rather than where we sit.
Not on the list does not mean not covered. We run plastic surgery accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
A patient who searched tummy tuck cost wants the procedure explained, a starting range or your consult policy, each surgeon's certification by name and a way to book a consult. A page per procedure that answers all four turns the search into a consult on your calendar.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring the procedures you want more of, your consult fee policy and how many consults you can take a week. Twenty minutes gives you which searches to buy, which to leave alone, and what a booked surgery should cost in ads on your numbers. No charge.
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