Technician inspecting a floor vent in a home
Air duct and dryer vent cleaning

The EPA already told your customer to get three quotes.

Duct cleaning advertises into a headwind no other home service faces: a federal agency page that says the benefit is uncertain, and a reputation built by low-price offers that turned into something else at the door. The account that works here does not out-shout that. It states a price, states a method, and gives the homeowner who has read the EPA guidance a reason to pick you out of the three.

Book a Free Consultation See the pricing
From $695 a month, published Month to month, no setup fee The ad account stays in your name
$695Google Ads management from, flat tiers by ad spend rather than a cut of it.
No LSAAir duct cleaning is not a Local Services Ads category, so we do not sell you one.
$0Custom landing pages built for your campaigns. No design fee.
30 daysMonth to month. No setup fee, no minimum term, and the account stays yours.

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The thing to know first

What the EPA page says, and why it decides how your ad is written

The Environmental Protection Agency publishes a page called Should You Have the Air Ducts in Your Home Cleaned. It is one of the first results for the question, and it is not a sales page. It says duct cleaning "has never been shown to actually prevent health problems", that the agency "does not recommend that air ducts be cleaned except on an as-needed basis", and it tells the reader not to assume all providers are equally knowledgeable and to talk to at least three.

That is the homeowner your ad reaches: primed to compare, warned about the trade, and looking for a reason to trust one company over two others. An ad built like every other home service ad, with a big claim and no price, loses that comparison before the phone rings.

Read from the source on 23 September 2026

epa.gov, Indoor Air Quality, "Should You Have the Air Ducts in Your Home Cleaned?" The same page recommends cleaning when there is visible mold, a vermin infestation, or ducts clogged with dust and debris, and it points readers to the National Air Duct Cleaners Association for finding a provider. Those are the situations, and the credential, your campaigns should be built around.

How to win a comparison

The ad that survives three quotes states what the other two hide

A homeowner following the EPA guidance opens three ads and three websites and looks for the differences. Most duct cleaning ads offer none: a whole-house price that turns out to cover a few vents, no description of the method, no credential, no photo of the equipment. The company that fills those gaps wins by default.

Print the real price, per system, with what it includes

A price that holds up at the door is the single strongest thing a duct cleaning ad can say, because the homeowner expects it not to.

Name the method and the equipment

Truck-mounted vacuum, negative pressure, agitation, source removal. The searcher who has read the EPA page recognises the vocabulary, and the one who has not is reassured by it.

Show the credential the EPA points to

The EPA page tells readers to contact the National Air Duct Cleaners Association. If you are a member, that belongs in the ad, on the landing page and in the phone script.

Sell the situations the EPA actually lists

Visible mold, vermin, ducts clogged with debris, and a renovation that filled the system with dust. Campaigns built on those searches meet a homeowner who already knows they need it.

Keep dryer vents on their own campaign

A dryer vent searcher is worried about fire, not dust, and is not reading the EPA page at all. Same truck, different motive, different ad.

The channel you do not get

Air duct cleaning is not a Local Services Ads category

Google publishes the categories eligible for US Local Services Ads. HVAC is there. Carpet cleaning, house cleaning and window cleaning are there. Air duct cleaning is not, under that name or any other, and dryer vent cleaning is not either.

So the pay-per-lead channel that a lot of home service marketing now leans on does not exist for this trade, and an agency selling you a duct cleaning Local Services Ads package has not checked. Your paid search is Google Ads, where the work is won on structure, price transparency and the landing page rather than on a verification badge. If you also hold an HVAC licence and do HVAC work, the HVAC category covers that work, not the duct cleaning jobs.

What we read, and when

Google's US Local Services Ads category list, read from the raw page on 23 September 2026. No duct or vent category appears. The same read confirmed that exactly seven categories are limited to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. If Google adds a duct cleaning category, this page changes with it.

Campaign structure

The eight jobs a duct cleaning account should keep apart

A whole-house cleaning and a dryer vent are found by different searches at different prices, and the commercial work is a different buyer again. These are the splits we build from, each with its own budget and landing page, and each stating its price.

Whole-house duct cleaning

The core job and the most contested term. The ad has to carry a real price and a real method, or it loses to whoever prints a low one.

Dryer vent cleaning

Cheaper, faster, and searched by people worried about fire rather than dust. A different motive deserves a different ad.

Post-renovation and move-in cleaning

Triggered by an event rather than a season, which makes the searcher decisive and the timing predictable.

HVAC coil and blower cleaning

Sold alongside the ducts and worth naming in the ad, because the searcher who knows the term is not a price shopper.

Mold and odour investigation

EPA guidance says to identify the cause before cleaning, which makes this an inspection sale first and a cleaning sale second.

Commercial and multi-unit ductwork

Property managers, offices and restaurants, on contracts rather than one-off calls, and reached by a different campaign.

Air quality testing

A small job that puts you in front of a homeowner at the moment they are deciding whether cleaning is needed at all.

Duct sealing and repair

Work the cleaning frequently uncovers, searched directly by people who already know the ducts leak.

Before you sign anything

Three things that should end the conversation

Anyone selling you Local Services Ads for duct cleaning

It is not a category. Ask them to show you where it appears on Google's own list.

An ad with a whole-house price that is not the whole-house price

It is the pattern the EPA page warns about, it fills the calendar with people who cancel at the door, and it teaches Google's bidding to buy more of them.

A plan with no answer to the EPA page

Your customer will read it. If the agency has not, they are writing ads for a homeowner who does not exist.

There is no Local Services Ads category for this trade

We read Google's own US category list on 23 September 2026 and air duct cleaning does not appear on it under any name. Paid search here means Google Ads, where you bid on keywords and pay per click. Anyone offering you air duct cleaning Local Services Ads has not checked.

The demand behind this page

What duct cleaning companies search for, and how few of them do

These are the terms duct cleaning operators use when they go looking for marketing help, from Google Keyword Planner for the United States. The numbers are small and we print them anyway, because a page that hides its own audience size has no business asking you to trust its other numbers.

Search termMonthly searchesCompetition
air duct cleaning advertising90Low
air duct cleaning ads90Low
duct cleaning ads90Low
air duct cleaning leads30High
duct cleaning leads30High
air duct cleaning marketing20Medium
duct cleaning marketing20Medium
air duct cleaning seo10Unknown
google ads for duct cleaning0Unknown
dryer vent cleaning marketing0Unknown
air duct cleaning marketing agency0Unknown
duct cleaning company marketing0Unknown

Run on 23 September 2026, United States, English. Around 150 searches a month once Keyword Planner's synonym groups are collapsed: the three advertising terms are one group of 90, the two lead terms one group of 30, the two marketing terms one group of 20. The lead terms carry the highest competition, at $15 to $53 a click, which is lead sellers bidding for your attention. Very few duct cleaning companies shop for marketing online, which is also why almost nothing useful has been written for them.

What it costs

Our pricing, published, same as every other page on this site

From $695 a month for Google Ads management. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.

We do not quote you a Local Services Ads price, because Google has no air duct cleaning category to manage. Our $445 Local Services Ads tier and the $995 combined tier exist for the trades Google does list, and they are on the services page if you also run a business in one of those. The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. We publish what other agencies charge in our 62-agency pricing study.

Blue Grid Media is an air duct cleaning marketing agency that runs Google Ads for duct and dryer vent cleaning companies across the United States, publishes its pricing at from $695 a month for Google Ads management, works month to month with no contract and no setup fee, and opens every duct cleaning ad account in the owner's own name so the leads are exclusive rather than shared. Air duct cleaning is not a Google Local Services Ads category, so we do not sell duct cleaning Local Services Ads to anybody.

Blue Grid Media provides exclusive air duct cleaning leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at from $695 a month for Google Ads management, month to month with no contract and no setup fee.

Straight answers

Questions we get asked

Is air duct cleaning a Google Local Services Ads category?

No. We read Google's own US Local Services Ads category list on 23 September 2026 and no duct or vent cleaning category appears on it, while HVAC, carpet cleaning, house cleaning and window cleaning all do. Any agency selling you duct cleaning Local Services Ads has not checked. Your paid search option is Google Ads.

How do I advertise duct cleaning when the EPA says it may not be needed?

By advertising to the situations the EPA page itself lists: visible mold, vermin, ducts clogged with debris, and dust after renovation, and by stating a real price, a real method and the credential the page points to. The homeowner has been told to get three quotes. The ad that gives them a reason to choose wins the comparison.

What is the cost per lead for duct cleaning?

We do not publish one, because no credible figure exists for this trade and it is not even a Local Services Ads category, so the per-lead benchmarks published for other trades do not apply. We price the management flat and let your own account produce the figure.

Should dryer vent cleaning have its own campaign?

Yes. The searcher is worried about a fire rather than about dust, the job is cheaper and faster, and none of the EPA context applies. Running it inside the duct campaign gives it the wrong ad and the wrong bid.

Does NADCA membership help the ads?

The EPA page tells homeowners to contact the National Air Duct Cleaners Association to find a provider, so a membership is the one credential your customer has been told to look for. It belongs in the ad copy, on the landing page and in the phone script.

What does it cost?

From $695 a month for Google Ads management, with no setup fee, no contract and month to month terms. Ad spend is billed by Google directly to you and we never take a percentage of it, and campaign landing pages are included. We do not quote a Local Services Ads price for air duct cleaning work, because Google has no air duct cleaning category to manage.

Who owns the ad account?

You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.

Exclusive leads

Exclusive air duct cleaning leads, because you own the account they come from

We do not sell air duct cleaning leads and we do not resell them. We build and run the Google Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

  • Sold to three or four air duct cleaning companies at once
  • You are racing two competitors to call first
  • Priced per lead, so volume is their incentive
  • Stops the day you stop paying, with nothing left behind
  • No account, no history, no keyword data that is yours

An exclusive lead from your own account

  • Yours only. Never sold on, never shared
  • The homeowner called you, not a directory
  • Flat management fee, so nobody profits from more spend
  • The account, history and landing pages stay with you
  • Wasted-click and irrelevant-search filtering done weekly

Exclusive air duct cleaning leads, by market

We provide exclusive air duct cleaning leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive air duct cleaning leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo
SoutheastExclusive air duct cleaning leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond
MidwestExclusive air duct cleaning leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis
South CentralExclusive air duct cleaning leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge
WestExclusive air duct cleaning leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City
Do you provide exclusive air duct cleaning leads in New York?
Yes. We run exclusive air duct cleaning lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads account held in your name, so they are never resold and never shared with another air duct cleaning company.
Which cities do you run exclusive air duct cleaning lead campaigns in?
We run exclusive air duct cleaning lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.
Are your air duct cleaning leads shared with other companies?
No. We are not a lead seller. A shared lead is sold to three or four air duct cleaning companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

Not on the list does not mean not covered. We run air duct cleaning accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Websites and landing pages

The page a three-quote homeowner reads before calling

Your customer has been told to compare providers, so the landing page has to do what the other two will not: state the price per system, show the equipment, name the method and the credential. A page that says less than the ad promised confirms every suspicion the EPA guidance planted.

Fast and mobile first

Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$497 one-timeWebsite on its own. Design, copy, mobile, forms and tracking. You own it and the domain.
$299 one-timeThe same build when we also run your Google Ads or Local Services Ads. One time, not monthly.
$10 /moHosting, updates and backups. That is the only recurring cost.
24hr to liveLive in 24 hours, no contract and no lock-in.
Landing pages stay free. Campaign landing pages are included with ad management at no design fee, the same as they always have been. The pricing above is for a full website build, which is a separate thing you may or may not need.
See website design and pricing Book a free consultation

Want an ad that survives the three-quote rule?

Bring your current ad and your price list. We will tell you what a homeowner who has read the EPA guidance sees when your ad comes up beside two others, and what to change before you spend another dollar on clicks.

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