Siding Marketing Agency: Google Ads + LSA

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Siding is sold alongside the roof, the windows and the storm

The three ways a siding job starts are an exterior project that includes it, a storm that damaged it, and a smaller repair that uncovered the rest. None of those begins with the word siding, which is why a campaign built only on siding keywords is a campaign waiting for a searcher who rarely arrives.

We do not publish a cost per lead for siding, because no credible trade-wide figure exists and our own dataset does not track it as a line. What we can say is how the account should be structured, and that is what follows.

The exterior projectSiding plus windows, plus a roof

The buyer is comparing exterior contractors, not siding companies. If you also do windows or roofing, the campaigns should talk to each other and the landing page should show the whole house.

The stormPre-built and paused

Hail and wind markets produce siding claims the way they produce roofing claims. A storm campaign built in advance, with insurance-claim language and paused until the weather, is the same play our roofing page describes.

The repair that uncovers the jobSmall search, large ticket

Siding repair, rotted trim, a loose panel. Searched urgently, cheap to win, and the way a surprising share of full replacements get discovered.

How the decided buyer searches

The buyer who has chosen a material searches for the material

Fiber cement, vinyl, cedar, engineered wood. The homeowner who has done the reading types the product, not the trade, and that searcher is further along than anyone typing siding contractors near me. Campaigns built on the materials you install, with a page per material and a stated range, meet that buyer where they are.

One campaign per material you install

With an ad that names it and a page that shows your installs of it.

Manufacturer names as a campaign if you are certified

A manufacturer certification is a search term in its own right and belongs in the ad.

Negatives for product shopping and DIY

Per-square-foot pricing, product reviews and installation videos click and do not book.

Local Services Ads for the generic searcher

Siding services is a national category that few siding contractors use. The auction is quieter than almost any home service category we have seen.

What we checked

Siding services is a Local Services Ads category, and almost nobody is in it

Google's US Local Services Ads list carries Siding services as a national category. We read it on 1 October 2026. It is not one of the seven categories restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. In the markets we have looked at, the category is thinly used, which is the kind of auction a contractor wants to be early to rather than late.

What this page does not claim

No cost per lead, no ticket size, no close rate and no seasonality percentage, because none is published for siding and we will not borrow one from roofing. The keyword figures below are Keyword Planner's, and they are small. Everything else on the page is structure, which costs nothing to get right.

Campaign structure

The eight lines of exterior work a siding company sells

A full re-side, a storm repair and a single-wall patch are different jobs found by different searches, and the first one is usually bought alongside roofing or windows. These are the splits we build from.

Full siding replacement

The core job and the largest ticket. Bought slowly, often alongside windows or a roof, by appointment.

Storm and hail damage repair

Weather-driven, insurance-involved, and the campaign that should be pre-built and paused until the storm.

Fiber cement siding

Searched by product name by people who have already decided on the material.

Vinyl siding

The volume material, price-compared, and the one where a published range in the ad filters the shopper.

Wood and cedar siding

Specialist work at a specialist price, found by people who are not typing siding.

Soffit, fascia and trim

Smaller jobs that lead to the larger one, and a search the full-replacement campaign never sees.

Siding repair and patching

Urgent, small, and the way many full replacements get discovered.

Exterior painting and finishing

Sold with the siding or against it, and a different campaign either way.

Before you sign anything

Three things worth walking away from

An agency that quotes you a siding cost per lead

No credible published figure exists. A number offered without a source is a number somebody made up, usually from a different trade.

A campaign that only bids on the word siding

That is the search the decided buyer does not make. The materials, the storm and the repair are where the jobs come from.

A plan that ignores Local Services Ads because nobody uses it

That is the reason to use it. A national category with few advertisers is the cheapest place a siding contractor can be found.

Siding services is a national Local Services Ads category

Google lists Siding services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click, sit above the map pack, and passing the checks carries the Google Verified badge. Read from Google's own category list on 1 October 2026.

The demand behind this page

What siding contractors search for, and how few of them do

These are the terms siding contractors use when they look for marketing help, from Google Keyword Planner for the United States. The numbers are small and we print them anyway. Almost nobody in this trade is shopping for an agency online, which is also why almost nothing useful has been written for them.

Search term	Monthly searches	Competition
siding contractor leads	50	Low
siding leads	40	High
siding marketing	10	Low
siding seo	10	Unknown
vinyl siding leads	10	Unknown
siding lead generation	10	Medium
siding installation leads	10	Unknown
siding sales leads	10	Unknown
siding contractor marketing	0	Unknown
siding company advertising	0	Unknown
google ads for siding	0	Unknown
siding marketing agency	0	Unknown

Run on 1 October 2026, United States, English. About 150 searches a month across every term, from Keyword Planner for the United States on 1 October 2026, and most of it is lead buying. We show it because the alternative is pretending otherwise. Almost no siding contractor shops for marketing help online, which is why almost nothing has been written for them, and why the operators who do advertise tend to find the auction quieter than they expected.

What it costs

Our pricing, published, same as every other page on this site

$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is a siding marketing agency that runs Google Ads and Google Local Services Ads for siding and exterior remodeling contractors across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every siding ad account in the contractor's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive siding leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.

Straight answers

Questions we get asked

Is siding a Google Local Services Ads category?

Yes, nationally. Google lists Siding services among its US categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. We read the list on 1 October 2026. It is thinly used, which makes it one of the cheaper places a siding contractor can be found.

What is the cost per lead for siding?

We do not publish one, because no credible figure exists for the trade and our own dataset does not track it. We will not borrow the roofing figure. We price the management flat and let your own account produce the number over the first few months.

Should siding have its own ad account?

If siding is most of the business, yes. If it is sold alongside roofing or windows, it is usually better as a campaign inside the exterior account, with the landing page showing the whole house, because that is how the buyer is thinking.

Do you run storm campaigns for siding?

Yes, the same way our roofing page describes: built in advance with insurance-claim language, paused, and switched on within hours of a hail or wind event rather than built while the competitors are already live.

Do you work with a small siding crew?

Yes, no minimum and no contract. The account is small too, because the demand is specific, and that suits a company that can only take a few full replacements a month.

What does it cost?

We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.

Who owns the ad account?

You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.

Exclusive leads

Exclusive siding leads, because you own the account they come from

We do not sell siding leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four siding companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive siding leads, by market

We provide exclusive siding leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive siding leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo

SoutheastExclusive siding leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond

MidwestExclusive siding leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis

South CentralExclusive siding leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge

WestExclusive siding leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City

Do you provide exclusive siding leads in New York?

Yes. We run exclusive siding lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads and Local Services Ads account held in your name, so they are never resold and never shared with another siding company.

Which cities do you run exclusive siding lead campaigns in?

We run exclusive siding lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.

Are your siding leads shared with other companies?

No. We are not a lead seller. A shared lead is sold to three or four siding companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

Not on the list does not mean not covered. We run siding accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Websites and landing pages

The page that shows the whole house

A siding buyer is usually thinking about the roof and windows too. A page that shows finished exteriors, names the materials you install and handles insurance claims plainly is what turns a storm search into an appointment.

Fast and mobile first

Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$497 one-timeWebsite on its own. Design, copy, mobile, forms and tracking. You own it and the domain.

$299 one-timeThe same build when we also run your Google Ads or Local Services Ads. One time, not monthly.

$10 /moHosting, updates and backups. That is the only recurring cost.

24hr to liveLive in 24 hours, no contract and no lock-in.

Landing pages stay free. Campaign landing pages are included with ad management at no design fee, the same as they always have been. The pricing above is for a full website build, which is a separate thing you may or may not need.

See website design and pricing Book a free consultation

Siding is rarely bought alone. The account should know that.