FREE GOOGLE ADS CALCULATOR

HVAC Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for hvac companies. National average CPC: $15–$45.

Avg CPC: $15–$45
Avg Job: $850
Conv Rate: 10%

Google Ads for HVAC companies centers on high-intent keywords like "AC repair near me" and "furnace not working," where national average CPCs run $15–$45. Seasonal swings are dramatic: summer cooling and winter heating peaks can push CPCs 20–40% above baseline. The payoff is strong because a single converted lead can mean an $850 repair call or a $6,000+ system replacement.

1
Your Business
Industry and monthly budget
Industry
HVAC
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
10%
Close Rate Leads that become booked jobs
35%

HVAC Google Ads: Frequently Asked Questions

How much do HVAC Google Ads cost per click?
National average CPCs for HVAC Google Ads run $15–$45. Emergency repair keywords like "AC repair near me" sit at the high end, while maintenance and tune-up terms cost less. Competitive metro markets like New York and Los Angeles push toward the top of that range.
What is a good ROAS for HVAC Google Ads?
Most HVAC companies should target 4x–8x ROAS from Google Ads. Companies that convert repair leads into system replacements will see much higher returns than those running maintenance-only campaigns.
Should HVAC companies run Google Ads or LSA?
Both work well together. LSA captures the top Google Guaranteed position with pay-per-lead pricing. Google Ads give you more control over keywords, geographic targeting, and landing pages. The calculator above helps you model Google Ads specifically.

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HVAC Google Ads Calculator by City

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Your Google Ads Projections
HVAC · National Average
RETURN ON AD SPEND
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ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
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÷ CPC = clicks
Total Clicks
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× conversion rate
Leads
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× close rate
Booked Jobs
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Adjust the sliders above to see your projections.