Remodeling Marketing Agency: Google Ads + LSA

The thing to check first

Google lists kitchen, bathroom and general contracting as three separate categories

Most remodelers assume Local Services Ads has one box for them. It has three. General contractor is one category, Kitchen remodeling is another, Bathroom remodeling a third, and all three are national. We read Google's own list on 1 October 2026, and none of them is among the seven categories restricted to California and Florida.

That matters because the homeowner searching for a kitchen is shown kitchen advertisers. A remodeler sitting only in the general contractor category is invisible to that search, and the agency that set it up that way has usually not read the list.

General contractorThe broad category

Additions, whole-home work, structural, anything that does not fit the other two. The widest net and the least specific searcher.

Kitchen remodelingIts own category

The highest-ticket room in the house and the most searched remodeling job. A kitchen company that is not in this category is not in the auction that matters to it.

Bathroom remodelingIts own category

Shorter cycle, smaller ticket, and often the first job a homeowner buys before trusting you with the kitchen. Worth its own budget and its own reviews.

What the account is measured on

Judge the account on consultations that happen, not on calls

A remodeling lead is somebody who wants to talk. Plenty of them are pricing, comparing, or a year away. Our published figures put the Local Services Ads booking rate for general contractors at 22 percent, the lowest of the trades we track, which is what a considered purchase looks like in the data. The number that predicts revenue is the consultation that takes place, and the account should be trained on it.

That means the conversion the campaign optimises to is a consultation marked on your calendar and sent back to Google, not a phone ring or a form. It takes a few weeks of data and some wiring, and it is the difference between an account that buys cheap enquiries and one that buys signed agreements.

Track the consultation, then the contract

Two conversions, in sequence, both imported against the original click. The second one closes weeks after the first, and attributing it is the only way to know which campaigns paid.

Separate the word contractor from the work

The search terms report on a remodeling account fills with job seekers, licensing questions and independent contractor tax searches, because the word is ambiguous. Negatives for all of that, before the first dollar.

Give each room its own page

A kitchen searcher who lands on a general contracting home page is a bounce. One page per room, with photos of that room, is where the consultation gets booked.

Price the consultation, not the lead

At a 28 to 35 percent close rate on walkthroughs, published on our general contractor guide, the cost per consultation is what the contract value has to be measured against.

Who you are bidding against

Where the demand actually is, and what the agency-search data says about this trade

This is the largest marketing-help audience of any trade on this site, and more than half of it is searching for SEO rather than ads: seo contractor at 880 a month, seo for construction companies at 480, home remodeler seo at 210. Remodelers, more than any other trade, have been sold the idea that the answer is content.

Our view is that both work and they work on different clocks. Search ads produce consultations in the first month. SEO produces them in the second year. A remodeler with capacity now needs the first, and the agency that only sells the second is selling what it has rather than what you need. We run both, and the SEO offer is priced on its own page.

Read from the source on 1 October 2026

Google's US Local Services Ads category list carries General contractor, Kitchen remodeling and Bathroom remodeling as three separate national categories, alongside Carpenters and Countertop services. The seven categories restricted to California and Florida are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. If a category is added or merged, this page changes with it.

Campaign structure

The eight lines of remodeling work, and which category each one sits in

A kitchen, a bathroom and an addition are three different sales to three different buyers, and Google lists the first two as their own Local Services Ads categories. A single remodeling budget funds whichever is cheapest to reach. These are the splits we build from, and each one is measured on a different conversion.

Kitchen remodeling

Its own Local Services Ads category. Google puts kitchen work in a separate box from general contracting, and so should the account.

Bathroom remodeling

Also its own category. The smaller ticket of the two, the shorter cycle, and often the first job a homeowner buys from a remodeler.

Whole-home remodel

The largest ticket and the longest consultation cycle. Sold over weeks, by appointment, and measured on signed agreements.

Additions and extensions

Permits, drawings, months of work. A buyer who is nowhere near a phone call on the day they first search.

Basement finishing

Searched by name, priced like an addition, and underbid by contractors who only buy the word remodeling.

Garage and ADU conversions

A fast-growing line in many markets, searched with its own vocabulary that a remodeling campaign never sees.

Commercial build-out

Tenant improvements and small commercial. A different buyer, a different bid process, and a separate campaign if you do it at all.

Handyman-scale repairs

The small jobs a general contractor is asked for and usually declines. Worth a campaign only if you want them.

Before you sign anything

Three things worth walking away from

An account that sits only in the general contractor category

If you sell kitchens and bathrooms, you belong in those categories too. An agency that did not put you there has not read Google's list.

A report that counts leads and never mentions consultations

At a 22 percent booking rate, most remodeling leads are conversations. If the monthly report does not show consultations booked and consultations held, nobody knows whether the account works, including the agency.

A plan that sells you SEO alone because you asked about SEO

Content takes a year to produce a consultation. If you have crews free in the spring, the account that fills the calendar is the ads account, and a plan that does not say so is protecting its own margin.

General contractor is a national Local Services Ads category

Google lists General contractor, Kitchen remodeling and Bathroom remodeling, listed separately among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click, sit above the map pack, and passing the checks carries the Google Verified badge. Read from Google's own category list on 1 October 2026.

The demand behind this page

What contractors and remodelers search for when they want help

These are the terms general contractors and remodelers use when they look for marketing help, from Google Keyword Planner for the United States. It is the largest audience of any trade on this site, and the split between SEO and ads terms says something about how this trade thinks about marketing.

Search term	Monthly searches	Competition
seo contractor	880	Low
contractor marketing agency	590	Medium
marketing for construction company	590	Medium
seo for construction companies	480	Low
construction marketing agency	390	Low
remodeling marketing	320	Low
seo services for contractors	260	Low
general contractor marketing	210	Medium
remodeling contractor marketing	210	Low
home remodeling marketing	210	Low
marketing for remodeling contractors	210	Low
home remodeler seo	210	Low

Run on 1 October 2026, United States, English. Around 4,500 searches a month across the distinct terms, the largest audience of any trade on this site, from Keyword Planner for the United States on 1 October 2026. Two things stand out: more than half of it is SEO rather than ads, and the construction-company terms carry MEDIUM competition at $9 to $35 a click, which is agencies bidding for this reader.

What it costs

Our pricing, published, same as every other page on this site

$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is a general contractor and remodeling marketing agency that runs Google Ads and Google Local Services Ads for general contractors, kitchen and bathroom remodelers across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every remodeling ad account in the contractor's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive remodeling leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.

Straight answers

Questions we get asked

Is remodeling a Google Local Services Ads category?

Three of them. Google lists General contractor, Kitchen remodeling and Bathroom remodeling as separate national categories, and none is among the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. A remodeler should be verified in every category that matches the work, because the homeowner searching for a kitchen is shown kitchen advertisers. We read the list on 1 October 2026.

What is the cost per lead for remodeling and general contracting?

Our published Local Services Ads figures for general contractors are $40 to $140 a lead with a $68 median and a 22 percent booking rate, the lowest booking rate of the trades we track, because a remodel is a considered purchase. The number that matters is cost per consultation held, which depends on your close rate, and we price the management flat rather than quoting a lead figure that flatters the pitch.

Should a remodeler buy SEO or ads first?

If you have capacity now, ads, because they produce consultations in the first month. SEO produces them in the second year and is worth starting once the ads account is paying. We run both and publish the price of each, and we will say which one you need rather than which one we would prefer to sell.

How is this different from your contractor page?

Our Google Ads agency for contractors page covers home service contractors generally. This page is for general contractors and remodelers specifically: the three Local Services Ads categories, the consultation as the unit the account is measured on, and the room-by-room campaign structure that a service trade does not need.

Do you work with design-build firms?

Yes. The consultation-first structure fits design-build better than anyone, because the design agreement is a measurable conversion weeks before the construction contract, and the account can be trained on it.

What does it cost?

We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.

Who owns the ad account?

You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.

Exclusive leads

Exclusive remodeling leads, because you own the account they come from

We do not sell remodeling leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

Sold to three or four remodeling companies at once
You are racing two competitors to call first
Priced per lead, so volume is their incentive
Stops the day you stop paying, with nothing left behind
No account, no history, no keyword data that is yours

An exclusive lead from your own account

Yours only. Never sold on, never shared
The homeowner called you, not a directory
Flat management fee, so nobody profits from more spend
The account, history and landing pages stay with you
Local Services Ads disputes filed weekly on your behalf

Exclusive remodeling leads, by market

We provide exclusive remodeling leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive remodeling leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo

SoutheastExclusive remodeling leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond

MidwestExclusive remodeling leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis

South CentralExclusive remodeling leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge

WestExclusive remodeling leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City

Do you provide exclusive remodeling leads in New York?

Yes. We run exclusive remodeling lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads and Local Services Ads account held in your name, so they are never resold and never shared with another remodeling company.

Which cities do you run exclusive remodeling lead campaigns in?

We run exclusive remodeling lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.

Are your remodeling leads shared with other companies?

No. We are not a lead seller. A shared lead is sold to three or four remodeling companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

Not on the list does not mean not covered. We run remodeling accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Websites and landing pages

The page a homeowner compares three contractors on

A remodel is sold at the kitchen table, but the shortlist is made on the website. Real project photos by room, a clear process, financing, and a consultation form that books on the spot are what put you on that list.

Fast and mobile first

Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$497 one-timeWebsite on its own. Design, copy, mobile, forms and tracking. You own it and the domain.

$299 one-timeThe same build when we also run your Google Ads or Local Services Ads. One time, not monthly.

$10 /moHosting, updates and backups. That is the only recurring cost.

24hr to liveLive in 24 hours, no contract and no lock-in.

Landing pages stay free. Campaign landing pages are included with ad management at no design fee, the same as they always have been. The pricing above is for a full website build, which is a separate thing you may or may not need.

See website design and pricing Book a free consultation

The lead is a conversation. The consultation is the sale.