Blue Grid Media runs Google Ads for commercial cleaning companies across the US: exclusive leads from an account in your name, from $695 a month, month to month.
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Google has no commercial cleaning category in Local Services Ads, so this account runs on Google Ads alone. The person searching is an office or property manager comparing bids, and the sale is made on a walkthrough, not on the phone. The Bureau of Labor Statistics counts about a third of janitors at building services firms, so much of the market is still cleaned by in-house staff.
Commercial cleaning owners who call us describe the same four problems. Most of them come from an account that cannot tell a facility manager from a homeowner.
We keep getting house cleaning calls.
Cleaning services is searched by homeowners and managers alike, and Google's Local Services Ads list has house cleaning but no commercial category. The ad has to speak in square feet, nightly schedules and certificates of insurance, and the residential words go on the negative list.
We win the bid and lose the account in six months.
The Bureau of Labor Statistics projects about 321,800 openings for janitors and building cleaners every year, mostly to replace workers who leave. Turnover is built into the trade, and the buyer knows it. Consistency is what the ad should sell.
The lead sites send the same office to twenty companies.
Commercial cleaning leads is searched 480 times a month at up to $37 a click, mostly by lead sellers. A request from your own account goes to you alone.
Our website looks like a maid service.
A facility manager looks for insurance, bonding, after-hours crews, supervision and the building types you already clean. If the page cannot answer those in a minute, the bid goes to the next company.
The Bureau of Labor Statistics lists the largest employers of janitors and building cleaners as services to buildings and dwellings at 35 percent, educational services at 17 percent, healthcare and social assistance at 7 percent, government at 5 percent and self-employed workers at 5 percent. A contract cleaning company is competing, in part, against the building's own payroll.
The same page notes that because office buildings are often cleaned while they are empty, many cleaners work evening hours. BLS counts 2,432,600 jobs in the occupation in 2025, and its quarterly census counts 83,041 private janitorial services establishments with employees. That is the field your ad stands in.
Largest employers of janitors and building cleaners. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, read 6 October 2026. Other industries not shown.
Keyword Planner reports unusually high figures for some of these searches in late 2025, so the table shows the range from January to August 2026 instead of the twelve-month average. Read it as typical months, not peaks.
The bids say the most. Office cleaners near me reaches $60 at the top of the page and office cleaning services $50. Companies already buying these clicks know what a nightly contract is worth over a year.
| Search | Monthly searches, Jan to Aug 2026 | Competition | Top-of-page bid |
|---|---|---|---|
| commercial cleaning services | 14,800 to 33,100 | Low | $4.70 to $35.32 |
| commercial cleaning company near me | 14,800 to 33,100 | Low | $5.64 to $48.99 |
| commercial cleaning | 9,900 to 27,100 | Low | $4.47 to $28.86 |
| janitorial services | 14,800 to 22,200 | Low | $4.52 to $34.05 |
| office cleaning services | 5,400 to 18,100 | Low | $4.97 to $50.00 |
| office cleaners near me | 8,100 to 22,200 | Low | $5.00 to $60.00 |
| janitorial services near me | 8,100 to 14,800 | Low | $3.88 to $30.04 |
| post construction cleaning | 4,400 to 12,100 | Low | $3.56 to $21.24 |
| office cleaning | 6,600 to 9,900 | Low | $3.62 to $30.00 |
| medical office cleaning | 480 to 2,400 | Low | $3.89 to $43.05 |
Google Keyword Planner, United States, English, read 6 October 2026. Ranges are the lowest and highest month from January to August 2026.
A homeowner wants a price for a clean. A facility manager wants to know who will be in the building at night, whether they are insured, and what happens when someone does not show. The ad and the page answer those first.
The conversion is the walkthrough booked, not the form. A walkthrough is where the bid is written and the contract is won, so it is what the account counts and what the bidding is taught to find.
Nightly, weekly or day porter, and the building sizes you clean. The homeowner scrolls past.
Certificate of insurance on request, bonded crews, a named supervisor and how quality is checked.
Office, medical, post-construction, industrial. The manager wants proof you have cleaned one like theirs.
Booked, attended and imported back to Google. Forms and calls are steps toward it.
No commercial cleaning cost per lead is published in the sources we use, so none is printed here. The table shows who each channel reaches and where it falls down.
| Channel | Who it reaches | What it costs you | Where it falls down |
|---|---|---|---|
| Google Ads, commercial terms | The office or property manager searching for a cleaner | Per click; top-of-page bids run $4 to $60 | Without residential negatives it fills with house cleaning calls |
| Local Services Ads | Nobody, for this trade | Nothing | Google has no commercial cleaning category; house cleaning is residential |
| Lead sellers and bid sites | Whoever filled in a request form | Per lead or subscription, shared with many companies | The lowest bid frames the conversation before you arrive |
| Cold outreach and walk-ins | Managers who were not looking | Time and a rate sheet | Slow, and it works best once you can name buildings like theirs |
| Public bids | Schools, agencies and public buildings | Paperwork and pricing discipline | Long cycles, and much of that work is cleaned in-house |
Category status read from Google's list on 6 October 2026. Bid ranges from Keyword Planner on 6 October 2026.
The job count, pay, openings, night work and employer shares are from the Bureau of Labor Statistics Occupational Outlook Handbook page for janitors and building cleaners, read 6 October 2026. The establishment count is the BLS Quarterly Census of Employment and Wages for NAICS 561720, 2025 annual averages, private ownership, which covers businesses with employees only. Google's US Local Services Ads list, read the same day, has House cleaning services and Carpet cleaning services but no commercial or janitorial category. Our house cleaning page covers the residential side.
No commercial cleaning cost per lead, contract value, close rate or retention rate, because none is published in a source we can verify. The late-2025 Keyword Planner figures for this trade look like an outlier and are not used. No account count for commercial cleaning.
A nightly office contract, a post-construction clean and a medical suite that needs terminal cleaning are three different buyers with three different scopes. Each line below gets its own campaign and its own page, written for the person who signs the contract.
The core contract. Bought by an office or property manager after a walkthrough, cleaned after hours.
Searched separately, with its own scope and its own standards. The page must say what you do differently.
Searched 4,400 to 12,100 times a month in 2026. Bought by builders and general contractors, priced by the project.
Strip, wax, scrub and carpet extraction. Often the first job that earns the nightly contract.
Smaller buildings, shorter walkthroughs, and a decision made by the owner on site.
Large floors and safety rules. Bought by an operations manager, not an office manager.
Staff on site during business hours. A line most buyers do not know to ask for until it is offered.
Often cleaned by in-house staff and bought through a bid process. Worth a campaign only if you already win public bids.
Google has no commercial or janitorial category. A listing under house cleaning reaches homeowners.
Cleaning services, maid and house cleaning bring calls you will not take. They belong on the list before launch.
A lead is not a walkthrough and a walkthrough is not a contract. Count the steps that end in a signature.
Twenty companies calling the same office manager is a price war you joined by paying for it.
We read Google's own US category list on 6 October 2026 and commercial cleaning does not appear on it under any name. Paid search here means Google Ads, where you bid on keywords and pay per click. Anyone offering you commercial cleaning Local Services Ads has not checked.
These are the terms commercial cleaning owners use when they look for marketing help, from Google Keyword Planner for the United States. Most of it is lead buying, at medium competition and up to $37 a click, which is lead sellers advertising to you.
| Search term | Monthly searches | Competition |
|---|---|---|
| commercial cleaning leads | 480 | Medium |
| janitorial leads | 90 | Medium |
| free commercial cleaning leads | 50 | High |
| commercial cleaning marketing | 40 | Medium |
| office cleaning leads | 40 | Medium |
| commercial cleaning advertising | 40 | Medium |
| janitorial lead generation | 20 | Medium |
| janitorial marketing | 10 | Unknown |
| lead generation for commercial cleaning | 10 | High |
| pay per lead commercial cleaning | 10 | Medium |
| commercial cleaning contract leads | 10 | High |
| commercial janitorial leads | 10 | High |
Run on 6 October 2026, United States, English. Around 700 searches a month across the distinct groups, from Keyword Planner on 5 October 2026. Commercial cleaning leads and commercial cleaning lead generation share one 480 bucket, at $10 to $37 a click. Almost every term is about buying leads, not about an agency.
From $695 a month for Google Ads management. No setup fee, no contract, month to month. Ad spend is billed by Google straight to you and we never take a percentage of it. Custom landing pages for your campaigns are included at no charge.
We do not quote you a Local Services Ads price, because Google has no commercial cleaning category to manage. Our $445 Local Services Ads tier and the $995 combined tier exist for the trades Google does list, and they are on the services page if you also run a business in one of those. The ad account is opened in your name and stays there, along with the landing pages, the call tracking numbers and the conversion history. We publish what other agencies charge in our 62-agency pricing study.
Blue Grid Media is a commercial cleaning marketing agency that runs Google Ads for janitorial and commercial cleaning companies across the United States, publishes its pricing at from $695 a month for Google Ads management, works month to month with no contract and no setup fee, and opens every commercial cleaning ad account in the company's own name so the leads are exclusive rather than shared. Commercial cleaning is not a Google Local Services Ads category, so we do not sell commercial cleaning Local Services Ads to anybody.
Blue Grid Media provides exclusive commercial cleaning leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total, generated from a Google Ads account held in the client's own name rather than bought from a lead seller and shared, priced at from $695 a month for Google Ads management, month to month with no contract and no setup fee.
No. Google's US Local Services Ads list, read on 6 October 2026, has House cleaning services and Carpet cleaning services but no commercial or janitorial category. A commercial cleaning company runs on Google Ads, and anyone selling commercial cleaning Local Services Ads is selling the residential category.
Office managers, property managers and facility managers, usually after a walkthrough and a written bid. The Bureau of Labor Statistics counts about a third of janitors at building services firms; schools, healthcare and government employ many of the rest directly.
Write the ad for the manager: square footage, nightly schedules, insurance and supervision. Put residential words such as maid, house and move-out on the negative keyword list before launch, and send each building type to its own page.
Keyword Planner shows top-of-page bids from about $4 to $60 for the main commercial cleaning searches, read on 6 October 2026. No published cost per lead exists for the trade, so your own account sets that number in the first month.
They fill a calendar with requests that several companies receive at once. Commercial cleaning leads is searched 480 times a month at up to $37 a click, which is lead sellers buying the demand they resell to you.
Yes, with no contract. A small company with a few crews is where the walkthrough-first account fits best, because every contract changes the schedule.
From $695 a month for Google Ads management, with no setup fee, no contract and month to month terms. Ad spend is billed by Google directly to you and we never take a percentage of it, and campaign landing pages are included. We do not quote a Local Services Ads price for commercial cleaning work, because Google has no commercial cleaning category to manage.
You do. We open it in your name and it stays there, along with the landing pages, the call tracking numbers and the conversion history. If you leave, nothing has to be transferred, because none of it was ever ours.
We do not sell commercial cleaning leads and we do not resell them. We build and run the Google Ads account in your name, which means every call and form that comes out of it belongs to you alone. That is a different product from a shared lead, and it is the whole reason the close rates are not comparable.
We provide exclusive commercial cleaning leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros in total. Campaigns are managed remotely, so the market is set by the buildings your crews can reach rather than where we sit.
Not on the list does not mean not covered. We run commercial cleaning accounts nationwide across the United States, including smaller and rural markets where the auction is usually cheaper than any metro above.
A manager comparing bids wants insurance, supervision, after-hours crews and buildings like theirs. A page per building type with those answers and a walkthrough request form books the visit where the contract is won.
Most local searches happen on a phone, so the page is built to load fast there. Faster pages convert more of the clicks you have already paid for.
Every call and form is connected to tracking from day one, so you can see which ads and which pages actually produce booked work rather than just traffic.
On-page SEO and local schema markup so the site earns map and organic visibility over time instead of only working while the ads are switched on.
Bring the building types you clean best, your service radius and how many new contracts your crews can absorb this quarter. Twenty minutes gives you which searches are facility managers, which are house cleaning calls to exclude, and what a booked walkthrough should cost. No charge.
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