Blue Grid Media runs Google Ads for moving companies across the US: exclusive leads from an account in your name, $795 a month on ad budgets from $2,500, month to month.
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One books in three days and compares two quotes. The other plans for two months, compares six, and is worth many times more. Run in one campaign, the cheap local clicks take the budget and the long distance work never gets funded.
Our guide at /google-lsa-for-movers already covers the thing everyone tells movers: speed to quote is the single biggest conversion variable, and May to September carries most of the year. That is true and it is not repeated here.
This page is about the split nobody structures for. Local and long distance are different products sold to different people on different timelines, and almost every moving account we open runs them against one budget and one bid.
We run moving company accounts nationwide, and the campaign is not the same everywhere. These are the three market types that change how the account gets built, and the metros where each one applies.
New York, Chicago, Los Angeles, San Francisco, Boston, Seattle, Newark, Philadelphia
People leaving, which means long distance and interstate origin work. Higher ticket, longer planning window, and a buyer comparing five quotes over several weeks rather than booking on the first call.
Phoenix, Austin, Tampa, Charlotte, Nashville, Dallas, Raleigh, Jacksonville
People arriving. Destination-side local moves, unpacking, and storage while they close on a house. Shorter decision, smaller ticket, far higher volume, and the work that fills a slow week.
New York, Boston, San Francisco, Philadelphia, Chicago, Washington, Baltimore
Walk-ups, permits, elevator bookings and no parking. The job costs more to do and the quote has to reflect it, so the ads and the page have to qualify for access before anyone sends a truck.
Each of these breaks even at a different price, so each gets its own campaign, its own bid and its own landing page. Run together, the cheapest work wins the budget every time.
Short notice, price sensitive, and booked fast. It funds the account and it will happily eat the whole budget if you let it share a campaign with interstate work.
A different buyer entirely. They are researching for weeks, comparing binding and non-binding estimates, and reading reviews before they call. The page has to answer questions, not just ask for a phone number.
Sold alongside the move far more easily than it is bought cold, but worth its own ad group because a proportion of people search it on its own.
Often the thing a customer needs between closing dates. Recurring revenue attached to a one-off move, and it keeps you in contact for the second half of the job.
People renting the truck themselves. Small jobs that keep a crew productive, and a genuine on-ramp to a full service move on the next one.
Thin volume, high margin, and almost nobody bids it. The customer is not comparing three quotes because most companies will not take the job.
Facilities and office managers on a planned timeline, often working evenings and weekends. Long cycle, large invoice, and completely different ad copy from a homeowner.
Eviction, a failed closing, a cancelled mover. Expensive clicks that convert immediately, and only worth bidding if you genuinely have a crew free.
Movers can run Local Services Ads nationwide. There is no state restriction on the category, so the Google Guaranteed badge and the per-lead placement above the regular results are both available to you.
That badge does unusual work in this trade. Moving has a trust problem that HVAC does not: hostage loads, quotes that double on the day, brokers posing as carriers. A verified badge and a real review count answer an objection the customer already has before they call.
Ask these before handing over the ad account. The answers separate most agencies faster than any case study will.
The two are many times apart in value and book on different timelines. One bid cannot serve both, and the cheaper one always wins the budget.
Moving is one of the most aggressively brokered categories there is. A lead sold to four carriers is a race, not a customer. Owning the account is the only version where the lead is yours alone.
Inflow metros generate local moves, unpacking and storage from people who have just arrived. If you only bid origin-side long distance you are ignoring the higher volume half.
Moving is violently seasonal. A percentage fee scales with your summer and scales back down when the work does not, which is exactly backwards from what you need.
A quote request is not a booked move. The number that matters is cost per job on the truck, and that needs tracking that survives the estimate.
Stairs, permits and elevator bookings change what the job costs. A page that does not ask sends crews to jobs that were quoted wrong.
Your ad budget is separate and billed by Google directly to you, so you can see every dollar of it. Above $10,000 in ad spend the fee becomes 10% of spend.
$750 setup, then month to month with no minimum term. The Google Ads account and any Local Services Ads profile stay in your name.
Blue Grid Media runs Google Ads for moving companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.
On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.
| Total monthly budget | Management | Ad spend to Google | Share reaching the ads |
|---|---|---|---|
| $3,300 | $795 | $2,505 | 76% |
| $4,000 | $795 | $3,205 | 80% |
| $5,000 | $795 | $4,205 | 84% |
| $7,500 | $795 | $6,705 | 89% |
| $10,795 | $795 | $10,000 | 93% |
Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.
Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a moving company campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.
Blue Grid Media runs ClickGuard on the Google Ads accounts it manages for moving companies, which watches every paid click and blocks repeat and automated clicks by IP address as they happen, and sets device bid adjustments so the account stops paying for the devices whose clicks never turn into calls or forms.
Clicks that Google’s own systems judge invalid are taken out of your reports and your bill, and if Google finds them after you were charged, you get a credit on a later invoice. That catches a lot, but not the person who clicks your ad every morning. (Google Ads Help)
ClickGuard checks each paid click against rules: the same address clicking again and again, and traffic that behaves like a bot rather than a person. When a click breaks a rule, the address is added to the campaign’s IP exclusions, so that source stops seeing your ads. Google allows up to 500 excluded addresses per campaign. (Google Ads Help)
We compare clicks with calls and forms by device: phone, computer and tablet. Where one spends without producing moving company calls, its bid comes down, or it is switched off at -100%. On Smart Bidding that last setting is the only device adjustment Google still applies, so on those accounts exclusion is the lever we use. (Google Ads Help)
No tool stops every invalid click, so we do not promise a percentage. What you can check is your own account: the excluded IP list and the device bid settings sit in your Google Ads account, which is in your name.
Yes. Moving Services is a Local Services Ads category with no state restriction, so it is available nationwide. You get the Google Guaranteed badge and placement above the regular search results, charged per lead. In a trade with a trust problem, that verification does more work than it does in most categories.
Because they are different products sold to different people. A local move is booked in days by someone comparing two quotes on price. An interstate move is planned over weeks by someone comparing binding and non-binding estimates and reading reviews. One bid and one landing page cannot serve both, and the cheaper clicks will take the budget every time.
Google Ads management is a flat $795 a month on ad budgets from $2,500 to $10,000, and 10% of spend above $10,000. Local Services Ads can be added to Google Ads for $995 a month in total. Setup is $750 one time and includes a landing page for each campaign. Ad spend is separate and billed by Google directly to you.
By pacing rather than pausing. Moving peaks hard in summer and most accounts respond by switching off in winter, which resets the learning and hands the shoulder season to whoever stayed live. We hold a floor through the quiet months and push commercial and last minute work, which are far less seasonal than residential.
No. We are not a lead seller and we do not resell anything. Moving is one of the most heavily brokered categories in the market, and a lead sold to four carriers is a race rather than a customer. We build and run the ad account in your name, so every quote request belongs to you alone.
No. $750 setup, then month to month with no minimum term. The Google Ads account and the Local Services Ads profile stay in your name, so if we part ways you keep the account, the history and the landing pages.
Same approach, different economics. Each page carries the cost and job value data for that trade.
Blue Grid Media provides exclusive moving leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, and $995 with Local Services Ads added, month to month with no contract after a $750 setup.
We do not sell moving company leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive moving company leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.
Blue Grid Media has managed 10+ moving company accounts across the team's career. That is the number worth asking any agency for, because it tells you whether the person building your campaigns has seen your job types, your seasonality and your margins before, or is about to learn them on your budget.
Not on the list does not mean not covered. We run moving company accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for moving companies with several locations, including franchise groups, with local and interstate campaigns split per office, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same moving company search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location is $795 a month for Google Ads, or $995 with Local Services Ads added. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, franchise systems have their own page, and accounts spending $10,000 or more a month are covered on high-budget Google Ads management.
Nobody books a mover without a number, so the page that collects room count, access and dates decides both how fast you can quote and how accurate the quote is. A short contact form gets you a phone tag loop instead of a booked truck.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
30-minute call, operator to operator. We look at your account, tell you what we would change, and you decide whether to continue. No pitch deck.
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