Featured on PPC Hero Cited by Housecall Pro

Google Ads and LSA That Fill Your Schedule.

A boutique agency built exclusively for home service contractors. We run Google Ads and LSA together as one coordinated strategy. Senior-level management, 20 clients per manager max, no long-term contracts.

Book Your Free Consultation See Pricing
Usually respond within 24 hours · 2 of 3 onboarding slots taken this month
Serving HVAC Plumbing Roofing Electrical +10 more
Live Account Snapshot HVAC · Dallas TX
Booked Revenue · This Week
$28,400
↓ 34% CPL vs last month
Cost Per Lead
$62
Calls Booked
24
LSA Rank
Top 3
Booked Jobs · Last 7 days
Mon
Tue
Wed
Thu
Fri
Sat
Today
Budget $4,200 of $5,500 · on pace
LSA profile 4.9★ · 184 reviews
Disputed 4 leads · 3 credits recovered
Google Ads Certified
Featured on PPC Hero
Max 20 Clients Per Manager

Our research cited by

Industry publications referencing Blue Grid Media's contractor marketing data.

"According to 2026 data from Blue Grid Media, most home service businesses pay $25-$130+ per lead, depending on trade and market."

HousecallPro Resources, May 2026

"Recent analysis from Blue Grid Media found only 11% of cited domains overlap across AI platforms, which means visibility strategies have to be platform-specific."

eCommerce Fastlane, 2026

"The Blue Grid Media 2026 LSA cost analysis illustrates this perfectly: a plumber paying $60/lead who answers 90% of calls and books 60% of conversations has a cost per booked job of about $111."

Backroad Building, 2026

Blue Grid Media's work featured on

Guest articles authored for industry publications.

Why LSA and Google Ads Cannibalize Each Other (and How to Fix It)

Guest Post · PPC Hero · 2025

Blue Grid Media's framework for running both channels as one coordinated bidding strategy instead of treating them as competitors. Covers budget allocation, keyword overlap, and the conversion-tracking setup that prevents double-counting between LSA and Search Ads.

Read on PPC Hero
Read the guest post
By the numbers
127+
Contractors Served
$3.2M+
Ad Spend Managed
42%
Avg CPL Reduction
Updated Q2 2026
The Real Problem

Most contractors are paying for clicks.
Not jobs.

Your agency sends reports. Your phone doesn't ring.

Impressions, CTRs, and engagement scores don't pay your crew. Most agencies optimize for metrics that look good in a PDF, not jobs that show up on your schedule.

You're paying for clicks from people who will never book.

Broad keywords, wrong match types, no negative lists. Your budget burns on searches that have nothing to do with the jobs you actually want.

They don't know your business. You're one of 80 clients.

Generalist agencies don't know your seasonal patterns, your CPL benchmarks, or what a booked job is worth to you. You get a junior optimizer copy-pasting changes once a month.

The average contractor wastes $2,800–$4,600/mo on poorly managed paid search before switching. That's $33K–$55K a year gone, pure margin lost to broad match, bad tracking, and unmonitored LSA disputes. Every month you wait is another few truckloads of jobs going to your competitor instead.
What We Manage

Every channel that gets contractors hired

We run paid, local, and AI channels so your phone rings from homeowners ready to book, not just browse.

Featured on PPC Hero
Local Services Ads
Pay per lead, verified

Top-of-page placement, lead dispute management, bid strategy, and Google Verified badge setup.

PAY-PER-LEAD
Meta Ads
Facebook & Instagram

Lead gen and retargeting campaigns on Meta, focused on cost-per-booked-job for residential contractors.

Google Business Profile
Maps & local pack

Map pack rankings, review velocity, and profile optimization that turns Google searches into calls.

LOCAL MAPS
Local SEO
Organic & map pack

On-page and off-page SEO, backlink building, and content that ranks and generates calls without ad spend.

ORGANIC
GEO & AI Citations
ChatGPT, Gemini, AI Overviews

Get your business cited by AI search engines. Structured data, entity building, and AI-ready content that puts you in generative results.

AI SEARCH

We also build landing pages and websites. From a single high-converting landing page to a full contractor website, we build from scratch if you need it. Ask us in the audit form.

Why Blue Grid Media

Boutique by Design. Because Your Account
Deserves Real Attention.

Most agencies manage 50+ clients per account manager and treat your $3,000 budget like a rounding error. We built BGM differently from day one.

01

Fewer Clients Per Manager

We cap at 20 clients per manager. Every account gets senior-level attention, not an overworked junior optimizing by copy-paste.

02

More Thorough, Every Week

Weekly bid reviews, dispute filings, job type audits, overlap checks, and negative keyword cleanup. We catch what other agencies miss because we have time to actually look.

03

Contractors Only

We don't work with e-commerce stores, law firms, or dentists. Just home service contractors. We know your CPL benchmarks, your seasonal patterns, and your margins cold.

What You Actually Get
DIY / In-House
Typical Agency
Blue Grid Media
Who runs your account
— You, between service calls
✕ Junior AM juggling 50+ clients
✓ Senior-level, 20-client cap
Optimization cadence
— When you have time (rarely)
✕ Monthly check-in, if that
✓ Weekly bid + dispute review
Industry expertise
— Your own trade knowledge only
✕ Generalist across every niche
✓ Contractors only, every day
LSA dispute management
✕ Usually ignored, credits lost
✕ "We'll flag them" (they don't)
✓ Filed weekly, tracked to recovery
What gets reported
— Google Ads dashboard screenshots
✕ Impressions, CTR, vanity PDFs
✓ Booked jobs, CPL, real ROI
Contract length
✓ None, your time, your cost
✕ 6–12 month lock-in
✓ Month-to-month, 30 days notice
Ad spend markup / fees
✓ Zero, billed by Google direct
✕ 15–20% spend markup, setup fees
✓ Flat fee. Google bills you direct
Real-world cost per lead
✕ $85–$140 (untuned)
✕ $70–$110 (slow to optimize)
✓ $35–$65 after 60 days
Blue Grid Media, Founder, Blue Grid Media
Meet the Founder

I built BGM because I was tired of watching contractor accounts get dumped on junior AMs.

"I spent years at agencies where a $3K/mo HVAC account was handed to whoever had capacity that week. No context, no care, no urgency. You deserve better. So BGM caps every manager at 20 accounts and I personally run yours."

I've been running Google Ads and LSA campaigns for home service contractors since 2019. HVAC, plumbing, roofing, electrical, I know the CPLs, the seasonal swings, the disputes that actually get credited, and the job-type mix that pays the bills. When you sign with BGM, you get me on the kickoff call, the weekly reviews, and the Slack thread when something breaks.

6+ yrs
Running paid search for contractors
$4M+
Ad spend managed across trades
20 max
Clients per manager, hard cap
Julian Founder & Lead Strategist
Blue Grid Media Book a Call with Julian LinkedIn
Pricing

Start with what drives the most revenue.
Add channels as you scale.

Flat monthly fees. No setup costs. No long-term contracts. Cancel anytime with 30 days notice.

Local Pack

LSA Management

Full LSA setup, dispute management, review strategy, and bid tuning so you rank in the top 3 and stop paying for junk leads.

$445 /mo
  • Profile setup, job types, Google Verified badge
  • Lead dispute management and credit recovery
  • Bid strategy, review velocity, weekly tuning
  • Live in 7–10 days
Get Started
Paid Search

Google Ads Management

Search campaigns, Smart Bidding, and conversion tracking built for contractors who need booked jobs, not just website visits.

$695 /mo
  • Campaign build + negative keyword buildout
  • Smart Bidding tuned for booked jobs
  • Conversion tracking + monthly reporting
  • Weekly optimization + CRO review
Get Started
Most Popular
Bundle

Google Ads + LSA

Both channels managed as one coordinated strategy. No cannibalization, no wasted spend. Save $145/mo vs separate plans.

$995 /mo save $145
  • Everything in LSA Management
  • Everything in Google Ads Management
  • Coordinated bidding + shared conversion data
  • Monthly CRO review with 3 recommendations
Get Started
Full Stack

Full Visibility Stack

All four paid channels managed as one coordinated strategy, plus the local foundation that compounds over time.

$1,795 /mo
  • Google Ads + LSA (coordinated bidding)
  • Meta Ads (Facebook + Instagram)
  • Google Business Profile management
  • Basic Local SEO (GBP + on-page + citations)
Get Started
One-time Add-ons Pair with any plan to ship faster
Conversion-Optimized Landing Page

Custom landing page built for your top campaign. Typically pays for itself in month 1 through lower CPL.

$1,295one-time
Full Contractor Website

Mobile-first site built for local SEO and conversion. Service pages, booking flows, Google Ads-ready.

$2,495one-time

Ad spend is billed separately by Google · Plans fit contractors spending $2K+/mo on ads (or ready to start there).
Need advanced SEO (content, link building, AI visibility)? Scope varies, custom-quoted after a discovery call.

The BGM Promise

Zero risk. Real accountability.

We know contractors get burned by agencies. So we built our entire model around making that impossible.

30-Day Setup Guarantee Money back

If you're not happy with our strategy, setup, and first campaign launch after 30 days, we refund your first month in full. No arguments, no hoops, no "retention specialist" call.

No long-term contracts

Month-to-month from day one. Cancel anytime with 30 days notice. If we're not earning our fee, you walk.

No setup fees. No hidden costs.

The monthly price you see is the price you pay. Ad spend is billed directly by Google, never by us, never marked up.

Senior management only

You work directly with the person running your account. No junior optimizers, no handoffs, no disappearing act after onboarding.

20-client cap per manager

We close the door when we're full. You're never the 81st account stuck at the bottom of someone's spreadsheet.

What Happens After You Sign

From kickoff to booked jobs in 90 days.

No vague "onboarding." Here's the exact timeline, so you know what to expect every step.

01
Week 1
Audit + kickoff call

Full account audit, tracking setup, benchmark your current CPL, and align on KPIs. 60-minute call with the person running your account.

02
Week 2
Campaigns rebuilt + live

We rebuild campaigns from scratch with clean structure, proper negatives, and conversion tracking wired to your actual booked jobs, not just form fills.

03
Week 4
First optimization review

Data is in. We review spend pacing, CPL trends, search term quality, and adjust bids. You get a clear report and plain-English recommendations.

04
Month 3
Scale decision

By now CPL is trending down and booked jobs trending up. We look at what's working, what to double down on, and whether it's time to add channels (LSA, Meta, website).

Your Client Dashboard

See your leads, spend, and ROI updated daily.

No more "let me pull the report" calls. Log in anytime to see booked jobs, cost per lead, dispute recoveries, and what we changed this week.

demo.bluegridmedia.com
Live
Booked Jobs (30d)
42
↑ 28% vs prev
Cost Per Lead
$54
↓ 31% vs prev
Ad Spend
$4,286
of $5,500
Booked Revenue
$28,420
6.6x ROAS
Cost Per Lead, last 90 days
Trending down as we optimize
↓ $28
Lead Mix (30d)
Where jobs come from
LSA 58%
Google Ads 32%
GBP & Maps 10%
Lead
Source
Job Type
Value
Status
Smith, R. · Plano
LSA
AC Repair
$1,280
Booked
Jensen, M. · Frisco
Google Ads
System Install
$8,450
Booked
Patel, K. · Dallas
LSA
Tune-up
$189
Pending
Garcia, L. · Allen
LSA
Furnace Repair
$0
Credit issued
This is the actual dashboard every BGM client gets.
Poke around the live demo, same views, real sample data.
Open live demo
Not ready to talk yet?
See how much you could save in under 60 seconds.

Plug in your budget and industry, our free LSA ROI Calculator shows what your CPL, booked jobs, and revenue could look like at our benchmarks. No email, no signup.

Run the free calculator
Client Results

Real numbers. Real contractors.

HVAC · Dallas TX · 60 Days
$112 → $38 cost per lead

We rebuilt their LSA profile, fixed their Google Ads structure, and ran both together as one coordinated strategy. 66% lower CPL, 2.3x more booked jobs, same monthly spend.

Verified client · Full case study available on request

Since switching to Blue Grid Media our call volume is noticeably more consistent. We're getting the type of jobs we actually want, not just price shoppers. The weekly updates make it easy to see what's working.

MR
Mike R.
HVAC Owner, Tampa FL

I had two agencies before this and neither of them actually understood plumbing. These guys knew what a water heater replacement was worth before I even told them. Communication is fast and they actually respond.

DL
Derek L.
Plumbing Contractor, Dallas TX

Our LSA profile was a mess and our cost per lead was out of control. Blue Grid got it cleaned up fast and we've been in the top 3 consistently. Wish we'd made the switch sooner.

TC
Tony C.
Garage Door, Phoenix AZ
HVAC Plumbing Electrical Roofing Garage Door Pest Control Landscaping Painting Restoration Locksmith Concrete

The Team

The People Behind Your Campaigns

A small, specialized team. Every channel has a dedicated expert who lives and breathes it.

Julian, Google Ads, LSA & GBP
Julian
Google Ads · LSA · GBP · Websites

Runs LSA, Google Ads, and GBP for contractor clients. Also builds client websites personally.

LinkedIn
Marina, SEO Expert
Marina
SEO & Content

On and off-page SEO, backlink building, and content optimized to rank and get cited by AI search.

LinkedIn
Luz, Meta & Instagram Ads
Luz
Meta & Instagram Ads

Facebook and Instagram campaigns focused on lead gen, retargeting, and cost-per-booked-job.

LinkedIn
Josue, Social Media
Josue
Social Media

Social media management, organic content strategy, and brand presence across platforms.

LinkedIn
Gabriel, Video & Creatives
Gabriel
Video & Creatives

Creates video content, ad creatives, and visual assets that convert across paid and organic channels.

Questions? Good.

You've been burned before. Ask us anything.

Real answers to the questions contractors ask us every week.

I've been burned by agencies before. How is BGM actually different?

Three structural things, not marketing spin:

1. We only work with home service contractors. Not dentists, not lawyers, not e-commerce. We know your CPL benchmarks, your seasonal patterns, your margins, and what a booked job is worth to you cold.

2. 20-client cap per manager. When we're full, we stop taking clients. You're never deprioritized because we're chasing the next sale.

3. Month-to-month, always. If we're not earning our fee, you leave. That forces us to actually perform instead of hiding behind a 12-month contract.

How long until I see booked jobs, not just leads?

Honest answer: first month is mostly setup (audit, tracking, campaign rebuild, conversion alignment). You'll see lead flow shift within week 2-3. Booked jobs trend improves meaningfully by month 2, with clear CPL reduction by month 3.

Anyone promising "booked jobs in week 1" is either lying or already has your campaigns fully set up. We tell you the truth upfront.

What if my budget is smaller than your target?

Our plans fit contractors spending $2K+/mo on ads (or ready to start there). Below that, the management fee is too big a chunk of your spend to make the math work.

If you're below that threshold, we'll tell you honestly during the audit and send you our free LSA ROI Calculator + audit checklists to DIY for now. When you're ready to scale, we're here.

Do you lock me into a contract? What if I want to leave?

No contracts, ever. Month-to-month from day one. Cancel anytime with 30 days notice, that's it.

We also hand over your Google Ads account, LSA profile, and any assets we built. You own everything. No ransom, no gatekeeping.

Will I actually work with a senior person, or get handed to a junior AM?

You work directly with the person running your account. Period. No "account manager" layer, no junior optimizer copy-pasting changes, no ticket queue.

It's a boutique by design. That's why we cap at 20 clients per manager: to actually deliver senior-level attention instead of pretending to.

Do you charge a percentage of ad spend?

No. Flat monthly fee, billed directly to you. Ad spend is billed separately by Google to your card. We never touch your ad budget.

Percentage-of-spend pricing creates a perverse incentive: the agency wants you to spend more even when ROAS is falling. We'd rather be boring and predictable.

What if I don't like the first month of work?

30-Day Setup Guarantee. If you're not happy with our strategy, setup, and first campaign launch after 30 days, we refund month 1. No arguments, no fine print.

We're only asking for 30 days to prove we're worth it. Fair?

Do you build landing pages, or just run ads?

Both, but priced separately. Monthly plans include a CRO review of your existing landing pages with 3 specific recommendations each month.

If you want a custom landing page built, we offer it as a $1,295 one-time add-on, typically pays for itself within the first month through lower CPL. Full contractor websites are $2,495 one-time, or included in the Full Stack plan.

Free Audit

Get Your Free Marketing Audit

Google Ads, LSA, Meta, SEO, or a full stack, tell us what you're curious about and we'll review your setup (or your competitors' if you're not running yet) and show you exactly what's being left on the table. No commitment, no pitch deck.

Here's exactly what you'll get:
Delivered as a Loom walkthrough + written report within 3 business days.
Wasted-spend report
The exact keywords, match types, and audiences burning budget on non-buyers. Dollar amounts, not vague "opportunities."
Competitor positioning map
Your top 5 LSA and Google Ads competitors in your zip, what they're bidding on, and where you're losing impression share.
90-day growth plan
Specific account changes ranked by projected impact. You can implement yourself, hand to another agency, or hand to us. Your call.
Benchmark scorecard
Your CPL, CPC, booking rate, and LSA rank vs. industry median for your specific trade and market size.
Normally $1,500. Free for contractors who book an audit this week.

Or book a 20-min call directly →

No spam. No pitch deck. We respond within 1 business day.