Why do pest control companies underbid on Google Ads?

Because they set the cost per lead ceiling against the first treatment ticket, which runs 150 to 350 dollars, instead of against the recurring plan the treatment is supposed to produce. A quarterly plan customer is worth 400 to 800 dollars a year and 1,800 to 2,400 dollars over a three-year relationship. Companies capping cost per lead at 50 to 70 dollars on a 200 dollar ticket are outbid on every valuable keyword by competitors who priced against the plan.

How much is a pest control customer worth over time?

A recurring quarterly or monthly plan customer is worth 400 to 800 dollars per year and 1,800 to 2,400 dollars over a three-year customer relationship. A quarterly plan at 550 dollars a year held for three years is 1,650 dollars in revenue from a single acquired lead.

Which pest control keywords are cheapest?

Recurring plan keywords are the cheapest at 10 to 18 dollars per click despite producing the highest lifetime customer value, and eco friendly pest control runs 5 to 11 dollars per click with a 35 to 50 percent close rate on the right landing page. Bed bug terms are the most expensive at 14 to 28 dollars per click, though they book at 60 to 78 percent on tickets of 800 to 1,500 dollars.

Should pest control run Google Ads or Local Services Ads?

Both, for different jobs. Local Services Ads sit above the search results and charge per lead, which suits urgent one-time work such as wasps, rodents and bed bugs. Google Ads gives you the keyword-level control needed to separate recurring plan campaigns from emergency campaigns and to bid on commercial contract terms. Most pest control companies are best served running LSA for urgent demand and Google Ads for plan acquisition and commercial.

Do you require a long contract?

No. Management is month to month, and you own the Google Ads account, the Local Services Ads account, the tracking, the landing pages and the conversion data from day one. If you leave, all of it stays with you.

Pest control technician in protective coveralls fogging the interior of a home

Pest Control Google Ads & LSA

Pest control marketing priced on the plan.

Q: What should a pest control company pay per lead?

It depends entirely on which campaign the lead came from. Published ranges put general pest control leads at 35 to 140 dollars, bed bug leads at 90 to 180 dollars, and commercial pest control leads at 80 to 150 dollars. A single blended target across all of them is the most common and most expensive mistake, because it overpays for one-time general pest work and underbids on the bed bug, termite and commercial leads that carry the real value.

Blue Grid Media runs Google Ads for pest control companies across the US: exclusive leads from an account in your name, $795 a month on ad budgets from $2,500, month to month.

Book a Free Account Audit See the plan LTV maths

20+ pest control accounts managed Google Partner Month to month, no contracts A landing page for every campaign

$795Google Ads management a month, flat, on ad budgets up to $10,000.

$2,500Minimum monthly ad spend, billed by Google straight to you.

$750One-time setup: research, tracking, the campaign build and a landing page per campaign.

10%Of ad spend above $10,000 a month, in place of the flat fee. Month to month, account in your name.

As Featured In · Our Research Cited By

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The short version

Pest control ads priced on the plan, not the first treatment

A one-time treatment is $150 to $350. The recurring plan behind it is worth $1,800 to $2,400 over three years. Almost every pest control account we look at sets its cost per lead ceiling against the first number, then wonders why it loses the auction to companies bidding against the second.

1 The Problem

Capping your cost per lead at the price of one treatment?

Pest control is the only home service where the first job is not the product. It is the acquisition cost for a subscription. Price the lead against the job and you have priced yourself out of every keyword worth having.

Symptom 1

Your CPL target is $50 to $70

That number comes from a $200 one-time treatment. It is a defensible ceiling for a one-time customer and completely wrong for a lead that signs a quarterly plan, which is what the campaign is supposed to be buying.

Symptom 2

You are outbid on bed bugs and termites

Bed bug clicks run $14 to $28. Against an $800 to $1,500 ticket that is fine. Against a blended CPL target set for general pest it looks insane, so the campaign gets throttled and you never see the work.

Symptom 3

Everything runs in one campaign

General pest, bed bugs, termites, wildlife, mosquitoes and commercial in a single ad group means one bid strategy serving six different economic realities. The cheapest lead wins the budget and the most valuable lead never gets served.

Symptom 4

Nobody tracks plan signups as a conversion

If the only conversion you record is a phone call, Google optimises toward calls. It has no idea which of those calls became a recurring plan, which is the one outcome the account exists to produce.

2 The Audit

What we find when we audit a pest control account

The same handful of things, in almost every account, regardless of who was managing it.

Finding 1

A single blended CPL target

One number applied to campaigns whose published lead costs range from $35 on general pest to $180 on bed bugs and $150 on commercial. Fix: separate campaigns, each with a ceiling derived from its own ticket and close rate.

Finding 2

Recurring plan keywords buried in general pest

Plan terms are the cheapest inventory in the category at $10 to $18 per click while producing the highest lifetime value. Sitting inside a general pest ad group, they compete for budget against $4 clicks that never sign anything.

Finding 3

Commercial mixed into residential

Commercial contracts are worth 4 to 10 times a residential annual plan and carry a $80 to $150 lead cost. Blended with residential, they are systematically underbid.

Finding 4

Conversion tracking that stops at the call

Quality Score and conversion tracking discipline are what separate $35 CPL accounts from $120 CPL accounts at the same monthly spend. Without plan signup as a tracked outcome, Smart Bidding optimises for the wrong thing.

Finding 5

No seasonal pacing

Budget sits flat through the year while demand does not. Spring ant and termite swarms, summer mosquito and wasp, autumn rodent: each has a window, and a flat budget underfunds all of them in turn.

Finding 6

Eco-friendly demand left on the table

Eco friendly pest control runs $5 to $11 per click with a 35 to 50 percent close rate on the right landing page. It is the cheapest qualified traffic in the category and most accounts do not bid on it at all.

3 The Core Maths

The number that changes your CPL ceiling

Everything on this page follows from one comparison. What you are pricing against decides what you can afford to pay, and pest control operators almost always pick the smaller number.

What you price the lead against	Value	What it lets you bid
One-time treatment ticket	$150 to $350	A $50 to $70 CPL ceiling, which is where most accounts sit
Year one of a quarterly plan	$400 to $800	Roughly triple that, on the same lead
Three-year plan relationship	$1,800 to $2,400	A $100 to $120 CPL that still produces a strong return

A quarterly plan customer paying $550 a year who stays three years is worth $1,650. Published plan signup rates on the right campaign run around 55%. So the question is not whether a $110 lead is expensive against a $200 treatment. It obviously is. The question is what share of those leads become plan customers, and what that cohort is worth across three years.

This is the single most consequential decision in a pest control account, and it is made once, usually by accident, when somebody sets a target CPA based on the price of a spray. Work your own version out in the contractor profit margin calculator, which carries labour burden and overhead so the margin behind your ceiling is a measurement rather than a guess.

4 Campaign Structure

Six pest types, six sets of economics

These cannot share a bid strategy. The published figures for each are far enough apart that one blended target guarantees you overpay in one place and go unserved in another.

Campaign	Click cost	Lead cost	Ticket or value	Why it is separate
Recurring plan	$10 to $18	Lowest in category	$550/yr, $1,650 over 3 yrs	Cheapest clicks, highest lifetime value. Deserves its own budget and its own landing page.
Bed bug	$14 to $28	$90 to $180	$800 to $1,500	Books at 60 to 78%. Urgent, high ticket, and worth every cent of the click.
Termite	Inspection-led	Absorbs $150 to $200	Around $2,500	Inspection first, treatment second. A different funnel from a same-day spray.
Commercial	Contract terms	$80 to $150	4 to 10x a residential annual plan	Restaurant, warehouse and property manager searches behave nothing like homeowners.
General pest	Lowest	$35 to $140	$150 to $350 one-time	Volume. Valuable only if it feeds the plan campaign rather than ending at one visit.
Eco friendly	$5 to $11	Low	Varies	35 to 50% close rate on the right page. Self-selecting, cheap, and usually ignored.

Separation is not an organisational nicety. It is the mechanism that lets a $180 bed bug lead and a $35 general pest lead coexist in one account without the cheap one starving the profitable one.

5 The Pest Calendar

Pest control seasonality is not one season

HVAC has two seasons and everyone knows when they are. Pest control seasonality varies dramatically by region and by pest type at the same time, which is why a single flat budget underfunds every window in turn.

Pest	Peak	Regional reality	What the account should do
Termite	Spring swarm	Spring in most markets	Raise bids during daytime hours, when homeowners actually spot swarmers and search immediately
Mosquito	April to October	Hits hard in the South, barely registers in the Northwest	A dedicated campaign and its own landing page. Seasonal urgency converts far better on a page built for it
Rodent	Autumn and winter	Peaks everywhere, no regional exception	The one reliable cold-weather window. Budget should move into it, not out
Bed bug	Year-round, summer spike	Roughly +15% June to August	Travel season raises both spread and discovery. Hold budget rather than cutting in summer
Ants and general	Spring into summer	Broadly national	Volume window. Best time to feed the recurring plan campaign

Two operating rules follow from that table. Set seasonal bid adjustments four to six weeks before each pest's peak, not during it, because by the time the search volume is visible in your reports the auction has already repriced. And shift budget toward Google Ads in spring and summer, when plan conversion rates are highest and the seasonal campaigns are doing their best work.

Running the same bids in February as in May on a mosquito campaign wastes money in the off-season and underbids during the peak. It is a moderate-severity mistake that quietly costs a full season.

6 The Hinge

Where a one-time treatment becomes a plan

Everything above assumes the first treatment converts into a recurring plan. That conversion is not a marketing event. It happens on the phone and at the door, and it is the reason a campaign built on plan LTV either works or does not.

Step 1

The ad sets the expectation

An ad that sells a single cheap spray attracts people who want a single cheap spray. Copy that frames the treatment as the first visit of an ongoing service pre-qualifies for the plan before anyone picks up the phone.

Step 2

The landing page prices the plan

Showing plan pricing structure upfront means prospects are not surprised by it later. Hiding it until the technician is standing in the kitchen is how a 55% signup rate becomes a 20% one.

Step 3

Whoever answers has to offer it

No bid strategy survives an intake process that books a one-time treatment and never mentions the plan. This is where most of the gap between a good account and a bad one actually lives.

Step 4

The signup gets tracked back

Plan signup returns to Google Ads as its own conversion with its own value. Without that, Smart Bidding is optimising toward the cheapest phone call it can find, which is precisely the wrong customer.

If your plan signup rate off a first treatment is well under the published 55%, fix that before raising a single bid. Raising CPL ceilings against a plan LTV you are not actually capturing is how a campaign goes from underbidding to losing money, and it happens quickly.

7 Channel Split

LSA and Google Ads do different jobs here

This is not an either-or, and running only one of them is why a lot of pest control accounts have a hole in them.

	Local Services Ads	Google Ads
Position	Above standard Google Ads, above the map pack, above every organic result	Below LSA, above organic
You pay for	The lead	The click
Best at	Urgent one-time demand: exterminator near me, rodent removal, ant treatment, wasps	Plan acquisition, termite, commercial contracts, eco friendly, anything needing keyword control
Weakness	Little keyword-level control, so plan intent and one-time intent arrive mixed together	Sits below LSA on the highest-urgency searches
Where it wins	Speed and placement on emergencies	Anything with a longer payback than one visit

The practical split for most pest control companies: LSA carries urgent one-time demand, where paying per lead matches the shape of the work, and Google Ads carries plan acquisition and commercial, where you need to separate campaigns and bid against lifetime value. Neither channel does the other's job well.

8 The First Call

What we ask on the first call

Not a discovery script. These four answers determine whether we can help you and what the account should be doing, and you will learn something from working them out whether or not you hire us.

Step 1

What does a plan customer pay you a year, and how long do they stay?

This sets every ceiling in the account. If the answer is a guess, that is the first thing to fix, because a guess here makes every bid downstream a guess too.

Step 2

What share of first treatments become plans?

Published campaigns built for it run around 55%. If you are well below that, the constraint is intake, not media, and more budget will make the problem more expensive rather than smaller.

Step 3

Which pest types do you actually want more of?

Most operators have a clear answer and an account that contradicts it. Bed bug and termite work is worth chasing at prices that look alarming next to a general pest lead, and commercial is worth four to ten times a residential plan.

Step 4

Who answers the phone, and what do they say?

The best-structured campaign in the category cannot survive an intake that books one visit and never mentions the plan. We would rather know this on the first call than three months in.

9 How We Run It

How we actually run pest control accounts

Step 1

Establish the real plan LTV first

Before touching a bid we work out what a plan customer is worth to you specifically: plan price, signup rate off a first treatment, and how long they actually stay. Every ceiling in the account derives from that number rather than from a category average.

Step 2

Separate the campaigns by economics

Recurring plan, bed bug, termite, commercial, general pest and eco friendly each get their own campaign, budget and target. That is what makes value-based bidding possible at all.

Step 3

Track the plan signup, not just the call

Plan signup becomes a distinct conversion with its own value, so Smart Bidding optimises toward the outcome that pays rather than toward whichever call is cheapest.

Step 4

Pace the budget to the pest calendar

Spring ants and termite swarms, summer mosquitoes and wasps, autumn rodents. Budget moves ahead of each window instead of reacting a month late.

Step 5

Run LSA and Google Ads for different jobs

LSA takes the urgent one-time demand where paying per lead suits the work. Google Ads takes plan acquisition, commercial and everything that needs keyword-level control.

Step 6

Rate every LSA lead, every week

Lead rating is what drives LSA credits and ranking. It is also the first thing that gets skipped by an agency carrying too many accounts, which is why the cap below exists.

10 Benchmarks

The pest control numbers we manage against

Published 2026 figures. If your account sits outside these, that is the conversation, not a generic report about impressions.

Metric	Range	Notes
General pest cost per lead	$35 to $140	The spread is account quality, not market luck
Bed bug cost per lead	$90 to $180	Books at 60 to 78%
Commercial cost per lead	$80 to $150	Contracts worth 4 to 10x a residential plan
Recurring plan click cost	$10 to $18	Cheapest inventory, highest lifetime value
Plan signup rate	Around 55%	On a campaign built to convert to a plan
One-time treatment ticket	$150 to $350	The number that wrongly sets most CPL ceilings
Plan customer value	$400 to $800/yr	$1,800 to $2,400 across three years

The gap between a $35 CPL account and a $120 CPL account on the same general pest keywords is not the market. It is Quality Score, conversion tracking discipline and campaign separation, in that order.

11 Account Ownership

The Ownership Guarantee

Ownership Guarantee

“ You will own your Google Ads account, Local Services Ads account, tracking systems, landing pages, and conversion data from day one. Your accounts stay in your name. Your billing stays on your card. Your data stays yours. If you decide to leave, everything stays with you. No account transfers. No hostage situations. No starting over from scratch. ”

Julian Founder & Strategist at Blue Grid Media

12 Specialist Depth

Pest control accounts built right. 20-account cap per AM.

The most useful question to ask any marketing agency is not how big the company is. It is how many active accounts the person actually managing yours is carrying right now.

Structure

20-account cap per account manager

The cap exists so account managers have time to rate LSA leads weekly, review search terms and move budget when a pest season turns. Above 20 accounts, weekly lead rating is the first thing to break.

Specialty

Plan-LTV bidding, not ticket bidding

Setting ceilings against a $1,650 three-year plan instead of a $200 treatment is the entire difference in this category, and it requires campaign separation and value-based bidding rather than one blended target.

Pricing

$795/mo Google Ads. $995/mo with LSA.

Flat on ad budgets from $2,500 to $10,000, and 10% of spend above that. A $750 one-time setup, then month to month.

Access

You work directly with your account manager

No handoff from a salesperson to someone you have not met. Whoever walks you through onboarding is the person adjusting bids when termite season opens.

13 Questions

Pest control operator questions, answered honestly

What should a pest control company pay per lead?

It depends which campaign produced it, which is why one blended number is the wrong tool. Published ranges put general pest at $35 to $140, bed bug at $90 to $180 and commercial at $80 to $150. A single target across all three overpays for the cheapest work and underbids on the most valuable.

Why am I being outbid on every good keyword?

Almost always because your ceiling was set against a one-time treatment ticket of $150 to $350 while the competitor set theirs against a plan worth $1,800 to $2,400 over three years. They are not braver than you. They are pricing a different asset.

How much is a pest control customer actually worth?

A recurring quarterly or monthly plan customer runs $400 to $800 a year, and $1,800 to $2,400 across a three-year relationship. A $550 a year plan held for three years is $1,650 from a single acquired lead.

Which keywords are cheapest?

Recurring plan terms at $10 to $18 per click, which is also where the highest lifetime value sits, and eco friendly pest control at $5 to $11 with a 35 to 50 percent close rate on a page built for it. Both are routinely left unbid.

Google Ads or Local Services Ads?

Both, for different jobs. LSA sits above the results and charges per lead, which suits urgent one-time work. Google Ads gives the keyword-level control that plan acquisition and commercial campaigns need. Most pest control companies should run LSA for urgent demand and Google Ads for everything with a longer payback.

Do you lock me into a contract?

No. Month to month. You own the Google Ads account, the LSA account, the tracking, the landing pages and the conversion data from day one, and all of it stays with you if you leave.

Do you work with pest control companies my size?

We work with single-truck operators through to multi-crew companies. The plan-LTV logic on this page does not change with size; what changes is how much budget the calendar can absorb in each season.

What happens on the first call?

Thirty minutes, operator to operator. We look at your account, tell you what we would change and why, and you decide whether to continue. There is no deck.

Pest Control Operator Series

Deeper reads in the BGM pest control library

Eight operator-level playbooks covering every section above at three to five times the length:

Google LSA for Pest ControlThe full LSA playbook: 17 pest types, recurring plan conversion training, commercial contract model. Google Ads for Pest ControlCampaign structure by pest type, keyword economics, and the landing pages each campaign needs. Pest Control Cost Per LeadCPL by pest type, season and market size, plus the audit and dispute process. Pest Control ROI BenchmarksBreak-even CPL by company type, ROAS scenarios and the multi-year plan LTV models. Pest Control Budget GuideSpend by company size, weekly and monthly pacing, and how to adjust through each pest season. Pest Control LSA MistakesRoot causes and fix protocols, with severity ratings, starting with the CPL ceiling error. Pest Control Ranking FactorsWhat actually moves your position in the LSA pack, with pest-control-specific benchmarks. Contractor Profit Margin CalculatorThe free tool behind every CPL ceiling above: true job cost with labour burden and overhead carried.

We run accounts for these trades too

Same approach, different economics. Each page carries the cost per lead and job value data for that trade.

HVAC Plumbing Roofing Electrical Restoration Waterproofing Landscaping Painting Garage door Locksmith Tree service Pool service Auto repair Dental Law firms Veterinary Carpet cleaning Chiropractic Pressure washing

Markets

Pest pressure is regional, and it decides what you should be bidding on

We run pest control accounts nationwide, but the campaign is not the same everywhere. These are the three market types that change how a pest control account gets built, and the metros where each one applies.

Termite belt

Atlanta, New Orleans, Houston, Tampa, Charleston, Mobile, Jacksonville, Memphis

Termite inspections and bonds carry real volume and large tickets. A generic pest campaign in these markets leaves the most valuable work unbid.

Mosquito and humidity

Miami, Orlando, Houston, New Orleans, Charleston, Raleigh, Nashville

Seasonal mosquito programs convert into recurring plans unusually well, which changes what a lead is worth versus a one-time treatment.

Urban rodent

New York, Chicago, Philadelphia, Boston, Baltimore, Washington, Detroit, San Francisco

Dense housing and commercial kitchens mean rodent and roach work dominates, with a commercial contract base most residential-only accounts ignore.

Campaign structure

The pest control job types we split campaigns by

Each of these breaks even at a different lead price, so each gets its own campaign, its own bid and its own landing page. Run together, the cheapest work wins the budget every time.

Recurring plans

Where the money actually is.

A plan is worth $1,800 or more in lifetime value against a one-time treatment. The page should sell the plan, because a page built on a treatment price trains people to buy the cheapest thing.

General pest one-time

The on-ramp.

Cheap traffic that converts fast. Only worth its cost if the conversion to a plan is actually being worked.

Termite inspection and treatment

Large ticket, regional.

Bonds and inspections carry far more value than a general treatment and want their own campaign wherever termite pressure is real.

Bed bugs

Urgent, high ticket, high intent.

People do not shop this one for long. Expensive clicks that close well, and a page that needs to be discreet and reassuring.

Rodent control and exclusion

Seasonal, repeat.

Exclusion work carries a much higher ticket than trapping and is usually sold at the inspection.

Mosquito programs

Seasonal into recurring.

One of the better plan-conversion routes in the trade, which makes a seasonal lead worth more than it looks.

Wildlife removal

Specialist, thin competition.

Raccoons, squirrels, bats. Low volume, high ticket, and rarely bid properly by generalists.

Commercial accounts

Contracts, not visits.

Restaurants, warehouses, property managers. Long cycle, recurring revenue, and a different page entirely.

Before you sign

Red flags when hiring a pest control marketing agency

Ask these before you hand anyone your ad account. The answers separate most agencies faster than any portfolio will.

1The page sells a treatment price

If the landing page leads with a one-time price, the recurring plan is dead before the call starts.

2Termite and general pest share a campaign

In termite markets that quietly leaves the largest ticket in the trade unfunded.

3Reporting stops at lead count

A plan signup and a one-time treatment are not the same outcome and should never appear in the same column.

4They take a percentage from the first dollar

Nobody should earn more because your budget went up.

What your budget actually buys

On a $5,000 a month budget, $795 pays for management and $4,205 reaches the ads.

Blue Grid Media runs Google Ads for pest control companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.

On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.

Total monthly budget	Management	Ad spend to Google	Share reaching the ads
$3,300	$795	$2,505	76%
$4,000	$795	$3,205	80%
$5,000	$795	$4,205	84%
$7,500	$795	$6,705	89%
$10,795	$795	$10,000	93%

Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.

Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a pest control campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.

Blue Grid Media provides exclusive pest control leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.

Exclusive leads

Exclusive pest control leads, because you own the account they come from

We do not sell pest control leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four pest control companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive pest control leads, by market

We provide exclusive pest control leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive pest control leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo

SoutheastExclusive pest control leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond

MidwestExclusive pest control leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis

South CentralExclusive pest control leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge

WestExclusive pest control leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City

Do you provide exclusive pest control leads in New York?

Yes. We run exclusive pest control lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads account held in your name, so they are never resold and never shared with another pest control company.

Which cities do you run exclusive pest control lead campaigns in?

We run exclusive pest control lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.

Are your pest control leads shared with other companies?

No. We are not a lead seller. A shared lead is sold to three or four pest control companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

How many pest control accounts have you managed?

Blue Grid Media has managed 20+ pest control accounts across the team's career. That is the number worth asking any agency for, because it tells you whether the person building your campaigns has seen your job types, your seasonality and your margins before, or is about to learn them on your budget.

Do you work with pest control companies with several locations?

Yes. For pest control companies with 2 to 9 locations we run one campaign set and one Local Services Ads profile per location, so locations in the same metro stop bidding against each other, with every account in the owner's name, at $599 a location a month. At 10 locations it is $499 a location and at 20 accounts $350 each, with a $750 setup per location and then month to month. Our multi-location page shows how the locations are structured.

Is Blue Grid Media a Google Partner?

Yes. Blue Grid Media is a Google Partner. Each account manager handles 20 accounts at most, and every pest control ad account is opened in the owner's own name, so the account and its history stay with the business.

How much of a $5,000 a month budget reaches the ads with Blue Grid Media?

$4,205. Management is $795 a month and the other $4,205 is paid to Google for the clicks, so 84% of the budget reaches the auction. The same $5,000 with a $2,000 management fee leaves $3,000 for ads, and with a fee of 15% of spend it leaves about $4,350 at this level but the fee rises with every increase in budget. Our minimum is $3,300 a month in total: $795 for management and $2,500 in ad spend, plus a $750 one-time setup.

Not on the list does not mean not covered. We run pest control accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Multi-location and franchise

Pest control companies with several locations, or a franchise

Blue Grid Media runs Google Ads and Local Services Ads for pest control companies with several locations, including franchise groups, with recurring plan campaigns drawn around each territory, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.

One ad per auction

Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same pest control search.

Licences per location

Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.

Measured by location

A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.

Franchise territories

For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.

2 to 9 locations$599per location, per month

10 locations$499per location, per month

20 accounts$350per account, per month

A single location is $795 a month for Google Ads, or $995 with Local Services Ads added. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, franchise systems have their own page, and accounts spending $10,000 or more a month are covered on high-budget Google Ads management.

Websites and landing pages

The page that sells the plan, not the treatment

Recurring plans are where pest control makes its money, and a page built around a one-time treatment price quietly trains every visitor to buy the cheapest thing you offer.

Fast and mobile first

Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$700 one-timeFull website, SEO optimized and fast loading. You own it and the domain.

$1,950 to startNew business setup: website $700, Google Business Profile $200, Google Ads setup with landing pages $750, LSA setup $300.

$0 hostingFree hosting while we run your Google Ads or Meta ads.

24hr to liveLive in 24 hours, no contract and no lock-in.

Campaign landing pages come with the Google Ads setup. The $750 one-time setup builds a landing page for each campaign. The pricing above is for a full website, which you may or may not need, and the new business setup is for a business starting with no website and no Google Business Profile.

See website design and pricing Book a free consultation

The first audit is free. So are your landing pages.

30-minute call, operator to operator. We look at your pest control account, tell you what we would change, and you decide whether to continue. No pitch deck.

Book a Free Audit Call