A homeowner asks ChatGPT who to call and gets three names and no blue links. Getting into that answer is not a trick or a file you upload. It is complete content, claims written so a model can lift them in one sentence, and coverage on sites with real audiences. That is what we publish, and we measure whether the answers actually change.
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The fastest way to waste a budget in 2026 is to buy an AI visibility package built around a file you upload or a piece of markup nobody else knows about. Google addresses this directly in its own documentation for site owners.
"There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary." Google adds that you do not need to "create new machine readable files, AI text files, or markup to appear in these features", and that "there's also no special schema.org structured data that you need to add."
Google Search Central, AI features and your website, read 18 September 2026So the work is the unglamorous work: answer the question completely, make the claims quotable, and be present on sites people actually read. The academic side agrees on the direction. The paper that named this field, GEO: Generative Engine Optimization by Aggarwal and colleagues, was published in November 2023 and revised in June 2024, and the industry has been rebranding its findings ever since.
Everything on the plan is published on your domain, under your name, and stays yours. Four rules decide what gets written and how.
A pillar article takes a question a homeowner actually types and answers it end to end, with the numbers, the exceptions and the parts that are awkward for us to admit. Half-answers rank for nothing and get quoted by nobody, because the engine still has to go somewhere else to finish the sentence.
Models quote statements, they do not assemble facts spread across a page. If the point worth citing is that you do emergency work in a named metro, that has to be one sentence containing all of it, not a heading with a list three blocks below. This is the single biggest change we make to existing sites.
Figures carry their source and the date we read it. This is partly honesty and partly mechanics: pages that name their sources are easier for both a reader and a model to trust, and they survive the next person who fact-checks them.
Before anything gets written we read what is already on your site. Two more articles competing with your own existing pages help nobody, so the calendar is planned around the gaps rather than the topics that are easiest to write.
The tactical detail behind all of this, the page architecture, the schema and the internal linking, is written up in full in our contractor SEO blueprint. This page is what we do about it every month.
Links are bought one at a time rather than bundled into the retainer, so you decide how fast authority gets built and you see exactly what each dollar bought. Every placement has to pass all six of these before we spend anything.
The threshold we buy against, measured on a third-party score rather than our own opinion of the site.
A high rating on a site nobody visits is a number, not an endorsement. If the traffic is not there, we do not buy the placement.
Inside the body of a relevant article, not a footer, a sidebar or a list of partners, and not rented by the month with a takedown when you stop paying.
No private blog networks, no link farms, no sites that exist only to sell links. Those are the ones that cost you later rather than now.
A steady pace looks like a business earning coverage. Forty links in a fortnight looks like what it is.
We send the sites before we buy. If you would not be happy to be seen on it, we do not place it.
Citation is measurable if you decide what you are measuring before you start. This is the reporting you get, and you can run most of it yourself with our free tools.
We agree a list of real questions, the ones that end in hiring someone, and check what each engine answers today. That is the baseline, and it is deliberately taken before any work starts.
ChatGPT, Perplexity, Gemini and Google AI Overviews cite different sources for the same question. Being quoted in one is not being quoted in all of them, and a report that averages them hides that.
When a new article or a new link lands, we look at whether the answers moved for the prompts it was aimed at, rather than claiming credit for whatever moved that month.
Search Console impressions, clicks and positions, per page, because AI citation does not pay the bills on its own and a page nobody can find is not being cited either.
Julian ran the prompt "I do locksmith work, any agency for locksmith in NY?" in ChatGPT, and it named Blue Grid Media, describing us as marketing Google Ads and Local Services Ads to locksmiths and publishing our pricing. That is the reason prices sit on every page of this site rather than behind a form.
It is one prompt, on one day, in one session. AI answers vary between sessions and shift when the models update, so treat it as a sign the approach works rather than a promise about your business. You can test your own with the ChatGPT visibility scanner or the AI visibility scanner, both free, and the scoring methodology shows how the signals are weighted.
Being quoted by a model and ranking in a map pack draw on the same underlying facts: what you do, where you do it, and whether the internet agrees with you about both. Four things carry most of that weight for a contractor.
Categories, services, service area and hours, because the profile is what a map pack result and a Local Services listing are both built on. Most contractor profiles we open have a wrong primary category or a service area drawn around a county the company does not actually cover.
A single page listing twelve towns ranks for none of them. Pages get built where there is real demand and real capacity to serve it, which is a smaller list than most contractors expect and a better one.
A review naming the job and the town does work that a five-star with no text cannot. We give you the ask, the timing and the wording, and we do not write reviews or touch your account to post them.
Page speed, mobile layout, titles and descriptions, schema that matches what is on the page, and no duplicate versions of the same URL. None of it wins on its own, all of it loses if it is wrong.
No agency can honestly promise rankings inside a quarter. It can promise a sequence, and this is ours, in the order that stops you paying for content before the foundation holds it.
We record what the engines answer today for your prompts, pull Search Console, read every page you already have, and list what is missing rather than what is easiest to write.
Existing pages usually carry most of the available gain. Claims get rewritten into self-contained sentences, thin pages get finished or merged, and the technical floor gets cleared.
Two pillar articles land, each aimed at a question from the prompt list, with the internal linking and the on-page work around them.
The first placements go out for your approval, and we re-run the prompt baseline. Three months is early, so expect movement in impressions and answers rather than a transformed pipeline.
Three situations where we would tell you to spend the money elsewhere. It is cheaper for both of us to say it now than three months in.
Content and links compound. Local Services Ads and Google Ads buy demand today, and we would rather put you there first and start content when there is room in the budget.
Everything we publish goes on your domain in your name, because that is the asset. If the plan is to rent someone else's site, that is a different service and not one we sell.
Nobody can honestly give you one. If a guarantee is the requirement, we are the wrong agency and we will say so on the call rather than after the invoice.
Month to month, no setup fee, no minimum term. Cancel and the articles stay up and the links keep pointing at you.
Ads are separate and priced on their own pages: $445 a month for Local Services Ads, from $695 for Google Ads, $995 for both. Website builds and hosting are on the website design page. Nothing here is bundled to hide a number.
The managed content plan is $500 a month and includes 2 in-depth pillar articles written for your site. Editorial links are $500 each, bought as and when you want them rather than bundled into a retainer. Ad management and website builds are priced separately on their own pages.
No, and be careful with anyone who does. AI answers vary between sessions and change when the models update. What we can do is the work that makes a business quotable: complete answers, claims written as self-contained sentences, a profile and a site that agree with each other, and coverage on sites with real audiences. Then we measure whether the answers actually moved.
No. Google says plainly that there are no additional requirements to appear in AI Overviews or AI Mode and no other special optimizations necessary, and that you do not need to create new machine readable files, AI text files or markup, nor any special schema.org structured data. Agencies selling an AI file as the way in is selling you something Google says is not needed.
A pillar article answers one real question completely, with sources and dates, and usually runs well past a thousand words because the question deserves it. Two a month that are genuinely worth citing beat eight that repeat each other, and thin volume is what gets a contractor site ignored in the first place.
Domain rating 70 or above, real organic traffic, a contextual placement inside the body of a relevant article, permanent rather than rented, dofollow, and nothing that looks like a private blog network. You see the list of sites before we spend your money.
Content and links compound rather than switch on, so the honest answer is months, not weeks. If you need the phone to ring next week, that is what Local Services Ads and Google Ads are for, and we would rather tell you that than sell you SEO as an emergency fix.
No. The plans are separate and either can run on its own. Most contractors we work with run ads for the work this quarter and content for the position they want in a year.
You do. Articles are published on your domain, and the links point at your site. If you stop working with us, none of it comes down and nothing gets transferred away.
Each page publishes its own pricing and the economics of that trade or channel.
Articles and links point at a website, and that website decides whether any of it turns into a phone call. A slow page with the number buried in the footer wastes the ranking it just earned, which is why the build and the content plan are priced separately but planned together.
Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
30 minutes. We run your prompts live, show you who is being named instead of you, and tell you whether content and links would fix it or whether your money is better spent on ads this quarter.
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