FREE GOOGLE ADS CALCULATOR

Landscaping Google Ads Calculator

Estimate your Google Ads cost per click, leads per month, and ROAS for landscaping companies. National average CPC: $6–$18.

Avg CPC: $6–$18
Avg Job: $380
Conv Rate: 11%

Google Ads for landscaping companies target keywords like "landscaping near me" and "lawn maintenance service," where national average CPCs run $6–$18. Recurring maintenance contracts build compounding LTV, while one-time hardscape projects bring the highest average ticket. CPCs spike in spring and early summer as homeowners start planning outdoor work.

1
Your Business
Industry and monthly budget
Industry
Landscaping
Market
National Average
Monthly Budget Min. $500
$
2
Your Funnel
Conversion rates and job economics
Average Job Value ($) Revenue per booked job
$
Click-to-Lead Rate % of clicks that become leads
11%
Close Rate Leads that become booked jobs
40%

Landscaping Google Ads: Frequently Asked Questions

How much do landscaping Google Ads cost per click?
National average CPCs for landscaping Google Ads run $6–$18. Hardscaping and design keywords are at the high end. Basic lawn care and maintenance terms are more affordable. Spring CPCs can run 30–50% above the annual average.
What is a good ROAS for landscaping Google Ads?
Landscapers should target 4x–7x ROAS from Google Ads. Companies that convert one-time clients into recurring maintenance contracts see the best long-term economics, with per-client LTV often exceeding $2,000+ per year.
Should landscapers run Google Ads or LSA?
Both channels work. LSA is great for fast lead generation with pay-per-lead pricing. Google Ads provide more control for targeting specific zip codes, seasonal campaigns, and high-ticket services like patios and retaining walls.

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Your Google Ads Projections
Landscaping · National Average
RETURN ON AD SPEND
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ROAS
-- COST/CLICK
-- LEADS/MO
-- BOOKED JOBS
-- COST/LEAD
-- COST/JOB
-- EST. REVENUE
CONVERSION PIPELINE
Budget
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÷ CPC = clicks
Total Clicks
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× conversion rate
Leads
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× close rate
Booked Jobs
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Adjust the sliders above to see your projections.