$795/mo on ad budgets from $2,500. A $750 one-time setup. No long-term contracts. Senior-level account management capped at 20 accounts per manager. We take over, fix, and run your Google Ads.
250+ home service contractor accounts managed · Google Partner · Featured on PPC Hero · 20 accounts max per manager · Month-to-month
As Featured In · Our Research Cited By
Pick your trade. We will show you typical CPL ranges, the most common wasted-spend issue, and a real result from a similar account.
HVAC accounts typically waste 25-35% of spend on broad-match service queries that never convert. Most clients we inherit have 12+ ad groups that should have been killed months ago. Common fix: trade-specific negative keyword library plus install-vs-repair campaign separation.
Plumbing accounts usually fail at conversion tracking. Calls do not get attributed to source, so the same campaign that produces high-ticket sewer jobs looks identical on paper to one producing $89 service calls. Fix: separate emergency-vs-service-vs-install campaign tracking with revenue-tier attribution.
Roofing accounts get wrecked by storm events. CPL spikes 2-3x when a hailstorm hits and bids go vertical. Most agencies do not have a storm-response playbook. Fix: pre-built storm-event campaign templates that deploy in hours, plus retail-vs-storm spend separation so neither cannibalizes the other.
Electrical accounts miss the EV charger and panel-upgrade opportunity. These job types have 3-5x the ticket value of standard service calls but rarely get their own campaign. Fix: dedicated EV charger and panel-upgrade campaigns with intent-specific landing pages.
Landscaping accounts need seasonal calendar logic most agencies never build. Bidding the same in February as in May wastes 30-40% of spring spend. Fix: seasonal bid schedules tied to local frost-out dates plus separate maintenance-vs-install funnels.
Pest control accounts miss the one-time-to-recurring conversion entirely. Most accounts bid for the cheapest one-time service queries and never push the $1,800+ annual plan upsell. Fix: tracking that follows one-time leads through to plan signups, then bidding accordingly.
Water damage accounts face $150-$300+ CPL because the keywords are extremely competitive and the work is high-ticket. Fix: insurance-claim-intent vs cash-pay campaign separation, after-hours bid lifts (most emergencies happen 8pm-2am), plus aggressive negative keyword work to block the tire-kicker queries.
Garage door accounts usually bid hardest on repair queries and miss the install upside ($1,200-$2,500 jobs). Fix: separate repair vs install campaigns with install getting the higher bid ceiling because the math justifies it.
We work across 18+ home service trades including locksmith, appliance repair, carpet cleaning, tree service, pool service, painting, flooring, fencing, junk removal, handyman, movers, and house cleaning. Each trade has its own playbook, its own CPL benchmarks, and its own common pitfalls.
Most contractor-focused agencies deliver a quarter of what they promise because they are running 60+ accounts per manager. We deliver the full stack because the cap is 20.
$795 a month on ad budgets from $2,500 to $10,000, and 10% of spend above that. Setup is $750 one time and covers business and competitor analysis, keyword research, conversion tracking setup, the campaign build and a landing page for each campaign. No long-term contracts.
On ad budgets from $2,500 to $10,000, 10% of spend above
Book a Free ConsultationMonth-to-month · $750 one-time setup · Keep your account on cancellation
Want LSA too? Google Ads and LSA together are $995/mo. Starting with no website? A full new business setup is $1,950. See all pricing →
Blue Grid Media runs Google Ads for contractor companies on total monthly budgets from $3,300: $795 a month for management and at least $2,500 a month in ad spend, paid to Google directly, plus a $750 one-time setup in the first month, month to month with no contract.
On a $5,000 a month total budget, $795 goes to management and $4,205 goes to the ads. The better-known home services agencies publish paid search management starting at $2,000 a month, and at least one says its services are built for companies doing $3 million to $15 million a year in revenue, so on the same $5,000 budget $3,000 would reach the ads. The figures are in our study of 62 contractor marketing agencies.
| Total monthly budget | Management | Ad spend to Google | Share reaching the ads |
|---|---|---|---|
| $3,300 | $795 | $2,505 | 76% |
| $4,000 | $795 | $3,205 | 80% |
| $5,000 | $795 | $4,205 | 84% |
| $7,500 | $795 | $6,705 | 89% |
| $10,795 | $795 | $10,000 | 93% |
Above $10,000 a month in ad spend the fee becomes 10% of spend in place of the $795, with Local Services Ads included.
Below $3,300 a month in total we are not the right fit yet, and we will say so on the call rather than take the account, because an ad budget under $2,500 is too small for a contractor campaign to learn from its own calls. If that is where you are, run Local Services Ads yourself first: it charges per lead rather than per click, and it builds the review base the Google Ads account will need later.
Most agencies are vague about month one because they don't actually have a process. Here is exactly what happens, day by day.
30-minute live screen-share. We log into your account with you watching.
This goes first because everything downstream depends on accurate data.
Restructured campaigns deployed inside your existing account.
Two weeks of fresh data starts driving real decisions.
By week three you see the CPL trend clearly.
You see the work, the numbers, and the trajectory. You decide.
Pick any contractor agency website. Compare it to ours on these five points. The differences are intentional.
We publish our full pricing tiers on the homepage. Most agencies hide pricing because they price by gut and the number changes per prospect. Transparent pricing means the only conversation we have with you is whether the work is good, not whether the fee is fair.
The average contractor agency runs 50-100 accounts per account manager. That is why your monthly call is 15 minutes and the optimizations are surface-level. Our cap is 20. Each account gets the attention the fee implies.
We work inside your Google Ads account, not ours. You keep historical data, conversion history, account assets, and the relationship with Google. If we ever part ways, you walk away with everything intact. This is non-negotiable.
Search term reports, bid adjustments, ad rotation, negative keyword additions, budget reallocation, every week. Most agencies do this monthly, which means three weeks of wasted spend before anyone notices.
Every campaign gets its own landing page, built during the $750 setup. Built around the services and job types you want more of, so your campaigns convert from day one.
If you are evaluating contractor-focused Google Ads agencies (us included), use this checklist. The agencies worth hiring will agree with every item below. The ones that dodge any of them are showing you the problem before you sign.
Creates a perverse incentive: the agency wants you to spend more even when ROAS is dropping. Flat-fee management aligns the agency with you.
Check any of these against your own break-even in the free ROAS calculator.
Means the number changes per prospect. You will pay more than the next contractor unless you negotiate hard. Transparent pricing means everyone gets the same deal.
Locks you in before they prove value. The good agencies offer month-to-month because they trust their own work. Long contracts protect the agency from accountability.
Hostage scenario. When you eventually leave, you lose historical data, conversion history, ad copy, and the learning the algorithm built up. You should always own your account.
The math does not work. A manager juggling 60 accounts cannot do meaningful weekly optimization on any of them. The "optimizations" you hear about on your monthly call are mostly automated bid adjustments.
Visibility theater. By the time the monthly PDF arrives, three weeks of waste have already happened. A live dashboard means you can check performance whenever you want.
Optimizing toward the wrong metric. A $40 lead that books at 10% is more expensive than an $80 lead that books at 50%. If the agency cannot tie campaigns to booked revenue, they are guessing.
You are paying for their learning curve. A generic agency will run your HVAC campaign with the same playbook they use for dentists. Trade specifics (storm response, emergency intent, install-vs-repair separation) get missed.
Pick any contractor-focused Google Ads agency. Compare them to us on the seven points below. The honest agencies will admit half of these. The dishonest ones will dodge the question.
| Blue Grid Media | Scorpion | Blue Corona | DIY / In-House | |
|---|---|---|---|---|
| Pricing model | $795/mo flat to $10K spend, then 10% | % of spend (typ. 10-15%) | $1.5K-$4K/mo retainer | Your time + $200/mo tools |
| Setup fees | $0 | $2K-$5K typical | $1K-$3K typical | N/A |
| Landing pages | One per campaign, in the $750 setup | Not disclosed | Not disclosed | N/A |
| Contract length | Month-to-month | 6-12 months | 6-12 months | N/A |
| Accounts per manager | 20 max | 50-100+ | 40-80 | 1 (yours) |
| Contractor-only specialization | Yes, exclusively | Multi-vertical | Yes | N/A |
| You own the ad account | Yes, always | Depends on contract | Depends on contract | Yes |
| Optimization frequency | Weekly | Monthly | Weekly to bi-weekly | When you have time |
| Conversion tracking included | Yes (GA4 + CallRail) | Add-on / partial | Yes | Your responsibility |
| Reporting | Live dashboard | Monthly PDF | Monthly call + PDF | You build it |
Pricing comparisons based on publicly available agency information and contractor surveys as of 2026. Specific contracts may vary. See a discrepancy? Tell us →
Anonymized results from contractor accounts in the BGM portfolio. Trade and metro shown; client identity withheld for confidentiality. Numbers verified against Google Ads dashboards and CRM revenue data.
Inherited account had 31% of spend going to broad-match queries that never converted. Negative keyword library imported on day 7, full campaign rebuild by day 14. CPL stabilized under $70 by day 45.
Account had no conversion tracking before day 1. Once GA4 + CallRail were fixed and CRM revenue attribution was wired in, low-performing campaigns got cut. The remaining spend tripled qualified leads within 90 days.
Brand new account, started from zero on day 1. Emergency plumbing campaigns prioritized for fast wins while service-plan retargeting was built underneath. Profitable by week 4.
Smaller account with limited budget. The win came from cutting irrelevant query waste, then layering Performance Max once enough conversion data existed. EV charger campaigns produced the highest-LTV jobs.
Past results do not guarantee future performance. Every account is different. We will tell you in the free audit whether your specific situation looks like one of these.
From hundreds of contractor account audits, these are the mistakes we find most often. Each one quietly drains spend. Most prospects we audit are losing money on at least four of these.
The account optimizes toward "calls" because that's what's being measured. But not every call becomes a job. Without CRM-to-revenue attribution, you cannot tell which campaigns produce $200 service calls vs $8,000 system replacements.
Typical impact: 30-50% of spend optimized for the wrong outcomeCannibalization. The same budget gets spent on $50 service-call queries and $5,000 system-install queries. Algorithm cannot decide which intent to favor. Splitting them into separate campaigns lets each get the bid strategy it needs.
Typical impact: 15-25% wasted budget on lower-LTV intentBroad-match queries pull in "DIY plumber repair", "plumber jobs hiring", "free plumber clipart". Each click costs you money. Contractor accounts without trade-specific negative lists routinely lose 25-40% to junk queries.
Typical impact: 25-40% of spend on non-converting queriesCheap-shopper traffic. These searchers compare prices on three contractors, pick the lowest bid, and waste your sales time. Better economics come from bidding for "emergency", "near me", "today", or specific high-ticket job types.
Typical impact: high lead volume, low close rate, terrible per-job economicsPMax is a black box that needs conversion data to optimize. Throwing it onto a new account with no tracking fixes is paying Google to learn at your expense. PMax works AFTER you have a clean Search baseline with 30+ conversions a month.
Typical impact: 20-30% spend on unattributable PMax placementsEmergency plumbers and water-damage contractors get most calls between 8pm-2am. HVAC repair peaks during weekend heat waves. Default bid schedules treat 2am as equal to 2pm, which is wrong for every emergency trade.
Typical impact: missed peak-intent windows, inflated CPL during off-peakAn ad for "emergency plumbing" should not land on the same page as an ad for "tankless water heater install". Quality Score drops, conversion rates suffer. Even simple URL-based content swaps move CPL significantly.
Typical impact: 15-25% higher CPL due to ad/landing-page mismatchEnter your current Google Ads numbers. We will estimate how much of your monthly spend is likely wasted based on the audit patterns we see across hundreds of contractor accounts.
Estimated based on patterns from 100+ contractor audits
Most likely causes for an account like yours:
Estimates based on common waste patterns. Actual numbers vary by trade, market, and account history. The free audit gives you specifics for your account.
No layered team. No junior account manager hand-offs. The person you meet on the audit is the person running your campaigns.
Founder · Account Manager
Google Ads & LSA Specialist for Home Service Contractors
Julian personally runs every Google Ads and LSA account at Blue Grid Media. That's the entire point of the 20-account cap. Featured guest contributor at PPC Hero, cited by HousecallPro, FieldMotion, Sideways8, Trafft, eCommerce Fastlane, and Backroad Building for contractor marketing data.
Connect on LinkedInContractor marketing agencies that publish a Google Ads fee charge from $249 to $2,500 a month, with a median near $999, in our October 2026 read of 24 agency sites. We charge a flat $795 a month on ad budgets from $2,500 to $10,000, 10% of spend above $10,000, and a $750 one-time setup, with no long-term contract.
No. Month-to-month. A landing page for each campaign is built during the $750 setup.
Exclusively home service contractors. HVAC, plumbing, roofing, electrical, landscaping, pest control, water damage and restoration, tree service, garage door, locksmith, painting, flooring, fencing, junk removal, pool service, house cleaning, handyman, movers. No professional services, no e-commerce, no B2B SaaS.
Most contractor accounts see meaningful CPL improvements within 30 to 60 days. Brand new accounts take 60 to 90 days to gather enough conversion data for the algorithm to optimize. We report results weekly, not monthly.
Yes, as part of the Google Ads package. Google Ads and LSA together are $995/mo, and we run them as one strategy because the two channels feed each other. LSA is not offered on its own.
Account audit and structural rebuild, full campaign builds, keyword research with negative libraries, ad copy and creative, conversion tracking setup (GA4 + CallRail/WhatConverts), landing page recommendations, weekly optimization, monthly strategy review, and a live reporting dashboard. Ad spend goes directly to Google and is separate.
Three differences. Pricing transparency (a flat $795/mo published, instead of a percentage from the first dollar). Contractor-only specialization (no professional services or e-commerce). Account caps (20 accounts per manager max, vs. 50-100 at most agencies).
Yes. We work inside your account and you retain full ownership. We never run accounts under our agency MCC if you do not want us to. You keep historical data, conversion history, and account assets if we ever part ways.
No. We request access via Google's manager-link system, which lets us manage your account without you sharing your password. You revoke our access with one click any time. This is the same access model agencies should use by default.
You can cancel any time, no contract, and you walk away with everything we built (rebuilt campaigns, negative keyword libraries, fixed conversion tracking, custom landing pages). Account ownership stays with you. We only keep clients when the numbers earn it. If we did not lower CPL or set up a clear path to lower CPL in month 2, we did not earn the fee.
We hand over the account in better shape than we found it, you keep all the work, and we part ways. No early-termination fee. No clawback. No removal of negative keyword libraries or campaign structure. You can hire another agency or run it yourself with everything we built.
Both, depending on what we find. Most contractor accounts have partially-broken tracking (typical issues: phone calls not tracked, form submissions firing on page load, GA4 events not linked, CRM-to-revenue attribution missing). We audit existing setup on day 1 and either repair or rebuild from scratch by day 3. Tracking is the foundation; we get it right before optimizing anything else.
CallRail and WhatConverts for call tracking. ServiceTitan, Housecall Pro, Jobber, FieldEdge, Workiz, and most major contractor CRMs for revenue attribution. Custom integrations possible. We do not require you to switch tools. We work with what you already have, as long as the data flows.
Each business or location gets its own account, its own structure, and its own optimization plan. Pricing is per location: $599 a location for 2 to 9 locations, $499 at 10 and $350 an account at 20, with a $750 setup per location. We have managed multi-location HVAC, plumbing, and restoration accounts ranging from 2 to 12 locations.
No sales pitch. We open your Google Ads account live, walk through the audit findings, and email you the written diagnostic afterward. Yours to keep whether you hire us or not.
Prefer email? Send us a message instead
Blue Grid Media provides exclusive contractor leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $795 a month for Google Ads management on ad budgets from $2,500, or $995 with Local Services Ads managed alongside it, month to month with no contract after a $750 setup.
We do not sell contractor leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive contractor leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.
Blue Grid Media has managed 250+ home service contractor accounts across the team's career. That is the number worth asking any agency for, because it tells you whether the person building your campaigns has seen your job types, your seasonality and your margins before, or is about to learn them on your budget.
Not on the list does not mean not covered. We run contractor accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
Blue Grid Media runs Google Ads and Local Services Ads for contractor companies with several locations, including franchise groups, with each branch's job types and budget kept separate, with one campaign set and one Local Services Ads profile per location, every account in the owner's name, at $599 a location a month for 2 to 9 locations, $499 at 10 and $350 an account at 20, month to month.
Google lists showing more than one ad for your business in a single ad location as a prohibited practice. Locations in the same metro are given markets instead of bidding against each other for the same contractor search.
Google asks a business serving several locations for business and employee level licences for each one, and where locations serve the same area it shows only the highest ranking ad. Each location gets its own profile, drawn to its own area.
A tracking number per location and booked work imported per location, so the budget moves each month to the locations with capacity and the best cost per booked job.
For a franchise, location targets are copied from the territory list in the agreement, brand searches run once from the fund, and each lead goes to the owner of the territory it came from.
A single location is $795 a month for Google Ads, or $995 with Local Services Ads added. Across the team's career we have managed franchise groups of 20 to 36 locations and 250+ contractor accounts. The account shapes are on our multi-location page, franchise systems have their own page, and accounts spending $10,000 or more a month are covered on high-budget Google Ads management.
You can structure the account perfectly and still lose the job on a slow page with a buried phone number. Landing page experience feeds Quality Score, which feeds what you pay per click.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Book a 30-minute audit. We will review your Google Ads account live, identify the biggest leaks, and tell you exactly what to fix. Even if we do not work together.
Want the read before the conversation? Get a free Google Ads audit and we will put the findings in writing.
Running social too? Our Meta and Facebook ads page for contractors covers where that channel fits, and which trades should skip it.