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$42 median LSA cost per lead. 38% booking rate. Built around HVAC dynamics: repair-to-replacement pipeline, maintenance plan retargeting, after-hours emergency capture, and seasonal demand cliffs. $445/mo LSA, $695/mo Google Ads, $995/mo bundle. First month free.
Cited by Housecall Pro for HVAC LSA cost data · 20 accounts max per manager · Month-to-month, no contracts
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Median HVAC LSA CPL is $42 (range $25-$75) across our 1,200-account benchmark. Google Ads HVAC CPL runs higher because you bid on keywords, not on leads. Both channels have very different economics by service type, season, and market size. The numbers below come from our 80+ managed HVAC accounts plus public benchmarks aggregated with LocaliQ, BrightLocal, and First Page Sage.
Drill deeper:
Generalist agencies treat HVAC as one keyword bucket. Repair, replacement, heat pump install, ductless mini-split, and indoor air quality have different searcher intent, different ticket sizes, and different competitive bid pressure. Each gets its own campaign structure, ad copy, and bid strategy.
"AC not working", "furnace stopped working tonight", "no heat". Customer needs help in the next 2 hours. We bid aggressively in 7-10pm and weekend windows because that is when emergencies cluster. After-hours capture rate is the difference between an emergency LSA account that breaks even and one that pays for itself in week one.
Searches like "how much does an HVAC replacement cost", "best central AC for [city]", "furnace replacement cost calculator". Customer is researching for 2-6 weeks before booking. Google Ads with longer remarketing windows + lead magnets (sizing guides, financing offers) converts these. LSA picks up the final-week phone calls.
The 30% federal tax credit pushes heat pump search volume up 3-5x in spring. We pre-build bid templates and ad copy for the tax-credit window every year. Most generalist HVAC agencies miss this entirely or react too late.
Garage conversions, additions, mother-in-law suites, server rooms. Lower search volume but very low competition on the bid side. We separate this as its own campaign because the buyer intent (specific space, no existing ductwork) differs from full system replacement.
Maintenance plans solve HVAC's biggest economic problem: lumpy revenue between seasons. We run dedicated maintenance plan campaigns in shoulder months (March, October) when service demand is light and budget per click is cheaper. Conversion typically happens via low-friction $99-$149 first-year offers.
Whole-house air purification, UV light, humidifier add-ons, duct cleaning. We run IAQ as a remarketing campaign to your replacement customer list and as a primary campaign during allergy season. Most HVAC contractors leave $200-$600 per replacement on the table by not pitching IAQ at the install.
Leaky ducts kill HVAC efficiency. We run dedicated campaigns aligned with utility-company rebate programs in markets where they exist. Energy audit referrals are a high-intent source.
If you do commercial, your residential campaigns will hide your commercial capability from facility managers and property managers searching at 10am Monday. We run commercial as its own LSA category (eligible) and a separated Google Ads campaign with hours, ad copy, and landing page tuned for B2B.
Two channels, one strategy. We run your LSA profile and Google Ads account as a coordinated system because they share budget, share keywords, and share buyer journey. Most HVAC contractors have one agency running each, which means the two channels cannibalize each other.
HVAC search demand swings 4-7x between peak season and shoulder months. Bidding the same amount in February as in July wastes 30-40% of off-season spend. Here is how we pace HVAC ad budgets across a calendar year, broken into the five micro-seasons that actually matter.
| Season | Months | Spend index | What we run |
|---|---|---|---|
| Heating peak | Dec - Feb | 130-160% | Emergency furnace repair, no-heat overnight bid spikes, heating system replacement push. Higher CPL accepted because conversion rate spikes with cold snaps. |
| Tax credit window | Mar - Apr | 110-130% | Heat pump installation campaigns (federal 30% tax credit drives 3-5x volume). Maintenance plan acquisition campaigns. AC pre-season tune-up push. |
| Cooling peak | Jun - Aug | 150-200% | Emergency AC repair (highest CPL, highest CVR), AC replacement (highest ticket). Bid aggressively, accept higher CPL because booking rate is 45%+ and replacement attach is highest. |
| Shoulder (cooling end) | Sep - Oct | 80-100% | Maintenance plan acquisition, IAQ campaigns (start of allergy season), heating system replacement (proactive). Lower bids, niche keyword targets. |
| Shoulder (heating start) | Nov | 90-110% | Furnace tune-up campaigns, no-heat preparation push. Build review velocity from late-season tune-ups before peak heating season starts. |
Spend index is relative to your annual monthly average (100% = your typical monthly LSA + Google Ads spend). A $4,000/mo HVAC contractor would be spending $5,200-$6,400/mo in heating peak, $6,000-$8,000/mo in cooling peak, and pulling back to $3,200/mo in shoulder months. Most agencies bid flat year-round and lose 30-40% of their efficiency.
The big economic mistake on HVAC marketing accounts is treating a repair call as a one-time $300 transaction. The real LTV of an HVAC customer is the repair + the eventual replacement + the maintenance plan signups + the IAQ add-ons across 5-10 years. Marketing economics that account for the full pipeline justify CPL ceilings 2-4x higher than what generalist agencies use.
On a system that is 12+ years old, the conversion is even higher (25-40%). We track which leads came from which campaign and credit the replacement revenue back to the original repair campaign. This typically reveals that emergency repair campaigns have 2-3x higher real ROI than their direct CPL suggests.
Customers who buy a maintenance plan at install or first service have a retention rate 4-6x higher than one-off-service customers. We run dedicated plan-acquisition campaigns in shoulder months and remarket lapsed customers back to plan signups every spring.
Most HVAC contractors leave $300-$600 per replacement on the table by not pitching air purification, UV, humidifier, or duct cleaning at install. We run IAQ remarketing campaigns to your replacement customer list 30-60 days post-install when the new system is making the dust visible.
This is the single biggest reason HVAC accounts under-spend in markets where they could be capturing 2-3x more volume. Generalist agencies use simple ROAS calculations. We model the full 5-year LTV and bid up to the real CPL ceiling, which means your top-of-funnel volume grows without hurting profit per customer.
Garage door operators and HVAC operators have the same Google Ads problem: the conversion event in a default account is a phone call, not a booked job. The technical stack below is what we build on day one to turn a generic Google Ads account into one that bids against booked-job revenue instead of phone-ring noise. Across the team's career we have managed 21 HVAC accounts at every spend tier, from a 1-truck operator at $2,500/month to multi-location operations spending $100,000+/month.
We install WhatConverts on every HVAC account. Every inbound call captures the gclid. Each call gets reviewed and marked in the WhatConverts lead manager: booked, not booked, wrong service, out of area, spam. The closed-job ticket value (repair vs replacement vs maintenance) is logged against the original lead. This is the workflow most operators skip and it is the single biggest unlock for everything downstream.
Default HVAC Google Ads setup counts every 60-second phone call as a conversion. Smart Bidding then optimizes to phone rings, not booked jobs, so the algorithm overpays for tire-kicker traffic during peak demand spikes. Our setup imports the "booked job" event from WhatConverts back to Google Ads via offline conversion import with the original gclid. Smart Bidding now optimizes against actual booked-job count + dollar value, ignores the tire-kicker rings, and within 60-90 days typically drops cost per booked job 25-45%.
HVAC ticket variance is brutal: an $89 service call, a $1,200 condenser fan motor replacement, a $14,500 system replacement, a $32,000 commercial RTU job. Once an HVAC account produces 50+ leads/month, we configure the real dollar value of each closed job to flow through into Google Ads as conversion value. Smart Bidding now knows the difference between "this click led to a booked job" and "this click led to a $14,500 system replacement." That changes which clicks the algorithm bids hardest on.
With booked-job conversions + dollar values flowing, we migrate the high-volume HVAC accounts to Target ROAS (Return on Ad Spend) bidding. tROAS tells Google Ads "for every $1 we spend, return $X in booked-job revenue." Because the algorithm now has conversion values, it bids more aggressively on click profiles likely to produce higher-revenue jobs (replacement, IAQ-attached install, commercial) and less on lower-margin emergency-repair-only traffic. HVAC operators on tROAS routinely see the paradox most accounts never reach: higher lead quality at lower CPL.
HVAC sales cycles span weeks for replacement work. Our setup integrates with ServiceTitan, Housecall Pro, or FieldEdge so that when a repair lead converts to a replacement quote three weeks later, the replacement revenue gets credited back to the original lead's gclid. The repair-to-replacement pipeline math finally shows up in the Google Ads dashboard instead of getting lost in CRM silos.
Months 1-3: structural fixes (campaign separation by repair/replace/maintain, seasonal bid pacing, brand-authorized) drop raw CPL. Months 3-6: offline conversion import teaches Smart Bidding the difference between a phone ring and a booked job, dropping cost per booked job further. Months 6+: tROAS unlocks revenue-quality optimization. Combined effect across the BGM HVAC portfolio: cost per booked job typically drops 35-65% over 6 months against pre-engagement baseline, with the largest gains on accounts that had no offline conversion tracking at all before.
Why this matters more than the audit checklist. Generalist HVAC agencies fix campaign structure and call it done. The technical stack above is what separates a clean campaign from one that actually bids on booked-job revenue. It only works if you have seen the pattern enough times to know which conversion event to use as the optimization target. We have run this exact setup across HVAC operators between $2,500/month and $100,000+/month in spend. The pattern holds at every spend tier.
A good HVAC marketing agency thinks about your business, not just your ads. The questions we ask in the first 30-minute call are the ones that decide whether a campaign architecture will actually produce booked jobs for your specific operation. The questions are not a test, they are the data we need to design the account.
Repair tickets at $250-$650, maintenance plan at $180-$280/year, system replacement at $7,000-$14,500. Each campaign needs its own CPL ceiling tied to its ticket and close rate.
Some operators make most margin on tune-ups + IAQ attach. Others on system replacement. Some on commercial maintenance contracts. We allocate budget to your actual margin distribution, not industry averages.
This is the LTV multiplier that justifies higher repair CPLs. If 12% of your repair calls turn into a $10,000 replacement, your real repair-call CPL ceiling is 2-3x what the ticket alone supports.
Margin tells us the real spend ceiling. A 32% margin on a $400 repair has different math than a 18% margin on a $12,000 replacement. The mix determines where Smart Bidding should optimize.
Geo targeting matches actual capacity. We do not bid on suburbs you cannot reach in 60 minutes during summer peak when your trucks are running 12-hour days.
If the answer is no, we pace the campaign launch differently. Drowning a 3-truck operation in 5-truck volume during a heat dome causes call abandonment, ranking collapse, and review damage that takes months to recover.
Below 80%, LSA ranking falls. Below 70% during a summer heat wave, Google Ads Quality Score follows. The phone answering operation is upstream of every campaign decision.
Same-day matters for emergency AC repair in summer. If you cannot be on-site within 4 hours during peak season, the emergency keyword strategy needs adjustment to protect close rate.
Spend tells us the baseline. We do not propose campaigns at $20K monthly if you have been running $3K monthly. The leap is not the problem, the conversion-history reset is.
If you do not know these numbers, that is the first thing we set up. You cannot manage what you cannot measure, and most HVAC operators we onboard know CPL but not cost per booked job.
ServiceTitan, Housecall Pro, FieldEdge, or another. Without the call tracking to CRM connection, Smart Bidding has no way to know which leads became jobs and which became no-shows.
Approved, in review, rejected, or never applied. Each answer changes the launch sequence. HVAC is not a Google Ads Advanced Verification trade (that policy applies only to locksmith and garage door in the US), but Google Verified for Local Services Ads still requires license verification, insurance documentation, and a background check before the badge issues.
Carrier Factory Authorized Dealer, Trane Comfort Specialist, Lennox Premier Dealer, Bryant Factory Authorized Dealer, Rheem Pro Partner, American Standard Customer Care. Each unlocks brand-specific campaign opportunities with materially lower CPC and higher close rate.
Reviews drive trust on landing pages and LSA ranking. Under 100 reviews on GBP in a competitive HVAC market is a discoverable competitive weakness we can address with review-generation campaigns within the first 30 days.
NATE (North American Technician Excellence) certification is the credential most HVAC consumers do not know to ask about consciously but respond to in conversion. Displayed in ad copy and landing pages it lifts close rate 12-18%.
This question matters because it tells us whether you fully control the account today. If a previous agency holds the keys, we walk you through ownership transfer before we touch anything.
No setup fees. No percentage of ad spend. No long-term contracts. Your first month is free. If your LSA profile gets suspended, you do not pay that month either.
HVAC LSA profile management, dispute filing, GBP coordination, reviews.
Claim Free MonthBest if you have not started LSA yet or are running it solo.
Both channels coordinated. Repair, replacement, heat pump, IAQ, maintenance plan campaigns.
Claim Free MonthBest if you want maximum lead volume and pipeline visibility.
Google Ads campaign build + management. Repair, replacement, heat pump, maintenance.
Claim Free MonthBest if your LSA is already managed elsewhere.
Want full-stack (LSA + Google Ads + GBP optimization + live reporting)? $1,795/mo. See all pricing → · Ad spend goes directly to Google, separate from the management fee.
“ You will own your Google Ads account, Local Services Ads account, tracking systems, landing pages, and conversion data from day one. Your accounts stay in your name. Your billing stays on your card. Your data stays yours. If you decide to leave, everything stays with you. No account transfers. No hostage situations. No starting over from scratch. ”
Most marketing agencies are vague about month one because they do not have a process. Here is exactly what happens, day by day, on a typical HVAC account. The first month is on us so you can verify the work before any invoice is sent.
30-minute live screen-share. We log into your LSA profile and Google Ads account with you watching.
HVAC-specific foundation: separate campaigns for repair, replacement, heat pump, IAQ, maintenance.
HVAC LSA depends on GBP. Backlog disputes filed inside the 30-day window.
Two weeks of HVAC data drives the first round of bid + budget refinements.
By week three the HVAC trend signals are clear.
You see the work, the numbers, the booked jobs, the pipeline.
Pick any HVAC marketing agency website. Compare them to us on the six points below. The differences are why our HVAC accounts ROI compounds while theirs flatlines.
Generalist agencies bid all HVAC keywords with one campaign and one ad copy. We build separate campaigns for emergency repair, AC replacement, furnace replacement, heat pump install, ductless mini-split, IAQ, and maintenance plan acquisition. Each has its own buyer intent and converts differently.
8-14% of HVAC repair leads become replacement revenue within 90 days. Generalist agencies optimize for CPL on the initial repair call. We optimize for the full pipeline, which justifies CPL ceilings 2-4x higher and grows your top-of-funnel volume.
HVAC has heating peak, tax credit window, cooling peak, and two shoulder periods. Each gets its own spend index (80-200% of annual baseline) and its own campaign focus. Generalist agencies bid flat year-round.
15-25% of HVAC LSA leads are disputable (out-of-area, wrong service, residential bleed to commercial, hung-up). Most agencies dispute 0% or the obvious 3-5%. We file every one inside Google's window. Recovery rate sits at 40-65%, which credits back $400-$1,300/mo on a $4,000/mo HVAC LSA spend.
The average HVAC marketing agency runs 50-100 accounts per manager. That is why your dispute backlog grows month after month and your campaign optimization gets a 15-minute weekly look. Our cap is 20, which is the only way to actually do the work.
$445 LSA / $695 Google Ads / $995 bundle. Published. The first month is free. If Google suspends your LSA profile during our management, we do not bill that month. Most agencies hide pricing AND still bill you when your profile is offline.
If you are evaluating HVAC marketing agencies (us included), use this checklist. The agencies worth hiring will agree with every item below. The ones that dodge any of them are showing you the problem before you sign.
Generalist agencies show case studies for restaurants, dentists, real estate. If they cannot show you HVAC outcomes specifically, they are learning your trade on your budget.
Repair, replacement, heat pump, ductless, IAQ, and maintenance each have different bid pressure, buyer intent, and conversion rate. Agencies that lump them together get average results at best.
Perverse incentive: they want you to spend more even when CPL is rising. Flat-fee management aligns the agency with you, not with growing the spend.
"You can dispute leads yourself" is what bad agencies say to skip the work. On a $4,000/mo HVAC LSA account, dispute filing recovers $400-$1,300/mo. If they will not do it, they are not managing your LSA.
The two channels share keywords, share budget, and share buyer journey. Running them through different agencies (or different people) causes cannibalization where you pay twice for the same searcher.
Locks you in before they prove value. The good HVAC agencies offer month-to-month because they trust their own work.
A manager juggling 60 HVAC accounts cannot do the seasonal bid pacing, dispute filing, and campaign optimization every account needs. Your campaign gets 15 minutes of attention per week.
If Google suspends your profile, no leads come in. Agencies that still charge you that month are charging for nothing. We do not bill suspended months.
Compare any generalist marketing agency targeting HVAC contractors. The honest ones will admit most of these gaps. The ones that dodge are showing you the gap before you sign.
| Blue Grid Media (HVAC Specialist) | Typical generalist agency | Big-box HVAC agency | DIY / In-House | |
|---|---|---|---|---|
| HVAC-specific campaign structure | Repair / replacement / heat pump / IAQ / maintenance separated | One HVAC campaign | Partial separation | Depends |
| Pricing model | $445 LSA / $695 GA / $995 bundle | $1,500-$3,500/mo or % of spend | $2,500-$5,000/mo retainer | Your time |
| Setup fees | $0 | $1,000-$3,000 | $1,500-$5,000 | N/A |
| Free trial period | 30 days, no invoice | No | No | N/A |
| Contract length | Month-to-month | 6-12 months | 12 months | N/A |
| Repair-to-replacement pipeline tracking | Yes | No | Partial | You build it |
| Seasonal bid pacing (5 micro-seasons) | Yes | Flat year-round | Quarterly | Manual |
| HVAC LSA dispute filing | Every disputable lead | Not included | High-value only | You file |
| LSA + Google Ads coordinated | Same team, same plan | Separate | Separate teams | You coordinate |
| GBP coordination included | Yes | Add-on | Yes | Your responsibility |
| Accounts per manager | 20 max | 30-60 | 50-100+ | 1 (yours) |
| No-bill if LSA suspended | Yes | No | No | N/A |
| You own the LSA profile | Always | Depends | Depends | Yes |
| Reporting | Live dashboard, LSA + GA combined | Monthly PDF | Monthly call + PDF | You build it |
Pricing comparisons based on publicly available HVAC agency information and contractor surveys as of 2026. See a discrepancy? Tell us →
Anonymized results from HVAC accounts in the BGM portfolio. Metro shown; client identity withheld for confidentiality. Numbers verified against Google LSA dashboards and Google Ads reports.
Inherited a profile with 90+ unfiled disputes from prior agency. Filed all eligible disputes within first 14 days, then standardized weekly filing cadence. Wrong-service-type disputes (someone calling for refrigerator repair instead of HVAC) recovered at 70%+ rate.
Built repair-to-replacement attribution. Emergency repair leads tagged in CRM and tracked across 90 days. Replacement quotes followed up via remarketing campaigns. 12% repair-to-replace conversion vs. industry baseline 8%.
Pre-built heat pump tax credit campaign deployed Feb 15, three weeks before search volume spike. Dedicated landing page with 30% federal tax credit calculator. Bid aggressively because installation tickets average $11,400. Most generalist agencies missed this window entirely.
Past HVAC results do not guarantee future performance. Every market is different. We will tell you in the free audit whether your specific HVAC situation looks like one of these.
Operators are kept anonymous by request. The numbers below come from BGM-managed HVAC accounts and reflect actual performance, not projections.
Inherited a single-campaign Google Ads account with no offline conversion import, 31 negative keywords, and a service radius set to the entire DMV metro. Repair, AC replacement, and furnace replacement keywords running on Maximize Conversions with one ad copy. No Carrier Factory Authorized Dealer credential in any landing page despite holding the certification.
Changes: 4-campaign separation (repair / AC replacement / furnace replacement / maintenance plan), ServiceTitan offline conversion import sending closed-job revenue back to Google Ads, geo tightened to the actual response radius, 168-negative-keyword block list, seasonal bid pacing for the Mid-Atlantic heating + cooling peaks, Carrier Factory Authorized Dealer credential added to ad copy and landing page above the fold.
Owner had been running organic and referrals only. Wanted to add paid acquisition without losing operational control. Started with LSA only (Google Verified application pre-staged before campaign launch), layered Google Ads at month 2 once LSA conversion data established a baseline, scaled to 4 separated campaigns by month 5.
Changes: LSA setup with Advanced Verification pre-staged before launch, 120-review GBP push in months 1-2, Housecall Pro integration with WhatConverts offline conversion import, Google Ads launched month 3 with cooling repair only, scaled to 4 campaigns by month 5, Trane Comfort Specialist credential applied for and added to ad copy in month 4.
From hundreds of HVAC contractor audits, these are the mistakes that quietly cost the most money. Most HVAC accounts we audit are losing money on at least five of these.
Repair searchers want a $300 fix today. Replacement searchers are researching a $6,000-$15,000 decision over 2-6 weeks. Same campaign means same ad copy, same landing page, same bid strategy. Both convert worse than they should.
Typical impact: 20-35% worse ROAS than separated campaigns15-25% of HVAC LSA leads are disputable (wrong service, out-of-area, hung-up, residential bleed to commercial). HVAC profiles that file zero disputes leave 10-20% of monthly spend on the table in unrecovered credits.
Typical impact: $400-$1,300/mo unrecovered credits on a $4K/mo HVAC LSABidding the same in February as in July wastes 30-40% of off-season spend AND misses peak-season volume. HVAC has heating peak (Dec-Feb), tax credit window (Mar-Apr), cooling peak (Jun-Aug), and two shoulder seasons. Each needs its own spend index.
Typical impact: 30-40% of off-season spend wastedAn HVAC contractor whose primary category is "Air Conditioning Contractor" but who also does heating is missing 40-50% of heating-intent searches. "HVAC Contractor" covers both. Categories drive eligibility, not relevance.
Typical impact: 30-50% volume loss on cross-service queriesHVAC emergencies cluster 7-10pm and weekend mornings. LSA leads decay in 2 hours. A profile that takes 4-6 hours to respond to night leads gets penalized. Most HVAC accounts do not have answering service or messaging routing dialed in.
Typical impact: 15-30% of emergency leads lost to slow responseThe federal 30% tax credit drives heat pump search volume up 3-5x in March-April every year. Most agencies miss this window entirely or react too late. A pre-built heat pump tax credit campaign deployed Feb 15 captures the spike that competitors miss.
Typical impact: $30K-$120K in missed heat pump install revenue8-14% of HVAC repair calls become replacement sales within 90 days. Generalist agencies optimize repair campaigns for direct CPL only and walk away from 2-3x more revenue. The right tracking lifts your CPL ceiling because the downstream replacement justifies it.
Typical impact: 2-3x more replacement revenue from same lead volumeHVAC profiles set to 50-mile radius pull leads from zips with terrible close rates and high drive time per job. Trimming to 20-30 miles based on lead-quality data typically lowers CPL AND raises booking rate.
Typical impact: 20-40% of leads from low-quality outlying zipsTwo free calculators tuned to HVAC unit economics. Both let you input your specific market, budget, and close rate, then show you projected leads, cost per booked job, and ROAS. Use them before our audit so you arrive with a number in mind.
Input your HVAC LSA budget, market size, and booking rate. The calculator returns projected weekly leads, booked jobs, average revenue per job, replacement pipeline value, and your effective ROAS. Tuned to HVAC's 38% baseline booking rate and $680 average ticket.
Open the LSA CalculatorInput your Google Ads budget, repair vs replacement campaign split, average ticket, and conversion rate. Get projected clicks, leads, booked jobs, and ROAS broken down by HVAC campaign type. Tuned to HVAC's typical $8-$22 repair CPC and $14-$35 replacement CPC.
Open the Google Ads CalculatorCity-specific HVAC calculators
We maintain ~30 city-level HVAC calculators with local market multipliers (cost-of-living, average ticket, competition density). Most popular:
No layered team. No junior account manager hand-offs. The person you meet on the audit is the person running your HVAC LSA profile and Google Ads campaigns.
Founder · HVAC Account Lead
HVAC Google Ads + LSA Specialist · Blue Grid Media
Julian personally runs every HVAC account at Blue Grid Media. That is the entire point of the 20-account cap, every account gets the founder's attention, not a junior account manager's. Featured guest contributor at PPC Hero on LSA + Google Ads cannibalization, cited by HousecallPro for HVAC LSA cost data, plus FieldMotion, Sideways8, Trafft, eCommerce Fastlane, and Backroad Building. The HVAC CPL benchmark dataset published on the BGM cost-per-lead page is built from the HVAC accounts he runs day to day.
Connect on LinkedIn“ We do not optimize for leads. We optimize for booked jobs. Give us 90 days to implement campaign restructuring, offline conversion tracking, and revenue-based bidding. If your cost per booked job is not moving in the right direction by day 90, we will continue managing your account at no charge for an additional 30 days. ”
Generalist HVAC marketing agencies charge $1,500-$3,500/mo or a percentage of ad spend, often with $1,500-$5,000 setup fees and 12-month contracts. We charge $445/mo flat for LSA management, $695/mo flat for Google Ads management, or $995/mo for the bundle. No setup fees, no contracts, first month free.
Across ~1,200 HVAC accounts benchmarked, the median LSA cost per lead for HVAC is $42, with a range of $25-$75. Average booking rate is 38%. Google Ads CPL runs higher at $50-$130 depending on whether you bid on repair, replacement, or maintenance keywords.
Both, used together. LSA delivers exclusive pay-per-lead calls at lower CPL and converts at ~38%. Google Ads gives you control over keyword targeting (heat pump install vs ductless vs emergency AC repair). The two channels feed each other: LSA captures the searcher who is ready now, Google Ads captures the researcher who will book within 30 days.
Generalists use the same keyword list for every contractor. HVAC has trade-specific dynamics that a generalist misses: seasonal demand cliffs, repair-to-replacement pipeline, maintenance plan retargeting, after-hours emergency pricing, and the heat pump tax credit window that opens search volume 3-5x every March-April.
Emergency repair (heating + cooling), AC and furnace installation, heat pump installs, ductless mini-split installation, indoor air quality, ductwork repair, maintenance plan acquisition, commercial HVAC, hybrid water heater systems, and zoning controls.
LSA usually starts producing booked HVAC jobs within 7-14 days. Google Ads takes 4-6 weeks to stabilize. Most HVAC clients see their first $4,000+ booked job inside the first 30 days. Maintenance plan and replacement pipeline impact compound over 90 days.
Yes, every disputable lead. Most HVAC LSA accounts have 15-25% disputable leads. We file inside Google's 30-day window and recover credits at a 40-65% rate. On a $4,000/mo HVAC LSA spend, that recovers $400-$1,300 in credits every month.
Yes. HVAC LSA ranking depends heavily on GBP health. We coordinate both. The full-stack package ($1,795/mo) includes LSA + Google Ads + GBP optimization + a live reporting dashboard.
We do not bill you that month. Most agencies still charge their management fee when the profile is offline. We do not. We also handle the reinstatement process at no additional cost.
All LSA advertisers need Google's verification (formerly Google Guaranteed). If you are not yet verified, we handle the application: license submission, insurance proof, background check coordination. Typical HVAC verification takes 7-14 days. The free first month starts after verification.
For a single-truck HVAC business in a typical mid-size US market, start at $2,000/mo LSA spend (about 10 leads/week at $42 median CPL). Multi-truck HVAC businesses in metros run $4,000-$8,000/mo LSA spend. Add Google Ads on top at $1,500-$5,000/mo to capture research-phase searchers.
Yes. Each location gets its own LSA profile, Google Ads geo-target, and dispute workflow. Pricing is per-location: $445/mo each with a discount to $395/mo starting at three locations. We have managed HVAC accounts from 2 to 12 locations.
Yes. Review collection cadence (8-15 new reviews per month for HVAC clients), scripted request templates your techs use after install or service calls, monitoring of incoming reviews, and response writing on your behalf. Review velocity is the single largest HVAC LSA ranking factor.
Yes. The team holds active Google Ads Search certifications through Google Skillshop. We mention it because buyers ask, but it is not the differentiator. Plenty of certified agencies still produce mediocre results. What separates a clean HVAC account from a generic one is the vertical specialization, the repair-to-replacement pipeline tracking, the WhatConverts + offline conversion + tROAS technical stack, and the 90-Day Booked-Job Guarantee on outcomes.
No sales pitch. We open your HVAC LSA profile + Google Ads account live, walk through what is working and what is not (campaign structure, seasonal pacing, dispute backlog, GBP coordination), and email you the written diagnostic. Yours to keep whether you hire us or not.
Prefer email? Send us a message instead
If you want the operator-level depth before booking the audit call, the educational playbooks cover every section in this page at 3-5x the length:
Book a 30-minute audit. We will open your HVAC LSA profile and Google Ads account live, identify the campaign structure gaps, count unfiled disputes, audit your seasonal bid pacing, and tell you exactly what to fix. Even if we do not work together.