Technician repairing an appliance at a kitchen table
Appliance repair

Nobody searches for appliance repair. They search for the fridge.

The call comes from a homeowner whose refrigerator stopped cooling an hour ago, and the search they typed names the appliance, usually the brand, sometimes the symptom. Almost none of them typed appliance repair. The account that works is built one appliance at a time, says the diagnostic price in the ad, answers the repair-or-replace question before the caller asks it, and is judged on calls that were dispatched rather than calls that rang.

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$445 to $995 a month, published Month to month, no setup fee The ad account stays in your name
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$0Custom landing pages built for your campaigns. No design fee.
30 daysMonth to month. No setup fee, no minimum term, and the account stays yours.

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The question in the caller's head

Answer repair-or-replace in the ad, or pay for the calls that end there

A share of every appliance repair budget goes to people who will replace the machine once they hear a price. Our guide puts the average call at $150 to $400, and the homeowner is doing that arithmetic against the cost of a new unit before they dial. The ad that says what a diagnostic costs and roughly where repair stops making sense loses that caller before the click, which is exactly where you want to lose them.

The ones who call anyway have decided to repair. That is the call the account should be buying, and it is a smaller, better pile than the one a generic ad produces.

The ringNot a conversion

A phone call of any length is the default conversion in most accounts. In this trade it counts the price checks and the replace decisions as wins.

The dispatched callThe number that predicts revenue

A technician was sent. Mark that as the conversion in the call tracking and send it back to Google, and the bidding learns to buy dispatches.

The completed repairWorth importing too

Parts ordered, second visit, ticket closed. The attribution is what tells you which appliance campaigns pay and which produce diagnostics only.

The arithmetic

What a booked call costs, on our published numbers

Our appliance repair guide runs the example: at $40 a lead, answering 80 percent of calls and booking 70 percent of conversations, a booked job costs roughly $71. Our published Local Services Ads figures for the trade are $20 to $52 a lead, a $32 median and a 40 percent booking rate. Against a $150 to $400 call the lead cost is fine; against a $350 washer motor replacement it is several times covered.

What moves that number is not the bid. It is the answer rate, which in most appliance companies is the limiting factor, because the call that rings out while the technician is under a dishwasher is a call to the next ad. We will say that on the first call, and if the answer is that nobody answers the phone, the ad budget is the wrong thing to fix first.

Where the figures come from

Blue Grid Media's <a href="/google-lsa-for-appliance-repair">appliance repair LSA guide</a> for the $150 to $400 call, the $89 diagnostic example and the $71 booked-job arithmetic, and our <a href="/lsa-cpl-by-industry-2026-dataset">LSA cost per lead dataset</a> for the $20 to $52 range, $32 median and 40 percent booking rate. Google's US Local Services Ads list, read 1 October 2026, carries Appliance repair services as a national category; the seven restricted to California and Florida are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio.

Campaign structure

The eight appliance searches, each its own campaign

A refrigerator that is not cooling and a dryer that is not heating are searched by the appliance, often by the brand, and never by the phrase appliance repair. These are the splits we build from, each with its own ad and its own diagnostic price.

Refrigerator repair

The most urgent search in the trade. Food is spoiling, and the caller decides in minutes.

Washer repair

High volume and frequently brand-named. Searched with the symptom as often as the appliance.

Dryer repair

Often a vent problem rather than a machine problem, which the ad can say and win on.

Dishwasher repair

Lower urgency, more price shopping, and the one where the repair-or-replace line matters most in the ad.

Oven and range repair

Gas and electric are different searches, and the gas side carries a safety motive the ad should answer.

Brand-authorised service

If you are authorised by a manufacturer, their brand plus the appliance is the strongest search you can bid on. Our appliance repair guide covers what authorisation does for the account.

Commercial and restaurant equipment

A different buyer with a different urgency and ticket, and a campaign of its own.

Maintenance and installation

Lower urgency, often bundled, and worth a small campaign that keeps the schedule full between emergencies.

Before you sign anything

Three things worth walking away from

One campaign called appliance repair

The customer typed the appliance. An account that stops at the trade name is bidding on the click nobody makes and reporting the ones it buys as leads.

A conversion that counts any phone ring

In this trade that counts the price checks and the replace decisions. The account should count dispatched calls, and the report should show them.

A plan that never asks about your answer rate

It is the limiting number in most appliance companies. An agency that does not ask is planning to buy calls that ring out.

Appliance repair services is a national Local Services Ads category

Google lists Appliance repair services among its US Local Services Ads categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. Local Services Ads charge per lead rather than per click, sit above the map pack, and passing the checks carries the Google Verified badge. Read from Google's own category list on 1 October 2026.

The demand behind this page

What appliance repair companies search for, and what the lead term says

These are the terms appliance repair operators use when they look for marketing help, from Google Keyword Planner for the United States. The lead term is one third of the whole audience, which says how much of this trade has been buying leads rather than running accounts.

Search termMonthly searchesCompetition
appliance repair leads210Medium
appliance repair marketing70Medium
appliance repair advertising70Low
appliance repair ads70Low
local seo for appliance repair50Low
appliance repair seo40Low
appliance repair leads for my business30High
leads for appliance repair30Medium
seo for appliance repair30Medium
appliance repair lead generation20High
appliance repair marketing leads20Medium
exclusive appliance repair leads20Medium

Run on 1 October 2026, United States, English. Around 400 searches a month once Keyword Planner's synonym groups are collapsed, from the United States pull on 1 October 2026. The leads term alone is a third of it, at $13 to $55 a click, which says this trade has been buying leads rather than running accounts, and that lead sellers know it.

What it costs

Our pricing, published, same as every other page on this site

$445 a month for Local Services Ads management. From $695 for Google Ads. $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.

The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours. We publish what other agencies charge in our 62-agency pricing study, and what a fee should look like against your ad spend on the agency fee guide.

Blue Grid Media is an appliance repair marketing agency that runs Google Ads and Google Local Services Ads for appliance repair companies across the United States, publishes its pricing at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, works month to month with no contract and no setup fee, and opens every appliance repair ad account in the owner's own name so the leads are exclusive rather than shared.

Blue Grid Media provides exclusive appliance repair leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.

Straight answers

Questions we get asked

Is appliance repair a Google Local Services Ads category?

Yes, nationally. Google lists Appliance repair services among its US categories, and it is not one of the seven restricted to California and Florida, which are architect, drain expert, home insulation, insurance agency, interior designer, piercing studio and tattoo studio. We read the list on 1 October 2026. Local Services Ads carry the generic searcher; the per-appliance campaigns on Google Ads carry the ones who typed the machine.

What does an appliance repair lead cost?

Our published Local Services Ads figures are $20 to $52 a lead, $32 median, with a 40 percent booking rate, and our guide's worked example lands a booked job at about $71 from a $40 lead once the answer rate and booking rate are applied. Against a $150 to $400 call that works. What breaks it is the answer rate, not the bid.

Should I bid on brand names like Samsung or Whirlpool?

If you are authorised by the manufacturer, yes, and the authorisation goes in the ad. If you are not, a brand plus appliance campaign can still work, with the ad honest about what you are. Our appliance repair guide covers what authorisation changes.

How do you stop paying for people who will just replace the appliance?

By putting the diagnostic fee and a plain repair-or-replace line in the ad, so the homeowner who has decided to replace does not click, and by counting dispatched calls rather than phone rings so the bidding stops buying the ones who call to check a price.

Do you work with a one-technician company?

Yes, no minimum and no contract. The question we ask first is who answers the phone while the technician is on a job, because in this trade that decides more than the budget does.

What does it cost?

We charge $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both. No setup fee, no contract, month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included.

Who owns the ad account?

You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.

Exclusive leads

Exclusive appliance repair leads, because you own the account they come from

We do not sell appliance repair leads and we do not resell them. We build and run the Google Ads and Local Services Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.

A shared lead from a lead seller

  • Sold to three or four appliance repair companies at once
  • You are racing two competitors to call first
  • Priced per lead, so volume is their incentive
  • Stops the day you stop paying, with nothing left behind
  • No account, no history, no keyword data that is yours

An exclusive lead from your own account

  • Yours only. Never sold on, never shared
  • The homeowner called you, not a directory
  • Flat management fee, so nobody profits from more spend
  • The account, history and landing pages stay with you
  • Local Services Ads disputes filed weekly on your behalf

Exclusive appliance repair leads, by market

We provide exclusive appliance repair leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by where your crews work rather than where we sit.

NortheastExclusive appliance repair leads in New York, Long Island, Brooklyn, Queens, Philadelphia, Boston, Newark, Pittsburgh, Hartford, Buffalo
SoutheastExclusive appliance repair leads in Atlanta, Miami, Tampa, Orlando, Jacksonville, Charlotte, Raleigh, Nashville, Birmingham, Richmond
MidwestExclusive appliance repair leads in Chicago, Columbus, Cleveland, Cincinnati, Detroit, Indianapolis, Milwaukee, Minneapolis, Kansas City, St. Louis
South CentralExclusive appliance repair leads in Houston, Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, New Orleans, Memphis, Tulsa, Baton Rouge
WestExclusive appliance repair leads in Los Angeles, San Diego, San Francisco, San Jose, Phoenix, Denver, Las Vegas, Seattle, Portland, Salt Lake City
Do you provide exclusive appliance repair leads in New York?
Yes. We run exclusive appliance repair lead campaigns in New York, including Long Island, Brooklyn and Queens, and in more than 45 other United States metros. The leads are exclusive because they come from a Google Ads and Local Services Ads account held in your name, so they are never resold and never shared with another appliance repair company.
Which cities do you run exclusive appliance repair lead campaigns in?
We run exclusive appliance repair lead campaigns in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and across roughly 50 metros nationwide. Campaigns are managed remotely, so coverage is set by where your crews actually work rather than where we are based. Smaller and rural markets are covered too, and the auction there is usually cheaper than any major metro.
Are your appliance repair leads shared with other companies?
No. We are not a lead seller. A shared lead is sold to three or four appliance repair companies at once, which is why you end up racing competitors to call first. We build and run the ad account in your name instead, so every call and form belongs to you alone, and the account, history and landing pages stay with you if we ever part ways.

Not on the list does not mean not covered. We run appliance repair accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.

Websites and landing pages

The page that answers repair-or-replace before the call

An appliance page that prints the diagnostic fee, lists the brands you service and says plainly when repair stops making sense gets fewer calls and more dispatches. That is the trade-off you want.

Fast and mobile first

Most contractor searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.

Call and form tracking wired in

Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.

Local SEO and schema

On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.

$497 one-timeWebsite on its own. Design, copy, mobile, forms and tracking. You own it and the domain.
$299 one-timeThe same build when we also run your Google Ads or Local Services Ads. One time, not monthly.
$10 /moHosting, updates and backups. That is the only recurring cost.
24hr to liveLive in 24 hours, no contract and no lock-in.
Landing pages stay free. Campaign landing pages are included with ad management at no design fee, the same as they always have been. The pricing above is for a full website build, which is a separate thing you may or may not need.
See website design and pricing Book a free consultation

Want the dispatch math run on your numbers?

Bring your answer rate, your booking rate and your diagnostic fee. We will show you what a booked call costs today, which brand searches deserve their own campaign, and where the repair-or-replace line should sit in the ad.

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