Blue Grid Media runs Google Ads for electricians across the US: exclusive leads from an account in your name, $795 a month on ad budgets from $2,500, month to month.
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We optimize for booked jobs, not leads. Most agencies don't. Electrical work has a ticket spread most agencies never account for: a $150 outlet repair, a $2,800 panel upgrade, a $2,500 EV charger install, a five-figure commercial project, all through the same phone line. Our EV Charger & Panel Upgrade Growth System exists because the searches for that high-margin work are thin in most markets while the money is enormous. We capture the demand that actually exists, price it against the job it can become, and filter the EV traffic that never converts.
Most electricians do not have a lead volume problem. They have a lead quality problem: shared leads sold to four competitors, DIYers researching outlet wiring, job seekers clicking paid ads, and phone numbers that never pick up. Each of these has a cause in how the electrical account was built and a fix in how we rebuild it.
Angi, HomeAdvisor, and Thumbtack sell one homeowner to multiple electricians, then everyone races to call first and discounts to win. By the time you connect, someone already quoted the job. A Google Ads or LSA lead is exclusive by construction: the homeowner searched, saw your electrical ad, and called you. Nobody else has that phone number. That difference alone changes your close rate before anything else is touched. Full math: Angi leads vs Google Ads.
That is the signature of shared-lead platforms: the homeowner filled one form, got five calls in ten minutes, picked whoever answered live, and stopped answering their phone. Exclusive search leads flip the dynamic. The homeowner calls you, at the moment the breaker will not reset, which is why search leads book at rates shared platforms cannot match for the electricians who call third, fourth, and fifth.
"Electrician salary", "electrician apprenticeship near me", "how to become an electrician", "journeyman license requirements". Career searches around the electrical trade are enormous, and without a negative keyword wall they click your paid ads with zero chance of becoming customers. The block list goes in on day one (job seekers, schools, licensing lookups, DIY, parts and supply), with weekly search-term reviews while the account learns.
A $150 outlet repair click and a $2,800 panel upgrade click can cost the same. Run them through one campaign and Smart Bidding optimizes for an average customer that does not exist, usually overpaying for small service calls at panel-upgrade bids. We separate service calls, panel and service upgrades, EV chargers, generators, and commercial into their own campaigns with their own CPL ceilings, so the budget buys the job mix you actually want.
Here is the pattern we see repeatedly in local keyword data: searches for generator installs, EV chargers, and other specialty services are a fraction of generic "electrician near me" volume in most markets. If you only bid specialty terms, the phone stays quiet. The winning structure captures the generic demand with strong campaigns, then routes callers to high-value specialty work through the estimate conversation and a landing page that showcases it.
A default account counts every 60-second phone call as a conversion, so Smart Bidding optimizes for whatever makes phones ring: price shoppers, solicitors, wrong numbers. Our build marks actual booked jobs in call tracking and imports them back into Google Ads against the original click, so the algorithm learns which clicks become signed work orders and bids for those.
Exclusive calls from homeowners and facility managers in your real service area, filtered through a career-search-proof negative wall, separated by job value with their own CPL ceilings, routed to landing pages built for each service line, and tracked through to booked revenue so the bidding gets smarter every month. That is the difference between buying leads and owning a lead system. It is also why the guarantee below is on cost per booked job, not cost per lead.
Cost per lead is just CPC divided by conversion rate, which the free CPA calculator will do for you.
The highest-margin work an electrician can sell is a service or panel upgrade. The problem is that almost nobody wakes up and searches for one. This is the system we build to capture the demand that does exist and route it into the work that actually pays.
Start with the uncomfortable number. In one real Boise-metro keyword study we ran for a client, EV charger installation drew roughly 100 searches a month and panel upgrades roughly 130. "Electrician near me" drew 1,000. Any agency promising to flood you with EV charger leads either has not looked at your market's data or is counting on you not asking. The volume is not there. The money is there, which is a different problem with a different solution.
Generic electrician searches carry most of the local volume, and they are where the budget can actually spend. We build those campaigns properly (tight geo, negative wall, call tracking) and treat them as the front door rather than as low-value filler. A "no power to half the house" call and a panel upgrade lead are frequently the same customer forty minutes apart.
This is the whole unlock. A $250 service call at 40% margin and a 38% booking rate breaks even near $38 per lead. A $2,800-$3,000 panel upgrade at the same booking economics breaks even near $473. Panel upgrade leads run $50 to $80. Most electrician accounts are managed to the $38 ceiling on every campaign, which caps them out of the work worth having.
The single biggest trap in electrician advertising: people searching to find a charger, not install one. In that same Boise study, "ev charging stations near me" alone drew 880 searches a month, and total deduped waste (6,300/mo) exceeded the actual money terms (4,500/mo). An unfiltered EV campaign spends most of its budget on drivers looking for a parking spot. The negative list is not optional here, it is the entire difference between profit and burn.
Level 2 chargers need a dedicated 240V circuit at 40 to 60 amps. Most modern 200-amp homes handle that fine, and Qmerit data puts the share needing additional electrical work at roughly 20%. That 20% is where an $800-$2,500 charger install becomes a $2,800+ panel job. The estimate process is the conversion event: the electrician who leads with a load calculation instead of a charger price finds the panel work that was always there.
Aging housing stock, 100-amp services, insurance and inspection triggers, home additions, hot tubs, heat pumps, and EV all push the same job. A dedicated panel campaign with an educational landing page (signs you need one, permit and utility coordination, timeline, financing) can support bids that no service-call campaign could justify, because the break-even is more than ten times higher.
A panel upgrade that came from a troubleshooting call three weeks earlier looks like nothing in a default Google Ads account. We mark booked jobs in call tracking with the job value attached and import them back against the original click, so the algorithm learns which cheap-looking calls turn into four-figure work and starts buying more of them.
Net effect: instead of bidding into an empty EV auction and blaming the channel, the account buys the volume that exists, prices it against the job it can become, and filters the traffic that never converts. Full break-even models by job type: electrician ROI benchmarks.
Before we touch your campaigns, we run an audit. Below are the 10 problems we identify in most electrician Google Ads accounts we look at. The same faults turn up in electrical accounts from one-van operators to twenty-truck contractors.
Smart Bidding cannot separate $150 outlet repairs from $2,800 panel upgrades when both run on the same campaign signal. Result: overspend on small-job keywords at panel-grade bids. Fix: campaign separation by job value (service calls, panel/service upgrades, EV charger, generator, commercial), each with its own CPL target.
Smart Bidding optimizes to phone calls, but a big share of electrical "calls" never become booked jobs. Without offline conversion import the algorithm cannot distinguish a price shopper from a $4,500 panel upgrade lead. Fix: call tracking with closed-job marking + offline conversion import with the original gclid.
Accounts bidding only "generator installation" and "EV charger installer" in markets where those searches barely exist. The demand lives in generic electrician terms. Fix: generic-demand capture campaigns that carry the volume, with specialty campaigns layered where local volume actually supports them, verified against keyword data before a dollar is spent.
Panel upgrade leads run $50-$80 but the ticket averages $2,800-$3,000, which puts break-even CPL near $473. Almost any realistic CPL is profitable, yet most accounts have no dedicated campaign. Fix: dedicated panel/service upgrade campaign with an educational landing page (signs you need one, permits, timeline, financing).
EV charger installation is not a separate LSA job type; those searches route through the general electrician vertical. Operators waiting for LSA EV leads are waiting for a category that does not exist. Fix: dedicated Google Ads EV charger campaign ($800-$2,500 jobs, research-phase buyers) with charger-brand landing page content, plus EV mentions in the LSA profile description.
"Electrician salary", "apprenticeship", "how to wire a ceiling fan", "wire home depot". The electrical trade attracts more career-search volume than almost any other, and it clicks ads. Fix: negative keyword block list at launch (careers, schools, licensing, DIY, parts), weekly search terms review for the first 60 days.
Emergency electrical has same-day intent. Operators bidding a whole metro from one shop location cannot deliver in fringe zones, which damages close rate and Quality Score in the core area. Fix: tight geo for emergency campaigns, broader radius only for planned work (panels, EV, generators) where response time matters less.
Commercial electrical leads run $70-$95 on LSA but carry multi-thousand-dollar projects and repeat-client potential. Most electrician accounts ignore the segment entirely. Fix: dedicated commercial campaign with business-hours scheduling, B2B ad copy, and a quote-request landing page.
Storms drive surges in emergency electrical searches (downed service lines, damaged masts, outage troubleshooting) and generator interest spikes after every extended outage. Fix: storm-response bid adjustments on the emergency campaign and a generator campaign that activates in the weeks after major outage events, when interest peaks.
Google's system needs to know which leads booked and which were wrong-service or out-of-area. Unrated accounts keep getting the same junk. Fix: every LSA lead rated weekly, booked jobs marked, and anything Google's auto-credit system missed disputed inside its window.
An agency worth paying asks how your service calls turn into panel upgrades before it asks about keywords. These questions are the data we need to design the campaign architecture against your actual service mix and capacity.
This sets the CPL ceiling per campaign. A $250 service call at 40% margin and 38% booking rate breaks even near $38 CPL. A $3,000 panel upgrade breaks even near $473. They cannot share a bid strategy.
Some shops make their margin on panel and service upgrade work. Others on volume service calls. Others on commercial contracts. Budget follows your actual margin distribution, not industry averages.
This turns CPL into cost per booked job, the number that decides whether the account is profitable. If booking rate is low, we find out whether the problem is lead quality or the phone process before scaling spend.
If yes, we check the local search volume first. In many markets specialty demand is thin and the play is generic-demand capture routed to specialty upsell, not specialty-only bidding into an empty auction.
Same-day intent for no-power and breaker emergencies. We do not bid on suburbs you cannot reach quickly, and planned-work campaigns get the wider radius instead.
If not, we pace the launch. Drowning a 2-truck shop in volume causes missed calls, and missed calls damage LSA ranking and Google Ads Quality Score together.
This determines whether the emergency campaign runs 24/7. Bidding around the clock while answering business hours only burns budget and rankings at the same time.
Paying to generate unanswered calls is the fastest way to burn a budget. If answer rate is the weak link, we fix routing and coverage before scaling spend.
Electrician LSA budgets typically run $600-$1,200/mo solo, $1,200-$2,500 for 2-3 truck shops, $2,500-$5,000+ for larger operations. Spend tells us the baseline and the realistic next step.
If those figures are not available, building the tracking that produces them is step one. Most operators know CPL but not cost per booked job, and cost per booked job is the one that matters.
Without the call-tracking-to-CRM connection, Smart Bidding has no way to know which leads became jobs and which became voicemails.
Approved, in review, rejected, or never applied. Electricians are not an Advanced Verification trade in the US, but state license verification and insurance documentation still gate the badge.
Master license display materially lifts landing-page conversion in markets where consumers do pre-call diligence. License number belongs above the fold.
Tesla, ChargePoint, Generac, Kohler and similar programs give you brand keywords with buyer intent and a trust signal for the landing page, where local volume supports bidding them.
Reviews drive LSA ranking and landing-page trust. A steady post-job review cadence beats occasional bursts, and we build the request scripts your electricians actually use.
When a previous agency still holds the account, ownership is transferred to you before any change is made.
The setup below is what we build on day one. It is the technical stack that handles electrical's ticket spread ($150 outlet repair to five-figure commercial) without Smart Bidding averaging the value out.
We install WhatConverts on every electrician account. Every call captures the gclid. Each call gets reviewed and marked: booked, not booked, price shopper, wrong service. The closed-job ticket value (service call vs panel vs EV vs commercial) is logged against the original lead.
Default setup counts every 60-second call as a conversion, so Smart Bidding optimizes to phone rings and overpays for tire-kicker traffic. Our setup imports the booked-job event back into Google Ads with the original gclid, so the algorithm optimizes against actual booked work.
Once volume supports it, the real dollar value of each closed job flows into Google Ads as conversion value. Smart Bidding learns the difference between "this click booked a job" and "this click booked a $4,500 panel upgrade" and bids accordingly.
Before building specialty campaigns, we pull the actual local keyword volumes. If generator searches in your market are a rounding error, we do not build a generator campaign that will sit idle. We build the generic-capture engine first, and layer specialty campaigns only where the data supports them.
Panel upgrades, EV chargers, and commercial bids close over days to weeks. CRM integration credits the eventual signed job back to the original click, so the planned-work campaigns get judged on what they actually produce instead of same-day bookings alone.
Months 1-3: structural fixes (campaign separation, negatives, geo) drop raw CPL. Months 3-6: offline conversion import teaches Smart Bidding the difference between a price shopper and a booked job. Months 6+: value-based bidding unlocks revenue-quality optimization on the accounts with volume to support it.
The honest version, from the benchmarks published across our electrician library. Your specific numbers depend on market competitiveness, response capacity, and service mix.
The spread between those two break-even numbers is the entire argument for campaign separation. A $65 lead is catastrophic for outlet repairs and spectacular for panel upgrades, and an account that cannot tell them apart is losing money on both ends. Full worked models: electrician ROI benchmarks and electrician cost per lead.
“ You will own your Google Ads account, Local Services Ads account, tracking systems, landing pages, and conversion data from day one. Your accounts stay in your name. Your billing stays on your card. Your data stays yours. If you decide to leave, everything stays with you. No account transfers. No hostage situations. No starting over from scratch. ”
The single most important question to ask any marketing agency is not "how big is your company." It is "how often does the person managing my account actually open it."
Every account is opened every working day, which leaves time to rate LSA leads weekly, review search term reports, optimize bid strategies, and answer messages within 4 hours.
The most common electrician account mistake is not bad bidding, it is building campaigns for demand that does not exist locally. We verify keyword volumes before campaign design, which is why our electrician builds capture generic demand and route it to specialty work instead of bidding into empty auctions.
From solo operators at $600/month LSA budgets to multi-truck operations at $5,000+/month across channels. Pattern recognition tells us when an account is ready for value-based bidding vs basic conversion discipline.
No salesperson-to-account-manager handoff. The person on your first call is the person editing your electrical campaigns at month six.
Blue Grid Media is an electrician marketing agency that runs Google Ads and Local Services Ads for electricians and electrical contractors across the United States, publishes its pricing at $795 a month for Google Ads management on ad budgets from $2,500 and $995 with Local Services Ads added, charges a $750 one-time setup and then works month to month, opens every ad account in the owner's own name, works with one electrician per area, and has managed 20+ electrical accounts across the team's career.
Blue Grid Media works with one electrician per area: once an electrical company in a city or metro area runs its Google Ads with us, we do not take on a competing electrician there, because a second account would put us in the same auction against our own client. We tell you on the first call whether your area is open.
Blue Grid Media manages Google Search Ads and Local Services Ads together for electricians, for $995 a month for both, with the ad spend paid to Google directly.
Blue Grid Media marks which calls and forms became booked jobs and imports them back into Google Ads against the original click, so the bidding learns from signed work rather than from rings.
Blue Grid Media splits electrician accounts into separate campaigns for service calls, panel upgrades, EV chargers, generators and commercial work, because a service-call lead breaks even near $38 and a panel lead near $473.
Blue Grid Media rates every Local Services Ads lead each week, marks booked jobs, and disputes anything Google's automatic credits missed while the window is open.
Blue Grid Media opens the Google Ads account, the Local Services Ads profile and the call tracking in the owner's name, so the account, its history and the landing pages stay with the electrician if they leave.
Blue Grid Media connects the CRM so a panel, EV charger or commercial job that signs days later is credited back to the click that started it, and each campaign is judged on the work it actually produced.
Read on each agency's own page on 23 October 2026. Agencies that publish no price, such as Scorpion, are not in the table; a fee you have to ask for cannot be compared.
| Agency | Published monthly fee | Contract | Google Ads account |
|---|---|---|---|
| Blue Grid Media | $795 Google Ads; $995 with Local Services Ads; $750 setup | Month to month | Yours |
| Electrician Marketing Experts | $1,497 Standard (includes Google Ads), $2,997 Premium; no setup fee | Month to month | Yours, by its pricing page |
| Built-Right Digital | $999 Google Ads, $299 Local Services Ads ($1,298 for both) | Month to month on full-service plans | Marketing assets stay yours, by its pricing page |
| Footbridge Media | $149 the first month, then $249 for Google Ads | Not stated on that page | Kept by Footbridge: it "retains ownership of the Google Ads account" |
| Blue Corona (RYNO) | "$2,500 to over $10,000 per month", by package | Not stated on that page | Not stated on that page |
Ad spend is paid to Google on top of every fee in the table. Electrician lead sellers charge per lead instead: 99 Calls publishes $92 to $369 for a Google Ads electrical lead; the full comparison is on electrician leads and what they cost.
Each state page has that state's own search demand by month and city, its click prices, and its license and advertising rules.
Updated 24 October 2026.
$750 one-time setup, then month to month with no annual contract. Month to month, cancel any time.
A landing page for each campaign is built during the $750 setup. No long-term contract. A flat $795 a month on ad budgets from $2,500 to $10,000, then 10% of spend.
Book a Free Audit CallBlue Grid Media runs Google Ads for electrical companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.
On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.
| Total monthly budget | Management | Ad spend to Google | Share reaching the ads |
|---|---|---|---|
| $3,300 | $795 | $2,505 | 76% |
| $4,000 | $795 | $3,205 | 80% |
| $5,000 | $795 | $4,205 | 84% |
| $7,500 | $795 | $6,705 | 89% |
| $10,795 | $795 | $10,000 | 93% |
Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.
Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a electrical campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.
Blue Grid Media runs ClickGuard on the Google Ads accounts it manages for electrical companies, which watches every paid click and blocks repeat and automated clicks by IP address as they happen, and sets device bid adjustments so the account stops paying for the devices whose clicks never turn into calls or forms.
Clicks that Google’s own systems judge invalid are taken out of your reports and your bill, and if Google finds them after you were charged, you get a credit on a later invoice. That catches a lot, but not the person who clicks your ad every morning. (Google Ads Help)
ClickGuard checks each paid click against rules: the same address clicking again and again, and traffic that behaves like a bot rather than a person. When a click breaks a rule, the address is added to the campaign’s IP exclusions, so that source stops seeing your ads. Google allows up to 500 excluded addresses per campaign. (Google Ads Help)
We compare clicks with calls and forms by device: phone, computer and tablet. Where one spends without producing electrical calls, its bid comes down, or it is switched off at -100%. On Smart Bidding that last setting is the only device adjustment Google still applies, so on those accounts exclusion is the lever we use. (Google Ads Help)
No tool stops every invalid click, so we do not promise a percentage. What you can check is your own account: the excluded IP list and the device bid settings sit in your Google Ads account, which is in your name.
“ We do not optimize for leads. We optimize for booked jobs. Give us 90 days to implement campaign restructuring, offline conversion tracking, and revenue-based bidding. If your cost per booked job is not moving in the right direction by day 90, you walk away. There is no contract, and the account, the landing pages and the tracking stay with you. ”
Most marketing agencies serving electricians charge $1,500-$3,500/mo or a percentage of ad spend, often with setup fees and long contracts. We charge $795 a month for Google Ads management on ad budgets from $2,500, or $995 a month with Local Services Ads added. A $750 one-time setup that includes a landing page for each campaign, then month to month with no contract.
Electrician LSA CPL runs $18-$95 depending on job type, market, and residential vs commercial. Major metros: $30-$65 is competitive. Suburban: $45-$55 typical. Small repairs: $25-$40. Commercial: $70-$95. Panel upgrade leads run $50-$80 against a $2,800-$3,000 average ticket.
EV charger installation is not a separate LSA job type; those searches route through the general electrician vertical. For dedicated EV charger targeting, Google Ads is the stronger channel: $800-$2,500 jobs, research-phase buyers, and a landing page that answers charger-brand and panel-capacity questions.
It is how we solve the central problem in electrician advertising: the highest-margin work has the thinnest search volume. In one real Boise-metro study we ran, EV charger installation drew roughly 100 searches a month and panel upgrades roughly 130, while "electrician near me" drew 1,000. The system captures the generic demand that actually exists, bids it against the panel-upgrade break-even (~$473) rather than the service-call break-even (~$38), aggressively filters the EV public-charging traffic that never converts, treats every EV inquiry as a load calculation rather than a charger price quote, runs panel upgrades as their own campaign with their own economics, and tracks the eventual upgrade back to the click that started it.
Honestly, not by bidding EV keywords alone in most markets, and any agency promising otherwise has not looked at your data. Local EV install volume is usually thin, while EV public-charging searches (people looking for somewhere to plug in) are large and worthless to you. What works is capturing the broader electrician demand, then converting the EV and capacity conversations that surface inside it. Qmerit data puts the share of EV installs needing additional electrical work at roughly 20 percent, and that 20 percent is where an $800 to $2,500 charger job becomes a $2,800+ panel job.
Because the math is not close. A $250 service call at 40 percent margin and a 38 percent booking rate breaks even near $38 per lead. A $2,800 to $3,000 panel upgrade at similar booking economics breaks even near $473. Panel upgrade leads typically cost $50 to $80. An account managed to a single blended CPL target treats both the same, which means it is simultaneously overpaying for outlet repairs and refusing to compete for the work that carries your margin.
Because local search volume for specialty terms is thinner than most electricians expect. In many markets, generator and EV searches are a fraction of generic "electrician near me" volume. The winning structure captures generic demand and routes callers to specialty work through the estimate conversation, instead of bidding into an empty auction.
No. Electricians in the US are not an Advanced Verification trade (that applies to locksmiths and garage door companies). State license verification and insurance documentation still gate LSA eligibility and the Google Verified badge.
The 90-Day Booked-Job Guarantee. Give us 90 days to implement campaign restructuring, offline conversion tracking, and revenue-based bidding. If cost per booked job is not moving in the right direction by day 90, you walk away with no contract, and the account, landing pages and tracking stay with you.
Yes. You own your Google Ads account, your conversion data, your landing pages, your call tracking, your Google Business Profile, and any creative we build. We are added as a manager-level user. If you ever leave, you keep everything.
Yes, active Google Ads Search certifications through Google Skillshop. We mention it because buyers ask, but the differentiator is the campaign separation by job value, the demand-verified specialty strategy, the offline conversion stack, and the 90-Day Booked-Job Guarantee.
Ask for five figures and watch how quickly they come. Cost per booked electrical job from their channel, not per lead. The booking rate on what they send. Revenue from those jobs, with panel upgrades kept separate from service calls, because one is worth ten of the other. How many calls were out of area or asked for work you do not do. And what they changed in the account last month. An agency that has to go and look for any of those is not running the account on them. A report made of impressions and clicks with a "leads" total and no booked-job number is a report about the report.
Usually because Google is counting the wrong thing as success. On its defaults, Google Ads logs any phone call over 60 seconds as a conversion, so the bidding system learns to generate long phone calls and has no idea whether a call ended in a scheduled panel upgrade or in somebody asking whether you do EV chargers before hanging up. The fix is to mark the calls that became booked electrical work in call tracking and import those into Google Ads against the click that caused them, so the bidding learns revenue instead of duration. The other half of it is structure: a $150 outlet call and a $4,000 service upgrade in one campaign means the algorithm optimises for a customer that is neither.
Not on the strength of a bad month, and not until you have asked for one number: cost per booked electrical job for the last 90 days, split by campaign so you can see service calls and panel work apart. An agency doing the work has it, or can build it in a fortnight. One that reaches for the weather, the season, or another impressions chart has told you where you stand. Before you move, confirm the Google Ads account, the LSA profile, the call tracking numbers and the conversion history are all held in your name, otherwise the next agency starts with no learning data at all.
Electrical keywords attract a crowd that will never hire an electrician: "electrician apprenticeship", "journeyman electrician salary", "how to wire a 3 way switch", "breaker box home depot". They click, they cost, they leave. We put the negative list in before the account spends a dollar, covering careers, schools, licensing, DIY, parts and the big-box retailers, then read the actual search terms weekly for the first 60 days because electrical searches produce phrasing no list predicts. On Local Services Ads the same discipline looks different: job types set tightly, a service area cut to real response range, and every lead rated so Google learns what fits and credits what does not.
A homeowner with a tripping breaker and no lights in the kitchen is calling whoever answers first, and on a shared platform that same homeowner was sold to three other electricians inside a minute, so you are paying to race rather than to be chosen. In April 2023 the FTC finalized an order requiring HomeAdvisor to pay up to $7.2 million, alleging it sold leads that did not match the services providers offered or the areas they asked to work in, and claimed job-conversion rates it could not substantiate. The order bars it from making claims about how often leads become jobs. If shared leads are feeding part of your electrical volume now, run them as a temporary bridge: answer fast, measure close rate by source, cap the budget, and build the exclusive channels so the panel and generator work is coming to you alone.
Because the map pack cannot be bought. Paid rank and map rank come from two different systems and ad spend does not move between them. Map rank is decided by proximity to the searcher, category and service configuration, review volume and how recent those reviews are, profile completeness, and engagement. A one-van electrician with three hundred recent reviews and a complete profile outranks a bigger company with forty reviews and a larger budget, every time. The remedy is a review request after every electrical job and a properly configured profile, which also improves LSA ranking and landing page conversion without any extra spend.
Often it is not, and we would rather tell you that on the audit than sell you a bigger budget. ServiceTitan measured a 42% average call booking rate across the trades it studied, and shops with fewer than 5 technicians averaged just 24% (ServiceTitan's analysis of more than 3,000 trade businesses across the US and Canada, June 2022), with electrical not reported separately. Call-tracking benchmarks put missed calls at roughly 20-30% of inbound volume for home service businesses, rising to 40-50% during seasonal peaks. Pull last month's call recordings and count three things before anything else: the calls that rang out, the calls answered without anyone asking for the appointment, and the calls that were given a price over the phone rather than booked for a visit. Those three are usually worth more than any bid we could change.
If you want the operator-level depth before booking the audit call, the educational playbooks cover every section at 3-5x the length:
Our electrician marketing breakdown covers the break-even math on service calls, panel upgrades and generator installs, plus how we sequence SEO against paid once the account is stable.
Same approach, different economics. Each page carries the cost per lead and job value data for that trade.
We run electrical accounts nationwide, but the campaign is not the same everywhere. These are the three market types that change how a electrical account gets built, and the metros where each one applies.
San Francisco, San Jose, Los Angeles, San Diego, Seattle, Portland, Denver, Austin
Charger installs and panel capacity upgrades carry real local volume here rather than the thin numbers most metros show, so the specialty campaigns are worth funding directly.
Houston, Tampa, Orlando, Miami, New Orleans, Oklahoma City, Dallas
Standby generator demand spikes after outage events. The campaign is pre-built and paused, then switched on inside a day when the grid goes down.
New York, Boston, Philadelphia, Chicago, Pittsburgh, Buffalo, Detroit, Baltimore
Pre-war and mid-century wiring means panel upgrades, knob-and-tube replacement and service increases are steady year-round work rather than a seasonal spike.
Each of these breaks even at a different lead price, so each gets its own campaign, its own bid and its own landing page. Run together, the cheapest work wins the budget every time.
Sparking outlets, dead panels, partial power loss. The customer is not comparing quotes, so the page needs a phone number and an answer about tonight.
A $1,800 to $4,000 job that a blended campaign will always underbid. Needs its own campaign, plus financing and permit answers on the landing page.
Cheap clicks, fast close, small ticket. It also carries the worst negative keyword problem, because DIY and electrician-salary searches sit right on top of it.
Comes through the general electrician category on Local Services Ads, which surprises most owners. In Google Ads you can target it directly, which is the better route.
Demand follows outages. A pre-built paused campaign beats trying to write one while the phones are already ringing.
Usually sold at the estimate rather than in the ad. The page has to earn the visit, not the job.
Useful for route density and for keeping a van productive between the jobs that carry the margin.
Facilities managers and GCs on a longer cycle. Close rate looks poor until you price the contract sitting behind it.
Ask these before you hand anyone your ad account. The answers separate most agencies faster than any portfolio will.
The break-even gap is about ten to one. Blended, the service calls take the budget and the upgrades never get funded.
EV charger is not its own Local Services Ads job type. Anyone selling it as one has not read the category list.
Their income rises with your budget whether or not it books work.
If it is in their name, your history is not yours. Ask, and get it in writing.
Blue Grid Media provides exclusive electrical leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.
We do not sell electrical leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive electrical leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.
Blue Grid Media has managed 20+ electrical accounts across the team's career. That is the number worth asking any agency for, because it tells you whether the person building your campaigns has seen your job types, your seasonality and your margins before, or is about to learn them on your budget.
Not on the list does not mean not covered. We run electrical accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for electrical companies with several locations, including franchise groups, with service calls and panel upgrades split by location, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same electrical search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location is $795 a month for Google Ads, or $995 with Local Services Ads added. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, franchise systems have their own page, and accounts spending $10,000 or more a month are covered on high-budget Google Ads management.
If service calls and panel upgrades get their own campaigns, they need their own pages. A $4,000 upgrade needs financing, timeline and permit answers. A $150 service call needs a phone number above the fold and nothing else in the way.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
30-minute call. Operator-to-operator. We look at your electrician account, tell you what we would change, and you decide whether to continue. No pitch deck.
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