Window & Door Marketing Agency: Google Ads + LSA

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The account is measured on appointments that show, not on leads

Most window company accounts we open are being judged on lead count, and lead count is the wrong number for a product sold in the home. A lead that never books is worth nothing. A booked estimate that cancels is worth nothing. The unit that carries value is the appointment that happens, and the account should be trained on that.

That means the conversion the campaign optimises to is a set appointment marked in your scheduling tool or CRM and sent back to Google, not a phone ring or a form submit. It takes a few weeks of data and a bit of wiring, and it is the difference between an account that buys cheap enquiries and one that buys demos.

The callCheap, and mostly not a customer yet

A window search produces a lot of calls that are pricing exercises: people asking what a window costs, people six months from a decision, people who have already booked two other estimates. An account judged on calls will happily buy more of them.

The set appointmentThe number that predicts revenue

An in-home estimate on the calendar is the first thing in this trade that reliably predicts a sale. Once the account knows which clicks became appointments, the bidding system stops buying pricing calls and starts buying demos.

The saleWeeks later, and worth attributing

When the contract signs, the click that started it is usually weeks old. Attributing the sale back to that click is the only way to know which campaigns paid, and the accounts that do it are the ones that survive the first slow month.

Three businesses, one word

Replacement, repair and auto glass are not the same account

The word window pulls in three businesses with different buyers, different tickets and, on Google's side, different rules. Run them together and the cheapest one takes the budget.

Replacement windows and doors

The considered purchase. Long cycle, high ticket, in-home sale, and the heaviest competition, because the national brands and the lead sellers are both in this auction.

Window repair and glass replacement

Urgent and precise: a broken pane, a fogged unit, a failed seal. This is the line Google lists as a Local Services Ads category, Window repair services, which means a pay-per-lead channel exists for it that the replacement side does not get.

Auto glass

A separate business entirely, and Google lists it separately too, as Auto Glass Repair Service. A windshield searcher and a bay window searcher share nothing, and they should never share a campaign, a landing page or a budget.

Doors on their own

Entry doors, patio doors and storm doors are searched with their own vocabulary. A window campaign never sees those searches unless somebody builds for them.

Who you are bidding against

The national brands set the price of the click, and you do not have to pay it

One signal in the keyword data below is that people search for a national window brand's ads by name, 260 times a month in Keyword Planner. That is what a large advertising budget does over years, and it is the budget you are sharing an auction with on the broad replacement terms.

You do not win that auction by outbidding it. You win by not being in it where it is most expensive: the specific product lines, the repair work, the door searches and the local terms the national campaigns handle badly, and by converting the clicks you do buy at a rate a call centre cannot match.

What we checked, and when

Google's US Local Services Ads category list, read from the raw page on 23 September 2026, lists Window repair services and Auto Glass Repair Service as separate national categories. Neither is one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Replacement window installation is not listed as its own category; the repair category is the one that applies.

Campaign structure

The eight lines of window and door work, and which ones pay for a click

A full-house replacement, a single broken pane and a windshield are three different businesses that happen to share the word window. A budget that covers all three buys the cheapest. These are the splits we build from, each with its own landing page and its own definition of a lead.

Whole-house window replacement

The largest ticket in the trade and the one national brands spend hardest on. Sold in the home, by appointment, weeks after the first search.

Partial replacement and single windows

Smaller jobs that the big advertisers often decline, which leaves the auction quieter than the whole-house terms.

Window repair and glass replacement

A broken pane, a failed seal, a fogged unit. Urgent, searched precisely, and the one line Google lists as a Local Services Ads category.

Entry and patio doors

Bought alongside windows or on their own, and searched with its own vocabulary that a window campaign never sees.

Storm and impact windows

A coastal and hail-belt product with a season of its own, driven by weather and insurance rather than by remodelling.

Commercial glazing and storefront glass

Property managers and business owners, larger tickets, and a buyer who is not reading consumer ads.

Auto glass

A separate business and a separate Local Services Ads category. It should never share an account with home windows.

Shower doors, mirrors and custom glass

Specialist glass work that gets searched by name and is contested by far fewer advertisers than the word window.

Before you sign anything

Three things worth walking away from

An agency that reports leads and never mentions appointments

In this trade a lead is an enquiry, and enquiries are cheap. If the monthly report does not show set appointments and show rate, nobody knows whether the account is working, including the agency.

Bought window leads shared with three other companies

The phrase window replacement leads is one of the most contested in the data below, and the advertisers bidding on it are selling leads, not buying windows. A lead sold to several companies is a race to the phone. A lead from your own account is yours.

One campaign for windows, doors and glass

Three buyers, three tickets, one budget. It funds whichever click is cheapest, and the cheapest is rarely the whole-house replacement you wanted.

Window repair services is a national Local Services Ads category

Google lists Window repair services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click, sit above the map pack, and passing the checks carries the Google Verified badge. Read from Google's own category list on 23 September 2026.

The demand behind this page

What window and door companies search for, once the noise is removed

These are the terms window, door and glass companies use when they look for marketing help, from Google Keyword Planner for the United States. A raw pull is mostly noise for this trade, and we say below what we threw out and why, because the noise itself tells you something about the market.

Search term	Monthly searches	Competition
window replacement leads	110	High
window and door marketing	70	Low
window and door leads	70	Medium
window contractor marketing	70	Low
auto glass advertising	40	Low
auto glass marketing	30	Medium
window replacement advertising	20	Low
digital marketing for window and door companies	20	Low
window replacement marketing	10	Low
window company marketing	10	Medium
window installation leads	10	High
exclusive replacement window leads	10	Low

Run on 23 September 2026, United States, English. Around 400 searches a month across the real terms, and that is after removing most of the raw pull. Keyword Planner returns a food delivery brand at 1,600 a month for anything containing the word door, a national window brand's ads at 260, and direct mail terms at another 300, none of which is a window company looking for help. Two things in what remains are worth noticing: the lead terms carry the highest competition, which is lead sellers advertising to you, and auto glass is its own cluster with its own bids.

What it costs

Our pricing, published, same as every other page on this site

$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is a window and door marketing agency that runs Google Ads and Google Local Services Ads for replacement window, door and glass companies across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every window company ad account in the owner's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive window replacement leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.

Straight answers

Questions we get asked

Is window replacement a Google Local Services Ads category?

Not under that name. Google lists Window repair services as a national category, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Auto Glass Repair Service is listed separately. So the repair and glass side of a window business can run Local Services Ads and carry the Google Verified badge, and the replacement side runs on Google Ads. We read the list on 23 September 2026.

What should a window company track instead of leads?

Set appointments, appointments that showed, and signed contracts, each sent back into Google Ads against the click that produced it. A window sale closes weeks after the search, so an account judged on calls or forms is being judged on the cheapest and least predictive number in the funnel.

What is the cost per lead for window companies?

We do not publish one, because no credible trade-wide figure exists and the number that matters is cost per set appointment, which depends on your close rate and your market. We price the management flat and let your own account produce the figure.

Should I buy window leads from a lead seller as well?

You can, and many companies do, but know what you are buying. A lead sold to several companies becomes a race to the phone, and the seller's incentive is volume. Leads from an account in your own name are exclusive by construction, and the cost per appointment is yours to see rather than the seller's to quote.

Do you run auto glass accounts?

Yes, as a separate account from home windows, because it is a separate business with its own Local Services Ads category and its own searches. What we will not do is put a windshield campaign inside a replacement window account.

What does it cost?

We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.

Who owns the ad account?

You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.

Exclusive leads

Exclusive window replacement leads, because you own the account they come from

We do not sell window replacement leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four window replacement companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive window replacement leads, by market

We provide exclusive window replacement leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive window replacement leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo

SoutheastExclusive window replacement leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond

MidwestExclusive window replacement leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis

South CentralExclusive window replacement leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge

WestExclusive window replacement leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City

Do you provide exclusive window replacement leads in New York?

Yes. We run exclusive window replacement lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads and Local Services Ads account held in your name, so they are never resold and never shared with another window replacement company.

Which cities do you run exclusive window replacement lead campaigns in?

We run exclusive window replacement lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.

Are your window replacement leads shared with other companies?

No. We are not a lead seller. A shared lead is sold to three or four window replacement companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

Not on the list does not mean not covered. We run window replacement accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Websites and landing pages

The page that turns a window click into a booked estimate

A replacement window buyer is comparing three companies before anyone comes to the house, and the page they land on is the comparison. Product lines, financing, real photos of your installs and a scheduling form that books the appointment on the spot are what separate a demo from a pricing call.

Fast and mobile first

Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$497 one-timeWebsite on its own. Design, copy, mobile, forms and tracking. You own it and the domain.

$299 one-timeThe same build when we also run your Google Ads or Local Services Ads. One time, not monthly.

$10 /moHosting, updates and backups. That is the only recurring cost.

24hr to liveLive in 24 hours, no contract and no lock-in.

Landing pages stay free. Campaign landing pages are included with ad management at no design fee, the same as they always have been. The pricing above is for a full website build, which is a separate thing you may or may not need.

See website design and pricing Book a free consultation

Nobody buys windows from an ad. They book an appointment from one.