Exterior cleaning contractor standing at the open rear of his work van with his equipment outside a house
Pressure Washing Google Ads & LSA

Pressure washing marketing priced on your hours.

Blue Grid Media runs Google Ads for pressure washing companies across the US: exclusive leads from an account in your name, $795 a month on ad budgets from $2,500, month to month.

Book a Free Audit Call See where the money goes
Flat $795 up to $10,000 in ad spend You own the account from day one $750 setup, then month to month 10+ pressure washing accounts managed Google Partner
$795Google Ads management a month, flat, on ad budgets up to $10,000.
$2,500Minimum monthly ad spend, billed by Google straight to you.
$750One-time setup: research, tracking, the campaign build and a landing page per campaign.
10%Of ad spend above $10,000 a month, in place of the flat fee. Month to month, account in your name.

As Featured In · Our Research Cited By

The short version

The guy undercutting you has not priced his own hours

There are about 32,000 pressure washing companies in the US and roughly 42,000 technicians between them, so the average firm is one person and a van. With startup costs under $5,000 and no licence required, the cheapest quote in your market usually belongs to somebody who has not counted his own time. Matching it means adopting his mistake.

32,193
US pressure washing businesses, against 41,799 technicians between them
1.3
People in the average company, which is who you are bidding against
$27/hr
Reported technician wage, and the cost most quotes leave out
$750
One-time setup, a landing page per campaign included.
1 The Competition

You are not competing with companies

Jobber counts 32,193 pressure washing businesses in the United States and 41,799 technicians working in them. That is roughly 1.3 people per company. This is not an industry of firms with overheads and pricing models. It is an industry of individuals with a trailer, and that changes what the prices in your market actually mean.

01

The door is wide open

Startup costs are commonly reported under $5,000. No degree, no state licence, no certification. Anyone with a card and a weekend can be quoting against you by Monday, and plenty do.

02

So the competitor set never settles

You are rarely bidding against the same names twice. New entrants arrive every season and a majority do not last five years, which means the quotes circulating in your market are not a stable signal of what work is worth.

03

And the cheapest quote is usually a mistake

Not a strategy, an error. Someone who has not costed his own hours will quote a number that looks impossible to you because it is impossible. He simply has not noticed yet.

04

Matching it inherits the error

This is the trap. Price against a number produced by bad arithmetic and you adopt the arithmetic. He goes out of business in year three and you have spent three years pricing like him.

2 The Hidden Cost

Where the money in a job actually goes

Take the reported technician wage of $27 an hour and a four hour job including travel and setup. That is $108 of labour before a drop of chemical, a mile of fuel or a dollar of equipment wear. Here is what that does to three job prices reported across US markets.

$200 jobWhat rural markets are reported to average$92
$350 jobAround the middle of the reported US range$242
$384 jobThe reported California residential average$276
Labour at $27/hr for a four hour job Everything else, including your margin

Wage from Jobber's pressure washing industry figures. Job prices are the reported rural, mid range and California residential averages. Four hours is our working assumption for a job including travel and setup, not a published figure. The value column is what remains after labour only, so your consumables, fuel, equipment and overhead still come out of it.

At the low end, more than half the ticket is the operator's own time. That is the number a part-timer does not put on the quote, because he is thinking of the day as something he was going to spend anyway. It is also why he can beat you by $80 and still believe he is making money.

The question is not how to win a race against him. It is how to stop being in that race, which is a targeting problem before it is a pricing one.

3 Your Ceiling

What you can afford to pay for a job

Your numbers. It also prices the thing owners in this trade do most often, which is dropping the quote to match somebody. That number is usually the one that changes the conversation. It runs entirely in your browser and nothing leaves this page.

Job economics and the cost of matching a lowball

The hourly figure should be what an hour genuinely costs you, including your own time. The $27 default is the reported industry technician wage, so treat it as a floor rather than a target.

$
$
%
$
Labour in a job before chemicals, fuel and wear$0
What is left after labour$0
Most you can pay per lead at a 3 to 1 return$0
Effective return on an hour of your time$0
What matching that discount costs you a year$0

4 The Build

How we get you out of the price race

01

Split by surface, not by the word washing

A roof soft wash, a concrete driveway, a deck and a commercial storefront are different jobs at different values with different buyers. Run as one campaign, the cheapest of them sets your bid and the good work never gets served properly.

02

Separate residential from commercial

A homeowner is comparing three quotes on price this afternoon. A property manager is solving a recurring problem on a longer cycle. They should never share a budget, and commercial is where the price race stops mattering.

03

Filter out the people shopping the bottom

Searches with cheap, DIY, rental and how much in them are not your customer. Negatives here do more for the average job value than any bid strategy, because they change who arrives rather than what you pay.

04

Import the booked job, not the form fill

Call tracking, then offline conversion import so the account learns which enquiries became work at what value. Without it the algorithm optimizes toward the cheapest enquiry, which in this trade is reliably the worst one.

05

Move the budget with the weather

Demand is seasonal and a flat monthly budget wastes in the shoulder months and underserves the peak. We pace it against your season rather than the calendar month.

06

Build the pages, at no charge

Sending roof cleaning traffic to a general homepage puts you back in the price comparison you were trying to escape. Each campaign gets its own page. We do not charge for them.

5 The Waste

What we find in an exterior cleaning account

These turn up again and again. In a trade with this little room per job, each one costs more than it would almost anywhere else.

Targeting

Paying for the DIY crowd

Rental prices, how to do it yourself, what a machine costs. Enormous volume, near zero jobs. Without negatives this is routinely a third of a small budget, spent on people who were never going to hire anyone.

Structure

One campaign called pressure washing

Roofs, driveways, decks, fleet and storefronts under a single bid. The result is that the cheapest surface decides what you pay for the most valuable one.

Geography

A radius that ignores drive time

A job forty minutes out is not the same job. Radius targeting set once and forgotten quietly buys work whose travel eats the margin the calculator above just showed you.

Seasonality

A flat budget through a seasonal year

The same daily spend in February as in June. One half of that is waste and the other half is a ceiling during the weeks that actually pay for the year.

Measurement

No job value coming back

The account counts calls but not what they were worth, so a $180 driveway and a $1,400 roof look identical to it. It will happily buy more of the cheaper one.

The good news

None of this needs more budget

Every item above is a structural fix. In a trade where the room per job is small, that is the whole difference between an account that pays and one that does not.

6 Where We Stop

What we will not do

Flat Fee Pricing

Published fee, and a landing page per campaign

$750 one-time setup, then month to month with no annual contract. Month to month, cancel any time.

Google Ads Management
$795/mo
Campaign separation by surface and property type, seasonal budget pacing, call tracking, offline conversion import. On ad budgets from $2,500 to $10,000, then 10% of spend.
Google Ads + Local Services Ads
$995/mo
Both channels managed together. The setup most established operators run.
Most Popular

A landing page for each campaign is built during the $750 setup. Your ad spend goes to Google directly on your own card.

Book a Free Audit Call
What your budget actually buys

On a $5,000 a month budget, $795 pays for management and $4,205 reaches the ads.

Blue Grid Media runs Google Ads for pressure washing companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.

On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.

Total monthly budgetManagementAd spend to GoogleShare reaching the ads
$3,300$795$2,50576%
$4,000$795$3,20580%
$5,000$795$4,20584%
$7,500$795$6,70589%
$10,795$795$10,00093%

Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.

Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a pressure washing campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.

Ownership Guarantee

“ You will own your Google Ads account, Local Services Ads account, tracking systems, landing pages, and conversion data from day one. Your accounts stay in your name. Your billing stays on your card. Your data stays yours. If you decide to leave, everything stays with you. No account transfers. No hostage situations. No starting over from scratch. ”

Julian, Founder & Strategist at Blue Grid Media
Julian Founder & Strategist at Blue Grid Media
7 Owner Questions

The awkward ones, answered

Everyone in my market undercuts me. How does advertising fix that?

It does not fix the undercutting, it stops you having to answer it. Jobber counts 32,193 pressure washing businesses in the US against 41,799 technicians, so the average company is about 1.3 people. With startup costs commonly reported under $5,000 and no licence required, the cheapest quote in your market usually belongs to someone who has not costed his own hours. Matching that price means adopting his mistake. The job of the account is to put you in front of people who are not sorting on price alone, and to stop you paying for the ones who are.

So who am I actually bidding against on Google?

Rarely the same firms twice. That is the part people miss. In a trade with almost no barrier to entry the competitor set turns over constantly, which means the prices you see quoted are not a stable signal of what the work is worth. They are a snapshot of who happens to be new this season.

What can a pressure washing company afford to pay for a lead?

Less than most trades, which is why waste hurts here more than anywhere. At a $350 job, four hours including travel, and the $27 an hour technician wage Jobber reports, you have roughly $242 of gross profit before overhead. The calculator on this page works your own number, and the answer is usually smaller than owners expect, which changes what a sloppy account costs you.

Is Local Services Ads worth it for exterior cleaning?

It can be, and pressure washing sits inside Google's Window Cleaning vertical rather than having its own. It charges per lead instead of per click, which suits a business with a knowable job value. Whether it beats Google Ads depends on your ticket, and we would rather look at your numbers than assert it.

Do you guarantee a number of jobs?

No, and be careful with anyone who does. We do not control your pricing, your close rate, your callback speed or the weather, and all four decide whether a lead becomes a job. What we commit to is the work: campaigns split by surface and by property type, call tracking, offline conversion import so the account optimizes toward booked jobs, and an audit you can read without us in the room.

Our season is short. Does it make sense to advertise year round?

Usually not at the same level. Demand is weather led and the shoulder months are genuinely thinner, so the budget should move with the season rather than sit flat and quietly waste in January. Cutting to nothing has its own cost though, because a cold account relearns the market when you switch it back on.

Should we chase commercial contracts instead?

Often yes, and it is a different campaign, not a different keyword. Commercial work has longer cycles, higher values and buyers who are not sorting on price the way a homeowner comparing three quotes is. If you want it, it gets separated on day one rather than blended in.

What does it cost?

$795 a month for Google Ads management on ad budgets from $2,500, and $995 a month with Local Services Ads added. Flat $795 a month up to $10,000 in ad spend, $750 setup, month to month. Landing pages are built during the $750 setup. Your ad spend goes to Google directly on your own card.

8 The First Season

What we do before, during and after your peak

Before the season

Build it while it is quiet

  • Audit and rebuild, written so you can read it without us
  • Campaigns split by surface and by property type
  • Negatives against DIY, rental and price-shopper traffic
  • Call tracking installed, conversion actions rebuilt
  • LSA application submitted so the badge is live before demand is
During the peak

Spend where the weeks pay

  • Budget paced to demand rather than to the calendar month
  • Offline conversion import live, keyed to job value not calls
  • Surface landing pages built, at no charge
  • Drive time reviewed against the radius you are actually buying
After it slows

Hold the ground cheaply

  • Spend cut to a floor rather than switched off, so the account stays warm
  • Commercial and recurring work pushed while residential is thin
  • Full year read on which surfaces actually paid
  • A plain report of what changed, and what it cost

Deeper reads for exterior cleaning operators

The research behind this page, and the tools we use when we run your numbers with you.

LSA for Pressure WashingThe Window Cleaning vertical, job types, setup and job stacking. Hourly Rate CalculatorWork out the true cost of an hour before you quote against anyone. Lead Costs by ChannelTwelve channels compared on cost per lead and cost per booked job. Landing Pages That ConvertAbove-the-fold layout, phone placement and what is not worth testing. Why Leads Never BookEight reasons, and the five-test definition of a lead worth buying. Every Eligible LSA CategoryThe full list, and which vertical exterior cleaning actually sits in.

We run accounts in these categories too

Same published pricing, same ownership terms, same flat fee below $10,000 a month in ad spend.

Carpet cleaning Pool service Landscaping Tree service Roofing Waterproofing HVAC Plumbing Electrical Restoration Pest control Garage door Locksmiths Auto repair Dental Veterinary Chiropractic Law firms
Markets

What dirties surfaces locally decides what you should sell there

We run pressure washing accounts nationwide, but the campaign is not the same everywhere. These are the three market types that change how a pressure washing account gets built, and the metros where each one applies.

Pollen and humidity

Atlanta, Charlotte, Raleigh, Nashville, Jacksonville, Birmingham, Columbia, Greenville

Heavy spring pollen and year-round humidity drive house washing and roof cleaning as recurring rather than one-off work.

Salt, algae and coastal

Tampa, Miami, Charleston, Virginia Beach, Mobile, Savannah, Naples

Salt air and algae growth shorten the cleaning cycle, which makes recurring plans an easier sell than almost anywhere else.

Winter grime and seasonal

Chicago, Philadelphia, Boston, Denver, Minneapolis, Pittsburgh, Cleveland

A compressed season where spring demand decides the year, and where gutter and window work carry the shoulder months.

Campaign structure

The pressure washing job types we split campaigns by

Each of these breaks even at a different lead price, so each gets its own campaign, its own bid and its own landing page. Run together, the cheapest work wins the budget every time.

House and soft washing

The core residential job.

Where most of the volume and most of the price competition sits. The page has to justify your rate against someone who has not costed his own hours.

Roof cleaning

Higher ticket, more skill.

Soft wash rather than pressure, and a job most competitors cannot do properly. Worth its own campaign and its own explanation.

Driveway and concrete

Fast, visible, low ticket.

Great before-and-after material, thin margin on its own, and best sold as part of a bundle.

Deck and fence

Seasonal, adds staining.

The cleaning is the entry point and the sealing or staining is the margin.

Gutter cleaning

Recurring, route-friendly.

Falls under the Window Cleaning Local Services Ads vertical, which most operators do not realise is available to them.

Window cleaning

Its own LSA category.

Genuinely a separate vertical with its own demand and often cheaper clicks than pressure washing terms.

Commercial and fleet

Contracts, route density.

Storefronts, lots, dumpster pads, fleets. Recurring, schedulable and largely uncontested in the auction.

Rust and specialty removal

Thin volume, high margin.

Battery acid, rust, oil stains. Few competitors and buyers who are not comparing three quotes.

Before you sign

Red flags when hiring a pressure washing marketing agency

Ask these before you hand anyone your ad account. The answers separate most agencies faster than any portfolio will.

1They compete on price for you

Matching the cheapest quote inherits somebody else’s costing error. The campaign should be finding buyers who are not shopping on price.

2Residential and commercial in one campaign

A homeowner and a property manager want different pages, different hours and different proof.

3No recurring plan in the funnel

One-off cleans make a lead expensive. A plan makes the same lead profitable.

4They take a percentage from the first dollar

On a thin-margin trade this is the fee structure that hurts most.

Blue Grid Media provides exclusive pressure washing leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.

Exclusive leads

Exclusive pressure washing leads, because you own the account they come from

We do not sell pressure washing leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

  • Sold to three or four pressure washing companies at once
  • You are racing two competitors to call first
  • Priced per lead, so volume is their incentive
  • Stops the day you stop paying, with nothing left behind
  • No account, no history, no keyword data that is yours

An exclusive lead from your own account

  • Yours only. Never sold on, never shared
  • The homeowner called you, not a directory
  • Flat management fee, so nobody profits from more spend
  • The account, history and landing pages stay with you
  • Local Services Ads disputes filed weekly on your behalf

Exclusive pressure washing leads, by market

We provide exclusive pressure washing leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive pressure washing leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo
SoutheastExclusive pressure washing leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond
MidwestExclusive pressure washing leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis
South CentralExclusive pressure washing leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge
WestExclusive pressure washing leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City
Do you provide exclusive pressure washing leads in New York?
Yes. We run exclusive pressure washing lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads account held in your name, so they are never resold and never shared with another pressure washing company.
Which cities do you run exclusive pressure washing lead campaigns in?
We run exclusive pressure washing lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.
Are your pressure washing leads shared with other companies?
No. We are not a lead seller. A shared lead is sold to three or four pressure washing companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.
How many pressure washing accounts have you managed?

Blue Grid Media has managed 10+ pressure washing accounts across the team's career. That is the number worth asking any agency for, because it tells you whether the person building your campaigns has seen your job types, your seasonality and your margins before, or is about to learn them on your budget.

Do you work with pressure washing companies with several locations?
Yes. For pressure washing companies with 2 to 9 locations we run one campaign set and one Local Services Ads profile per location, so locations in the same metro stop bidding against each other, with every account in the owner's name, at $599 a location a month. At 10 locations it is $499 a location and at 20 accounts $350 each, with a $750 setup per location and then month to month. Our multi-location page shows how the locations are structured.
Is Blue Grid Media a Google Partner?
Yes. Blue Grid Media is a Google Partner. Each account manager handles 20 accounts at most, and every pressure washing ad account is opened in the owner's own name, so the account and its history stay with the business.
How much of a $5,000 a month budget reaches the ads with Blue Grid Media?
$4,205. Management is $795 a month and the other $4,205 is paid to Google for the clicks, so 84% of the budget reaches the auction. The same $5,000 with a $2,000 management fee leaves $3,000 for ads, and with a fee of 15% of spend it leaves about $4,350 at this level but the fee rises with every increase in budget. Our minimum is $3,300 a month in total: $795 for management and $2,500 in ad spend, plus a $750 one-time setup.

Not on the list does not mean not covered. We run pressure washing accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Multi-location and franchise

Pressure washing companies with several locations, or a franchise

Blue Grid Media runs Google Ads and Local Services Ads for pressure washing companies with several locations, including franchise groups, with job-stacking targeting per crew base, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.

One ad per auction

Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same pressure washing search.

Licences per location

Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.

Measured by location

A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.

Franchise territories

For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.

2 to 9 locations$599per location, per month
10 locations$499per location, per month
20 accounts$350per account, per month

A single location is $795 a month for Google Ads, or $995 with Local Services Ads added. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, franchise systems have their own page, and accounts spending $10,000 or more a month are covered on high-budget Google Ads management.

Websites and landing pages

The page that stops you competing on price alone

When the cheapest quote usually belongs to someone who has not costed his own hours, the page has to do the job of justifying yours. Before and after work, scope and a clear range do more than any bid adjustment.

Fast and mobile first

Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$700 one-timeFull website, SEO optimized and fast loading. You own it and the domain.
$1,950 to startNew business setup: website $700, Google Business Profile $200, Google Ads setup with landing pages $750, LSA setup $300.
$0 hostingFree hosting while we run your Google Ads or Meta ads.
24hr to liveLive in 24 hours, no contract and no lock-in.
Campaign landing pages come with the Google Ads setup. The $750 one-time setup builds a landing page for each campaign. The pricing above is for a full website, which you may or may not need, and the new business setup is for a business starting with no website and no Google Business Profile.
See website design and pricing Book a free consultation

The first audit is free. So are the landing pages.

30 minutes. We work out what a job actually leaves you, then look at whether your account is buying the right ones. If the honest answer is that your pricing is the problem, you will get that.

Book a Free Audit Call
One-time setup
$750
Business and competitor analysis, keyword research, conversion tracking, the campaign build and a landing page for each campaign.