Google Ads & LSA Management

More Calls.
Fewer Wasted
Ad Dollars.

Blue Grid Media manages Google Ads and Local Services Ads for home service contractors. We tune the settings most agencies ignore so your phone rings with real jobs.

28%
More Leads
15%
Lower CPL
Avg ROAS
Google Certified Specialists
No Long-Term Contracts
7-10 Day Setup
↓32%
Cost Per Lead
google.com/localservices › Plumber Near Me
#1
Johnson Plumbing Co. ✓ Google Guaranteed
★★★★★ 4.9 (143 reviews)
Open 24/7 · 20+ yrs in business
#2
City Plumbing Services
★★★★ 4.6 (89 reviews)
Available today · 12 yrs in business
#3
Metro Pipe Experts
★★★★ 4.5 (61 reviews)
Available today · Background checked · 5 yrs in business
+18
Calls this week
28%
More Qualified Leads
15%
Lower Cost Per Lead
Average ROAS
3.2x
Avg Conversion Rate Lift

Two Services. One Goal.

More booked jobs at a lower cost per lead, whether that's through Google Ads, LSA, or both.

Most Popular

Google Ads Management

Search campaigns, Smart Bidding, and conversion tracking built for contractors who want booked jobs, not just clicks.

  • Keyword strategy & negative keyword buildout
  • Smart Bidding tuned for booked jobs, not impressions
  • Conversion tracking & monthly performance reports

Local Services Ads

LSA setup, dispute management, and budget control so you only pay for leads that match your jobs.

  • Profile setup, job types & Google Verified badge
  • Lead dispute management & credit recovery
  • Bid strategy, review velocity & weekly adjustments

Live in 7-10 days. No tech headaches.

We handle everything from setup to monthly optimization. You just answer the phone.

1

Account Audit

We audit your Google Ads account and LSA profile to find wasted spend, ranking gaps, and the settings most agencies never touch.

2

Build & Launch

We build your campaigns from the ground up: keywords, ad copy, Smart Bidding, LSA profile, job types, and conversion tracking, all dialed in before day one.

3

Optimize & Report

Weekly bid adjustments, negative keyword updates, lead dispute filings, and a monthly report showing exactly what changed and why.

Built for trades. Tuned by job type.

Every industry has different CPL ranges, keyword competition, and ranking dynamics across Google Ads and LSA. We know them all.

Every lever, every week.

Ranking

We rank you in the top 3. Then keep you there.

Google's LSA algorithm weighs 7 factors. Most agencies optimize one or two. We track all seven every week and fix drift before it costs you jobs.

  • Review velocity tracking (weekly, not monthly)
  • Response time audits with escalation alerts
  • Job type completeness scoring
  • Seasonal pause recovery protocols
  • GBP connection health checks
Ranking Factor Scores
Reviews
92%
Response
87%
Job Types
100%
Profile
95%
Bidding
78%
Cost Control

Lower CPL without lowering your budget.

The three settings that drain LSA budgets fastest are bid mode, service area, and job type mix. We tune all three based on your market and margin targets.

  • Bid mode optimization (Maximize vs. Max Per Lead)
  • Weekly lead audits and dispute filings
  • Budget cap math by season and weather event
  • Monthly cap vs. weekly cap management
CPL Trend, Last 12 Weeks
$142
CPL Month 1
$91
CPL Now
24
Leads / Month
+38%
Lead Volume
3 low-intent leads disputed and credited this week, saved $273

See how your profile scores in 60 seconds.

We'll check all 7 ranking factors and tell you exactly what's holding you back.

Select industry…
  • HVAC
  • Plumbing
  • Roofing
  • Electrical
  • Landscaping
  • Other
?
Review Score
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Response Score
?
Profile Score

Learn the LSA playbook.

Every guide is based on real data from managing LSA for hundreds of contractors. No fluff.

Real results, real trades.

★★★★★

"Before Blue Grid we were spending $1,800 a month and getting maybe 8 leads. Now we're at 23 leads for $1,400. The difference is they actually dispute bad leads and adjust bids every week."

MR
Mike R.
Plumbing Contractor, Denver, CO
★★★★★

"We went from position 4 to position 1 in about 6 weeks. Julian found our job types were set up wrong and we were missing 4 categories our competitors had. Simple fix, big results."

SK
Sarah K.
HVAC Company Owner, Chicago, IL
★★★★★

"I tried managing LSA myself for 8 months. Called Blue Grid in October. By December our CPL dropped from $148 to $82 and we had 40% more booked jobs. Should've done this sooner."

TC
Tom C.
Roofing Contractor, Phoenix, AZ

Common questions, straight answers.

How much does Google LSA management cost?

We offer three plans: LSA Management at $275/mo ($450 setup), Google Ads Management at $500/mo ($550 setup), and a Bundle of both at $625/mo ($750 setup). No long-term contracts. Cancel anytime. Full details on our services page.

What industries do you manage Local Services Ads for?

We work with HVAC, plumbing, electrical, roofing, landscaping, garage door, painting, locksmith, tree service, house cleaning, general contracting, and more. If you're a licensed contractor, ask us.

How long does it take to get my LSA live?

Most accounts go live within 7 to 10 business days after you submit your license and insurance documents and pass Google's background verification. We handle all coordination with Google.

What results can I realistically expect?

Our managed campaigns average 28% more qualified leads and a 15% lower cost per lead within the first three months. See real client data.

Do I need a Google Verified badge to run LSA?

Yes. It's required for home service businesses. We handle the entire verification process: documents, background checks, and approval. Read the step-by-step guide.

What's the difference between Google LSA and Google Ads?

LSA appears above everything and you pay per verified lead, not per click. Google Ads uses CPC and appears below LSA. Many contractors run both. See the full comparison.

Free · No Obligation · 30 Minutes

Your competitors are getting those calls.
Let’s fix that.

Stop losing jobs to contractors with better Google Ads and LSA. We’ll audit both, find what’s broken, and give you a specific action plan, at no charge.

Book a Free Consultation View Pricing First

No commitment required. LSA $275/mo. Google Ads $500/mo. Bundle $625/mo. Cancel anytime.

Contractors & home service only
Google Certified Specialists
Live in 7–10 days
No long-term contracts